HEBA EL-SHASHTAWY
Heba is a Librarian, Administrator, Marketer, Sales
Librarian, Administrator, Marketer, Sales, Social
media specialist & Advertising Senior.
Cairo, Egypt
ASPIRATION
Adding value and making a difference in people,
organizations and communities, with a focus on
culture, media, market and advertising.
KEY Skills & Abilities
• Leadership.
• Team Formation and Guidance.
• CRM Development.
• Customer Service and Relationship.
• Administration and Sales Management.
• Report writing and business correspondence
• Agility
Get in touch
Mobile:(20) 01021164332
heba.elshashtawy@gmail.com
EXPERIENCE / EDUCATION
& Advertising Senior for Organization, with a focus
on integrating faculty, staff, Customers and products.
Heba holds a Bachelor of Art from Ain Shams
University with 17 years of diverse education
experience. The wide spectrum of the various roles
and responsibilities she has undertaken gave her a
holistic perspective of Marketing and Advertising.
Heba holds certifications in Customer Pampering
Sales, Marketing Communication skills, Team Work
Digital Marketing, Positive Discipline,
Behavior Modification in Children and several others
in English, Customer Service, Business Writing, and
Human Development.
PROFESSIONAL CAREER
Heba is an Advertising senior and a Social Media
specialist with over 15 years of proven education
experience in several key diverse and leadership
positions; Organization system, customer
relationship management, and administration
functions.
During her work journey, she worked and interacted
with several organization teams in multiple functions
and with different sizes. She uses her high level of
reliability, accountability, cooperation, and agility in
getting her team to achieve higher goals for the
organization and themselves. She continues to be
known as and recognized for holding excellent work
standards and work ethics.
Over the course of her career, using performance
excellence models and process innovation, she was
able to enhance operational effectiveness.
Using a systemic approach, Heba assisted the
organization in accurately evaluating their current
state, participating in designing the future state, and
reorganizing for effective deployment. One of her
great assets is her ability to successfully build
effective partnership with all customer and vendors,
which always yielded sustainable effective outcome.
Heba enjoys traveling, reading and designing, where
she lives a fulfilling life and being a community
contributor.
 HEBA EL-SHASHTAWY
________________________________________________________________________________
Building 11, Almostakbal1, 3rd Settlement, New Cairo, Egypt  + 2 (0102) 116-4332  Egyptian Married Female

CAREER STATEMENT:

I possess 17 years of experience in Library, advertising, Management, and leadership arenas in the
marketing arena; As part of team of Professionals to bring the organizations’ expectations, across the
board, to fruition. My expertise covers customer service, measurement system, process innovation.

CAREER GOAL:

Seeking a challenging career opportunity in a well-established organization, where I can utilize and
develop my educational & professional background as well as my interpersonal & communication
skills.

EDUCATION:

✓ Bachelors of Art; Ain Shams University.

Library and information science section- good. Egypt, June 2006

QUALIFICATIONS & CERTIFICATIONS:

✓ Certified Digital Marketing Course.

✓ English Course in concept center
✓ Human Development “Real Live” Workshop
✓ Positive Discipline Workshop
✓ Behavior Modification in Children Workshop
✓ The perfect Mam Workshop
✓ Computer skills … MS-Office and MS-Project.
✓ Languages … English and Arabic.

SPECIAL SKILLS:

✓ Presentation Skills.
✓ Report Writing and Business correspondence.
✓ Planning.
✓ Instruction Delivery.
✓ Critical Thinking.
✓ Teambuilding.
✓ Performance Management System.
✓ Working under high pressure.
✓ Agility.
✓ Processes Improvement.
✓ Ability to set specific goals and meet or exceed them.
✓ Ambitious
✓ Hard worker
✓ Can work normally and effectively under stress
CAREER HISTORY:

▪ Al-Bukhary Language School

CRM member & social media specialist (September 2016: present)

✓ Manage and oversee social media content

✓ Measure the success of every social media campaign
✓ Use social media marketing tools
✓ Monitor relationships with existing customers through CRM systems.
✓ Develop and implement marketing techniques that will drive new customers.
✓ Set specific marketing strategies to retain customers.
✓ Suggest new methods to address customers’ needs.
✓ Conduct market research to follow trends and competition.

My Role in Admission & Registrar

✓ Meet with prospective parents to explain admission procedures, curriculum, fee

structure and regulations in order to ensure prospective parents enroll their children
at the school.
✓ Maintain an accurate record of all places available at the school and an up to date
waiting list that details students who wish to be enrolled and have passed any
necessary placement tests.
✓ Be fully versed in all the rules and regulations of the Ministry of Education and
other relevant governing bodies to ensure compliance during the admission
process.
✓ Scheduling all interviews for both students and parents.
✓ Prepare reports for the School Principal/CEO and the corporate office reflecting;
the current enrolments, waiting lists, status of vacant seats and current conversion
data.

Librarian (August 2015: March2016)

✓ Management the School Library.

✓ To index, catalogue and classify learning resources in the library
✓ To open the library before school, break-time, lunch-time
✓ To be responsible for the supervision and management of the behavior of students
and to safety in the library.

▪ Publishing House Zahra el-Sharq and Dar El –Kahera

English department manager (January2014:August 2015)

✓ Negotiating deals for the purchase of English books from publishers

✓ To supervise and train staff
✓ Submit price quotation to universities with required books

▪ Company Cartec. " Authorized service center for Hyundai and Skoda"

Customer service (May 2012: December 2013)

✓ Monitor relationships with existing customers through CRM systems.

✓ Develop and implement marketing techniques that will drive new customers.
▪ Company Wameed of information systems

data entry (August 2011: April 2012)

✓ Typing data
✓ Correct scripts
✓ Content Quality Review

▪ Publishing house Zahra El-Sharq and Dar El –Kahera

Indexed and data entry (January 2010: April 2011)

✓ Index Arabic and English books

✓ Responsible for updating databases and inputting new index

▪ National Archives

collector data in project digitizing the contents of the house

(October 24, 2006: December 2009)
✓ Index documents

▪ School "Read El- Salehean “

Librarian (August: October 2006)

✓ Management the School Library.

✓ To index, catalogue and classify learning resources in the library
✓ To open the library before school, break-time, lunch-time

▪ National Library

Librarian training the summer of 2006

▪ Public Library Shubra Al Khaimah

Librarian: training the summer of 2004