BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION MAJOR IN

MARKETING MANAGEMENT (BSBA-MM)

(LIST OF COURSES BY SEMESTER)

BOR Resolution No. 357, Series of 2017

FIRST YEAR, First Semester

Hours / Week
Course Pre-
Courses Title Units Lec La Total Corequisite(s)
No. requisite(s)
b
GEC101 Understanding the 3 3 0 3 None None
Self
GEC102 Purposive 3 3 0 3 None None
Communication
GEC104 Mathematics in the 3 3 0 3 None None
Modern World
GEC105 Readings in 3 3 0 3 None None
Philippine History
ECN101 Basic 3 3 0 3 None None
Microeconomics
MKT101 Marketing 3 3 0 3 None None
Management
HIS003 History of Filipino 3 3 0 3 None None
Muslims and
Indigenous Peoples
of MINSUPALA
PED001 Exercise 2 2 0 2 None None
Prescription and
Management
NST001 National Service (3) 3 0 3 None None
Training Program 1
TOTAL 23 (26) 26 0 26

FIRST YEAR, Second Semester

Course Hours / Week Pre-

Courses Title Units requisite(s)
Corequisite(s)
No. Lec Lab Total
GEC103 The Contemporary 3 3 0 3 None None
World
GEC106 Art Appreciation 3 3 0 3 None None
GEC108 Science, 3 3 0 3 None None
Technology and
Society
GEC109 Life and Works of 3 3 0 3 None None
Rizal
MKT102 Product 3 3 0 3 MKT101 MKT103
Management
MKT103 Pricing Strategy 3 3 0 3 MKT101 MKT102
PED002 Dance/Martial Arts 2 2 0 2 PED001 None
NST002 National Service (3) 3 0 3 NST001 None
Training Program 2
TOTAL 20 (23) 23 0 23
 SECOND YEAR, First Semester

Course Hours / Week Pre-

Courses Title Units Corequisite(s)
No. Lec Lab Total requisite(s)
GEC107 Ethics 3 3 0 3 None None
ACT102 Managerial 3 3 0 3 None None
Accounting
MGT103 Human Resource 3 3 0 3 None None
Management
MKT104 Retail 3 3 0 3 MKT102, None
Management MKT103
MKT105 Salesmanship 3 3 0 3 MKT102, None
MKT103
FIL101 Wika at Kultura sa 3 3 0 3 None None
Mapayapang
Lipunan
PED003 Individual/Dual 2 2 0 2 PED001 None
Sports/Traditional/
Recreational
Games
TOTAL 20 20 0 20

SECOND YEAR, Second Semester

Course Hours / Week Pre-

Courses Title Units Corequisite(s)
No. Lec Lab Total requisite(s)
MGT108 Strategic 3 3 0 3 None None
Management
MKT106 Advertising 3 3 0 3 MKT102, None
MKT103
MKT107 Distribution 3 3 0 3 MKT105 None
Management
MKT108 Halal Marketing 3 3 0 3 MKT102, None
MKT103
BIT103 Computer 3 2 3 5 None None
Applications in
Business
FIL102 Ekokritisismo at 3 3 0 3 None None
Pagpapahalaga sa
Kalikasan
PED004 Team Sports 2 2 0 2 PED001 None
TOTAL 20 19 3 22
 THIRD YEAR, First Semester

Course Hours / Week Pre-

Courses Title Units Corequisite(s)
No. Lec Lab Total requisite(s)
MGT104 Operations 3 3 0 3 None None
Management
(Total Quality
Management)
ACT103 Fundamentals of 3 3 0 3 None None
Income Taxation
MKT109 Marketing 3 3 0 3 MKT102, None
Research MKT103
Elective 1 (Marketing 3 3 0 3 (As the (As the course
Elective 1) course requires)
requires)
Elective 2 (Marketing 3 3 0 3 (As the (As the course
Elective 2) course requires)
requires)
MKT131/ Media Laws and 3 3 0 3 MKT105, None
MKT141 Ethics/E- MKT107
Commerce Law
IBA101 Introduction to 3 3 0 3 None None
Business Analytics
TOTAL 21 21 0 21

THIRD YEAR, Second Semester

Course Hours / Week Pre-

Courses Title Units Corequisite(s)
No. Lec Lab Total requisite(s)
ACT180 Business Law 3 3 0 3 None None
(Obligations and
Contracts)
MGT109 Good Governance 3 3 0 3 None None
and Social
Responsibility
MKT198 Research Methods 3 3 0 3 MKT109 None

Elective 3 (Marketing 3 3 0 3 (As the (As the course

Elective 3) course requires)
requires)
Elective 4 (Marketing 3 3 0 3 (As the (As the course
Elective 4) course requires)
requires)
MKT132/ Graphics Design 3 3 0 3 MKT105, None
MKT142 and Print MKT106,
Advertising/E- MKT107
Commerce
MKT133/ Broadcast 3 3 0 3 MKT105, None
MKT143 Advertising/Web MKT106,
Development & MKT107
Management
TOTAL 21 21 0 21
 FOURTH YEAR, First Semester

Course Hours / Week Pre-

Courses Title Units Corequisite(s)
No. Lec Lab Total requisite(s)
ECN138 International 3 3 0 3 MKT109 None
Business and
Trade
MKT199 Undergraduate 3 3 0 3 MKT198 None
Thesis
MKT134/ Content Marketing/ 3 3 0 3 MKT105, None
MKT144 Social Media MKT106,
Marketing MKT107
TOTAL 9 9 0 9

FOURTH YEAR, Second Semester

Course Hours / Week Pre-

Courses Title Units Corequisite(s)
No. Lec Lab Total requisite(s)
MKT197 On-the-Job 6 0 34 34 MKT104, None
Training MKT106,
MKT107,
MKT108,
MKT109
TOTAL 6 0 34 34

Grand Total 143 (149) Units

List of Electives

Course Course Title Units Hours / Week

Prerequisite(s) Co-requisite(s)
No. Lec Lab Total
MKT111 Sales Management 3 3 0 3 MKT105 None
MKT112 International Marketing 3 3 0 3 MKT101 None
MKT113 Services Marketing 3 3 0 3 MKT101 None
MKT114 Franchising 3 3 0 3 MKT101 None
MKT115 Entrepreneurial 3 3 0 3 MKT101 None
Management
MKT116 Industrial/Agricultural 3 3 0 3 MKT101 None
Marketing
MKT117 Cooperative Marketing 3 3 0 3 MKT101 None
MKT118 Special Topics in 3 3 0 3 MKT101 None
Marketing
MKT119 E-commerce and Internet 3 3 0 3 MKT101 None
Marketing
MKT120 Consumer Behavior 3 3 0 3 MKT101 None
MKT121 Real Estate Marketing 3 3 0 3 MKT101 None
ECN128 Islamic Finance 3 3 0 3 ECN101, None
ACT102