Sample Marketing Technical Management and Financial

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UNIVERSITY PHILIPPINES
Mabini Extension, Cabanatuan City, Nueva Ecija
College of Business and Accountancy
Marketing Aspect
The market refers to the place or method or contact
between the buyers and the sellers. It identifies the target
customers, the services they are willing to avail and
different factors that may affect the business such as
competition and marketing strategy, To support the market
analysis of the study, the researchers conducted a survey
where in questionnaires are distributed to the residents of
Cabanatuan City.
Market Description
The city of Cabanatuan is the largest city of the
province of Nueva Ecija and places fifth all over the
region. According to the census, the city has a total
population of 302,200 people in 106,474 households.
Target Market
The target market are of the business are the
households and who live in Cabanatuan City.
General Marketing Practices
Promotion The promotional plan to be adopted by the
business has two key objectives. One is to make prospective

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customers aware of the business and two, is to increase the
sales of the company. The techniques will be to place
tarpaulins in public areas and to distribute flyers.
Place The business will be located along Maharlika
highway Brgy. Zulueta Street, Cabanatuan City beside Mercury
Drugs. The proposed location is strategic for the business
because the market traffic and market potential is high.
Pricing A formula for product pricing was devised which
would still ensure profitability and competiveness of the
business at the same time.
Proposed Marketing Program and Strategies. The business
will employ strategies, first is the promotion of the
business using tarpaulins and flyers. Second is the
appropriate approach of the businesses’ employee to the
customers to encourage patronizing our business. And the
last and the most significant strategy would be the free
delivery inside Cabanatuan City, the proper procedure may be
performed well and proper procedure must be follow. Ensuring
the quality of our product that we rendered to the customers
would be result to a loyal customer and would further result
to a competitive edge towards to the competitors.

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LOGO OF THE NARRA FURNITURE
Technical Aspect
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The technical aspect represents the technical required
by the proposed business, is to provide good quality
products and good services from our staff to give to our
beloved customers.
The business will be known as “Furniture Shop made in
narra”. The suggested business will be located at Zulueta,
Cabanatuan City. It will be registered to different
government agencies and will comply with all the legal
requirements for this kind of business “Furniture Shop made
in narra”. The right to occupy a stall measuring 100 sq.
meters will be rented in the amount of 40,000 monthly.
All Products will be reasonably priced. This means that
it should be affordable to the target market.
Figure 1
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Vicinity Map
FURNITURE SHOP MADE IN NARRA
Projected Site
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The furniture Shop made in Narra will be located along
Maharlika Highway Brgy. Zulueta Cabanatuan City. The
researchers decided to set up their business in the chosen
location because of its qualities. The following
Characteristics are:
1. The location is within the city proper
2. The place is very accessible to prospective
customers
3. Ideal place and order exist in the area
4. Free from flooding
By the data alone, the researches assume a good and
greater demand from the residents, by their increasing
number and purchasing power; the researchers estimate a
future demand
The above image is the proposed space to be rented to
the owner of the business. And below is the floor plan.
Figure 2
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FLOOR PLAN
10.00 MTRS.
PANTRY OFFICE FIRE EXIT

STORAGE
CRCR
10.00 MTRS.
SALA SET DOOR

CHAIRS &
TABLE
FURNITURE BED
CABINET S CASHIER
COSTUMERS COSTUMERS MAIN COSTUMERS TRUCK

PARKING PARKING ENTRANCE PARKING PARKING
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Services
The proposed business offers a wide variety of services. The
top priority of the business is the customer in this
business.
The business offered the Following Products:
 Chairs and Table
 Cabinet
 Sala Set
 Door
 Bed
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CHANNEL OF DISTRIBUTION
MANUFACTURE SUPPLIER
Inventory Stockroom
Furniture’s in Display Shop
Customer
(Sales)
Cashier
(Payment)
1. Manufacture Supplier
The first step in operating this kind of business
should be done after establishing the proposed business
title. This process includes Purchasing of furniture.
2. Inventory Stockroom
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The storage room of the business will be used as the
stockroom for different designs and kinds of furniture.
3. Furniture’s in Display Shop
This kind of operation process will be done after
obtaining or buying items that will be sold to the
customer’s .It involves displaying furniture’s to assigned
areas in order to be easily to found purchased.
4. Customer (Sales)
This process involves the participation of the
assigned saleslady in order to assist the customers in
choosing the items they desire.
5. Cashier (Payment)
After the buyers have chosen what they want to buy,
payment procedure will be the next step. It is simply for
them to go the counter to pay the amount of the item(s).

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Table 10
Schedule of Equipment, Furniture and Fixture
Furniture and Fixture

Unit Cost Quantity Total Cost
Name of Assets
Offi ce Desk 3,095.00 1 3,095.00
Offi ce chair 1,495.00 2 2,990.00
Table 2,520.00 1 2,520.00
Monoblock Chair 340 6 2,040.00
Computer Desk 1,250.00 1 1,250.00
Equipment Unit Cost Quantity Total Cost
Computer 10,490.00 1 10,490.00
Printer 1,590.00 1 1,590.00
Water dispenser 998 1 998
Stand fan 1,000.00 3 3,000.00
Cash drawer 3,200.00 1 3,200.00
Receipt Printer 1,899.00 1 1,899.00
Others Unit Cost Quantity Total Cost
Truck 250,000.00 1 250,000.00
Total 283,072.00
Table 11
Leasehold Leasehold Improvement

Unit Cost Quantity Total Cost
Improvement
Sand 1 1,500
Hallow Blocks 50 50 1,000
Steel bar 188 10 1,880
Cement 255 2 450
Plywood 1300 8 10,400
Marine Plywood 400 4 2,000
Good lumber 15 15 2,880
Paint roller brush 94 2 188
Wood Door 3899 4 15,596
Paint 2300 2 4,600
Paint thinner 318 1 318
Nails’ 4 50 ½ kg 50
Nails’5 60 ½ kg 60
PVC Door 1200 1 1,200
Glass Partition 500 2 1000
Total 75,075
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Table 12
Schedule of Business Registration Licenses
Schedule of Taxes and Licenses Unit Cost

Mayor's Permit 500
DTI or SEC 525
Brgy Permit 200
Other Licenses 2,000.00
Total Taxes and Licenses 3,225.00
Table 13
Utilities
Projected Total amount

cost annually
Electricity expense 3,500 42,000
Water expense 300 3,600
Total 45,600
Organizational policies
The proposed business is open from Monday to Saturday
8:00am to 6:00pm Employees who came late will be given
penalty like certain salary deduction.

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Utilities
Electricity The supply of electricity to support the
daily operation of the business. It will be catered By
Cabanatuan Electric Corporation (Celcor)
Manpower Requirement
The proposed business will need the services of five
personnel: (1) Truck driver for delivery of the product and
for the pickup of our Product and (4) four sales personnel.
Waste and Waste Disposal Method
Every business needs to projects good image to the
public especially to its target market. One of the important
aspects of the business is the cleanliness and orderliness
of its establishment as well as its surroundings which is
very important to be maintained. This factor will affect the
overall performance of the business.

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GANTT CHART
PROJECTED TIME TABLE
(JAN-DECEMBER 2020)
August-
Activit
Decembe Jan-20 FEB MARCH APRIL MAY JUNE JULY AUG Sept OCT NOV DEC
ies
r 2019
Preparin
g of
feasibil
ity
study
Obtainin
g source
of funds
Business
licences
s &
registra
tion
Business
space
renovati
on
Furnitur
es &
fixtures
Purchasi
ng of
supplies
Hiring
and
training
of
people
Promotio
n of
products
Start of
operatio
n
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Management Aspect
The management aspect implies a clear and precise
identification of duties and responsibilities, flow of
authority and manpower level requirement. It must be set up
for optimum effectiveness.
Form of Ownership The proposed business shall adopt the
singe form of ownership. This form of business organization
will suit the requirements of the business regarding capital
and management. The following advantages were considered in
choosing the sole proprietorship form of business
organization:
1. Easy to organize;
2. Easy to manage;
3. Subject to less control of government;
4. Governing power belongs solely to business owners;
5. Subject to less tax rates
The owner will be in direct control of the activities of the
business. He will assume all the risks and profit of the

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business being the sole owner and manager of the business at
the same time.
A competent owner maintains critical awareness to
identify the possible problems, constantly monitors the
existing circumstances, and takes initiatives to implement
any necessary improvements.
Organizational Structure There is a need for an
organizational structure because it will direct the flow of
activities and operations of the workers. The owner/manager,
who will also act as the cashier, will hire two (2) Sales
Lady who will be in charged in the operation of the business
and at the same time assessing the customers. One (1) Truck
Driver who will be in charged in delivering of product to
the customers. Two (2) Helper who will responsible for
carrying the product inside the truck. The line type of
organization is suitable for this type of business.
Organizational Structure
OWNER/MANAGER/CASHIER
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2 SALES LADY TRUCK DRIVER 2 HELPER

Personnel Qualification, Duties and Responsibilities
1. Owner/Manager/Cashier
a) She will assume the over-all operation of the business;
b) She will check his employees if they are acting
according to their respective tasks;
c) She will ensure the financial viability of operations
through proper usage of resources;
d) She will be in charged in financing the business and
the salary of employees; and
e) She will be in charged in observing inventory level,
like how many are still on hand, how many are to be
purchased, and formulate pricing strategies.
2. Sales Lady
The sales lady of this business will be approachable to
customers to persuade them to buy.
3. Truck Driver
The truck driver of this business will be maintaining
the safety of the products he delivers.

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4. Helper
The Helper of this business will be carefully carrying
the products inside the truck.
Qualifications for the sales Lady:
• Female, at least 18-25 years of age.
• At least high school graduates.
• Hard working and work efficiently and with pleasing
personality.
• Knows how to go along with people.
Duties and Responsibilities:
• She will be responsible in assessing or entertaining
the customers
• She will be responsible in keeping the office clean and
the display product
Qualifications for the truck driver:
• Male, at least high school graduate

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• At least 25 to 40 years old
• At least 5’5 above height
• Have professional driver license
• Have experience of 3-5 years
• He will be responsible for delivering product to the
customers
• He will be responsible to maintain the product safety
Qualifications for the helpers:
• Male, at least 5’2 above height
• High school graduate
• Physically fit
• He will be responsible for carrying the product inside
delivery truck.
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Table 14
Schedule of Employee’s Salaries and Other Benefits Yearly
Schedule of Salaries and Wages - OPEX (YEAR 1)

Total Annual
Basic Pay per
Position # of Employee Basic Pay for all 13th month pay Total Pay
employee
employee
Sales lady 2.00 8,880.00 213,120.00 17,760.00 230,880.00
Truck driver 1.00 9,600.00 115,200.00 9,600.00 124,800.00
Helper 2.00 8,880.00 213,120.00 17,760.00 230,880.00
- - -
- - -
- - -
- - -
- - -
- - -
- - -
Total Salaries and Wages 586,560.00
Total Annual
Basic Pay per
employee
employee
Sales lady 2.00 9,146.40 219,513.60 18,292.80 237,806.40
Truck driver 1.00 9,888.00 118,656.00 9,888.00 128,544.00
Helper 2.00 9,146.40 219,513.60 18,292.80 237,806.40
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
Schedule of Salaries and Wages - OPEX (YEAR 3)Total Salaries and Wages 604,156.80
Total Annual
Basic Pay per
employee
employee
Sales lady 2.00 9,420.79 226,099.01 18,841.58 244,940.59
Truck driver 1.00 10,184.64 122,215.68 10,184.64 132,400.32
Helper 2.00 9,420.79 226,099.01 18,841.58 244,940.59
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
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Total Annual
Basic Pay per
employee
employee
Sales lady 2.00 9,703.42 232,881.98 19,406.83 252,288.81
Truck driver 1.00 10,490.18 125,882.15 10,490.18 136,372.33
Helper 2.00 9,703.42 232,881.98 19,406.83 252,288.81
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -

Total Annual
Basic Pay per
employee
employee
Sales lady 2.00 9,994.52 239,868.44 19,989.04 259,857.47
Truck driver 1.00 10,804.88 129,658.61 10,804.88 140,463.50
Helper 2.00 9,994.52 239,868.44 19,989.04 259,857.47
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
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Employee’s Benefits
Mandated benefits such as SSS and Phil-health will be
deducted from their salaries and the employer will also
remit its share.
Table 15
Schedule of Employer’s Share
YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

SSS 10,476.00 10,626.00 11,067.60 11,067.60 11,510.40
PHIC 11,067.60 11,510.40 11,660.40 12,102.00 12,543.60
HDFM 10,476.00 10,626.00 11,067.60 11,067.60 11,510.40
Financial Aspect
This aspect is considered as the heart of the business. It
involves the amount of money that will be used in the
overall operation of the proposed business.
This will provide measurable, quantifiable, and
verifiable data that enable the researchers to come up with
their interpretations and recommendations.

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Project Cost
The proposed project will cost a total of two million
eight hundred fourteen thousand one hundred fifty six and
twenty seven centavos. (Php2, 814,156.27)
This includes expense for the renovation, procurement
of tools and equipment, rental deposits, payments for
business permits and licenses, and working capital.
Source of financing
Being a sole proprietorship, all the initial funds that
will be needed will be provided by the owner as well as the
subsequent operating expenditures. No additional external
financing will be needed

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Table 11
Schedule of Project Cost
Total Project Cost

Acquisition of Property and Equipment
Building -
Manufacturing Equipment -
Equipment 21,177.00
Furniture and Fixtures 11,895.00
Other Equipment 250,000.00
Total Acquired Property and Equipment 283,072.00
Working Capital Needed 2,809,556.27
Unrestricted Cash 402,771.73
Total Project Cost 3,495,400.00
TABLE 12
Working capital needed
Working Capital Needed - 2 months

Cost of Goods Sold 2,601,000.00
Salaries and Wages - General/Admin 97,760.00
SSS, PHIC & HDMF - Employer Contribution 8,828.60
Taxes and Licenses 3,225.00
Rent Expense 80,000.00
electricity expense 7,000.00
water expense 600
Leasehold Improvement 12,512.50
Advertising Expense 133.33
Offi ce Supplies Expense 1,425.67
Cleaning Supplies Expense 243.17
Safety Maintenance Expense 300
Gasoline 1,128.00
Total Working Capital Needed 2,814,156.27
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Major Assumption Used
Due to the inherent limitations in the conduct of the
study, the researchers employed the used of estimates and
certain financial assumption. This assumption gathered from
the information obtains through the different research
methods used by the proponents of the study.
1. The demand and the sales are expected to increase in
proportion to the annual household population growth of
Cabanatuan City it increased by 1.98% annually beginning in
the year of organization. The demand is also affected by
other factors such holiday seasons.
2. The projected budget for advertising expense is
(Php800.00) which increases by 3% annually. Monthly rent
expense for store’ space is forty thousand pesos (Php40,
000.00).
3. Utilities expense is projected (Php18, 000.00) it
includes allocation of (Php14, 400) for electrical expense
and (Php3, 600) for water utilities expense which increased
by 3%.
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4. The gasoline expense amounting (Php6, 768) in the first
year of operation will increase 3% annually.
5. The total cost of business registration and licenses will
increase by 3% annually.
6. The straight-line method of depreciation was used to
allocate the cost of equipment, furniture’s and fixture,
leased hold improvements over a five year period.
7. Being a sole proprietorship, single and have no
dependent, she is categorized as in individual tax payer
which is entitled to basic personal exemption amounting
fifty thousand pesos only (Php50,000) in able to calculate
the total tax due.
8. The owner maintain withdrawals amounting to nine hundred
nineteen thousand two hundred forty two (Php919, 242).

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Table 13
Projected Distribution of Sale for Product

29.60% 38.00% 29.20%
PRODUCT This year 2nd year 3rd year 4th year 5th year
Chairs and Table 56200.00% 72100.00% 55400.00%
Bed 1100.00% 1400.00% 1100.00%
Sala Set 1100.00% 1400.00% 1100.00%
Cabinet 1200.00% 1500.00%
Door 1200.00%
56200.00% 73200.00% 57900.00% 3700.00% 3800.00%
Table 14
Selling Price and Cost of Products
PRODUCT Cost per Unit Selling Price

Chairs and
35,000.00 40,000.00
Table
Bed 25,000.00 30,000.00
Sala Set 30,000.00 35,000.00
Cabinet 28,000.00 33,000.00
Door 20,000.00 25,000.00
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Table 15
Projected Sale
PRODUCT 1st Year Demand 1st Yr. SP 1st Yr. Sales

Chairs and Table 152 40,000.00 6,080,000.00
Bed 90 30,000.00 2,700,000.00
Sala Set 28 35,000.00 980,000.00
Cabinet 197 33,000.00 6,501,000.00
Door 84 25,000.00 2,100,000.00
PRODUCT 2nd Yr. Demand 2nd Yr. SP 2nd Yr. Sales
Chairs and Table 198 41,200.00 8,157,600.00
Bed 117 30,900.00 3,615,300.00
Sala Set 37 36,050.00 1,333,850.00
Cabinet 256 33,990.00 8,701,440.00
Door 110 25,750.00 2,832,500.00
PRODUCT 3rd Yr. Demand 3rd Yr. SP 3rd Yr. Sales
Chairs and Table 156 42,436.00 6,620,016.00
Bed 93 31,827.00 2,959,911.00
Sala Set 29 37,131.50 1,076,813.50
Cabinet 203 35,009.70 7,106,969.10
Door 87 26,522.50 2,307,457.50
PRODUCT 4th Yr. Demand 4th Yr. SP 4th Yr. Sales
Chairs and Table 10 43,709.08 437,090.80
Bed 6 32,781.81 196,690.86
Sala Set 2 38,245.45 76,490.89
Cabinet 13 36,059.99 468,779.88
Door 6 27,318.18 163,909.05
PRODUCT 5th Yr. Demand 5th Yr. SP 5th Yr. Sales
Chairs and Table 10 45,020.35 450,203.52
Bed 6 33,765.26 202,591.59
Sala Set 2 39,392.81 78,785.62
Cabinet 13 37,141.79 482,843.28
Door 6 28,137.72 168,826.32
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Table 16
Schedule of Operating Expense

Account Name 1st Year 2nd Year 3rd Year 4th Year 5th Year
Salaries and Wages -
General/Admin 586,560.00 604,156.80 622,281.50 640,949.95 660,178.45
SSS, PHIC & HDMF - Employer
Contribution 52,971.60 54,014.40 55,930.80 56,372.40 58,585.20
Depreciation Expense 20,952.96 20,952.96 20,952.96 20,952.96 20,952.96
Taxes and Licenses 3,225.00 3,225.00 3,225.00 3,225.00 3,225.00
Rent Expense 480,000.00 494,400.00 509,232.00 524,508.96 540,244.23
electricity expense 14,400.00 14,832.00 15,276.96 15,735.27 16,207.33
water expense 3,600.00 3,708.00 3,819.24 3,933.82 4,051.83
Leasehold Improvement 75,075.00
Advertising Expense 800 824 848.72 874.18 900.41
Office Supplies Expense 8,554.00 8,810.62 9,074.94 9,347.19 9,627.60
Cleaning Supplies Expense 1,459.00 1,502.77 1,547.85 1,594.29 1,642.12
Safety Maintenance Expense 1,800.00 1,854.00 1,909.62 1,966.91 2,025.92

Gasoline 6,768.00 6,971.04 7,180.17 7,395.58 7,617.44
Total Operating Expenses 1,256,165.56 1,215,251.59 1,251,279.77 1,286,856.50 1,325,258.48
Table 17
Schedule of Income Statement

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1st Year 2nd Year 3rd Year 4th Year 5th Year
Sales 18,361,000.00 24,640,690.00 20,071,167.10 1,342,961.48 1,383,250.33
Less: Cost of Good Sold 15,606,000.00 20,942,990.00 17,058,211.10 1,140,806.99 1,175,031.20
Gross Profit 2,755,000.00 3,697,700.00 3,012,956.00 202,154.50 208,219.13
Less: Operating Expenses

Salaries and Wages - General/Admin 586,560.00 604,156.80 622,281.50 640,949.95 660,178.45
SSS, PHIC & HDMF - Employer Contribution 52,971.60 54,014.40 55,930.80 56,372.40 58,585.20
Depreciation Expense 20,952.96 20,952.96 20,952.96 20,952.96 20,952.96
Taxes and Licenses 3,225.00 3,225.00 3,225.00 3,225.00 3,225.00
Rent Expense 480,000.00 494,400.00 509,232.00 524,508.96 540,244.23
elecricity expense 42,000.00 43,260.00 44,557.80 45,894.53 47,271.37
water expense 3,600.00 3,708.00 3,819.24 3,933.82 4,051.83
Leasehold Improvement 75,075.00 - - - -
Advertising Expense 800.00 824.00 848.72 874.18 900.41
Offi ce Supplies Expense 8,554.00 8,810.62 9,074.94 9,347.19 9,627.60
Safety Maintenance Expense 1st Year
1,800.00 2nd Year 1,909.62
1,854.00 3rd Year 1,966.91 4th Year 2,025.925th Year
OPERATING
GasolineACTIVITIES 6,768.00 6,971.04 7,180.17 7,395.58 7,617.44
Total Operating Expenses 1,283,765.56 1,243,679.59 1,280,560.61 1,317,015.76 1,356,322.52
CashNetReceipts
Income before Tax 1,471,234.44 2,454,020.41 1,732,395.39 (1,114,861.27) (1,148,103.39)
SalesIncome Tax Due 18,361,000.00635,286.53
331,370.33 24,640,690.00409,718.62
20,071,167.10 -1,342,961.48 - 1,383,250.33
CashNet Income after Tax
Disbursements 1,802,604.77 3,089,306.94 2,142,114.01 (1,114,861.27) (1,148,103.39)
Cost of Good Sold 15,882,000.00 20,951,270.00 17,066,739.50 1,149,591.24 1,184,078.98

Salaries and Wages - General/Admin 586,560.00 604,156.80 622,281.50 640,949.95 660,178.45
SSS, PHIC & HDMF - Employer Contribution 52,971.60 54,014.40 55,930.80 56,372.40 58,585.20
Taxes and Licenses Table3,225.0018 3,225.00 3,225.00 3,225.00 3,225.00
Rent Expense 480,000.00 494,400.00 509,232.00 524,508.96 540,244.23
Projected Statement of 14,832.00
Cash Flow
elecricity expense 14,400.00 15,276.96 15,735.27 16,207.33
water expense 3,600.00 3,708.00 3,819.24 3,933.82 4,051.83
Leasehold Improvement 75,075.00 - - - -
Advertising Expense 800.00 824.00 848.72 874.18 900.41
Office Supplies Expense 8,554.00 8,810.62 9,074.94 9,347.19 9,627.60
Safety Maintenance Expense 1,800.00 1,854.00 1,909.62 1,966.91 2,025.92
Gasoline 6,768.00 6,971.04 7,180.17 7,395.58 7,617.44
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
0 - - - - -
Income Tax Due (339,650.33) (644,383.49) (418,502.87) - -
Total Cash Disbursements 16,777,562.27 21,501,185.14 17,878,563.44 2,415,494.78 2,488,384.50
Cashflow generated from Operating Activities 1,583,437.73 3,139,504.86 2,192,603.66 (1,072,533.29) (1,105,134.17)
INVESTING ACTIVITIES
Acquisition of Property and Equipment (283,072.00) - - - -
FINANCING ACTIVITIES
Initial Investment 3,495,400.00
Withdrawal (919,242.39) (1,563,415.95) (1,090,089.55) - -
Cashflow generated/used from Financing Activities 2,576,157.61 (1,563,415.95) (1,090,089.55) - -
Net Cash from all Activities 3,876,523.35 1,576,088.91 1,102,514.11 (1,072,533.29) (1,105,134.17)
Add: Cash Beginning - 3,876,523.35 5,452,612.26 6,555,126.37 5,482,593.07
Cash Ending 3,876,523.35 5,452,612.26 6,555,126.37 5,482,593.07 4,377,458.90
WESLEYAN
Table 19
Projected Statement of Changes in Equity
Beginning Capital - 4,414,642.39 5,978,058.34 7,068,147.89 5,983,445.89
Add: Initial Investment 3,495,400.00 - - - -
Profit/(Loss) 1,838,484.77 3,126,831.90 2,180,179.10 -1,084,702.00 -1,117,039.35
5,333,884.77 7,541,474.29 8,158,237.44 5,983,445.89 4,866,406.53
Sub - Total
Less: Withdrawal 919,242.39 1,563,415.95 1,090,089.55 0 0
Ending Capital 4,414,642.39 5,978,058.34 7,068,147.89 5,983,445.89 4,866,406.53
Table 20
Projected Statement of Financial Position

ASSETS
Cash 3,876,523.35 5,452,612.26 6,555,126.37 5,482,593.07 4,377,458.90
Inventory 276,000.00 284,280.00 292,808.40 301,592.65 310,640.43
Total Current Assets 4,152,523.35 5,736,892.26 6,847,934.77 5,784,185.73 4,688,099.33
Property and Equipment – net 262,119.04 241,166.08 220,213.12 199,260.16 178,307.20

Total Assets 4,414,642.39 5,978,058.34 7,068,147.89 5,983,445.89 4,866,406.53
LIABILITIES & CAPITAL

Liabilities - - - - -
Capital 4,414,642.39 5,978,058.34 7,068,147.89 5,983,445.89 4,866,406.53

Total Liabilities and Capital 4,414,642.39 5,978,058.34 7,068,147.89 5,983,445.89 4,866,406.53
WESLEYAN
Table 21
Payback Period
Payback Period
Year Cash flow Cumulative Cash flow Payback Period
0 -3,495,400.00 -3,495,400.00 -
1 1,583,437.73 -1,911,962.27 1.61
2 3,139,504.86 1,227,542.59 -
3 2,192,603.66 3,420,146.26 -
4 - 3,420,146.26 -
5 - 3,420,146.26 -
Total Payback Period 1.61
TABLE 22
RETURN ON INVESTMENT
Return on Investment
1st Year 2nd Year 3rd Year 4th Year 5th Year Average
Net Income 1,802,604.77 3,089,306.94 2,142,114.01 (1,114,861.27) (1,148,103.39) 954,212.21
Project Cost 3,500,000.00 3,500,000.00 3,500,000.00 3,500,000.00 3,500,000.00 3,500,000.00
Return on Investment 51.50% 88.27% 61.20% -31.85% -32.80% 27.26%
WESLEYAN
TABLE 23
NET PRESENT VALUE 6%

Net Present Value (6%)
Period Cashflow PVF DCF
1st Year 1,547,557.73 0.943396226 1,459,960.12
2nd Year 3,101,979.90 0.88999644 2,760,751.07
3rd Year 2,154,538.57 0.839619283 1,808,992.13
4th Year 0.792093663 -
5th Year 0.747258173 -
Total Discounted
Cashflow 6,029,703.32
Project Cost 3,500,000.00
Net Present Value 2,529,703.32

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w w w . w e s l e y a n . e d u .

The market refers to the place or method or contact

between the buyers and the sellers. It identifies the target

customers, the services they are willing to avail and

different factors that may affect the business such as

competition and marketing strategy, To support the market

analysis of the study, the researchers conducted a survey

where in questionnaires are distributed to the residents of

The city of Cabanatuan is the largest city of the

province of Nueva Ecija and places fifth all over the

region. According to the census, the city has a total

population of 302,200 people in 106,474 households.

The target market are of the business are the

households and who live in Cabanatuan City.

General Marketing Practices

Promotion The promotional plan to be adopted by the

business has two key objectives. One is to make prospective

customers aware of the business and two, is to increase the

sales of the company. The techniques will be to place

tarpaulins in public areas and to distribute flyers.

Place The business will be located along Maharlika

highway Brgy. Zulueta Street, Cabanatuan City beside Mercury

Drugs. The proposed location is strategic for the business

because the market traffic and market potential is high.

Pricing A formula for product pricing was devised which

would still ensure profitability and competiveness of the

business at the same time.

Proposed Marketing Program and Strategies. The business

will employ strategies, first is the promotion of the

business using tarpaulins and flyers. Second is the

appropriate approach of the businesses’ employee to the

customers to encourage patronizing our business. And the

last and the most significant strategy would be the free

delivery inside Cabanatuan City, the proper procedure may be

performed well and proper procedure must be follow. Ensuring

the quality of our product that we rendered to the customers

would be result to a loyal customer and would further result

to a competitive edge towards to the competitors.

LOGO OF THE NARRA FURNITURE

The technical aspect represents the technical required

by the proposed business, is to provide good quality

products and good services from our staff to give to our

The business will be known as “Furniture Shop made in

narra”. The suggested business will be located at Zulueta,

Cabanatuan City. It will be registered to different

government agencies and will comply with all the legal

requirements for this kind of business “Furniture Shop made

in narra”. The right to occupy a stall measuring 100 sq.

meters will be rented in the amount of 40,000 monthly.

All Products will be reasonably priced. This means that

it should be affordable to the target market.

FURNITURE SHOP MADE IN NARRA

The furniture Shop made in Narra will be located along

Maharlika Highway Brgy. Zulueta Cabanatuan City. The

researchers decided to set up their business in the chosen

location because of its qualities. The following

1. The location is within the city proper

2. The place is very accessible to prospective

3. Ideal place and order exist in the area

4. Free from flooding

By the data alone, the researches assume a good and

greater demand from the residents, by their increasing