SERVICIO NACIONAL DE APRENDIZAJE SENA

MARKET MANAGEMENT TECHNOLOGY

CARD N ° 2281992

PRESENTED BY :
JESUS ANTONIO GOMEZ ESPINOSA

COMPANY
LION SHOP

TUTOR
JAIRO FERNANDEZ MOLANO

SEPTEMBER
2021
DEFINITION

Lion Shop is a clothing store that focuses its production on the current needs of Colombian
women, based on the roots and culture of the country, seeking, in this way, to offer excellent
clothes quality at an affordable cost.

In the search to handle a great variety, the product was classified according to the occasion for
which it is used; as formal and informal.

MARKET SEGMENTATION

• Target market.

Women between 14 and 60 years throughout the national territory.

Direct sale in Norte de Santander, rural and urban area.

Women who are versatile, who by preference have cotton and silk garments, and are consumers
of national labor. Having the option to customize according to your taste or preference.

• Product to offer

 Jeans
 Pants
 Blouses
 Shorts
 Dresses
 Jumpsuits
 T-shirts
 Shirts
THE BRAND

Concept: Highlight the femininity and elegance of the Colombian woman in a mixture of stunning
colors and sophisticated calligraphy.

PACKING

Cardboard paper bag, 100% recyclable and reusable, friendly to the environment. Made with the
care of the product and the environment in mind.

LABEL
It´s an informative label of the garment component and contains the appropriate way of handling
and washing for a better use of it.

LOGO

It was created due to initiative of the owners, seeking to represent and merge the strength,
courage and gallantry of Colombian women through the image of a lion, which translates into the
experience of wearing a garment that empowers and enhances femininity.

SERVICES BRIEFCASE

• Company´s description:

Lion shop is a family business that emerged as a contingency measure to the economic crisis that
brought with it the covid-19 pandemic, for which a group of 5 family members joined forces
(economic and knowledge in textile and similar areas) to start design, produce, promote, and sell
the created designs virtually and in person. To offer its services nationally, and in the medium
term, internationally.

• Mission

The mission of this company is to improve the living conditions of Colombian women through
clothing that meets their needs and demands, with quality and contributing to better levels of
self-esteem and security. Becoming a flagship brand nationwide.
• Vision

The company's vision is to position itself as the number one nationwide in terms of design,
production, and sale of women's clothing.

Achieving recognitions and certifications.

• What do we do?

We mix the ideas of our clients with current culture and fashion to obtain 100% ideal garments
with the person, stratum, and social class.

• Corporate goals

The main objectives of the company are:

1. Have a physical point of commercial sale from today to the year 2022 in Cucúta.

2. Have a monthly sales volume that increases 25% each month for the next 12 months.

3. To build loyalty to our older clients so that, they acquire our products on a recurring basis.

4. Have strategic alliances of wholesale sales, with at least 5 national distributors.

• List of products

1. Jeans

2. Short

3. Pants

4. Dresses

5. Jumpsuits

6. Blouses

7. Shirts

8. T-shirts

9. Jackets
• Customers of the company

Annex a short list of clients

CLIENTES FRECUENTES LION SHOP

Nombre Numero de telefono
MELISSA PAYARES 3053253746
YULEIDIS QUIÑONEZ 3046583421
JAVIER GONZALEZ 3004152798
VERONICA PARDO 3026539645
DIANA ESPINOSA 3012164598
JUAN CAMILO ROMERO 3008885205
KRISTIAN TAPIA 3129543687
HELENA GOMEZ 356687342
CARMEN ZAPATA 3015712917

• Contact information

Address: Av. Demetrio Mendoza Street 8 # 31-75 Norte de Santander - Cucúta

Phone: 300-7635504, 302-8556224

Email: lion_shop@gmail.com