QUESTION :

Your company would like to launch a new product. Call a representative from every
department for a formal meeting on how to organize the launching ceremony.
Person A : Research And Development Department

 New product : Spaghetti Bolognese (New menu : food)

 Reason :
 Very suitable for camping, picnic and so on.
 How it can be a long lasting food :
 Sealing the packet (it can be durable for a long time)
Person B : Halal Department

 How the new halal certificate :

 Still in progress
 JAKIM had come to check our factory.
 I will send the report (request for halal certificate) to JAKIM.
 On the next month, we will get the halal certification for our new product.
 What happen for the halal audit :
 Found some minor mistake :
Workers did not follow standard of procedures (SOP).
Example : not wearing gloves in processing department.
Person C : Marketing Department

 Marketing plans for the ceremony/event :

 The team will make an announcement through social medias such as
Instagram, Facebook and etc.
 Banner & Billboard.
 Make some special attractive :
Invites artists or ambassador.
 Product sales marketing during ceremony :
 Team marketing department will do a special promotion to all guests.
 Example : Cheap prices of the products.
Person D : Design Department

 Place, date & time :

 Big hall (give a full address), still in discussion for the date & time.
 Theme :
 Vintage style
 Reasons :
Spaghetti is from Spain.
Follow the culture of the Spain.
 Process of packaging :
 Still follow the previous designs.
 But for the color, we will use purple color.

Person E : Financial Department

 Budget for marketing department (ceremony/event):

 RM 20, 500 or more.
 Reason :
To pay the ambassador.
 Budget for research and development department (new food processing) :
 RM 15, 000
 Food ingredients :
Meatballs
Spaghetti
 Budget for design department (packaging) :
 RM 10, 200
 To make sure all products have a quality sealing & to make an easy product
to carry everywhere for our customer needs and etc.
 Budget for halal department (halal certification) :
 RM 12, 000
 To make sure all products is halal and clean.
 Total :
 RM 57, 700
 We will prepare additional money for the emergency case.