Marketing Strategy

Presenting the Business:

 Theme: A vibely, energetic booth decorated with posters and banners. Fun music
with a focus on study motivation will create a lively atmosphere.
 Welcome Sign: A large, eye-catching sign with our logo and slogan: " Custom
Creations: Textbooks Got You Blue, We’ve Got Snacks for You!"
 Product Display: Showcase a variety of pre-made study care packages with nice
and sustainable packaging

Promotional Activities:

Social Media Contest: Encourage visitors to follow our social media pages and
share a picture of their favourite study spot using #CustomCreations for a chance to
win a premium care package.

Special Offers:

 Market Day Discount: Offer a 15% discount on all purchases made at the Market
Day booth.
 Bundle Deals: Promote pre-made packages at a discounted price compared to
buying individual items.

Prototype/Sample Visibility:

 Pre-made Packages: Have a variety of pre-made Custom Creations care packages

displayed prominently at the booth.
 Interactive Display: Showcase the components of individual Custom Creations
packages, allowing visitors to see the variety of snacks included in the packages

Additional Notes:

 Friendly and Knowledgeable Staff: Enthusiastic staff can answer questions about
the products, offer motivational quotes, and create a welcoming environment.

By implementing these strategies, Custom Creations will effectively present its study
care packages at Market Day, generate interest through interactive activities, and
entice with special offers. The clear visibility of samples will allow visitors to
experience the product first-hand, leading to a successful Market Day showing.
 Operations Plan

Logistics:

 Arrival Time: Staff will arrive at school an hour before Market Day begins to setup.
 Booth Setup: The Manager will oversee the efficient setup of the booth, including
assembling the stand, arranging product for display, and positioning signage and
promotional materials.
 Inventory Management: The Finance staff will manage the inventory, ensuring
enough pre-made packages, sample bags, and individual package components are
available throughout the day.
 Cleaning and Maintenance: All staff will be responsible for maintaining a clean and
inviting booth space throughout Market Day.

Staffing and Scheduling:

 Team Breakdown:
o Manager: Oversees all operations, manages staff, and handles any unforeseen
issues.
o Sales Team (2 members): Engage with visitors, answer product inquiries, promote
special offers, and process sales transactions.

Schedule:

o 8:00 AM - 9:00 AM: Set up the booth, arrange displays, and finalize inventory.
o 9:00 AM - 3:00 PM: Full operation with all staff members actively engaging with
visitors, conducting sales, and restocking as needed. Sales staff will rotate between
breaks every 2 hours.
o 3:00 PM - 3:30 PM: Dismantle the booth, pack up inventory, and perform a final
cleaning of the space.

Role Assignments:

 Manager: You (Tavonga)

 Sales Team: (Tavonga & Tlotlo)
 Finance: (Olwethu)

Communication:

 Clear communication is crucial. The Manager will hold a small meeting before
opening to ensure everyone understands their roles and responsibilities.

By following this operation plan, Custom creations will ensure a smooth and efficient
Market Day experience, maximizing customer engagement and sales. Remember,
adaptability and teamwork are key to addressing any unexpected situations that may
arise.
 Reflection and Evaluation
The overall day went well but we do have some glo’s and grows that we learnt

Glo’s

 Strong Sales and Positive Feedback: We had really high sales throughout the day almost
selling out and demand for the packages was relatively high
 Effective Teamwork: The team chemistry was great and we were able to help each other
when interacting with the customers

Challenges

 Inventory Management: We over estimated how many packages we would be able to

make and we ended with less than we had projected to sale leading to a loss
 Pricing Strategy: Due to the underestimation of packages we had to change price in order
not to realise a major loss but also we couldn’t over price

Grows

 Importance of Planning: In the future more planning will be needed a lot of the operations
were rushed and unprepared for i.e. the overestimation of packages
 Adaptability: We could adapt to major changes better so as not cause panic and
demotivate ourselves

 Marketing and Promotion: A better marketing to bring awareness to our products and
business and create more hype around.