12

HUMSS: TRENDS, NETWORKS AND

CRITICAL THINKING IN THE 21st CENTURY
Quarter 1 – Week 1

Module 3: Elements that Make Up a Trend

HUMSS – Grade 11
Quarter 1 – Week 1- Module 3: Elements that Make up a Trend
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Regional Director: Gilbert T. Sadsad

Assistant Regional Director: Jessie L. Amin

Development Team of the Module

Writer: Janice L. Acojedo
Editor: Myrna Lynne B. Bueno
Reviewer: Cynthia T. Soneja
Layout Artist: Antonio L. Morada
 Quarter 1- Week 1- Module 3
Elements that Make up a Trend

Introduction
The previous module taught you how to spot a trend using these processes:
analysis, spotting and projecting. Analyzing trends by collecting data to spot a pattern,
identifying new trends based on the present trend and forecasting a trend to remain the
same in the future.

In this module, you will learn the elements that make up a trend.

Objectives
At the end of this lesson, you are expected to:

1. To be able to point out the elements that make up a trend

(HUMSS_MCT12-La-b-4)
2. Describe the elements that make up a trend

Vocabulary List
To understand the content of this module, here are some words and their
definitions.

Basic Needs(n) – refer to the things that are necessary to sustain life.
Example: adequate food, shelter, clothing, safe drinking water, sanitation, health
and education, creativity, self-improvement, safety and status.

Drivers of Change(n)-an internal or external pressure that shapes change

Example: Change of strategy, plans, designs, specific technologies, political
events, economic shocks, environmental incidents

Innovations(n)- start-ups, new products, services, experience and campaigns

that are resolving points of customer tension, and creating new levels of
customer expectation.

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Pre-Test

Fill in the blanks with the correct or appropriate answer. Use your notebook as
your answer sheet.

1. Human behavior is rooted in the ___________, fundamental and always-

changing needs, wants and desires.
2. There are no trends without _________ as the word itself implies movement.
3. Innovations don’t necessarily mean ____________.
4. Without _________, there is no opportunity or ground to launch a trend.

Learning Activities

Trends may refer to the aging population of Japan, the rise of China or the
popularity of Kdrama. It can also mean a new technology, a surge of demand for
a new beauty product or a new belief or religion. Whatever trend you may be
thinking about right now, remember that the fundamental elements that drive
all kinds of trends will always apply.

There are 3 fundamental elements in a trend; basic needs, drivers of

change and innovations.

• Basic needs refer to the things that are necessary to sustain life.
According to Maslow’s hierarchy of needs, basic needs are
physiological and safety needs which includes food, water, warmth,
rest, security and safety. Our behavior is rooted in these basic,
fundamental and always-changing needs, wants and desires.
According to Psychology it is innate in a man to need more, want
more and desire more.

• Drivers of Change is an internal or external pressure that shapes

change. There are no trends without change as the word itself
implies movement. In every industry or field, there are people who
are considered drivers of change. Business-savvy professionals
bring change to their business organizations, political leaders
implement change in the government, artists develop their crafts,
and the list goes on.

However, not only people can be called drivers of change.

There are triggers that create immediate changes that drive the
emergence of a trend. These can include technological advancement,
political events, economic crises, environmental concerns,
pandemics and more.

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 • Innovations are start-ups, new products, services, experience and
campaigns that are resolving points of customer tension, and
creating new levels of customer expectation. They don’t necessarily
mean trends. But without innovations, there is no opportunity or
ground to launch a trend. It involves the development of a new
product out of the old one. Coca cola since 1886 has been producing
soda that we all know includes sugar and calories that are not
beneficial to health. People bought and drank it and even became a
trend for soda products. In the 80’s, people became weight and
health conscious and watched their sugar and calorie intake. This
became another trend. In 1986, Diet Coke was introduced in the
market, in 2005 Coke Zero was the newest Coca Cola product.

Study the diagram below. Note that the elements are interconnected with
each other. How will you explain the link? Let us find out as we continue to dig
deeper in understanding the elements of a trend.

The Fundamental Trend Elements

Basic
Needs

Innova- Drivers
tions of
Change

The emergence of the COVID-19 pandemic shook all the foundations that
were painstakingly built through the years. Financial security gave most of the
people the sense of protection because it meant that basic needs and even wants
and desires can always be provided because there is wealth. In this situation,
the world is witnessing a trend brought about by a driver of change – the COVID-
19 pandemic.

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 Thousands of years ago, people knew and practiced cleanliness and
hygiene to prevent illness, but now we are in the strictest sense of maintaining
proper hygiene and observance of health protocols implemented to prevent the
spread of the virus. Noticeably, our grocery lists or online shopping carts consist
of alcohols, facemasks and now even face shields. This became an emerging
trend in the market. Demands for these products spike until now and business-
minded people took these opportunities by supplying the demand. Innovators
saw an opportunity to develop products and systems to help us cope with the
“new normal”. Touch-free hand sanitizers in all forms and shapes came about,
fashionable face masks designs are available for the “fashionistas” even new
designs of public transportation vehicles are made to adhere to the health
protocols implemented. Take note that in this situation all the elements
fundamental in a trend are present; basic needs, drivers of change and
innovations.

Practice Task 1

Identify people, things and events in the picture that are considered an
example of an element that make up a trend. Write the answer in your notebook.

shorturl.at/isEY shorturl.at/Fgkmp shorturl.at/cfoqD shorturl.at/ikFKO shorturl.at/hlrv3 shorturl.at/jGJSW

Practice Task 2

After identifying the people, things and events in practice task 1, identify
them according to the elements that make up a trend. Number 1 is done
for you. Use your notebook as your answer sheet.

1. Coke Zero- Innovations

2.
3.
4.
5.
6.

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Practice Task 3

Using the diagram below, write the elements that make up a trend and
give an example for each element. Use your notebook as your answer sheet.

Elements Example
1
2
3

Post Test

Identify the elements of a trend present in the following situations. Select the
answer from the choices provided and write it in your notebook.

BASIC NEEDS DRIVER OF CHANGE INNOVATION

___________1. Hanna bought alcohol and hand sanitizers by bulk because of

the rise in the demand of these products at the grocery.
___________2. Jeepney drivers and operators designed a partition in their
vehicles as part of the recommendation of the Interagency Task
Force (IATF), Land Transportation Office (LTO) and by the Land
Transportation Franchising and Regulatory Board (LTFRB).
___________3. Welders designed touch free hand sanitizer holders.
___________4. Due to the increasing cases of COVID-19, there was a rise in the
sale of face masks and face shields.
___________5. Economists predict an economic recession due to the COVID-19
pandemic.

Additional Activity

A. Journal writing. Reflect on this question. Do this in your notebook.

How can you become a driver of change?

________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

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B. Essay-Writing

Do you consider the emergence of the COVID-19 to be a driver of a trend?

Why? Explain your answer in not more than 100 words. Write this in your
notebook.

______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

Essay Rubric

Features 10 7 5 3
Expert Accomplished Capable Beginner
Quality of 1.Piece was 1. Piece was 1. Piece had 1. Piece had
Writing written in an written in an little style or no style or
extraordinary interesting style voice voice
style and voice and voice 2. Give some 2. Gives no
2.Very 2. Somewhat information new
informative informative and but poorly information
and well organized organized and very
organized poorly
organized

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Answer Key

Pre-Test
1. Basic
2. Change
3. Trend
4. Innovation

Practice Test 1 and 2

1. Coke Zero - Innovations
2. Pres. Rodrigo Duterte – Driver of Change
3. Bill Gates – Driver of Change
4. Typhoon- driver of change
5. Unemployment/poverty – driver of change, basic needs
6. Landing on the moon – driver of change

Practice Task 3
1. Basic needs- Adequate food, clothing, shelter, education, health and
sanitation, education.
2. Drivers of Change – Business professionals, political leaders,
technological advancement, political events, economic crises,
environmental concerns, and more.
3. Innovations - development of a new product, service or experience

Post Test
1. Basic Needs
2. Innovation
3. Innovation
4. Basic Needs
5. Driver of Change

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References
https://www.whataventure.com/collaboration/trends-101/
https://quizlet.com/236294351/elements-and-characteristics-of-trends-flash-
cards/
https://definitions.uslegal.com/b/basic-needs/
https://www.merriam-webster.com/dictionary/innovation
https://twitter.com/billgates
https://www.zedge.net/wallpaper/5ed558a7-9616-3043-be86-79e5fb7b24e8
https://www.pngitem.com/middle/iRhiobi_coke-zero-post-mix-coca-cola-hd-
png/
https://www.rappler.com/move-ph/issues/disasters/typhoon-
yolanda/44412-prisoners-return-after-yolanda-typhoon-mass-escape
https://theday.co.uk/stories/world-faces-worst-crisis-since-great-depression
https://www.npr.org/2019/11/19/780602012/50-years-ago-americans-
made-the-2nd-moon-landing-why-doesnt-anyone-remember