Universidad Nacional Abierta y a Distancia

Vicerrectoría Académica y de Investigación

Course: Valuation and Negotiation of Technology
Code: 212032

Activity Guide and Evaluation Rubric – Step 6 Prepare technology negotiations

1. Activity Description

Type of activity: Collaborative

Evaluation moment: Final
Highest score of the activity: 125 points
The activity starts on: Monday, The activity ends on: Sunday, December
November 29, 2021 12, 2021
With this activity, you are expected to achieve the following learning
outcomes:

Prepare technology assets negotiations promoting innovative businesses

competitiveness.

The activity consists of:

This course is in English and as it is specified in the Rules and conditions for course
development: “The student must develop the proposed activities on due time,
in English. Contributions in different languages won´t be evaluated”.

Collaborative:
As a final assessment of the course, the students will prepare a negotiation of a
software according to a real case, developing the following activities:

1. Each student reads and reviews all references for units 1, 2 and 3 at the
Learning Environment.

2. Read the following article, attached at the Learning Environment as Annex 2

- An Approximation to a Decision Model to Valuate Intangible Assets

González, P. G. (2011). An Approximation to a Decision Model to Valuate

Intangible Assets: Case Study Compañía De Software Colombia S.A.
Revista Universo Contábil, 7(1), 106–121.

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3. Based on his understanding of all concepts studied in this course, the group
will help the company Compañía De Software Colombia S.A, to solve the
problem of defining a draft of the contract to commercialize its software, using
the example of the “Head of Agreement” document proposed by Mc Manus, J.
P. in the chapter Negotiation and Licensing from the references studied in
Unit 3 of this course. In order to fulfill the form of the “Head of Agreement”
document, each group must take into account that, the software will be
licensed to all customers who can pay for it usage, also, every update or
customization will be paid.

The students will create a proposal to complete each one of the items of the
“Head of Agreement” document, specifying who will be in charge of each one
of them in the following chart, taking into account that all of these items were
defined in the infographics designed in Step 4:

Head of Agreement document for the commercialization of the

software developed by Compañía De Software Colombia S.A
Group Number:
Date:
Item Student in Contract clause defining the
charge proposal for the
commercialization of the
software
1. Parties Student Name
2. Start date Student Name
3. Duration Student Name
4. Nature of the Student Name
Licensed IP
5. Work Schedule Student Name
6. Costs Student Name
7. Lump sum/royalties Student Name
8. Payment Schedule Student Name
9. License option Student Name
10. Option term on Student Name
license
11. Right of first Student Name
refusal
12. Scope of License Student Name
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13. Exclusivity Student Name
14. Liability Student Name
15. Warranty on Student Name
License Patents
16. Ownership of IP Student Name
17. Ownership of Student Name
Improvements
18. Infringement Student Name
19. Termination Student Name
20. Choice of law Student Name
21. Dispute Student Name
Resolution
Student chosen to Student Name
submit the final
document to the
Evaluation
Environment:

Note: All items of the Head of Agreement document for the commercialization
of the software developed by Compañía De Software Colombia S.A, must be
completed by the members of the group who are working on it, it means if only
three students are working, all the 21 items must be completed between the
three of them. Also, it is important to take into account that the third
column must be filled with the clauses and not with concepts.

4. Based on the Head of Agreement document for the commercialization of the

software developed by Compañía De Software Colombia S.A that has been
proposed by the group, each student develops the following activity:

As a group, build a PowerPoint presentation to explain the proposal for the

commercialization of the software developed by Compañía De Software
Colombia S.A including the following:

• Cover (All students name, date, unit name, tutor name)

• Definition of how to protect the intellectual property of the software
• Value method used to establish the price and the reasons of the selection
• General conditions of the licensing and the negotiation
• One conclusion per student explaining the importance of preparing the
negotiation of a technology to achieve the best results.

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 • References

5. Each group records a video (up to 5 minutes) showing and presenting the
content of the PowerPoint presentation including the group members, the
date, intellectual property, valuation method, licensing, negotiation and
conclusions. It is mandatory that all students appear in the video using his
camera, indicating his name and explaining one minute of the presentation.
Make sure it is a professional presentation, taking care of the body language
and personal image. (In case a student does not participate in the video, he
cannot get evaluation for this item)

The group saves the video in YouTube or any other resource to get a public
link and shares it in the Discussion Forum.

In case you don´t have a software to record videos including your camera,
you can visit the following link and use the free tool to record the screen
online: https://www.apowersoft.es/grabador-de-pantalla-gratis

6. All students in the group read and review the activities developed by the other
members, consolidate all evidences in a PDF and the student selected in
Activity 3, submits it at the Evaluation Environment, according to the
guidelines given below in section Collaborative Work Evidences, naming it with
the following structure:

VNT_Step 6_Group number

For the development of the activity consider that:

In the Initial Information Environment, you must:

Review the agenda to identify the deadline, visit the General Forum and post your
presentation and visit the Synchronous attention by SkypePage to identify the tutor
user.

In the Learning Environment, you must:

Review the syllabus of the course, the guide to solve the activity, and post activities
in the discussion forum.

In the Evaluation Environment, you must:

Submit the final document as a PDF with the structure indicated in this guide.

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Evidences of individual work:
The individual evidence to be submitted is:

Each student posts on the Discussion forum its contribution to the Head of agreement
document according to Activity 3 and a participation in the video related to Activity 5.

Evidences of collaborative work:

The collaborative evidence to be submitted is:

Each group submits a PDF document including:

• Cover
• Table of contents
• Introduction
• Objectives
• Head of agreement chart– one per group (Activity 3)
• Presentation video – one per group (Activity 5)
• Conclusions
• References (Use APA guidelines)

From guidelines:
• PDF format
• Page Size: Letter
• Font type: Times New Roman
• Font size: 12
• Line spacing: Double
• Page margins: 2.54 cm
• Paragraph Alignment: Left-aligned

2. General Guidelines for the Development of Evidences to Submit

For Collaborative evidences, consider the following:

• All members of the group must participate with their contributions in the
development of the activity.

• All contents included in the work or forum must be in English.

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• In each group a single member will be chosen to submit the requested product in
the environment indicated by the teacher.

• Before submitting the requested product, students should check that it meets all
the requirements mentioned in this activity guide.

• Only the members of the group that participated with contributions during the
time assigned for the activity should be included as authors of the submitted
product.

Please keep in mind that all individual or collaborative written products must comply
with the spelling rules and presentation conditions defined in this activity guide.
Regarding the use of references, consider that the product of this activity must
comply with APA style.

In any case, make sure you comply with the rules and avoid academic plagiarism.
You can review your written products using the Turnitin tool found in the virtual
campus.

Under the Academic Code of Conduct, the actions that infringe the academic order,
among others, are the following: paragraph e) Plagiarism is to present as your own
work all or part of a written report, task or document of invention carried out by
another person. It also implies the use of citations or lack of references, or it
includes citations where there is no match between these and the reference and
paragraph f) To reproduce, or copy for profit, educational resources or results of
research products, which have rights reserved for the University. (Acuerdo 029 - 13
de diciembre de 2013, artículo 99)

The academic penalties students will face are:

a) In case of academic fraud demonstrated in the academic work or evaluation, the
score obtained will be zero (0.0) without any disciplinary measures being derived.
b) In case of proven plagiarism in academic work of any nature, the score obtained
will be zero (0.0), disciplinary measures might be derived.

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3. Evaluation Rubric Template

Type of activity: Collaborative

Evaluation moment: Final
The highest score in this activity is 125 points
First evaluation High level: The student prepares the negotiation of the
criterion: software in the case, proposing a head of agreement document,
identifying the clauses for each one of the 21 items,
Prepare a consolidating the contents in the proposed chart, following all
technology assets guidelines.
negotiations
proposing the If your work is at this level, you can get between 35 points
guidelines of the and 40 points
agreement
Average level: The student prepares the main concepts of a
This criterion head of agreement document presenting just part of the
represents 40 required information, following just part of the guidelines, or
points of the total including some mistaken information.
of 125 points of
the activity. If your work is at this level, you can get between 2 points
and 34 points

Low level: The student does not prepare the negotiation of

the software in the case, proposing a head of agreement
document.

If your work is at this level, you can get between 0

points and 1 points

Second evaluation
criterion: High level: The student presents a proposal to commercialize
the software developed by the company in the case, recording a
Propose a strategy video presenting himself a PowerPoint presentation that includes
to commercialize clear recommendations in relation to IP protection, technology
the software in the valuation, licensing and negotiation, mentioning the contents
case studied in the course.

If your work is at this level, you can get between 55 points

and 60 points
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This criterion
represents 60 Average level: The student presents a proposal to
points of the total commercialize the software developed by the company in the
of 125 points of case, recording a video to explain its content, but it is missing
the activity. some guidelines or it includes some mistaken information that
evidences no clear understanding of the contents studied.

If your work is at this level, you can get between 2 points

and 54 points

Low level: The student does not record a video evidencing the
proposal to negotiate the software developed in the case.

If your work is at this level, you can get between 0

points and 1 points

Third evaluation
criterion: High Level: The student submits at the Evaluation
Environment, a PDF document according to the given guidelines,
Present the evidencing proper grammar and spelling, presenting a proper
document according development of the activities to prepare the negotiation of the
to the specified software in the case.
format and
guidelines If your work is at this level, you can get between 20 points
and 25 points

This criterion Average Level: The student submits a document, developing

represents 25 part of the proposed activities, evidencing some spelling and
points of the total grammar mistakes or missing some guidelines.
of 125 points of
the activity. If your work is at this level, you can get between 2 points
and 19 points

Low level: The student does not submit the document

evidencing his own development of the proposed activities to
prepare the negotiation of the software in the case.

If your work is at this level, you can get between 0

points and 1 points

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