UAL L3 Extended Diploma in Creative Media Production & Technology

Heroes (Protagonists) are everywhere. They come in all shapes and sizes and often, confound all our
expectations.
You have been commissioned by BBC 3 to create a drama short of around 5 minutes that conveys a
‘hero’ narrative and conforms to 3 act structure. You must evidence that you have engaged with an
audience and created a Hero a specific audience will identify with.
You will shoot this in 3 separate parts. You will be judged on your ability to convey context and
exposition through visual language. Your success will be clear from the response of an audience of
your peers who will be asked to provide a response and feedback to your work.
It is their understanding
and enjoyment that BBC3 will use to determine whose will be green lit for broadcast.

What you need to do… (Top tip! many of the skills will be learnt in class so good attendance is essential)

Contextual research into Heroes/Heroines From 2nd Nov

1 Initial research
Mindmaps with initial ideas, definitions of a Hero/ine/ contextual examples from your E
own knowledge, the films we’ve watched key themes etc.
2 Research into Heroes/Heroines
Secondary research into what defines a Hero/ine. What are typically and/or untypical E
narratives relating to ‘Heroes/Heroines’.
Primary Research – What kind of stories do your audience find inspiring and exciting.
Who are their Heroes and why? Or what is their story, how are they the hero?
Narrative structure – Research 3 act structure and evidence using examples, that you
understand it.
 3 Act - Drama - Introducing your narrative (Mise en scene & Exposition)
You need to shoot three 90 second ‘acts’.
5 Research for Visual Communication & Exposition
Mise en scene:- Character, locations, costumes & Props that tell your story. E

Consider Audience response, expectations, perceptions, stereotype etc. E&

D
Practical & Technical skills – What shots/techniques are you using? How are you
telling your story? What is the order of information and why?
What do you reveal? What do you not reveal?
Use to inform your ideas, as well as using research to evidence the effectiveness of
your ideas.
6 Audience research
Primary and secondary research into your audience. E

E.g.: What do these props say to you? or if my character is …. what trainers do they M
wear? Where does it mean to you if my character is standing in this location?
E&
Remember :- Thinking of your own answers is fun, but what other people say is D
enlightening. Talk to people to understand the way your audience thinks.
7 Colour palette - How are you making your scene work visually? How are you using
colour? What will this convey to the audience?
E

8 Health & Safety

Evidence your Risk assessment and in particular, how are you being ‘Covid safe’?
9 Pre-Production
locations, costumes & Props
Storyboard E

Cast M

Please Justify - Remember it’s ‘Coherent & Reasoned Decision making’ for the Merit.
Please don’t merely list a bunch of stuff.
1 Evidence of production and post-production
0
On-set photos and at least 3 screen grabs of the editing process, with critical E
reflections and commentary.
11 Completed scenes E&
D
Uploaded edit of your opening scene- 2 minutes This should be uploaded to your
YouTube channel and embedded on weebly. E

1 Evaluation E&
2 D
Critically reflect on how well your scene meets the needs of this particular audience.
Consider the technical quality of the finished product compared to other short films. E
You should also reflect on the feedback from peers and tutors; did the product meet
your original intentions? How well does it convey it’s meaning and your narrative.
 Bibliography From 2 nd Nov
1 Full bibliography in Harvard format.
8
You should reference ALL research for EVERY stage of the project, whether primary E
or secondary.
E = English; M = Maths; E&D = Equality and Diversity

• Attendance is essential as most practical tasks will take place during lesson time.
• All research, reflections and evaluations of work should be presented on Weebly
• ALL research should be academically referenced using the Harvard system.

Learning outcomes & assessment criteria:

Unit 10 • Understand the audience for 1.1 Analyse the characteristics of the audience for a
Engaging with a chosen creative media chosen media production activity.
an audience in production activity
creative media 1.2 Interpret research activity to develop ideas and
production creative proposals for a chosen audience

• Be able to plan and 2.1 Demonstrate independence in decision-making in

implement a creative media planning and developing creative solutions.
production activity for an
identified audience. 2.2 Select appropriate media and processes to
communicate ideas for an identified audience.

• Be able to use evaluation in 3.1 Critically evaluate creative solutions against

support of creative media identified audience characteristics.
production for an identified
audience. 3.2 Critically evaluate and reflect on learning to inform
personal development.