BUSINESS ENGLISH 1.

2 WRITING MIDTERM TEST

Student’s name: Ngô Minh Nhật
Class: K56N1
Question 1: Sharing your own experience with packaging. (300 words)

Product packaging is one of the main factors that help a brand increase its
recognition. In recent years, we have seen a lot of packaging changes to suit for the
international market. One of the brands with impressive packaging that I appreciate
is Patagonia.
Patagonia's packaging has used a very impressive design that we call
“Shushi roll” with the main material made from cartoon cover. Patagonia has used
design with simple style and color but very elegant and functional. The corrugate is
left in its natural state with minimal printing, using formal stickers to designate
style, color and size. The front of the package opens easily to display the baselayer
inside, allowing the buyer to touch the material or remove and replace it. Even
after a client has replaced the baselayer, this allows for a clean on-shelf
appearance.
 One thing I really like about Patagonia's packaging is that it's made from
cartoon - a recyclable material. In the situation of global warming, Patagonia's use
of recyclable materials greatly contributes to environmental protection. This can
attract more customers, especially those who love to protect the environment.
However, besides the positive aspects, Patagonia's packaging still has a
small shortcoming that I think the company should improve to be able to bring
more profit that is the color of the product. Although it uses an elegant color
gamut, it is only suitable for certain groups of audiences. If Patagonia adds more
colors so the packaging doesn't become boring easily and can improve sales.
In conclusion, Patagonia's packaging is one of most packaging with amazing
and innovative designs. I believe that if the company continues to absorb
customers' opinions, their packaging will be more perfect and become one of the
most recognizable packages.

Question 2: Career prospects evaluation (200 words)

It is very important to be aware of our strengths and weaknesses, and to
identify opportunities and challenges when studying at the English faculty of
Thuongmai University. This helps us to properly assess our own abilities as well as
seize opportunities for personal development and have the most suitable working
opportunities.
As for myself, I consider myself to be a vivacious and dynamic person. At
school, I participate in a lot of extracurricular activities, volunteer clubs or
seminars organized by the school. Also, I'm a good communicator. People often
comment that I am a fairly easy-going and friendly person. That's why I have a lot
of good relationships. Moreover, I know 2 more languages besides Vietnamese.
Those things will help me to expand my career opportunities in the future,
especially the profession of Interpreter - a job that I am looking forward to.
Besides the strong points, I find myself still have a bit lacking. I am a person
that don’t have an aesthetic sense. However, I think this does not affect the
Interpreter job that I am aiming for, and I will try to fix it in the future.
Identifying strengths and weaknesses is really important. That's why we
need to identify it early to be able to expand our job opportunities in the future.