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HOTEL FACILITY DESIGN PRELIM

UNDERSTANDING HOSPITALITY facilities managers, their influence, and


FACILITIES PLANNING AND contributions to the design process, the
ERGONOMICS facilities manager ensures the effective
• Ergonomics is the science of making the
management of the supply chain. By
work environment fit the worker. By
promoting teamwork and collaboration
understanding the human-factors
through the design process, facilities
requirements of work, we can avoid work-
management also encourages dialogue by
related illnesses or injuries.
indicating the benefits of partnership
• Ergonomic assessments define the amongst the project team members.
potential risks for injury or illness in a
facility, and ergonomic plans are written to
mitigate those risks. An ergonomically UNDERSTANDING HOSPITALITY
designed space can increase productivity FACILITIES PLANNING ERGONOMICS
and efficiency while reducing stress and 1. Facility Planning – determine the
fatigue. hospitality and tourism establishment
resources best practices and maintain the
• Ergonomics should be a preventive achievement of its goals and priorities.
strategy. Managers must incorporate the 2. Facilities location - of the placement of
elements of the human-factors design if the different facility elements relative to
the environments they create are to be the needs of employee's guests, suppliers,
safe, user-friendly, and Occupational and another stakeholder together with
Safety Health Assoc compliant. other facilities its interfaces.

• To manage ergonomic stressors properly, 3. A facility design- specification of the


it is important to remember not only that creation of the facility, for materials,
the workstation should fit the worker, but facility systems, layout, and handling
also that workers must be trained to set up system should be in place.
adjustable furnishings correctly. 4. System Analysis- refers to the deception
Adjustable features should be easy to use devoted to the structures and roles of the
or they may be ignored. work system that simplify processes such
• Facilities management is a new discipline, as work environment and facilities.
an exciting profession that embraces many 5. The human factor in ergonomics(HFE)-
essential areas of the built environment. refers to the relationship between people,
The last two decades have witnessed technology, and the factors that effects this
significant growth in the profession to the relationship.
extent that there is the need to be clear on
its roles both in the industry and Importance of Facilities Planning and
organization. This study looks at the role Hospitality Facilities and Ergonomics
of facilities management in the
1. Tourism and Hospitality is a fast-
procurement of a facility. It tries to
growing industry
highlight the advantages of the early 2. Facilities planning and HFE, observing
involvement of the facilities manager in together can make work easier, improve
the procurement process. efficiency, and render the operating
system more resistant to errors that are
• Emphasis is placed on the attainment of usually committed.
value for money, customer satisfaction, 3. Increase productivity and reduce cost,
and the delivery of a better building; that by reviewing the system and cutting all
is economic to run, easy for the occupiers activities that are deemed unnecessary
to maintain, control, and manage, better or wasteful, such as retraining of staff.
4. Incorporation of the OSHD
able to respond to the needs of the
Occupational Safety and Health
occupants. In promoting the role of Disaster and Risk Reduction concepts.
HOTEL FACILITY DESIGN PRELIM

5. Lastly, through facilities planning, firms Class A: De Luxe


can cut down on losses and achieve Class B: First Class
optimum profitability through their Class C: Tourist Class
materials handling, process flow, and Class D: Economy Tourist Class
physical design.
CHARACTERISTICS AND
HOSPITALITY AND TOURISM CLASSIFICATION OF FOODSERVICE
FACILITIES OPERATION
The information presented below will provide the
Preliminary Design Information designer with the basic knowledge required in
Description of Lodging Establishment according planning space for the established design concept.
to Republic Act 7160. It will help define the size, shape, style, and
decoration of the foodservice facility as described
1. Hotel- a building edifice to premises or a in the feasibility study.
completely independent part thereof which is 1. Commercial Foodservice - foodservice
used for the regular acceptation, operations that compete in a free market and
accommodation, or lodging of travelers and are open to all customers.
tourists and the provisions of services Different Service System - also known as fast
incidental thereto for a fee. food restaurant.
2. Resort - any place or place with a pleasant 2. Traditional – quick service and high traffic
environment and atmosphere conducive to locations characterize traditional fast food
comfort, healthful relaxation, illustrations, outlets. Example: Burger King, Mc Donald’s,
and rest, offering food, sleeping Wendy’s, and Jollibee
accommodation, and recreational facilities to 3. Quick Comport – inexpensive, nutritious,
the public for a fee. “home-cooked” family meals in a fast service
3. Tourist inn - a lodging establishment catering fashion. This segment tends to be a chain of
to transients, which does not meet the multiple outlets, with \limited seating, and
maximum requirements of any economy hotel. take-home service. Example, Kenny
4. Apartel- any building or edifice containing 4. Double Drive through – based on a limited
several independent and furnished or semi- menu service, reduce development and
furnished apartments, regularly leased to operational cost, and cheaper products. This
tourists and travelers for dwelling on a more segment has no indoor seating. Example:
or less long-term basis and offering basic Andok’s, Baliwag, Pizza hut Express, Jollibee
services to its tenants similar to hotels. Express
5. Motorist Hotel (motel) - any structure with STAND-ALONE RESTAURANT
several separate units, primarily located along 1. Cafeteria - characterized by customer self–
the highway, with individual or common service. Patron move along a line where a
parking space at which motorist may obtain server plates a wide variety of hot and cold
lodging and, in some instances, meals. food which are already pre-packaged, and
6. Boutique Hotel - fashionably small lodging drinks are self-service.
facility, which provides individual style 2. Buffet and Smorgasbord - characterized by
likened to a gallery promoting its uniqueness. “eat all you can “ for a fixed price.
It has a distinctive interior design and 3. Theme - characterized by a special theme that
contemporary work of art and may be incorporates the design, menu, and service of
privately owned or be part of a chain group. the restaurant. Prices are moderate to
expensive, and the customer mix are families
and young adults Example: hard rock café ;
DESCRIPTION OF FOODSERVICE 4. Ethnic - reflect a specific international
OPERATIONS cuisine.
Under PD 259 –“restaurant shall be held to 5. Bars and Taverns - bars offer a light food
mean any establishment offering to the public menu and an expensive alcoholic and non –
regular and special meals or menu, cooked alcoholic bar list is open from mid-afternoon
food, and short orders. Such public eating to after midnight recent trend for this segment
places may also serve coffee, beverages, and is the microbrewery, which is open wherein
drinks”. beer production is in full view of the
REGISTRATION AND LICENSING, customer.
RESTAURANT IS CLASSIFIED INTO 6. Luxury or Upscale - mostly independent
THE FOLLOWING CATEGORIES: establishment serving expensive to very
HOTEL FACILITY DESIGN PRELIM

expensive gourmet food and wines, with breakfast items, lunch items, and a variety of
impeccable service. Required reservation. pre-packaged foods.
7. Family - prevailing customer base is families. 7. Vending machines – provide convenient pre-
Most moderately priced food, table service, packaged food and drink items. Money is
large seating capacity, and are either chain– placed directly into the machine that dispenses
operated or franchises. the item.
8. Diner - a traditionally American restaurant 8. Employee Cafeteria - free food and beverage
reflective of the 1950s in terms of décor and items for hotel employees.
menus.
9. Specialty - menu revolves around the
particular category of menu items or specialty ACTIVITY :
10. Delicatessen - establishment serving the 1. What comes to your mind when you heard the
counter made to order sandwiches and a wide word Ergonomics?
selection of meats and cheeses. 2. Why is Ergonomics important to facilities
11. Specialty coffee - chain operated, franchised, planning of the hospitality industry?
or independent establishments offering a
variety of coffee beans{sold whole or
ground }, an expensive menu of hot and cold PRINCIPLES OF INTERIOR AND
drinks, and a limited selection of pastries and EXTERIOR DESIGN
sandwiches.
12. Ice Cream Parlor - specialty outlets offering
multiple varieties of ice creams, frozen yogurt, Concept Development hat Professional
specialty cakes, shakes, etc. Planning Developing Team
13. Chain - own and operated or franchised by an Ideas Generation
international chain. The process of creating, developing, and
14. Stand alone-restaurant that leases space – communicating ideas that are abstract, concrete,
areas within the hotel leased to a national or visual. The process includes the process of
chain and local operations. constructing through the idea, innovating the
15. Department store concept, developing the process, and bringing the
16. Shop concept to reality.
17. ports and Recreational club/center Planning and designing a lodging or a foodservice
18. Museum operation begins with ideas. The major
19. Training Center considerations in generation ideas are the need of
customers in the past, present, and future. The
generated ideas in the past could be revived and
FOODSERVICE WITHIN A LODGING modified to cater to the present needs.
PROPERTY For example, working mothers have become very
1. Dining rooms- can range from upscale to aware of the value of time, new tech, ology,
family dining rooms, and tend to be correlated preparation.
to the size and level of service that the lodging One idea for the future is the use of robotics to
property provides. e.g Island Café (Shangri-La) prepare the room and food for the guest. The more
2. Room service – breakfast, lunch, dinner, and ideas generated, the better chance there will be, of
snack menus that are provided in guestrooms, a few being good.
offered by many luxury and full-service hotels.
Prices tend to be expensive due to special room
service charges.
3. Lounge/Bar – where guests can enjoy light
food, coffee, tea, an assortment of desserts, an
extensive, beverage list, and sometimes, live Foodservice
entertainment. Prices are moderate to IDEA CONCEPT
expensive. E.g Sky Lounge (Manila Diamond). Idea – enjoying Concept- coffee houses or
4. Banquet and Catering – responsible for companionship cafes that will be famous for
providing food and other amenities for and the pleasure of
their convivial atmosphere,
functions held within or outside the hotel. drinking coffee. where one could sit at a table,
5. Minibar – a variety of beverages and snacks meet friends and discuss the
placed inside the guestrooms. affaire of the day.
6. Carts and convenience store- quick service Idea – combining Concept – casual dining with
station located in a lodging facility offering film and food. burgers, pizzaffairsasta and
HOTEL FACILITY DESIGN PRELIM

sandwiches in a renovated customers


theatre where every row of Process - See-through or open institutional
seats will be replaced with Oriented kitchens, bakeshops, winery.
long tables for
Value - Combo meals, discounted room
diners/moviegoers.
conscious prices, eat-all-you-can buffets
Idea – homemade Concept- a family restaurant
taste and with waiter service in a Time - Fast food restaurants,
appearance with homely atmosphere located conscious convenience stores, drive-
contemporary near a residential area. through, delivery
convenience. service,computerized reservation
system
Lodging
Highly - Electronic info (computer),
IDEA CONCEPT
Informed descriptive menu cards, food
Idea – an Concept – a medium-sized
inexpensive hostel operated by a labels
lodging place for sorority on campus in the Health and A variety of food in restaurants,
students, and suburb close to Nutrition - organic and natural foods, fitness
travelers. transportation routes. conscious facilities, spa
Quality – Operations that not only satisfy
Activity 1: conscious but also visually delight the
Individual presentation of Idea to the concept
customers
Process - See-through or open institutional
Oriented kitchens, bakeshops, and winery.
REFINING THE IDEAS
Ideas can be found every day in newspapers,
magazines, books, business periodicals, trade PRINCIPLES OF INTERIOR AND
publications, and technical journals. EXTERIOR DESIGN
To help polish and refine these ideas, certain
elements are required such as the following: Design in the hospitality industry is not limited to
⮚ A study of the specific needs of the the provision of architecture; it includes the whole
customer in various types of lodging and branding of the space, both the exterior and the
food services establishments. interior.
⮚ Information of the site where the
establishment is to be located, Importance of Design in the Hospitality and
⮚ Technical knowledge about lodging and Tourism Industry
foodservice management
⮚ skills in the art of hospitality in an The design of a hospitality/tourism establishment
industry. can provide an identity or character to the
CUSTOMER NEEDS business and project the operation's appeal and
In the field of marketing, the fundamental vision to visitors, or potential visitors. ...
message is to see the business from the Resulting potential business implications can be
customer’s point of view. According to Professor in the form of repeat visits or word-of-mouth
Rene Domingo (1998 PSQ Publication), the needs advertising.
of customers are revealed by their behavior or
characteristics. Presented in Table 1, the left ELEMENTS OF VISUAL DESIGN
column contains some characteristics and
behaviors of customers, while the right includes The elements of visual design — line, shape,
the trends being followed by certain foodservice negative/white space, volume, value, color, and
and lodging operations in trying to meet the needs texture — describe the building blocks of a
of the customers. product's aesthetics.
Customer Behaviors, Foodservice and Lodging
Trends
Characteristics Foodservice and Lodging
/Behavior of Trends
Customers
Quality Operations that not only satisfy
conscious but also visually delight the
HOTEL FACILITY DESIGN PRELIM

Johann Wolfgang von Goethe wrote the book


THEORY OF COLORS in 1810. Several studies
on the psychology of colors and the general
finding are stated below:
Basic Elements of Visual Design • RED -ORANGE - heat stimulation,
activity, richness, splendor, dignity
1. Line It is the series of points that creates • PINK – daintiness, gaiety, animation
motion. It determines a certain position and • YELLOW -YELLOW GREEN -
direction in space. A-line can create different dryness, crispness, relaxation, warmth,
variables that form size and shape, and its weight light, cheer.
yields meaning according to its intensity. the • GREEN-Blue coldness,
following are characteristics of lines that are used spacious,passivity, tranquility
to convey messages through the design. • BROWN – warmth
2. Color is part of the surrounding, both in nature
and in manmade environments. They are integral
parts of human sensory perception and can affect
one’s emotions because of the symbolism through
associations and synthesis. Colors may be
distinguished by the tone and result in the hue of
the spectrum.

VISUAL DESIGN PRINCIPLES in


ARCHITECTURE

Balance Emphasis Proportion Hierarchy

White
Repetition Rhythm Pattern
Space

Movement

COLOR SCHEME

1. Monochromatic color schemes


2. Complementary colors
3. Analogous colors
4. A triad consists of three colors
5. Neutral color

Psychological Significance of Colors


HOTEL FACILITY DESIGN PRELIM

Elevation- a drawing showing one side of a


TOPIC 2 structure (e.g. front, rear, right, and left).
THE PROFESSIONAL PLANNING and Façade – the principal faces in front of a building.
DEVELOPING TEAM Cross-Section Drawing – a representation made
Most large lodging and foodservice construction by cutting across something.
projects are planned by a team of professionals RESPONSIBILITY FOR QUALITY DESIGN
working cooperatively to achieve the final plan. 1. Conformance to customer specifications
The planning team is usually composed of three 2. Design quality has to do with the
points of view represented by the owner, usefulness, utility, and appeal of the
lodging /foodservice consultant, and the product to the user.
designer/builder. 3. One acceptable level of performance with
zero defects.
4. Delighting the customer sites
5. Seeking perpetual changes and
improvement of every phase of the
operation by everyone
6. It is always cheaper to do it right the first
time.
7. Each player is empowered to control
quality.
⮚ Perspective- a drawing that exhibits the
objects represented as having evident depth and
distance.
⮚ Blueprint – a see illustrations Alfonso how
the building or equipment should look like
currently, or what will exist in the future.
⮚ Written Specifications – indicate an item
that cannot be easily shown on drawings or
pictures. It describes the general conditions and
stipulations, quality and quantity of materials,
methods of construction, the nature and standards
of workmanship, and the manner of conducting
the work.

SITE LOCATION
A detailed description of the market
particularly of the customer behavior has been
thoroughly discussed previously. The
identification of the location is equally
important to be studied at this stage. The
generated ideas/concept can be located in urban
properties, sub-urban, near the airport, seaport,
land transportation terminals, resort areas, on
the highways, sites as pilgrimages, and tourist
destinations.
OTHER ELEMENTS FOR
CONSIDERATION
For foodservice and lodging concepts to
become a reality takes a lot of study, patience,
and commitment. Some elements required to
PLANS, BLUEPRINTS, AND BASIC evolve the ideas into a concept are mentioned
ARCHITECTURAL DRAWING by Katsiqris and Thomas, namely” food/room,
To avoid misunderstanding the following service, design/décor, and uniqueness. The
architectural terms will be defined or explained. concept is visualized as a stage upon which to
Plan – a drawing or a diagram showing the practice the art of hospitality. This is perceived
proportion and relation of parts or details of a to mean excellent food/room, welcoming
structure without a proof atmosphere, and kind service rolled into one.
HOTEL FACILITY DESIGN PRELIM

Ultimately it should create goodwill for the employees, as well as the customers should not
customers. be overlooked. Smoking in public areas is not
Activity 2 allowed in Quezon City to conform with the
Presentation of proposal clean law.
DEFINING THE MARKET Local legislations require that all places of
A study is undertaken to find out whether the business be made accessible to differently able
product or service is to be sold as a market in individuals. This may require such
the chosen geographical area. A detailed study modifications as widening doorways or
such as Niche Marketing is usually building ramps. Building and sanitation codes
recommended. It is a special type of segmented have their restrictions that need compliance
market strategy in which entrepreneurs try to from business owners.
isolate themselves from market forces such as The major legal forms of organization are the
competitors, by focusing on a specific forget following:
market segment. • Sole proprietorship is a business owned and
1. How many prospective customers are there? operated by one person. The owner and the
The Philippine population now stands at 14.7 business in most instances are the same. All
million. The specific population statistics of the assets are the proprietor’s ownership.
chosen area can be sourced from the municipal • Partnership is a voluntary association of two or
hall of the city or town where the business site more persons to carry on, as co-ownership of a
is located. The entrepreneur should consider business for profit.
the market figure may increase, remain static, • Corporation is a business organization that
or decrease over the next 5 years. exists as a legal entity. It can sue and be sued,
2. What is the demographic profile of the market hold and sell the property and engage in
segment? Hotel’s and restaurant sales are business operations that are stipulated in the
correlated not only with population trends but corporate charter. Ownership of a corporation
also with personal, income, age, sex, education, is often by transferable stock certificates.
and others. In addition to demographics,
psychographics (eating patterns and habits) are MAJOR PROBLEMS AND RISKS I PUTTING
useful in determining the target market’s UP A LODGING AND FOODSERVICE
patterns and habits. BUSINESS
3. Will the demand for the product, or service be
greater? Will it be about the same? Or will it be • High initial investment cost is required, for
less in five years? Demand is certain to grow as hotels and luxury type fine dining restaurants.
consumers become acquainted and familiar The search for investors to provide the capital
with the new product or service for building the facilities is not easy. There is
4. What competition exists in the chosen area for also the rising cost of operating lodging and
the product or service? To determine their foodservice operations because of high
competitive position, lodging, and foodservice inventory requirements.
operations within the area need to be surveyed. • There are foodservice operations that require
Know their target market. Find out the strength imported raw for its offering. Should the
and weaknesses of their products, services, government change its importation policy, it
amenities, designs, and management. will be bad for the business because demand
Comparisons with the competitor’s will drop quickly.
performance will help meet the challenge of • Some new start-up business ventures often
the competitors. involved a technically new process and design
GOALS AND POLICIES OF THE that have not been fully tested. This is a risk
GOVERNMENT that entrepreneurs should not take even if he.
The business concept should conform with the has exclusively of the design. It could produce
goals and policies of the government. If the a market decline. Some hotel consulting firms
government has import restrictions on certain have limited data available for demand
types of food and beverages, the entrepreneurs estimating. Relying on their advice would be
need to make some modifications I its menu risky. Advice from others with hotel
offering. The local zoning regulations will experience would help countercheck on the
permit or prohibit the establishment of consultant’s advice.
alcoholic drinks in some locations but not in • Powerful competitors could, at any time,
others. reduce prices to capture the market.
According to certain legislations, the comfort, • It takes approximately 5 to 10 years to resource
convenience, and safety of the business capital investment in lodging facilities. This is
HOTEL FACILITY DESIGN PRELIM

a long time to show a profit in the financial commercial profitability and the financing
report. required to put up the establishment.
• In the lodging and foodservice operations, • Evaluate, and then conclude.
there is anis increase in labor cost very often
without an increase in productivity.
• There will be problems arising from social ACTIVITY
crowding and competition for scarce natural
resources because of overpopulation. PROPOSAL of FEASIBILITY STUDY
THE FEASIBILITY STUDY
DEFINITION OF FEASIBILITY STUDY
AND ITS USES See the format
Lodging in a foodservice concept that works is
very rewarding to an entrepreneur. Carrying
out a detailed feasibility study could predict the
success or failure of a business.
What is a Feasibility Study? The feasibility
study as defined by Solomon and Katz in the
book Profitable Restaurant management “is a
creative, objective, rational process whereby
marketing and financial data are collected,
assimilated and analyzed. The objectives of a
feasibility study are; to determine whether or
not to proceed with the project, define the
optimum scope and quality of the facilities, and
quantity its prospects for financial success or
failure with reasonable accuracy.
IMPORTANCE OF A FEASIBILITY STUDY
1. Define the lodging and foodservice facility by
suggesting the type of food, service, price
range, and size of operation.
2. Determine whether a particular location is
economically feasible for a particular
hospitality operation.
3. Shows whether a market exists.
4. Quantities the prospects of financial success. A
feasibility study should state if the business
would make money and the earnings would be
enough.
5. Helps organize financing from banks, lending
institutions, and other sources.
HOW TO DO A FEASIBILITY STUDY
Entrepreneurs with innovative ideas for
business ventures should not start with
conclusions that the business will be profitable.
The business venture has to be evaluated
before the ultimate step of actual investment is
taken. The following are suggested ways of
doing an investigation of the project.
• Start with the objectives to be attained.
• Define the scope.

• Conduct a market study to search for data that


can be used to identify, isolate, describe, and
quantity the market.
• Do a technical analysis that should describe the
product or service, what it is, how it is made.
• Prepare the financial statements so that the
project can be evaluated in terms of its
HOTEL FACILITY DESIGN PRELIM

f) Financial Study
- Project Costs and Financing
- Income Statement / Revenue
Analysis / Ration Analysis /
ROI
FEASIBILITY STUDY PROPOSAL FORM - Justification of financing
(where appropriate)

I. Research Title:

II. Name of Researcher :


Degree :

Specialization :

Researcher's Contact Details


:

Name of Research Adviser :

III. Research Proposal

a) Executive Summary

b) Background, History, and


Description of the Project

c) Market Study
- Analysis of
Market/Demand/Supply of
Project

d) Technical Study
- Operations Issues / Solutions
and Technology
- Production Issues / Materials
and Inputs Required
- Procurement / Contracting

e) Management and Human Resources


Study
- Business Setup, Organization,
Human Resources, and
Training Needs
- Implementation / Time Table /
Gantt Chart
- Assumptions and Risks and
Risk Mitigation / Project
Sustainability
HOTEL FACILITY DESIGN PRELIM

g) Socio-Economic Study
- Employment Generation
- Cultural Analysis
- Corporate Social
Responsibility
- Waste Management
Environmental Assessment

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