DHANEKULA INSTITUTE OF ENGINEERING & TECHNOLOGY

GANGURU::VIJAYAWADA – 521 139

Public Relations, Press & Media, Publication Committee

Public Relations, Press & Media, Publication Committee.

 DHANEKULA INSTITUTE OF ENGINEERING & TECHNOLOGY
GANGURU::VIJAYAWADA – 521 139
Public Relations, Press & Media, Publication Committee

FUNCTRIONS OF THE CELL

1. Development of rapport, goodwill, understanding and acceptance as the chief end result
sought by public relations activities.
2. Public Relations are for establishing the relationship among the two groups (organization
and public).
3. Conducting Press - Meets, Clarifications& Press releases, media alerts, and press
conferences – For timely/breaking news by making.

Coordinator
 DHANEKULA INSTITUTE OF ENGINEERING & TECHNOLOGY
GANGURU::VIJAYAWADA – 521 139
Public Relations, Press & Media, Publication Committee

FACILITIES OF THE CELL

1. A high-end efficient computer with 18.5”inch LED monitor and mouse, key board.

2. Individual department wise digital cameras for capturing media for the Events conducted.

3. A scanner for Scanning & making copies of press notes and related materials.

4. External CD/DVD writer for sharing CD copies to Press & media clients.

5. Good printer Department wise for printing press & media files.

6. Meeting room for conducting meetings & interactions with press & media delegates to share
the news and information about college.

Coordinator
 DHANEKULA INSTITUTE OF ENGINEERING & TECHNOLOGY
GANGURU::VIJAYAWADA – 521 139
Public Relations, Press & Media, Publication Committee

MANAGEMENT OF THE CELL.

Committee composition

Coordinator: Senior Faculty Member Associated With Press & Media Cell, Both as Member &
Coordinator and Has Good Management Skills.

Committee members: committee members from the respectivedepartments who are having
capability to report the news.

Student members: student members who are reliable to gather the news and pass it to faculty
member and an active participant.

Coordinator
 DHANEKULA INSTITUTE OF ENGINEERING & TECHNOLOGY
GANGURU::VIJAYAWADA – 521 139
Public Relations, Press & Media, Publication Committee

Public Relations, Press & Media, Publication Committee 2017-2018

S.NO NAME DEPARTMEN POSITION REMARKS

T
1 K.Ramakoteswara Rao ECE Coordinator
2 N.Swetha CE Committee Member
3 M.Sirisha EEE Committee Member
4 K.B.V. Satya Prakash MECH Committee Member
5 V.Subbaraju ECE Committee Member
6 V.V.R.Manoj CSE Committee Member
7 B.SrinivasaRao S&H Committee Member

Coordinator
 DHANEKULA INSTITUTE OF ENGINEERING & TECHNOLOGY
GANGURU::VIJAYAWADA – 521 139
Public Relations, Press & Media, Publication Committee

C).Student Coordinators:

S.No. Name of Student Roll No & Cell Department

1 B.Pavan II-ECE-A
Section member
Designation ECE
2 K.Puneeth III-ECE-B member
3 G.Sai Kiran IV member CE
4 Sk.Mounisha IV member
5 B.Sagar Babu III member EEE
6 Ch.Harini IV member
7 P.Hari Durga Pavan 148T1A0328- member ME
8 R.Sai Durga Pavan Kumar 168T1A0365-
IV-ME-A member
9 K.HarshaVardhan 158T1A0534-
II-ME-B member CSE
10 M.Saibalram 158T1A0577-
III-CSE member
11 A.Nikhil Satya Sai I-CE-A
IV-CSE member BS&H
12 K.Naveen I-CE-A member

Coordinator
 DHANEKULA INSTITUTE OF ENGINEERING & TECHNOLOGY
GANGURU::VIJAYAWADA – 521 139
Public Relations, Press & Media, Publication Committee

ROLES & RESPONSIBILITIES

Public relation is the non-profitable, relatively new or well established; exposure may go a long
way in creating credibility of the organization. It is the key to successful implementation of
policies and growth in an institution.

• A strategic communication process that helps manage, protects, and enhances the reputation of
an organization, its members, and its services

• It analyses the public perception & attitude, identifies the organization policy with public
interest and then executes the programmes for communication with the public.

• Evaluation of public attitudes and opinions that gives framed policies, procedures and actions
in the public interest

• College management involves their faculty and staff in decision making to the fullest extent
possible, given the complexities of running major institution. Good morale, a necessity, is
achieved in large measure through communication.

• Because of their large numbers and the many families that they represent, students make up the
largest public relations arm—for good or bad—that an institution has. The quality of the teaching
they receive and their overall experience are the greatest determinants of student allegiance to an
institution.

• The institution must maintain a good relationship with the members of the community in which
it is situated. The greatest supporters that an institution may have are the people within its
immediate geographic area.

• Conducting Press - Meets, Clarifications& Press releases, media alerts, and press conferences –
For timely/breaking news by making. Simple Telephonic call can earn media coverage you can
reach thousands, even millions the right story with the right message can have a huge impact

Coordinator