DON MARIANO MARCOS MEMORIAL STATE UNIVERSITY

South La Union Campus

COLLEGE OF FISHERIES
Sto. Tomas, La Union

Project Development and Management

Activity 1A: IDENTIFICATION OF A BUSINESS PROJECT

Submitted By:

Aballer, Jhevan M.
Balisalisa, Helen A.
Cadao, Julie Ann B.
Duritan, Glovily E.
Kiw-is, Kristeen B.
Matias, Mark Russel D.
Rivera, Crissane Jane G.

BSFi IV-A

September 19, 2018

Procedure:
1. Identify a possible business project that you and your group will develop in your
respective places. Do the following:
a. Outline the features and characteristics of the project.

Project Title: Production of Gracilaria Enriched Glutinous Rice Cake or Calamay

“Quality comes with patience”, a must remember motto in the production of Glutinous

Rice Cake or the Calamay. This business requires patience and a good technique before

achieving the proverbial product.

Ingredients: The mixture to accomplish the product will be made up of glutinous rice, brown

sugar (muscovado) to achieve desired sweetness, coconut milk and the Gracilaria as the new

ingredient.

Quality of the Product: Stickiness and sweetness describes calamay. Before achieving the

desired stickiness of the product being loved by the costumers, a laborious process is to be done

first. Constant stirring cooks the ingredients evenly and makes the product last longer. A quality,

properly cooked calamay could last for a week. The sweetness of the product varies from

extremely sweet to mildly sweet as Calamay itself means sugar.

Packaging of the Product: The product will be wrapped in strips of clear plastic, placed in

brown paper or a bigger plastic per bundle with the product description, contact number and

address of the factory to advertise the product and for queries of the costumers. The date when

the product was made will also be placed including when it will be inconsumable. Putting up this

project introduce livelihood and to show other benefits taken from Gracilaria that it can be

processed to any products like the extension works of DMMMSU (gracilaria chips and noodles).
Promoting not only good quality food but also affordable too and to able to serve future

generations to come in terms of environmentally conscious.

The Calamay Factory: Fresh and a good tasting Calamay will be produced following HACCP

safety measures from collecting raw materials, at the factory, during processing, packaging and

labeling of the product until its distribution, to ensure safety and satisfaction of the consumers.

To design and build in features that protect the food product, which is the Calamay, from

contamination is the ultimate goal of the project. The sanitary design features of the factory will

be thoroughly observed and strictly assessed. These designs include: a) premises, surroundings

and building site, b) exterior building design and construction features, and c) interior building

design and construction features.

The factory will be housing cooking, packaging and labeling equipments for the product.

Purchase of the Product: Costumers could directly visit the factory and purchase the product or

deliveries could be done. Orders could be sent through a message, a call, or through the project

page. Orders and deliveries will be expected to be done on time to avoid conflicts with the

clients. The project will also be supplying local markets, stalls and homecoming gift centers

(pasalubong centers).