12. Unit 4 3.12.

21 Sunday
UNIT 4. THE MASS MEDIA

(Truyền thông đa phương tiện)

1.
addicted /əˈdɪktɪd/

(a): nghiện

2.
advent /ˈædvent/

(n): sự đến/ tới sự kiện quan trọng

3.
app ( = application) /ˌæplɪˈkeɪʃn/

(n): ứng dụng

4.
attitude /ˈætɪtjuːd/

(n): thái độ, quan điểm

5.
connect /kəˈnekt/

(v): kết nối

6.
cyberbullying /ˈsaɪbəbʊliɪŋ/

(n): khủng bố qua mạng Internet

7.
documentary /ˌdɒkjuˈmentri/
(n): phim tài liệu

8.
dominant /ˈdɒmɪnənt/

(a): thống trị, có ưu thế hơn

9.
drama /ˈdrɑːmə/

(n): kịch, tuồng

10.
efficient /ɪˈfɪʃnt/

(a): có hiệu quả

11.
emerge /ɪˈmɜːdʒ/

(v): vượt trội, nổi bật, nổi lên

12.
fivefold /ˈfaɪvfəʊld/

(adj, adv): gấp 5 lần

13.
GPS ( Global Positioning System) /ˈgləʊbəl/ /pəˈzɪʃənɪŋ/ /ˈsɪstɪm/

: hệ thống định vị toàn cầu

14.
leaflet /ˈliːflət/

(n): tờ rơi, tờ in rời

15.
mass /mæs/

(n): số nhiều, số đông, đại chúng

16.
media /ˈmiːdiə/

(n): ( số nhiều của medium) phương tiện

17.
microblogging /ˈmaɪkrəʊblɒɡɪŋ/

(n): việc (cá nhân) thường xuyên gửi các tin nhắn/ hình ảnh/ video lên
mạng xã hội để cộng đồng mạng biết được các hoạt động của người
đăng tin

18.
pie chart /paɪ/ /ʧɑːt/
: biểu đồ tròn

19.
social networking /ˌsəʊʃl ˈnetwɜːkɪŋ/

: mạng xã hội

20.
subscribe /səbˈskraɪb/

(v): đặt mua dài hạn

21.
tablet PC /ˌtæblət ˌpiː ˈsiː/

: máy tính bảng

22.
the mass media /ðə/ /mæs/ /ˈmiːdiə/

: truyền thông đại chúng

23.
tie in /taɪ/

(v): gắn với

24.
website /ˈwebsaɪt/

(n): vị trí web, điểm mạng, cổng thông tin điện tử

1. What are the people around Nam and Lan doing?

=> They are chatting, sending messages or searching for news.

2. Why did Minh's father subscribe to fewer newspapers and
magazines?

=> Because everyone in his house can read the news on digital devices.

3. How had Minh's grandpa accessed the lnternet before he was given a
tablet PC?

=> He had used the computers in the local library to access the
Internet.

4. What is the reason that older people don't want to use the Internet
according to Lan?

=> She thinks that they may not understand the benefits of online
information.

5. What does Nam think of Lan's use of social media and the Internet?
=> He thinks that she is addicted to social media and relies too much on
the Internet.

6. How do you usually contact your friends and get information for your
school projects?

=> I usually use some social media such as: Facebook, Instagram or
twitter to contact my friends. In my school, it is very easy to get
information for school projects because we have an open website for
every students to access.
3. Complete the table with the appropriate words and phrases in the
box.

Digital devices: smartphones, tablet PCs, computers

The mass media: newspapers, magazines, radio, TV, DVDs, social media,
the Internet

Online activities: chatting, sending messages, reading online

newspapers, accessing the Internet, searching for news.
- search for: tìm kiếm

search for something/ somebody = to look carefully for

something/somebody;

- connect with: kết nối với

connect with somebody = to form a good relationship with somebody

so that you like and understand each other
5. Read the following sentence. Underline the verbs. What tenses
are they in? 
He had already started using the computers in the local library to access
the Internet when Minh's dad bought him a tablet PC four months ago. 
Từ vựng

1.
smartphone /ˈsmɑːtfəʊn/

(n): điện thoại thông minh

2.
tablet /ˈtæblət/
(n): máy tính bảng

3.
subscribe /səbˈskraɪb/

(v): đăng ký

4.
newspaper /ˈnjuːzpeɪpə(r)/

(n): báo

5.
magazine /ˌmæɡəˈziːn/

(n): tạp chí

6.
digital /ˈdɪdʒɪtl/

(adj): kỹ thuật số

7.
challenging /ˈtʃælɪndʒɪŋ/

(adj): đầy thử thách, thách thức

8.
enormous /ɪˈnɔːməs/

(adj): to lớn

9.
benefit /ˈbenɪfɪt/

(n): lợi ích

10.
access /ˈækses/

(n,v): truy cập

1. Match the words/phrases in the box with the definitions.

(Nối các từ / cụm từ trong khung với các định nghĩa.)

Lời giải chi tiết:

a. 3

b. 1

c. 5

d. 2

e. 6
f. 4

a. the mass media - the main means of communication reaching people

on a large scale, such as television, radio, movies, newspapers, etc.

b. addicted - unable to stop doing something because you like it very

much

c. efficient - doing something well with no waste of time, money, or

energy

d. social networking - the use of websites and applications to connect

with people who share similar interests

e. cyber bullying - the use of electronic communication to hurt,

threaten or embarrass someone
f. instant messaging - a type of real-time online chat

…
2. Complete the sentences with the words/phrases in 1. 
1. Most people rely heavily on the mass media as their main source of
information.
2. Millions of teenagers around the world are addicted to computer and
video games.
3. Teenagers can become addicted to social networking if they can’t
control the time they spend online.
4. Online advertising is more efficient than TV ads because of the huge
number of Internet users.
5. Young people like instant messaging because of its speed,
convenience and privacy.
6. Many Internet users delete their social accounts because
of cyberbullying.

2. Listen and repeat the sentences. Notice the verbs ending -ed.  
1. The library reduced the number of print newspapers and magazines
that they used to subscribe to.
2. The graph compares the amount of information received over a ten-
year period.
3. Have you downloaded the files related to our social media project,
which I emailed you yesterday?
4. Paper was invented before the printing machine.
5. New electronic devices have been developed to cater to users' ever-
changing needs.
6. Social networking has influenced young people's way of life.
1. Match each verb with an appropriate prepoposition

search for: tìm kiếm carry out: thực hiện

listen to: nghe carry on: tiếp tục
think of: nghĩ về rely on: phụ thuộc

2. Make sentences with the verbs in 1. 

Lời giải chi tiết:
I listen to music. 
I search for information. 
The scientists are carrying out the experiments. 
She is happy whenever she thinks of her daughter. 
Her parents are the best ones that she can rely on. 
The past perfect vs. the past simple 
1. Put the verbs in brackets in the correct tenses. Make changes if
necessary.
1. Alexander Graham Bell had invented (invent) the telephone when
Thomas Edison completed (complete) his second model of the
phonograph in 1887.
2. National Geographic, one of the most influential
magazines, appeared (appear) in 1899, which helped (help) to increase
readers’ cultural awareness and understanding through high-quality photo
essays.
3. The lung cancer mortality rate had risen (rise) six-fold in males when
mass media started (start) covering the health risks of smoking.
4. Linda only understood (understand) the film after she had
read (read) the book.
5. A: Had (ever) you appeared (appear) on TV before you took
part (take part) in this reality snow?
B: Yes, I had (have) .
6. I can't believe I got (get) the position of a TV announcer.
I submitted (submit) my application two months ago, but I did not think I
had a chance getting it. When I showed (show) up at the interview, there
were at least fifteen people who had arrived (arrive) before me.
7. All job applicants had already finished (finish, already) their
interviews and left (leave) when I arrived (arrive).
2. Complete the following sentences, using either the past simple or past perfect, and
your own ideas. 
1. Minh's granda got a laptop after he had used the library's computer
to get access to the Internet
2. Nam had already downloaded the information for his essay when his
classmate Lucy rang his doorbell
3. When I logged into my social media account, my friends started
sending me their greetings/ had already posted their greetings for
my birthday
4. After the students had carried out a survey on the use of the Internet
and analysed the related data, they began drawing their charts
5. Lan had spent three days doing research on social media when the
teacher changed the topic
6. After Ninh had drawn the graph to compare the two social networking
sites, he wrote a brief description of the data
Từ vựng

1.
mass media /mæs ˈmiːdiə/

(n.p): phương tiện thông tin đại chúng

2.
addicted /əˈdɪktɪd/

(adj): nghiện

3.
cyberbullying /ˈsaɪbəbʊliɪŋ/

(n): đe dọa qua mạng

4.
rely /rɪˈlaɪ/

(v): phụ thuộc

5.
experiment /ɪkˈsperɪmənt/
(n): thí nghiệm

6.
description /dɪˈskrɪpʃn/

(n): biểu đồ, khái niệm

7.
greeting /ˈɡriːtɪŋ/

(n): lời chào, chào hỏi

Mass media forms (Các hình thức truyền thông đại chúng)

1. Work in pairs. Put the words and phrases related to the mass
media in three groups: print, television and the Internet. Use a
dictionary to look up unfamiliar words.  

Print: books, magazines, leaflets, newspapers

Television: news programmes, dramas, reality shows, documentaries
The Internet: email, websites, instant messaging, data sharing, social
networking