About the book

The book 'Advertising' has been written keeping in view the CBCS Syllabus of B.Com. (Hons.) and
B.Com. Courses of University of Delhi and other Central Universities in India. Also Available on

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https://scholartechpress.ccavenue.com
The following are the highlights of the book:
• Full coverage of the prescribed syllabus.
• Simple and lucid language for easy understanding.
• Extensive use of tables and figures has been made for better understanding and clarity of concepts.

ADVERTISING
• Various examples from the advertising world have been incorporated to relate theory to practice.
• Extensive use of 'Advertising Insights' to give detailed examples of advertising practices in the real
world.
• In-depth case studies are used for better understanding of the advertising concepts. Exercises are
given at the end of case studies to help students apply the knowledge and understanding gained
from case studies and to explore the topic further.
• Questions are given at the end of each chapter to give students an opportunity to test their
understanding of the topic.

Since the book has many recent Indian case studies and lots of in-text examples, students will be able
to identify and relate to the advertising principles more easily. Discussion of various case studies in
detail keeps the students well versed with the latest advertising techniques used by professionals in
the industry.
Dr. Ruchi Gupta
About the Author
Dr.Ruchi Gupta is an experienced educator, currently working as an Assistant
Professor at ShaheedBhagat Singh College, University of Delhi. A commerce
graduate from the highly acclaimed Shri Ram College of Commerce, she
obtained her M.Com. and M.Phil. degrees from Delhi School of Economics,
University of Delhi. Thereafter, she obtained her doctoral degree in commerce,
having worked in the area of advertising. She has also completed a certified
online course on Strategic Social Media Marketing from Boston University,
USA.
Dr Gupta has presented her research papers in the field of marketing and advertising at many Indian
and international forums. Many of her research papers have been published in journals of national
and international repute, and are cited by many across the globe. She was the Conference Chair and
Keynote Speaker at an international conference organised at the Queen's College, University of
Oxford, UK in 2018. She has chaired sessions at some prominent national and international
conferences (at Slovenia, Oxford and France) and is associated in different capacities with many
institutes and bodies of repute including the European Advertising Academy and the European
Marketing Academy. Her research papers have won Best Paper Awards at some renowned
conferences. Dr.Ruchi Gupta is the recipient of ICBM-AMP Academic Excellence Award 2017

Dr. Ruchi Gupta

(organised by ICBM and Academy of Management Professionals) in the category of 'Best Professor
in Advertising'.
The author can be reached at ruchigupta.sbsc@gmail.com .

ISBN 978-81-933917-9-2

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