‫ﻟﻠﻤﺤﺘﻮى اﻟﺮﻗﻤﻲ ﻟﻠﻤﻮاﻗﻊ اﻟﺤﻜﻮﻣﻴﺔ‬

‫‪ 25‬أﻛﺘﻮﺑﺮ ‪2021‬م‬
‫ﻧﻮع اﻟﻮﺛﻴﻘﺔ‪ :‬دﻟﻴﻞ اﺳﺘﺮﺷﺎدي‬
‫ﺗﺼﻨﻴﻒ اﻟﻮﺛﻴﻘﺔ‪ :‬ﻋﺎم‬
‫اﻹﺻﺪار‪1.0 :‬‬

‫هيئة الحكومة الرقمية‬ ‫‪1‬‬ ‫‪1.0‬‬

 ķĴŲřŤē

3 ĚŨİŝũŤē 1

3 ŦżŤİŤēŗēİűĉ 2

4 ŦżŤİŤēŶŵĝĩŨ 3

7 ŶŵĝĩũťŤŊżʼnĭĝŤēţŴƾēĕĔėŤē 4.0

12 ŶŵĝĩũŤēģĔĝŬčŽŬĔġŤēĕĔėŤē 5.0

30 ŶŵĝĩũŤēŞżŜİĜĢŤĔġŤēĕĔėŤē 6.0

33 ĴĽŭŤēŒĖēĴŤēĕĔėŤē 7.0

39 ijŵĽŭũŤēŶŵĝĩũŤēĆēįĉķĔżŜĺŨĔĭŤēĕĔėŤē 8.0

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 2 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ĚŨİŝũŤē1

įēİŐčŽŘǟĚżŨŵšĩŤēěĔŲĥŤĔĖŶŵĝĩũŤēŽŤŴČĹŨęİŐĔĹŨŹŤčŽũŜĴŤēŶŵĝĩũťŤźįĔļijǀēŦżŤİŤēŗİŲŻ
ĚŻĴũőŤēěĔđřŤēŒżũĤĘĸĔŭŻŴǟųżŤčţŵŀŵŤēŦŲĹŻŗİŲĝĹũŤēijŵŲũĥťŤŪżŜŴǟźĴĠŶŵĝĩŨ
ƣ

Ɵ
ǟĚŜƻőŤēěēıĚżŭňŵŤēěĔőŻĴĽĝŤēŴŒĤēĴũŤēijĔėĝŐƺēŮżőĖēIJĬĉŽũŜĴŤēŶŵĝĩũťŤźįĔļijǀēŦżŤİŤēĴŻŵʼnĜŪĜ
ĚũōŭŨŮŨęİũĝőũŤēŶŵĝĩũŤēĚżĥżĜēĴĝĸēŦĨēĴŨĔŲŭżĖŮŨǟĚżũŤĔőŤēěĔĸijĔũũŤēŦŅŘĉŹťŐēįĔũĝŐēŴ
Ɵ
ĚżŨŵšĩŤēěĔŲĥťŤĔŲřżŌŵĜŮšũŻŽĝŤēǟCMIŶŵĝĩũťŤĘŻijİĝŤēŴŪżťőĝŤē

ŦżŤİŤēŗēİűĉ2

2 1
ŽĤıŵũŬŶŵĝĩŨĚŔĔżŀŽŘěĔŲĥŤēŪŐį ĚŐĔŭŀŽŘŶŵĝĩũŤēźijĴĩŨęİŐĔĹŨ
ěĔőťʼnĜŽėť ƣŻĚżŬŴĴĝšŤǀēěĔĖēŵėŤēŴŒŜēŵũťŤ ǟŽŝŻŵĹĜŴŽŨƻŐčźijĔėĬčŶŵĝĩŨ
ijŵŲũĥŤē ěĔŲĥŤēĔŲŨİŝĜŽĝŤēěĔĥĝŭũŤēŴěĔŨİĭťŤ
ĚżŨŵšĩŤē

4 3
ŽũŜĴŤēŶŵĝĩũŤēŮżĹĩĝŤěēįĔļijčŪŻİŝĜ ĚŲĥŤēĚŤĔĸijŮŐĴėőŻŶŵĝĩŨĚŔĔżŀ
ĚżŨŵšĩŤēĚżŬŴĴĝšŤǀēěĔĖēŵėŤēŴǟŒŜēŵũťŤ ĔŲĜijŵŀŴĔŲĝŻċijŴĚżŨŵšĩŤē

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 3 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ŦżŤİŤēŶŵĝĩŨ3

ĚżŬŴĴĝšŤǀēŒŜēŵũťŤĚżĸĔĸƾēijŴĔĩũŤē

ŮšũŻǟĚżŨƻŐčŴĚżŭŘŴĚżũżōŭĜĘŬēŵĤęİŐęĔŐēĴŨǟĚżŤĔŐęįŵĤēıŽŬŴĴĝšŤčŒŜŵŨŹťŐţŵŁĩŤēĘťʼnĝŻ
ŽŤĔĝŤēŵĩŭŤēŹťŐĔŲŁżĭťĜ

ĚżŬŴĴĝšŤǀēŒŜēŵũťŤĚżĸĔĸƾēijŴĔĩũŤē

ŃĴőŤē ĘŬēŵĥŤē
ŪżũŁĝŤēŴ ŶŵĝĩŨ ĚƜƜƜƜƜƜƜƜżŬŵŬĔŝŤē ıĔřŭŤē

ĚĖĴĥĜ ĚĖĔĥĝĸē ĪřŁĜƥ ŮŨĉ

ŧİĭĝĹũŤē ŒƜƜƜƜŜēŵũŤē ŒƜƜƜƜƜƜŜēŵũŤē ěĔŨŵťőũŤē

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 4 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ıĔřŭŤē1

ŹŤč ţŵŀŵŤē ǟĚżŨŵšĩŤē ĚżŬŴĴĝšŤǀē ŒŜēŵũŤē ŽťũőĝĹŨ ęijİŜ ŮũŅĜ ŽĝŤē ěēįĔļijǀē ŦũĽŻ
ƥ
ĚŤŵŲĸŦšĖŒŜŵũŤēŶŵĝĩŨ

ĚżŬŵŬĔŝŤēĘŬēŵĥŤē2

ĘŬēŵĥŤē ĚżŝĖ ŹŤč ĚŘĔńǀĔĖ ǟĚżŤŴČĹũŤē ĆƻĬč ūĔżĖŴ ǟŒŜŵũŤē ţĔũőĝĸē ěēįĔļijč ŮũŅĝŻ
ĚŜƻőŤēěēıĚżŬŵŬĔŝŤēěĔżŤŴČĹũŤēŴ

ŶŵĝĩŨ3

ĚŠijĔĽŨ ţƻĬ ŮŨ ĚżŘĔřĽŤē ęįĔŻĵŴ ǟęİĨŵŨ ĚżŤć ĘĹĨ ĚżŬŴĴĝšŤǀē ŒŜēŵũŤē ŪżũŁĜ ūĔũń
ĚĠİĩŨěĔŨŵťőŨĴżŘŵĜŴǟŮżŨİĭĝĹũŤēŒŨĚťŁŤēźıŶŵĝĩũŤē
ƥ

ŪżũŁĝŤēŴŃĴőŤē4
ěĔĤĔżĝĨē ŽėťĜ ǟęİżĤ ĚĖĴĥĜ ŹťŐ ŮŻİżřĝĹũŤē ţŵŁĨ ūĔũŅŤ ŊĖēŵŅŤē ŮŨ ŹŬįƾē İĩŤē ĴŘŵŻ
ŮżŨİĭĝĹũŤē

ěĔŨŵťőũŤēŮŨĉ5
ĚŝĠęįĔŻĵūĔũŅŤǟĚżŬŴĴĝšŤǀēŒŜēŵũŤēŽŘĔűĴŘŵĜĘĥŻŽĝŤēŽŬēĴėżĹŤēŮŨƾēěĔňēĴĝļēĚżėťĜ
ĚŻijēįǀēěĔŨİĭŤēŽŘŮżŭňēŵũŤē

ƥ
ŒŜēŵũŤēĪřŁĜ6
ęĴżėŠĚŤŵŲĹĖŒŜēŵũŤēĪřŁĜŮŨŮŻİżřĝĹũŤēŮżšũĜĔŲŬĊļŮŨŽĝŤēěēįĔļijǀēŮŨČŻ

ŒŜēŵũŤēĚĖĔĥĝĸē7

ƥ
ŮŻİżřĝĹũŤēěĔĤĔżĝĨƺĚĖĔĥĝĸƺēŮŨĚżŬŴĴĝšŤǀēŒŜēŵũŤēŮšũĜŽĝŤēĚŻįĔļijǀēĴň ƣ
ƾēŒńŴ
Ɵ
ĚŐŵŭĝũŤēŊĐĔĸŵŤēŴĚřťĝĭũŤēěĔĩřŁĝũŤēŒŨĘĸĔŭĝŻĔŬĴŨĔũżũŁĜŮũŅĜŴǟĚřťĝĭũŤē
Ɵ

ŧİĭĝĹũŤēĚĖĴĥĜ8

ĚżŬŴĴĝšŤǀēŒŜēŵũŤēŪŲĩřŁĜţƻĬŮżŨİĭĝĹũťŤĚĹťĸŴęİĨŵŨĚĖĴĥĜŪŻİŝĜŮũŅĜ

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 5 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ĚżŨŵšĩŤēĚżŬŴĴĝšŤǀēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũŤēįēİŐčŦĨēĴŨ

ƥ ǟĚżŨŵšĩŤē ŒŜēŵũťŤ ŽŨƻŐǀēŴ źijĔėĬǀē ĘŬĔĥŤē Ěżũűĉ ŹŤč ĴōŭŤĔĖ

įēİŐč ŦĨēĴŨ ŹťŐ ŦżŤİŤē ēIJű ĶŠĴŻ
ųĜĆĔřŠķĔżŜĴżŻĔőũĖĚŻĔŲŬŴŶŵĝĩũťŤŊżʼnĭĝŤĔĖĚŻēİĖǟĚżŨŵšĩŤēĚżŬŴĴĝšŤǀēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũŤē

ŶŵĝĩũŤēįēİŐčŦĨēĴŨ
ĚżŨŵšĩŤēĚżŬŴĴĝšŤǀēŒŜēŵũťŤŽũŜĴŤē

3 2 1

ĚʼnĬ ŊżʼnĭĝŤē
ŞżŜİĝŤē ŶŵĝĩũŤēģĔĝŬč ŶŵĝĩũťŤ

5 4

ĴżŻĔőŨķĔżŜ ĚʼnĬ
ŶŵĝĩũŤēęĆĔřŠ ĴĽŭŤē

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 6 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ţŴƾēĕĔėŤē
ŶŵĝĩũťŤŊżʼnĭĝŤē

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 7 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ŶŵĝĩũťŤŊżʼnĭĝŤē 4.0

ŶŵĝĩũťŤŊżʼnĭĝŤē

ŶŵĝĩũŤēŚżŌŵĜ ŶŵĝĩũŤēĚŐĔŭŀ ŶŵĝĩũŤēŞŻĴŘ ijŵŲũĥŤēěĔĤĔżĝĨēİŻİĩĜ ŊżʼnĭĝŤēěēŵʼnĬ

ĚżŨƻŐǀē ěĔŁŭũŤēŴ ěĔŝżėʼnĝŤēŴ ŒŜēŵũŤē ĆĔĽŬč ŮŨ ĚŻĔŕŤē ŞżŝĩĜ ĔŲĖ ŇŵŭũŤē ęēįƾē ŵű ŶŵĝĩũŤē
ŦėŝĝĹ
Ƥ ũŤēijŵŲũĥŤēůĔĥĜĚżĥżĜēĴĝĸƺēĔŲŘēİűĉŴ
ƣ

Ɵ
ĺĸƾĔŝŘŴǟŗēİűƾēŴěĔŻĔŕŤēŞżŝĩĜŹťŐĚżŨŵšĩŤēěĔŲĥŤēŶŵĝĩũťŤŽĥżĜēĴĝĸƺēŊżʼnĭĝŤēİŐĔĹŻ
ŹťŐĆĔŭĖŶŵĝĩũŤēĚżťŐĔŘŪżżŝĜŪĝŻŴǟĚŻįĴřŤēŴĚżĐēŵĽőťŤ
Ɵ ƺĔĥŨşĴĝĜƺǟĚżĥŲŭŨěēįİĩŨŴŦĨēĴŨŴ
Ɵ
ţĔġũŤēŦżėĸŹťŐŮũŅĝĜŽĝŤēŴŦũőŤēŞŻĴŘĔűįİĩŻŽĝŤēĴŀĔŭőŤēŴŗēİűƾē

 
ěĔŬĔżėŤēŦżťĩĜ ěĔŨİĭŤē ijŵŲũĥŤē ŗēİűƾē

ŶŵĝĩũŤēŞŻĴŘ

ūĉĘĥŻŴǟųĝżŐŵŬŴǟŶŵĝĩũŤēĚŘĔġŠŴŽŬŴĴĝšŤǀēŒŜŵũŤēŪĥĨĘĹĩĖŶŵĝĩũŤēŞŻĴŘŚťĝĭŻ
ĚżŤĔĝŤēijēŴįƾēŹŬįĉİĩŠŪŅŻ

&06(GLWRUŶŵĝĩũŤēęijēįčĚũōŬĉijĴĩŨ &RQWHQW:ULWHU±ŶŵĝĩŨĘĜĔŠ

&RQWHQW7HDP0DQDJHUŶŵĝĩŨĴŻİŨ 6HQLRU(GLWRUŮŻijĴĩũŤēĴżėŠ

ĚŻĶżťĥŬčĚŕŤŪĤĴĝŨ źŵ૪ŜİŨ

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 8 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ŶŵĝĩũŤēĚŐĔŭŀ

ŪŲĜ ŽĝŤē ěĔĤĔżĝĨƺēŴ ǟŮŻİżřĝĹũŤē ěēijĔĹřĝĸē ĚżėťĜ ŹťŐ ĆĔŭĖ

Ɵ ǟěĔŝżėʼnĝŤēŴ ĚżŨŵšĩŤē ŒŜēŵũŤē ŶŵĝĩŨ ŪżŝŻƠ
śĔʼnŬ ģĴĭŻ ƺ ŹĝĨ Ǡ̿ſĐĴŤē ěĔŨŵťőũŤē Ūűĉ ŶŵĝĩũŤē ĚĖĔĝŠ ŦėŜ ŦũőŤē ŞŻĴŘ ŒũĥŻ ūĉ ŪŲũŤē ŮŨ ēIJŤ ǟijēŴĶŤē
ĪżĩŁŤēůijĔĹŨŮŐŶŵĝĩũŤēŊżʼnĭĜ

ţĔġũŤēŦżėĸŹťŐ

ĚżŨŵšĩŤēŒŜēŵũŤēŹťŐůĴĽŬŦŅřŻƺŶŵĝĩŨ ĚżŨŵšĩŤēŒŜēŵũŤēŹťŐůĴĽŬĘĥŻŶŵĝĩŨ

ĚŭżőŨĚżŬŴĴĝšŤčĚŨİĬĵĔĥŬčŽŘİżř ƣŻ
ijĴšũŤēŶŵĝĩũŤē Ɵ źįĔļijčŦżŤİŠ
ƻġŨ ƥ

ĚŲĥŤēŦũŐśĔʼnŬŒŨŞŘēŵĝĜƺĚŨĔŐĪĐĔŁŬ ĚżŨŵšĩŤēĚŲĥŤēěĔŨİĬŃĴőĝĹŻ

ĚŁŜĔŬŴĉĚĠİĩŨĴżŔěĔŨŵťőŨ ĚŝġŤēĵĶőŻŮŻİżřĝĹũŤēŒŨĚũĐēįĚŜƻŐĆĔŭĖ

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 9 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ŧēİĝĹŨŶŵĝĩŨĚŐĔŭŁŤĪĐĔŁŬ

ŪĐēŵŜĆĔĽŬč •
ŮżőĖĔĝũŤēŮŨĚőřĜĴŨŦŐĔřĜěƺİőŨŹťŐ±ĘŤĔŕŤēŽŘ±ŦŁĩĜŽĝŤēěĔŻŵĝĩũŤēİĨĉŪĐēŵŝŤēİőĜ
ęİżřũŤēŴĚťŲĹŤēŪĐēŵŝŤēŮŨŢŤıŹŤčĔŨŴǟśēĴĝĬƺēŮŨŢĖŵĸĔĨĚŻĔũĩŤěēŵʼnĬğƻĠŪűĉŦġŨ
ĚŲĥŤēŇĔĽŭĖĚŜƻőŤēěēıŴ

Ɵ
ĚřťĝĭŨĚ࿣ĖĔűĴĽŬŴǟĔŝĖĔĸęijŵĽŭŨěĔŻŵĝĩŨĢŻİĩĜ •

ĪĐĔŁŬ ĆĔʼnŐǀ ǠĚŲĥŤē ŇĔĽŬ ŽŘ ĚũŲũŤē ěĔżŁĭĽŤē İĨĉ ŒŨ Interview ĚżŁĭļ ĚťĖĔŝŨ ŦũŐ •
ijŵŲũĥťŤ

ǡĞŬĴĝŬǀēŒŨŪšŲĤēŵĜŽĝŤēŦŠĔĽũŤēŽűĔŨţĔġŨǟŢňĔĽŬŮũńŪŲĜĔĤĔżĝĨēŮŐijŵŲũĥŤēţēČĸ •

ŪŲŨƻŐčŒŨǟěēijĔĹřĝĸƺēŒżũĤŹťŐįĴťŤİŐŵŨįİĩ
ƥ ŻŴǟĚŘĔŠŮżőĖĔĝũŤēěĔŝżťőĜŒũĥ
ƣ ƣĜūĉŹťŐ
ŢŤIJĖ

ijŵŲũĥŤēěĔĤĔżĝĨēİŻİĩĜ

ǟƺŧĉŪŲĜĔĤĔżĝĨēŽėťŻŧİŝ
ƣ ũŤēŶŵĝĩũŤēŦűĚŘĴőũŤźijŴįŦšĽĖijŵŲũĥŤēěĔĤĔżĝĨēĚőĤēĴŨĘĥŻ
ƣ
İŻİĩĜŴǟŽŐĔũĝĤƺēŧƻŐǀēěĔšėĽŤŴŽŬŴĴĝšŤǀēŒŜŵũťŤĚżťżťĩĝŤēěēŴįƾēĚőĤēĴŨţƻĬŮŨŢŤıŴ
ţĔũőĝĸēħĴĝŝŻŴųťšļŴŶŵĝĩũŤēĚőżėňŹŤčĚŘĔńǀĔĖǟĴĽŭťŤĘĹŬƾēĞŜŵŤēŴĕŵťʼnũŤēŶŵĝĩũŤē
ijŵŲũĥŤēěĔŨĔũĝűēĚŘĴőũŤĚżŤĔĝŤēśĴʼnŤē

ĚũŲŨŒżńēŵŨţŵĨěĔļĔŝŬŴĚťđĸĉħĴňţƻĬŮŨijŵŲũĥŤēěĔŠijĔĽŨŦżőřĜijŵŲũĥŤēţēČĸ •
ĚżŨŵšĩŤēĚŲĥťŤĚőĖĔĝŤēĚżŐĔũĝĤƺēěĔĖĔĹĩŤēĴėŐŴĉŽŬŴĴĝšŤǀēŒŜŵũŤēĴėŐŢŤıŴǟŒĖĔĝũŤēŪŲĜ

ķĔżŝŤŴǟijŵŲũĥŤēěēijĔĹřĝĸēţĔėŝĝĸƺĺżĐijŦšĽĖĚŲĥŤĔĖĿĔĬŪĸŴİŻİĩĜśĔĝļĔűŪĸŴ •
ĔŲŨİŝĜŽĝŤēĪĐĔŁŭŤēŴěĔŨİĭŤĔĖĚŀĔĬŧŵĸŴİŻİĩĜŹťŐęŴƻŐŪŲĜĔĤĔżĝĨēİŻİĩĜŴǟŪŲĜĔŐĔėʼnŬē
ĚŲĥŤē

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű  1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ǡijŵŲũĥŤēěĔĤĔżĝĨēŽėťŻŶŵĝĩŨŚŌŵĜŚżŠ

ēIJŤǠęİĨēŴęĴŝŬţƻĬŮŨĚŨŵťőũťŤijŵŲũĥŤēţŵŀŵŤţŴƾēijĔżĭŤēǠGoogleĴżŲĽŤēĢĩėŤēşĴĩŨİőŻƣ
ĚĩřŀŦŠķĉijŽŘźĉłŭŤēĚŨİŝŨŽŘǟŪŲŨĔŨĉĚĹżĐĴŤēĚŤĔĸĴŤēŒńŴŪŲũŤēŮŨ

ĚĹżĐĴŤēěĔŨŵťőũŤēŮũŅĝĜŴǟĚĩřŁŤēŶŵĝĩŨłĭťĜęIJėŬĘĝŠēŪĠǟĚĩřŁŤēŗĴőŻĔ Ɵ
ƥ ŬēŵŭŐĘĝŠē •

ŦŜƾēěĔŨŵťőũŤēŴǟŹťŐƾēŽŘĚũŲũŤēĴŀĔŭőŤēūŵšĜĢżĨǠĕŵťŝũŤēŧĴŲŤēĕŵťĸĉŏĔėĜēŢŭšũŻ •
ŦřĸƾēŽŘĚżũűĉ

ęĆēĴŝŤĔĖijēĴũĝĸƺēijēĴŜıĔĭĜēŽŘďijĔŝŤēęİŐĔĹũŤĔũĹĨĴġŠƾēĔũűŽŬĔġŤēŴţŴƾēūēĴʼnĹŤē
Ɵ •

ěĔĖĔĹĩŤēţƻĬŮŨĔŲĨĴňŮšũŻŽĝŤēŒżńēŵũŤēŮŐĚżŨŵšĩŤēĚŲĥŤēŽĖŵĹŭŨŮŨěĔĨĴĝŝŨŒũĤ •
ŒũĝĥũťŤęİżřŨĔŲŬĉūŴĴŻŽĝŤēŴǟĚżŐĔũĝĤƺē

ĚĨŴĴʼnũŤēĚťđĸƾēĴġŠĉŮŐĢĩėŤēŴǟĚřťĝĭũŤēŽŐĔũĝĤƺēŦŀēŵĝŤēŦĐĔĸŴŽŘŮżőĖĔĝũŤēěĔŝżťőĜİŀij •
ĆĔĽŬčŢŤıİőĖŪĝżŤǟĔŲŭŐĢŻİĩŤēŪĝŻĚŲĥŤēěĔŨİĬŮŨĚŨİĬĴġŠĉŴĉǟĚŲĥŤēŦũŐśĔʼnŭĖĚŀĔĭŤē
ęįŵŀĴũŤēěĔŐŵńŵũťŤĘĸĔŭŨŶŵĝĩŨ

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 11 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ŽŬĔġŤēĕĔėŤē
ŶŵĝĩũŤēģĔĝŬč

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 12 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ŶŵĝĩũŤēģĔĝŬč 5.0
ŶŵĝĩũťŤŊżʼnĭĝŤē


ŶŵĝĩũŤēŮĝŨĚĖĔĝŠ
Ƣ ęIJėŭŤēĚĖĔĝŠ ŽĹżĐijūēŵŭŐĚĖĔĝŠ ūēŵŭőŤēijĔżĝĬē ŶŵĝĩũŤēģĔĝŬčěēŵʼnĬ

  
ŒŜēŵũŤŶŵĝĩũŤēĚŨĆēŵŨ
ŶŵĝĩũŤēģĔĝŬčěēĆēĴĤč SEOěĔŬŵšŨ ijŵŁŤēŊĖēŵń (HyperlinksŊĖēŴĴŤē
ŦŀēŵĝŤē

ĚĖĔĝŠ ĚżřżŠ ŽŬŴĴĝšŤǀē ŒŜŵũŤē ŽŘ ŶŵĝĩũŤē ĚĖĔĝŠ ĘżŤĔĸƾ śĴʼnĝŤē ŪĠ ǟŶŵĝĩũŤē ĴŻŵʼnĝĖ ĚťĨĴũŤē ůIJű ĉİėĜ
ǟĔŲĝŘĔńčŴĚėĸĔŭũŤēijŵŁŤēijĔżĝĬēǟŊĖēŴĴŤēŒńŴśĴňǟŽĹżĐĴŤēŶŵĝĩũŤēĚĖĔĝŠŴǟęIJėŭŤēĚĖĔĝŠǟŽĹżĐĴŤēūēŵŭőŤē
ĢĩėŤēŒŜēŵŨŹťŐijŵŲōŤēŮżĹĩĜěĔėťʼnĝŨŶŵĝĩũŤēěĔũĐƻŨ

ŶŵĝĩũŤēģĔĝŬčěēŵʼnĬ

ŶŵĝĩũŤēĴŻŵʼnĜ

ĞŬĴĝŬǀēŒŜēŵŨŹťŐĚĖĔĝšŤēĆĔŭĠĉĔŲżťŐĶżŠĴĝŤēŽŕėŭŻŽĝŤēŇĔŝŭŤēņőĖ

ęĴżŁŜěēĴŝŘĚĖĔĝŠ •
ŊĖēŴĴŤēŒŨěƺĔĩŤēņőĖŽŘŊťĝĭŻİŜųŬƾǠłŭŤēĞĩĜŊĬŒńŴŮŐūĔšŨǀēijİŜįĔőĝĖƺē •
Align rightŞżĹŭĝŤēŏĔėĜē±ĚżĖĴőŤēěĔĩřŁŤēŽŘĚŀĔĬ±ūĔšŨǀēijİŜţŴĔĨ •

ūēŵŭőŤēijĔżĝĬč
ŽĹżĐĴŤē

ŦżŀĔřĜ

ĚżŨŵšĩŤēěĔŲĥťŤŽũŜĴŤēŶŵĝĩũŤēĴŻŵʼnĜěēŵʼnĬ

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 13 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 

łŬǟęijŵŀǟŵŻİżŘŶŵĝĩũŤēŏŵŬijĔżĝĬē

ţĔġũŤēŦżėĸŹťŐǟĶżũũŤēŶŵĝĩũťŤŏēŵŬĉęİŐşĔŭűŴǟĚũżŜēıŴēİŻĴŘē
Ɵ Ɵ
ĶżũŨŶŵĝĩũŤēūŵšŻūĉİĖƺ

ĚŨĔőŤēěēĆĔŁĨǀē •
ěƻĖĔŝũŤē •
ęİżřŨĚŻŵŐŵĜěƺĔŝŨ •
ŮŨĴġŠĉŴǟŦŅŘĉŴǟĴėŠĉŪĐēŵŜ •
ęĴżŁŝŤēŵŻİżřŤēěĔřťŨ •
źĉĴŤēěĔŐƻʼnĝĸē •
.SlideshowƜĖĚŘŴĴőũŤēŴǟĚżũŻİŝĝŤēŃŴĴőŤē •
.InfographicsƜĖĚŘŴĴőũŤēŴǟĚżĩżńŵĝŤēŧŵĸĴŤē •
ěĔŝĖĔĹũŤē •
ěĔŨİĭŤēņőĖŴęĶżũũŤēŒťĹŤē •

ŽĹżĐĴŤēūēŵŭőŤēĴŻĴĩĜǟŶŵĝĩũťŤŽŁŬūēŵŭŐijĔżĝĬē

ņőĖ ŽťŻ ĔũżŘŴ ŶŵĝĩũŤē ūŵũŅŨ ęĆēĴŝĖ ūŵũĝŲŻ ŮżőĖĔĝũŤē ŦőĥŤ ţŴƾē ĕIJĥŤē ĴŁŭŐ ŵű ŶŵĝĩũŤē ūēŵŭŐ
ŶŵĝĩũťŤĶżũŨūēŵŭŐijĔšĝĖēŽŘěĔĸijĔũũŤēŦŅŘĉĘĹĩĖěĔŲżĤŵĝŤē

ŮŻİżřĝĹũŤēŪŲŻĔŨŹťŐĔũĐēįĶŠijǟŮżőĖĔĝũŤēijŵŲũĤŪŲŻźIJŤēŶŵĝĩũŤēūŵũŅŨūēŵŭőŤēŮũńŒń

Ɵ •

ūēŵŭőŤēŮũńĚżĨĔĝřũŤēěĔũťšŤēŚńĉ •

. CTAƜĖůijĔŁĝĬēŮšũŻŴĉCall to ActionŦŐĔřĝŤēŹŤčęŵŐįŒńŴĔũĐēįĴŠIJĜ

Ɵ •

ĶĤŵũŤēŽŘŹŤŴƾēĚťũĥŤēŽűŴǟŶŵĝĩũŤēūŵũŅŨŮŐęIJėŬŴĉĚŨİŝŨĚĖĔĝŠ •

ęĴļĔėŨŴĚʼnżĹĖĚŕťĖŶŵĝĩũŤēŦżŀĔřĜĚĖĔĝŠ •

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 14 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 

HeadlinesŽĹżĐĴŤēūēŵŭőŤēĚĖĔĝšĖĚŻĔŭőŤē

ŮżżėĹŤŶŵĝĩũŤēĴŀĔŭŐŪűĉŮŨ̿ſĐĴŤēŮŻŴĔŭőŤēİőĜ

ďijĔŝŤēĕIJĤŽŘĔŲĝżũűĉ •
ĢĩėŤēěĔŠĴĩŨĕIJĤŽŘĔŲĝżũűĉ •

ųŬŵũŅŨ ŹťŐ ţİĜŴ ǟŶŵĝĩũŤē ŦũĥŨ ęįĔŐ Headline ŽĹżĐĴŤē ūēŵŭőŤē łĭťŻ ƥ
ĚżŤĔĝŤēĴŀĔŭőŤēŏĔėĜĔĖ̿ſĐĴŤēŮŻŴĔŭőŤēİŭŐĪŁŭŻǟŢŤIJŤ

ĚĩřŁŤēŶŵĝĩŨŮŐęĴšŘŪŻİŝĜŴĉǟĚĩřŁŤēūŵũŅŨŹťŐĚŤƺİŤē •
ĔŲĝŔĔżŀŴĔŲĝĖĔĝŠŽŘĚŜİŤē •

HeadlinesŽĹżĐĴŤēūēŵŭőŤēĚĖĔĝšĖĚŻĔŭőŤē

ŽĹżĐĴŤēūēŵŭőŤēěĔřŀēŵŨ

ĚĩřŁťŤŮżőŤēĕIJĤŽŘŪŲĹĜ •
ĢĩėŤēĦĐĔĝŬŮũńĴŲōĜ •
ěĔŬĔżėťŤŚŀŵƜŠŦũőĝĹĜ •
.HyperlinksŊĖēŴĴŠĔŲŤĔũőĝĸēŮšũŻ •

ǡĚżŤĔĝŤēŮĖŴĔŭőŤēŮżĖŽĹżĐijūēŵŭŐŦŅŘĉĔŨǟŞėĸĔŨŹťŐĆĔŭĖ

ĞŬĴĝŬǀēŒŜēŵŨŹťŐĚĖĔĝšŤēĆĔŭĠĉĔŲżťŐĶżŠĴĝŤēŽŕėŭŻŽĝŤēŇĔŝŭŤēņőĖ

ŽĝŁĬijĚŨİĬŮŨęįĔżŝŤēĚŁĬijİŻİĥĝŤūĔĜŵʼnĬ •
ęįĔżŝŤēĚŁĬijİŻİĥĜ •
ĚżŭżĜŴĴŤēěēĆēĴĤǀēŦŌŽŘęįĔżŝŤēĚŁĬijİŻİĥĜĚżřżŠ •

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 15 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 
Ɵ
ŽŐĴŘūēŵŭőĖĔŨŵŐİŨǟęİĨēŵŤēĚĩřŁŤēŽŘİĨēŴŽĹżĐijūēŵŭŐŹŤčģĔĝĩŬēıĔũŤ
ǡĚŤĔŝũŤēŴĉŏŵńŵũťŤ

ŶŵĝĩŨŪŲŘŽŘĔŲťřĸĉųŤŴĶŬŴĉĚĩřŁŤēŽŘųťŝŭĜĆĔŭĠĉďijĔŝŤēİŐĔĹĜĔŲŬĉŽŘĚżŐĴřŤēŮŻŴĔŭőŤēĚżũűĉŮũšĜ
Ɵ
ęĴļĔėŨĚĩřŁŤēŮŨģŴĴĭŤēŹŤčųőŘİŻĔũŨěĔũťšŤēŮŨĴżġšŤĔřŀŴşĔŭűūĉŎĨƻŻūĉūŴįǟĚĩřŁŤē

ŒńŴŮšũŻęİĨēŵŤēĚĩřŁŤēŽŘ

ħŵńŵĖĚĩřŁŤēŶŵĝĩŨŚŁŻİĨēŴŽĹżĐijūēŵŭŐ‡

ęĴŝřŤēŚŁŻŽĹżĐijūēŵŭŐĚĖĔĝŠŦŅřŻŶŵĝĩũŤēŮŨęĴŝŘŦŠŽŘĚżŐĴŘŮŻŴĔŭŐęİŐ‡

ǡŶŵĝĩũŤēŴĚĩřŁťŤĘĸĔŭŨŽĹżĐijūēŵŭŐijĔĝĭĜūĉŮšũŻŚżŠ

ēıĔũŤŴĉǡĚĩřŁŤēďijĔŜųĤĔĝĩŻźIJŤēĔŨŹŭőũĖşijŵŲũĤųżŘĴšřŻĔũżŘŽĹżĐijūēŵŭŐĚĖĔĝŠİŭŐĔũĐēįĴ
Ɵ ƥ
šŘ‡
ǡĚĩřŁŤēĘ ƣĝšĜ

ŽŤĔĝŤēţĔġũŤēĴōŬēŏŵńŵũŤēĴűŵĥĖĚʼnėĜĴŨĚĖēIJĤŴĚżĨĔĝřŨěĔũťšĖİżĥŤēHeadlinesŽĹżĐĴŤēūēŵŭőŤēĉİėŻ‡

ĘĸĔŭŨŽĹżĐijūēŵŭŐ ĘĸĔŭŨĴżŔŽĹżĐijūēŵŭŐ

ĚŲĥŤēŦũŐśĔʼnŬŒŨŞŘēŵĝĜƺĚŨĔŐĪĐĔŁŬ ĔżŬŴĴĝšŤčęįĔżŝŤēĚŁĬijİŻİĥĝŤĚťŲĸĚŝŻĴň
Ʈ

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 16 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 

ĘĸĔŭũŤēŽĹżĐĴŤēūēŵŭőŤēijĔżĝĬēĚżĥżĜēĴĝĸē

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ĚżũŜĴŤēĚŨŵšĩŤēĚđżű  1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ŶŵĝĩũŤēŞżŜİĜ 6.0
ŶŵĝĩũŤēŞżŜİĜ

ŞżŜİĝŤēŪżżŝĜ ŞżŜİĝŤēěēŵʼnĬ

ĚťĨĴũŤēůIJűĉİėĜǟųřőńŴųĜŵŜŇĔŝŬŴǟĴĽŭŤēŦėŜŢĖĿĔĭŤēŶŵĝĩũŤēĚŤĔĩŤŽĥŲŭŨłĩŘŵűŶŵĝĩũŤēŞżŜİĜ
ŞżŜİĝŤēĴĠčĚőėĝũŤēěēĆēĴĤƺēŴǟŞżŜİĝťŤĚŨĵƻŤēĴżŻĔőũŤēİŻİĩĝĖ

ŶŵĝĩũŤēŞżŜİĜěēŵʼnĬ

İŐĔĹŻŴǟůĴĽŬŮŨŗİŲŤēŴǟųŭŨęŵĤĴũŤēęİĐĔřŤēŞŝĩŻŶŵĝĩũŤēūĔŠēıčĔŨĚŘĴőŨŹŤčŶŵĝĩũŤēŞżŜİĜŗİŲŻ
ůĔŬįĉţŴİĥŤēŞżėʼnĜŮšũŻŴǟŗİŲĝĹũŤēijŵŲũĥŤēŒŨēİżĤ Ɵ
Ɵ ƻŐĔřĜŞŝĩŻźIJŤēŶŵĝĩũŤēĚżŐŵŬĚŘĴőŨŽŘŞżŜİĝŤē
ěƻŻİőĝŤēņőĖŹŤčģĔĝĩŻŧĉĴĽŭťŤĔėĸĔŭŨŶŵĝĩũŤēūĔŠēıčĔŨŗĔĽšĝĸƺ
Ɵ

ţĔġũŤē ŶŵĝĩũŤēŦű

ǡŽĹżĐĴŤēūēŵŭőŤēŮũńh1> tag!ţĔũőĝĸēŪĜŦű

ǡĚżŘēĴĝĨĔĖPHWDGDWDǟWLWOHǟGHVFULSWLRQŚżŌŵĜŪĜŦű
ĚżřżšŤēĪżńŵĝĖĚŔĔżŀ
ǡŶŵĝĩũŤēŮũńĚŝŘĴũŤēijŵŁťŤAlt tagsƜŤēĚŬĔĬĚđėőĜĞũĜŦű

ǡŶŵĝĩũťŤŽĹżĐijūēŵŭŐİĤŵŻŦű

ǡŽĹżĐĴŤēūēŵŭőŤēŦřĸĉĞőńŴŶŵĝĩũťŤęIJėŬİĤŵĜŦű
ĚżřżšŤēĪżńŵĝĖĚŔĔżŀ
ǡŶŵĝĩũŤēŮŨĚżĐĶĤŦŠūŵũŅŨĪżńŵĝŤŽŐĴŘūēŵŭŐŧēİĭĝĸēŪĜŦű

ǡęijŴĔĥĝŨĔűįĴĸŮŨƺİĖijĔšŘƾēŃēĴőĝĸƺŇĔŝŬŧēİĭĝĸēŪĜŦű
Ɵ

ǡŶŵĝĩũŤēŽŘĕŵťŝũŤēŧĴŲŤēĕŵťĸĉŞżėʼnĜŪĜŦű
ǡďijĔŝťŤŪŲřŤēŦŲĸ
ǡŗİŲĝĹũŤēďijĔŝŤēěĔřŀēŵŨijĔėĝŐƺēŮżőĖIJĬƾēŒŨŶŵĝĩũŤēĚĖĔĝŠĞũĜŦű

ǡCTAŶŵĝĩũŤēęĆēĴŜİőĖŮżőŨĆēĴĤčıĔĭĜēŹťŐďijĔŝŤēĢĩĜĚťũĤĚĖĔĝŠŪĜŦű

ŊŕŅŻūĉďijĔŝťŤŮšũŻŦĠĔũŨŶŵĝĩũŤĚĩřŁŤēĚŻĔŲŬŽŘĚżŘĔńčŊĖēŴijŒńŴŪĜŦű
ǡĚťőřŨěĔŝżťőĝŤēijĔżĬ
ƣ
ǡĔŲżťŐ

ǡŶŵĝĩũŤēŦřĸĉěĔŝżťőĝŤēĚŘĔńǀĚŬĔĬłżŁĭĜŪĜŦű

ǡŶŵĝĩũŤēĚŠijĔĽŨŦŲĹĜěēijĔżĬİĤŵĜŦű
ƥ
ǡųĝŠijĔĽŨŮšũŻ
ŮũńŴĉē ƟĶżũŨŶŵĝĩũŤēūŵšŻūĉŦġŨŶŵĝĩũŤēşijĔĽŻďijĔŝŤēŦőĥŤĘėĸİĤŵŻŦű
ǡĚŠijĔĽũŤēŹťŐďijĔŝŤēĶřĩŻĔũŨǠŮżőŨğİĨ

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 31 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ŶŵĝĩũŤēŞżŜİĜěēŵʼnĬ

ŽűĚřťĝĭŨĦĐĔĝŬğƻĠŹŤčŶŵĝĩũŤēŞżŜİĜĔŬįŵŝŻ

ŚŀŵŤē ŶŵĝĩũŤēĚŤĔĨ

ŶŵĝĩũŤēēIJűěĔřŀēŵŨŮŨęįĔŘǀēŮšũŻŴǟŦŻİőĝŤģĔĝĩŻƺŶŵĝĩũŤē ĴũĝĹŻŶŵĝĩŨ
İŻİĥŤēŶŵĝĩũŤēŹťŐųŝżėʼnĝŤ .HHSDVLV

ŮżĹĩĜŹŤčģĔĝĩŻŶŵĝĩŨ
ŦŐĔřĝŤēŴijĔĽĝŬƺēĚťĨĴŨŹŤčŦŁżŤěĔŭżĹĩĝŤēņőĖŹŤčĚĤĔĩĖŶŵĝĩũŤē
,PSURYH

ųĝŤēĵčĘĥŻŶŵĝĩŨ
ŪżżŝĝŤēĴżŻĔőŨŒŨŞŘēŵĝŻƺųŬƾǠųĝŤēĵčĘĥŻŶŵĝĩũŤē
5HPRYH

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 32 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ŒĖēĴŤēĕĔėŤē
ĴĽŭŤē

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 33 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ĴĽŭŤē 7.0
ĴĽŭŤē

 
ĴĽŭŤēţŴİĤĚđėőĜ ĴĽŭŤēĚŘŵřŁŨ ěēŵŭŝŤēİŻİĩĜ ĴĽŭŤēěēŵʼnĬ

ĚżŨƻŐǀēŦĐĔĸĴŤēħŵńŴŴǟijįĔŁũŤēĚőĤēĴŨŴǟęįŵĥŤēŮũŅĜĚĥŲŭũŨĚʼnĬŹťŐůĴĽŬŦėŜŶŵĝĩũŤēİũĝőŻūĉĘĥŻ
ƣ

ĴĽŭŤēěēŵʼnĬ

ţĔġũŤēŦżėĸǟİĐēŵřŤēŮŨİŻİőŤēŞŝĩŻųĥĝŭĜźIJŤēŶŵĝĩũťŤĚʼnĬįŵĤŴ

ŮżũĝŲũŤēĚđŘŹŤčţŵŀŵŤēĚŤŵŲĸ•
ĴĽŭŤēĚŘŵřŁŨţƻĬŮŨŪšŤųĩńŵŭĸĔŨŵűŴǟ³ŏŵŘİũŤēĴĽŭŤē´ĚřťšĜŮŨŦżťŝĝŤē•
ęİżĥŤēĚżťŐĔřŤēěēıěēŵŭŝŤēěĔŁŭũŤēĚŘĴőŨŽŘİŐĔĹĜ•
ƥ
ĴĽŭťŤĚėĸĔŭũŤēěēŵŭŝŤēěĔŁŭũŤēĚŘĴőŨŽŘĚŨēİĝĸƺē•

ĚŐŵŘİũŤēŴĚėĹĝšũŤēŴĚŠŵťũũŤēĚŲĥŤēěēŵŭŜİŻİĩĜ

ěĔŝżėʼnĝŤēŴǟŽŬŴĴĝšŤǀēŒŜŵũŤēŴǟŽŐĔũĝĤƺēŦŀēŵĝŤēěĔŁŭŨŹťŐěĔĖĔĹĨŦġŨĚŠŵťũũŤē
ŦŐĔřĝũŤēijŵŲũĥŤēǟěĔŲĥŤēĔűijİŁĜŽĝŤēĴŻijĔŝĝŤēǟŮżżŨƻŐƺēĆēĴřĸŦġŨĚėĹĝšũŤē
ŦŀēŵĝŤēěĔŁŭŨŽŘĚżŬƻŐǀēěƻũĩŤēŴĉǟŚĩŁŤēěĔŬƻŐčŦġŨ³ŽŤĔŨŦĖĔŝŨ´ŹŤčģĔĝĩĜŽĝŤēěēŵŭŝŤēĚŐŵŘİũŤē
ŦĤŵĤěĔŬƻŐčŴĉǟ

ĚżŨŵšĩŤēĚŲĥŤēěēŵŭŜİŻİĩĜ

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 34 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ĴĽŭŤēĚŘŵřŁŨŞżėʼnĜ

ŮŨĚĨĔĝũŤēěēŵŭŝŤēŒżũĤŃēĴőĝĸēţƻĬŮŨǟŶŵĝĩũŤēĴĽŬŹťŐŮżũĐĔŝŤēęİŐĔĹŨŹŤčĴĽŭŤēĚŘŵřŁŨŗİŲĜ
ٿſĐijŮŻijŵĩŨŮŨūŵšĝĜŴĔŲŤƻĬŮŨŒŘİŤēŪĜţĔĨŽŘěēŵŭŝŤēŢťĜįŴįĴŨŴĚżťŐĔřŤēĢżĨ

ĔŲŤƻĬŮŨĴĽŭŤēİŭŐěēŵŭŝŤēĚżťŐĔŘţŴƾēijŵĩũŤē•
ĔŲŤƻĬŮŨŒŘİŤēİŭŐěēŵŭŝŤēŢťĜįŴįĴŨŪĥĨĪńŵŻĴĬƼēijŵĩũŤē•

ęİŐĆēĴĤčŦŅřŻŢŤIJŤǟĔűįŴįĴŨŴĔŲĝżťŐĔŘŶİŨĚŘĴőũŤĚżťũŐęĴėĬŹŤčĚŘŵřŁũŤēŽŘěēŵŭŝŤēŒŻĵŵĜģĔĝĩŻ
Ư ĦĐĔĝŭŤē ŹťŐ ĆĔŭĖŴ ǟĚżŨŵšĩŤē ĚŲĥťŤ ĚĨĔĝũŤē ěēŵŭŝŤē ŒżũĤ ŹťŐ ĕijĔĥĜ
ŵű ĔũŠ ǟĚŘŵřŁũŤē ŹťŐ ěēŵŭŝŤē ŏĵŵĜ
ŽŤĔĝŤēŦšĽŤēŽŘĪńŵŨ

LVHR ŦŜĉįŴįĴŨŴŦŜĉĚżťŐĔŘ HVLR ŦŜĉįŴįĴŨŴŹťŐĉĚżťŐĔŘ

ęĔŭŝŤēĚŁŭũŤēŮŨŦŜĉįŴįĴũŤē

ěēijŵƜƜƜƜĽŭŨ
Organic

ěēijŵƜƜƜƜĽŭŨ ěēijŵƜƜƜƜĽŭŨ ěēijŵƜƜƜƜĽŭŨ ĴżűĔĽũŤēĴėŐŞŻŵĹĝŤē

Organic Organic Promoted

Pree SEO
Release
ěēijŵƜƜƜƜĽŭŨ
Organic

ěēijŵƜƜƜƜĽŭŨ
Organic
ěēijŵƜƜƜƜĽŭŨ
Newsletter ěēijŵƜƜƜƜĽŭŨ
ěēijŵƜƜƜƜĽŭŨ Promoted
ĴżļİŻƻĹŤē ěēijŵƜƜƜƜĽŭŨ
ŹťŐĉįŴįĴũŤē

Promoted Promoted

LVHR ŽŤĔŐįŴįĴŨŴŦŜĉĚżťŐĔŘ ŽŤĔŐįŴįĴŨŴŹťŐĉĚżťŐĔŘ

ęĔŭŝŤēĚŁŭũťŤ ŦŜĉ ĚżťŐĔŘ ęĔŭŝŤēĚŁŭũťŤ ĴġŠĉĚżťŐĔŘ

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 35 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ŴĉǟPaidŏŵŘİũŤēĴĽŭŤēţƻĬŮŨĚŝĖĔĸęİŻİŐĕijĔĥĜŹťŐĆĔŭĖůƻŐĉęijŵŁŤĔĖįŵĤŵũŤēěēŵŭŝŤēŒŻĵŵĜŪĜ
ŦŠĦĐĔĝŭŤēķĔżŜİőĖŴǟŦšĽŤēŽŘĚĩńŵũŤēěēŵŭŝŤēŴěĔŁŭũŤēŚťĝĭŨţƻĬŮŨorganicźŵřőŤē
ŽĜƾēĘĹĨĞŐĵŴŒŜēŵũŤēŴěĔŁŭũŤēŒŻĵŵĜŪĜĚĖĴĥĜ

ĴĽŭŤēěĔŁŭũŤijĔżĬŦŅŘĉēįŴįĴŨŹťŐƾēŴĚżťŐĔŘĴġŠƾē•
Ɵ

ěĔŁŭũŤēijĔżĝĬēŽŘęĆĔřšŤēŮżĹĩĜŹťŐŦũőŤēŴǟĚřťšĝŤēŦżťŝĜĘĥŻĚřťšĜŦŜƾēŴĚżťŐĔŘĴġŠƾē•
ĚŐŵŘİũŤē

İżĤįŴįĴŨěēıěĔŁŭŨŮŐĢĩėŤēŴǟĚżŬēĶżũŤēŒŻĵŵĜęįĔŐ菝ŐĶżŠĴĝŤēĚřťšĜŹťŐƾēŴĚżťŐĔŘŦŜƾē•
ŦŜƾēĚżťŐĔřŤēěēıěĔŁŭũŤēęĆĔřŠŮżĹĩĜŴĉǟŹťŐĉĚżťŐĔŘŴ

ĚżũűĉŦŜĉŴĚŝʼnŭŨĉŵĸĉİőĜēįŴįĴŨŦŜƾēŴĚżťŐĔŘŦŜƾē•
Ɵ

ŽĝŤēęİŻİĥŤēěēijŵĽŭũŤēŪŐİŤĴżėŠŦšĽĖĔűijĔũġĝĸēŮšũŻŽĝŤēěēŵŭŝŤēĚżűĔŨĔŭŤĴŲōŻŒŻĵŵĝŤēēIJű
ƣ
ǟŶĴėšŤēĚżũűƾēĔŲĐĔʼnŐčūŴįĔŲŤƻĬŮŨĴĽŭŤēŮšũŻŽĝŤēěēŵŭŝŤēĚżűĔŨŢŤIJŠŴǟŶŵĝĩũŤēŪĹŜĔŲĥĝŭŻ
ĔŲŤƻĬŮŨūƻŐǀēĚżŬēĶżŨņřĬŴĉ

ĚżũŜĴŤēĚŨŵšĩŤēĚđżű 36 1.0ijēİŀǀēĚżŨŵšĩŤēŒŜēŵũťŤŽũŜĴŤēŶŵĝĩũťŤźįĔļĴĝĸƺēŦżŤİŤē
 ůĶżŲĥĜŴĴĽŭŤēţŴİĤĚđėőĜĚťĨĴŨ

ĴĽŭŤēĚżťũŐŽŘůĔŬįĉţŴİĥŤēŞżėʼnĜħĴĝŝŻ

ŶŵĝĩũŤēŦżŀĔřĜ

ŶŵĝĩũŤēūēŵŭŐ

ĚĩřŁŤēŊĖēij

ŶŵĝĩũŤĔĖĚŜƻŐŪŲŤŮżŤŴČĹŨŴĉĚŨĔŐěĔżŁĭļĆĔũĸĉĚĖĔĝŠ ŪŲőŨŦŀēŵĝŤēŮšũŻĿĔĭļĉ

ĴĝŻŵĜĚŁŭŨ

ĴĽŭŤēĮŻijĔĜ

ŦŐĔřĝŤēŴĉęİŻĴŕĝŤēęįĔŐčŽŘşijĔĽĜūĉŮšũŻěĔżŁĭļĆĔũĸĉĴŠı ŪŲŤęijĔļčŦũŐŮšũŻĿĔĭļĉ

ĚżŨŵšĩŤēĚŲĥŤĔĖĿĔĭŤēĺżĐĴŤēŪĸŵŤēŶŵĝĩũťŤĘĸĔŭŨŪĸŴ ŶŵĝĩũťŤĘĸĔŭŨŪĸŴijĔżĝĬē

ŦŐĔřĝŤēŴĉęİŻĴŕĝŤēęįĔŐčŽŘşijĔĽĜūĉŮšũŻěĔżŁĭļĆĔũĸĉĴŠı ęİŻĴŕĝŤēłŬ

ƺŪőŬ ǡŵŻİżŘęijŵŀİĤŵĜŦű

ŦĹšĖ×ęijŵŁŤēķĔŝŨūĉİŠĊĝŤē ǡęijŵŁŤēķĔŝŨ

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