GEED05: Purposive Communication

LESSON 1: Nature and Elements of

Communication

I: What is communication? II: What is Purposive communication?

 McFarland (1994)  Sharing or exchanging of ideas

 Communication is a process of
meaningful interaction among
human beings.
 Process by which meanings are
perceived, and understanding
are reached among human
beings.
 Newman and Summer (1977)
 Communication is an exchange
of facts, ideas, opinions, or
emotions by two or more
persons.
 Rogers (2003)
 Communication is the process of
transmitting ideas, information,
and altitudes from the source to
a receiver for the purpose of
influencing with intent.
In a nutshell:
and information with a
particular purpose or for a
certain reason and in various
contexts.
 The effective use of language in
various modes for different
audiences, intentions, and
conditions.
Benefits of Expressing One’s Self
1. Being understood
2. Can forge a great and harmonious
relationship
3. Can avoid conflicts
4. Can create opportunities
5. Can positively affect one’s mental,
physical, and emotional health
Why do some people choose not to communicate?
Anxiety/nervousness/discomfort
brought by:

A process of transmitting or 1. Fear of being misinterpreted

exchanging information through a common 2. Fear of being judged
3. Fear of committing mistakes
and intelligible set of symbols to create
meanings and arrive at a shared
understanding.
Communicative competence: Why Does it matter?
Synchronous Communication
- respond immediately
- real-time communication

Asynchronous Communication

 Not real-time
communication
TYPES OF COMMUNICATION
I. Verbal Communication
- Uses language which is
spoken or written. This
language is composed of
symbols that is common or
should be understood by the
sender and receiver.

WHAT IS LANGUAGE? LANGUAGE VS.

DIALECT

 Language
- broader
- Set of symbols that is
systematic, structured,
standardized
 Dialect
- Variation of language spoken
in a scientific location

LANGUAGE USE/DICTION
1. Denotation
- Literal meaning, dictionary
meaning
2. Connotation
- Figurative meaning, meaning
based on context
3. Slang
- A specialized language
understood and used
exclusively by a certain
group of people.
4. Jargon
- It refers to the technical
language or lexicon
 (vocabulary) used by certain GEED05: Purposive Communication
people, usually
professionals, in a specific
LESSON 2: Principles and Process of
field of discipline. Communication
5. Doublespeak
- Ambiguous language,
meaning it can be in more
than one way, hence the
word “double”.
6. Euphemism
- It is a language used to make
a concept or an idea more
acceptable or less offensive.

II. Nonverbal Communication

- Apart from the language
used, no-verbal cues also aid
in successful communication.
- Includes body languages,
facial expressions, gestures,
tone, pitch.

TYPES OF NONVERBAL
COMMUNICATION