UNIVERSITY OF CEBU- MAIN

COLLGE OF HOSPITALITY MANAGEMENT

First Semester A.Y. 2022-2023

Principles of Marketing
HM BR 3 (00778) ( MW-7:30-9:00A.M)
ROOM #728

Submitted By: Loma, Janet N.

Submitted To: Mr. Earl Dave Rocha
HM BR 3 Activity 4

Create a table presenting different existing products and their brand name and brand logo.

5 local of Philippine brands or products:

Brand name Product Brand criteria Brand mark meaning/history

category
Cherry Mobile is a
Philippine mobile
1. Cherry Smart phones Cherry Mobile phone and electronics
Mobile and electronics brand is easy to brand by Cosmic
spell and easy to Technologies,
Local Philippine remember. It is established by
Company distinct because no Maynard Ngu in 2009.
other company has In 2010, barely two
a similar name like years after it started,
it. Cherry Mobile was
voted IT Company of
the Year in the 3rd
CyberPress Awards,
upstaging some of the
country's technology
giants.
2. Bench Clothing, bags, Bench is a brand Bench is a Philippine
accessories, that is easy to retail brand of
footwear and pronounce, clothing, bags,
fragrances. recognize, spell and accessories, footwear
remember and fragrances owned
Local Philippine It is distinct by Suyen Corporation.
Company because no other Bench was
company has a established in 1987,
similar name like it. opening as a small
store selling men's T-
shirts in an outlet of
the SM Department
Store.
3. Jollibee Fast food Jollibee brand is Jollibee is a Filipino
restaurant easy to spell and chain of fast food
Company easy to remember. restaurants owned by
It is distinct Jollibee Foods
Local Philippine because no other Corporation. As of
Company company has a December 2021, JFC
similar name like it. had a total of about
1,500 Jollibee outlets
worldwide, with
restaurants in
Southeast Asia, the
Middle East, East
Asia, North America,
and Europe.
 Founded in 1930,
Malayan Insurance
4. Malayan Financial Malayan Insurance Co, Inc. is one of the
Insurance intermediaries Corporation easy to leading non-life
Corporation spell and easy to insurance company in
Local Philippine remember. It is the Philippines. Offer
Company distinct because no its client and the
other company has public guaranteed
a similar name like peace of mind
it. through service
excellence, quality
insurance protection,
and the prompt
processing and
settlement of valid
claims.

5. Robinsons Robinsons Hotel First authentic 5-star

Hotel & Local Philippine &Resorts is a brand Filipino hospitality
Resorts Company that is easy to brand that Robinsons
pronounce, Hotels & Resorts is
recognize, spell and introducing in the
remember. Philippines for
It is distinct discerning luxury
because no other travelers.
company has a
similar name like it.
5 International brands or products:

Brand name Product Brand Brand mark meaning/history

category criteria

1. Samsung Smart phones Samsung Samsung was

and brand is easy founded by Lee
electronics to Byung-chul in 1938 as
pronounce, a trading company.
International recognize, Over the next three
Company spell and decades, the group
remember. diversified into areas
It is distinct including food
because no processing, textiles,
other insurance, securities,
company has and retail. Samsung
a similar entered the
name like it. electronics industry
in the late 1960s and
the construction and
shipbuilding
industries in the mid-
1970s.
2. Uniqlo Clothing Uniqlo is Uniqlo Co., Ltd. is a
brand easy to Japanese casual wear
pronounce, designer,
International recognize, manufacturer and
Retail spell and retailer. The
Company remember. company is a wholly
It is distinct owned subsidiary of
because no Fast Retailing Co.,
other Ltd.
company has
a similar
name like it.
3. McDonalds Fast food McDonalds McDonald's
restaurant is easy to Corporation is an
Company pronounce, American
recognize, multinational fast
International spell and food chain and real
Company remember. estate company,
It is distinct founded in 1940 as a
and unique restaurant operated
because no by Richard and
other Maurice McDonald,
company has in San Bernardino,
a similar California, United
name like it. States.
4. Encyclopaedi International Encyclopaedi The Encyclopædia
a Britannica Publishing a Britannica Britannica (Latin for
Company is easy to "British
recognize Encyclopaedia") is a
and general knowledge
remember English-language
and it has a encyclopaedia. It is
different published by
brand logo Encyclopædia
which makes Britannica, Inc.; the
it distinct company has existed
and unique since the 18th
because no century, although it
other has changed
company has ownership various
a similar times through the
name like it. centuries.
5. Marriott Inetrnational Marriott Marriott
International, Hospitality International International, Inc. is
Inc. Company , Inc. brand an American
is easy to multinational
pronounce,r company that
ecognize, operates, franchises,
and and licenses lodging
remember. including hotel,
It is distinct residential, and
because no timeshare properties.
other It is headquartered in
company has Bethesda, Maryland.
a similar The company was
name like it. founded by J. Willard
Marriott and his wife
Alice Marriott.