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PERFORMANCE TASK
General Guidelines: (50 points)
1. Create a strategy canvas using the context of your business model canvas in the earlier performance
task.
2. First, identify the main competitor of your business. Then, assign applicable value elements (i.e.,
quality, price, etc.) to compare the performance of your proposed business with your main
competition. Provide analysis and interpretation. Refer to Page 2 of the handout for detailed
instructions.
3. Then, develop an Eliminate-Reduce-Raise-Create (ERRC) grid to eliminate and reduce non-value-
adding industry factors and raise and create value-adding industry factors.
4. Refer to the structure and examples below.

Examples:

Strategy Canvas
High
Focus on Value
Low

Value Elements

Interpretation and Analysis: Tesla is low in affordable price but high in acceleration for performance, top
speed, driving range, charging time, stylish design, brand perspective, gasoline usage, free charging and
exclusivity among smart electric and Toyota prius. Tesla was the first car manufacturer to view the market
for electric vehicles differently. Tesla saw a significant opportunity by focusing on performance and the
high end of the market. That’s why Tesla are popular in the Electric car markets.

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ERRC Grid
Eliminate Raise
1. Fossil fuel usage 1. Driving range of EV’s
2. Automotive carbon emissions 2. Car’s design and image
3. Car dealership 3. Battery Manufacturing capacity

Reduce Create
1. Vehicle options 1. Sustainable automobiles
2. Battery charge time vs Old EV’s 2. Supercharger station network
3. Dual Energy Solution- Home & Auto

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Rubric for grading:

CRITERIA PERFORMANCE INDICATORS POINTS
Strategy Canvass Illustrated an accurate strategy canvass with complete
20
interpretation and analysis of data
ERRC Grid Provided complete and relevant details for each element of the
20
ERRC Grid
Organization of Adhered to the correct outline, and content was organized in a clear
10
Ideas and logical manner
TOTAL 50

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