A Semi-Detailed Lesson Plan in English for Grade 7

I. OBJECTIVES
Within the discussion, the students are expected to:
a. Decide if the given jumbled words are elements and features of print, radio and
TV ads and campaign through participating on the game activity;
b. Show cooperation and team work through participating in the group activities;
c. Create different outputs pertaining to print, radio, and TV ads and campaign.

II. SUBJECT MATTER

Topic: Identify Elements of features of Print, Radio and TV ads and campaign.
Reference; Module in English for Grade 7, quarter 4
Materials: laptop, speaker, overhead projector, pictures and visual aids.

III. PROCEDURE
A. Preliminary Activities
A.1. Greetings
A.2. Arranging of chairs
A.3. Checking of Attendance
A.4. Review of the past lesson
B. Motivation
(The teacher will present different pictures and allow the students to give their
own interpretation on the pictures based on the questions that the teacher will be
asking.)
1. What is your observation on the first picture?
2. 2. What does the second picture represent?
3. What comes into your mind when you see the third picture?

C. Presentation/Discussion
(The teacher will discuss the elements and features of print, radio and TV ads and
campaign with the students and provide examples.

D. Activity
 (The students will be grouped into three and they will be given jumbled written
words; they will arrange it and decide if the given words are elements and features
of print, radio and TV ads and campaign.)

E. Analysis
(The teacher will present pictures and ask if the picture is an example of print,
radio presentation or TV ads and campaign.)
1. This picture is an example of?
2. Is this an example of radio presentation?
3. Is this an example of a TV ads and campaign?

F. Abstraction
(The teacher will give or ask students to give the summary of the discussion.)
1. When we say print, it has elements namely:
2. Talking about radio, it has different elements namely:
3. Considering TV ads and campaign, it has a lot of elements namely:

G. Application
(The students will be grouped into four and let them think product and create
print, radio presentation, TV ads and campaign to be presented in the class.)
 The first group will create a print about their chosen product.
 The second group will create a short radio presentation about their chosen
product.
 The third group will create their own as about their chosen product.
 The fourth group will create a campaign material about their chosen
candidate for the 2016 elections.

IV. EVALUATION
Directions: Write the following elements and features if it belongs to print, radio and TV ads
and campaign.

1. Action Motivator
2. Music
3. Sound Effects
4. Contact
5. The desire hook
6. Copy Element
7. Layout element
8. Colour vs black and white
9. Graphic element
10. Human voice
11. Attention grabbing
12. Trust development

V. ASSIGNMENT
Directions: In a 1 whole sheet of paper, describe the most appealing TV ad campaign
that you have watched in your television. Point out the elements used in the campaign
ads.