Rubrics

CATEGORY 4 - EXCELLENT 3 - GOOD 2 - AVERAGE 1 - POOR

The ad is creative. The ad and name are The product and name The product has no
SLOGAN AND Bothe the purpose and catchy. Either the are good, but not name and no clear
AUDIENCE audience of the audience or the catchy. There is no purpose or audience
product are clear and purpose or the add is clear purpose or or slogan.
appropriate. The clear and somewhat audience and the
slogan gets the appropriate. The slogan is boring.
viewers’ attention. slogan somewhat
catchy,
Advertising techniques The advertising The advertising The advertising
AD TECHNIQUES fit the intended techniques fit the techniques somewhat techniques do not fit
(Text font, Text style, audience. There are at intended audience. fit the intended the intended audience
appropriate least 3 techniques The add is persuading. audience. The ad is well.
persuading image) used extremely well. There are at least 3 generally persuading
techniques used but the techniques
appropriately. need some
adjustments.