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BUSINESS PLAN
NTUZE’SCARF
BY : Nabila Kharmelia
Nayla Nadhira
Zahra Sakilla
ABOUT COMPANY
NTUZE’SCARF
A business that is engaged in fashion by following current trends. Here we have various types of hijab and various models.
In our business, we offer consumers to design their own hijab model that will be used and can also choose the hijab
that we have designed before. We also offer hijab tutorial services to provide consumers with many choices of hijab styles,
which can be seen on our social media accounts. Our business targets customers ranging from children,
teenagers to mothers. where they very often use the hijab, especially in today's teenagers who make the hijab
as a complement to the outfit they wear. Our products are neatly packaged in a box labeled our company.
so it really guarantees the safety of the goods and gives an aesthetic impression on the packaging.
2
ABOUT COMPANY
03. VISION .
.
3
STP
S P
SEGMENTING POSITIONING
Our products cover all circles of Premium material that is easy to shape
Muslim society from the age of 15-50 and if blown by the wind it won't fall
years who really care about their apart. Product packaging is also
style. And our company is currently packaged as attractively as possible.
located in the capital city of Jakarta. T
TARGETING
Students, office workers, intertain workers, and
people who like to look stylish and fashionable
with hijab
4
MARKETING STRATEGY
Product Price
the product is packaged in a
Standard prices with premium product quality,
box labeled with the brand
very suitable for student pockets
name.
03
Promotion
5
Pashmina Plisket
Paris Premium
Pashmina Babydoll
6
Thank you for
watching