KOLEHIYO NG LUNGSOD NG LIPA

(Formerly Lipa City Public College)

Marawoy, Lipa City, Batangas 4217
Tel No. (043) 774 2420

A Business Plan of MulTIEpurpose

In partial fulfillment of the subject Reading Visual Arts

Presented to the Faculty Administration
College of Business Administration

Submitted by:

Casimiro, Daniel K.
Dela Cruz, Mikyla Nicole
De Silva, Marvin U.
Diaz, Prince Laurence
Ebora, Maria Christina
Mores, Maiden Joy
Olivera, Mark Jay
Oro, Mariel
Palomino, Zyric
Perez, Lenard Francis

Submitted to:
Ms. Angel Caponpon

OCTOBER 2023

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 KOLEHIYO NG LUNGSOD NG LIPA
(Formerly Lipa City Public College)
Marawoy, Lipa City, Batangas 4217
Tel No. (043) 774 2420

Table of Contents

Title of the Product …………………………………………………………… III

Business Executive Summary ………………………………………………. IV

Problem, Issue or Business Challenge ……………………………………… VI

Propose Solution and Product Description ………………………………… VIII

Target Market and Product Benefits ………………………………………… X

Market Issues and Trends ……………………………………………………. XII

Marketing Strategy …………………………………………………………….. XIV

Financial and Budget ………………………………………………………….. XVI

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 KOLEHIYO NG LUNGSOD NG LIPA
(Formerly Lipa City Public College)
Marawoy, Lipa City, Batangas 4217
Tel No. (043) 774 2420

I. TITLE OF THE PRODUCT

Business Logo:

Business Name:
Product Name: MulTIEpurpose

The simple reason behind creating MulTIEpurpose was to make life easier. Traditional
ties were stylish but not very practical for everyday situations. Very specializes in the sale of ties
with multiple uses, including belts and hair ties. Because of its adaptability and functionality,
customers can utilize this innovative product in a number of contexts. So, we came up with
MulTIEpurpose is a tie that's not only fashionable but also adaptable and functional, making life
a little simpler for everyone.

Ties that may be used as belts and hair ties, among other things. Customers may use
this cutting-edge device in a variety of scenarios thanks to its versatility and functionality. Due to
its adaptable and flexible shape, the versatile tie can be used as a belt to tighten and fasten
garments or accessories.

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 KOLEHIYO NG LUNGSOD NG LIPA
(Formerly Lipa City Public College)
Marawoy, Lipa City, Batangas 4217
Tel No. (043) 774 2420

Guidelines for using the product:

For pants (No. 1)

1a. Attach the belt loop on the rear of the pants with the multipurpose tie.
1b. Pull the garter from both sides.
1c. Hold it in place before tying the shoelace.

For Hair (No. 2).

2a. Fix your hair in the desired style.
2b. Hold a versatile tie.
2c. To tie up the hair, use the styled garter.

II. BUSINESS EXECUTIVE SUMMARY

The MulTIEpurpose is a retail business that most women would undoubtedly enjoy. It
was manage by the General Manager of the firm Mr. Daniel Casimiro. As for the location of our
business, we have the option to construct in congested place like the public market.It will be
marketable among Kolehiyo ng Lungsod ng Lipa students, particularly ladies, because they are
the ones who need it the most. This tie serves the same purpose as a belt, but it is more handy.
This product will be sold inside and outside the Kolehiyo ng Lungsod ng Lipa, which will serve
all pupils at that school and other women who works near the school. We came up with this idea
after noticing that most girls simply use any form of tie to tighten their pants, thus this is an
improved version of that. To begin, we will require approximately Php 1,000,000.00 in cash.
This capital will be used to acquire materials needed to manufacture the real product, such as:

Garter - 10
rings - 4
shoelace - 15
hexagon-shaped packing - 20
49 Php capital
21 Php profit

This, for 70% of each product, acts as the capital, while the remaining 30% serves as profit.

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 KOLEHIYO NG LUNGSOD NG LIPA
(Formerly Lipa City Public College)
Marawoy, Lipa City, Batangas 4217
Tel No. (043) 774 2420

Vision
To build sustainable and basic fashion for women but will never go out of style around
the Philippines especially in the Province of Batangas, City of Lipa.

Mission
To create value and improve the confidence of women and LGBTQ+ people in terms of
fashion with satisfaction of quality.

III. PROBLEM, ISSUE OR BUSINESS CHALLENGE

Shoe-ties are very useful for us humans. We used it in our every day living especially if
we're a rubber shoe lover. Since our shoelace is a multi-purpose tie that can be also used as a
belt there might be a problem or issue that might happen. Our product is a DIY and some
people might think that they can also produce it on their own rather than buy our product. That's
the common thinking of every Filipino. They'll make a product if they can instead of buying it. In
this situation, our product might lose its sales.

Another problem that may arise is the future competitors. Since our product is a DIY
and can be produced easily. Future competitors might innovate a better and unique multi-
purpose tie. They might get their ideas from us and innovate it into a much better product.
Another issue is there are a lot of pants that don't need a belt. Some example of it is garterized
pants So buyers might choose a shoelace product only rather than a multi purpose tie.

Last possible problem is we have limited market reach because we only have one
branch currently. Having limited market might affect our sales. This might also affect our
business. If we only have limited market our sales will have a limit also. We can't expand our
income if we have a limited market. This might result a decrease on our sales.

These problems might have bad effects on our business. These might result in losses of
our income or sales so we must resolve it as soon as possible.

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 IV. PROPOSE SOLUTION AND PRODUCT DESCRIPTION

PRODUCT DESCRIPTION

Introducing the MulTIEpurpose – a true testament to the beauty of simplicity and versatility
in fashion. This one-of-a-kind accessory isn't a mere imitation of existing products; it's a unique,
thoughtfully designed item that's bound to become essential in every woman's wardrobe. Made
from garter, rings, and shoelaces, the MulTIEpurpose is a flexible and innovative accessory that
effortlessly elevates your style.

Designed with meticulous attention to detail, the MulTIEpurpose serves two distinct
functions, making it an indispensable addition to your fashion arsenal. Here's how to make the
most of this versatile accessory:

• When it comes to your pants, begin by securing it to the belt loop at the rear, benefiting from
its distinctive design that guarantees a secure fit. Next, customize your comfort level by
adjusting the garter from both sides and then tie it securely with the shoelace, creating a unique
and individualistic touch to your outfit.

• For your hair, start by styling it to your preference, be it a ponytail, bun, or any other style you
desire. The MulTIEpurpose becomes your go-to accessory as you effortlessly use its versatility
to secure your hair elegantly, utilizing the garter styled to your liking, which ensures a secure
hold without any risk of damage or discomfort, thanks to its shoelace component. Whether
you're enhancing your pants or perfecting your hairstyle, the MulTIEpurpose combines fashion
and function seamlessly to elevate your look with ease.

The MulTIEpurpose redefines the way you accessorize your wardrobe and manage your
hair. Its unique design and functionality allow you to effortlessly transition from a fashionable
belt to a reliable hair tie, ensuring you look your best no matter the occasion. Don't settle for
ordinary – embrace the extraordinary with the MulTIEpurpose, where every detail counts.

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PROPOSE SOLUTION

• Enhance our MulTIEpurpose purchase with exclusive accessories, stylish twists, cool
packaging, and exciting social media challenges to highlight its added value over DIY.

To beat the DIY mindset, we'll offer something unique. When customers buy our
MulTIEpurpose, we'll include a free accessory or a stylish twist they can't easily replicate. Plus,
we'll throw in cool packaging and a social media challenge for a chance to win more. This way,
they'll see the extra value in purchasing our product over making their own.

• Continuously Innovate.

To stay ahead, we'll keep innovating our MulTIEpurpose. We'll listen to what our customers
want and make ours even cooler and more unique. This way, we'll stay the trendsetter in the
game.

• Versatility

To address this, let's focus on marketing our MulTIEpurpose as a trendy accessory beyond just
a belt. Customers can use it to add style to their sneakers or bags. Highlight its versatility and
fashion appeal in our marketing to capture their interest.

In conclusion, we've identified some challenges with our MulTIEpurpose belt, including
potential DIY competition and the fact that many pants don't need a belt. To overcome these
hurdles, we'll emphasize the tie's unique style, customization options, and versatility in our
marketing efforts, targeting customers who value fashion and personalization. By staying
innovative, engaging with our audience, and expanding our product line to suit different needs,
we can maintain our appeal and success in the market.

V. TARGET MARKET AND PRODUCT BENEFITS

Today, women's fashion is rapidly evolving. By examining their various aesthetic styles,
it generalizes the aesthetic kind. The main users of our product are women who attend Kolehiyo
ng Lungsod ng Lipa , or women and LGBTQ+ people who work in neighboring businesses,

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ideally those who wear pants with a belt hood. It satisfies the client's need to come across as
more at ease and confident. Every age group, from youngsters to adults, can enjoy it. Even
someone making the minimum wage might be able to purchase it because it is not pricey.

Our store is planning to sell our products in Marawoy, Lipa City, and Batangas. Locally,
Women and LGBT wants aesthetic things and our product is fit to their interest. It is not a
normal tie that they can put on their hair, but it can also serve as a belt. Our products are also
available to 13- to 19-year-olds (teens) and 20- to 30-year-olds (before adulthood) in our store.

The business specializes in the sale of ties with multiple uses, including belts and hair
ties. Because of its adaptability and functionality, customers can utilize this innovative product in
a number of contexts. The versatile tie's flexible and adjustable design makes it appropriate for
use as a belt to cinch and fasten clothing or accessories. Its durable construction guarantees
that it can securely and pleasantly fasten a variety of garments. This tie doubles as a hair tie,
giving you a simple and stylish alternative for tying up your hair. It is excellent for a variety of
hairstyles and hair types because to its elastic properties, which also make it simple to apply
and remove. The company is committed to giving clients high quality products.

VI. MARKET ISSUES AND TRENDS

Consumer Awareness: As many people may not be familiar with such a product, educating
potential customers about the adaptability and variety of uses of your multipurpose tie
(waistband, bracelet, headband) could pose a challenge.

Quality Assurance: It is important to ensure customer satisfaction by ensuring consistent

quality across all functions of the tie (such as durability as a waistline, comfort as a headband).

Prices Strategy: It's important to find the right balance between competitive price for your multi-
purpose tie and covering production costs.

Feedback and Improvement: Continuously gathering customer feedback and iterating on the
product based on their input can be a challenge but is crucial for long-term success.

1. Sustainability Focus:

Highlight the eco-friendly materials used in the tie's production.

Promote the tie as a sustainable fashion choice, appealing to environmentally conscious

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consumers.

2. Influencer Partnerships:

Collaborate with fashion influencers who can showcase the tie's versatility through creative
styling.
Leverage their reach to promote the tie across various social media platforms.

3. Social Media Advertising:

Invest in targeted social media ads, showcasing the tie's different uses in engaging visuals.
Use platforms like Instagram and Pinterest to visually inspire potential customers.

4. Online Tutorials:

Produce video tutorials demonstrating how to use the tie as a waistband, headband, bracelet,
and more.
Share these tutorials on platforms like YouTube and TikTok to reach a wide audience.

5. Storytelling:

Develop a brand story that emphasizes the tie's versatility and how it simplifies consumers'
lives.
Connect emotionally with your audience through storytelling in your marketing material

VII. MARKETING STRATEGY

Women fashion is changing quickly today and most of the women in this generation are
want of the aesthetics fashion. The main users of product is women who are attending in
Kolehiyo ng Lungsod ng Lipa (KLL).

PRICING STRATEGIES

We use Penetration pricing as our pricing strategy so that our brand will be highlighted.
As a result, our pricing will always start cheaper than those of our competitors. We are offering a
discounted experience to build client loyalty.

DISTRIBUTION STRATEGY

As our store only started aside from the store selling which is the direct distribution, we will also
choose a selective distribution. In the way that we are selecting schools where we will go to the

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marketing of our products and introduce this to students and faculties.

PROMOTION STRATEGY

We can offer TROPA BUNDLES which means if our customers

buy 3-5 products they can get 20% off.

SOCIAL MEDIA ADVERTISING

We are planning to create an social media accounts like Facebook account or Shoppee
accounts in order promote, advertise, and offer customers better pricing, it is crucial to establish
a social media presence. the effective use of social media for advertising to attract new
customers.

ONLINE REVIEWS

Additionally, we want to ask feedback from pleased clients, which we'll share as soon as we get
it on our social media pages.Their reviews will be very beneficial to the business we're
launching.
SALARIES OF ADMINISTRATIVE

VIII. FINANCIAL AND BUDGET

SALARIES OF ADMINISTRATIVE

No. Of Management Monthly

workers and personnel Salary

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 1 Branch Manager 15,000

1 Assistant 12,500
Manager

8 Employees 10,000

Total 107,500

OPERATING EXPENSES

a. Office Supplies and Quantity and Prices

PRODUCT QUANTITY PRICE TOTAL

Sticker Paper 40 pcs. A4 P 40.00 P 160.00

Scissors 1 pcs. P 20.00 P 20.00

Needle 10 pcs. P 5.00 P 50.00

Thread 3 pcs P 25.00 P 75.00

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 TOTAL P 255.00

b. Office Machinery and Equipment

PRODUCT QUANTITY PRICE TOTAL

Sewing Machine 1 pc. P 4,000.00 P 4,000.00

Laptop 1 pc. P 16,000.00 P 16,000.00

Printer 1 pc. P 5,000.00 P 5,000.00

TOTAL P 25,000.00

c. Quantity and Prices of Furnitures and Fixtures

PRODUCT QUANTITY PRICE TOTAL

Desk 3 pcs. P 2,000.00 P 6,000.00

Wood Stool Chairs 3 pcs P 450 P 1,350.00

Glass Drawer 1 pc P 2,000 P 2,000.00

TOTAL P 9,350.00

d. Quantity and Prices of Office Maintenance Supplies

PRODUCT QUANTITY PRICE TOTAL

Broom 1 pc. P 80.00 P 80.00

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 Dustpan 1 pc. P 35.00 P 35.00

Mop 1 pc P 300.00 P 300.00

TOTAL P 415.00

e. Quantity and Prices of Sanitary Supplies

PRODUCT QUANTITY PRICE TOTAL

Hand Sanitizer 1 bottle (500ml) P 87.00 P 87.00

Diisposable Gloves 1 box P 45.00 P 45.00

TOTAL P 132.00

f. Product Material

PRODUCT QUANTITY PRICE TOTAL

Garter 50 yards P 3.00 P 150.00

Shoelace 150 pairs P 25.00 P 3,750.00

Ring 600 pcs P 3.00 P 1,800.00

Hexagon shape 300 pcs. P 17.00 P 5,100.00

packaging

TOTAL P 10,800.00

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g. UTILITY CONSUMPTIONS

PARTICULARS MONTHLY ANNUAL

Rent P 1,200.00 P 14,400.00

Water P 200.00 P 2,400.00

Electricity P 1,500.00 P 18,000.00

TOTAL P 34,800.00

INITIAL CAPITAL

Company Capital Php 1,000,000.00

Owner’s Capital Php 1,000,000.00

CAPITAL REQUIREMENT
Projected Cost for Two Months

Fixed Asset

Utility Consumptions Php 5,800.00

Furniture and Fixtures Php 9,350.00

Machinery and Equipment Php 25,000.00

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TOTAL PHP 40,150.00

INVENTORY

RAW MATERIALS Php 648,000.00 PHP 648,000.00

Administrative

Branch Manager Php 30,000.00

Assistant Manager Php 25,000.00

Employees Php 160,000.00

BENEFITS

Pag –ibig Php 3,100.00

Philhealth Php 6,200.00

SSS Php 6,975.00

TOTAL PHP 198,725.00

Permits and Licenses Php 10,000.00 PHP 10,000.00

TOTAL PHP 887,865.00

PHP 887,865.00
PHP 900,000.00
----------------------
PHP 12,325.00-CASH ON HAND

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FINANCIAL DATA
INCOME STATEMENT

MulTIEpurpose
Income Statement

Revenues Php 7,560,000.00

Operating Expenses

Salary Expense Php 1,192,350.00

Office supplies Php 3,060.00

Machinery and equipment Php 25,000.00

Furnitures and Fixtures Php 9,350.00

Maintenance Expense Php 4,980.00

Sanitary Supplies Php 1,584.00

Product Materials Php 3,888,000.00

Utilitiy Consumptions Php 34,000.00

Permits and licenses Php 10,000.00

TOTAL OPERATING Php 4,691,924.00

EXPENSES

Net Income Php 2,868,076.00

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