Knorr Marketing Campaign

1- In- Store program:

 We will do this campaign in stores quarterly from 1 st to 10th date of every month
because in these days there is crowd for the shopping.
 We will provide rack in stores on the front entrance so it will be easily reachable for the
housewives and for the children’s.
 In-store program is beneficial because there is a reach of large people Children’s,
Housewives so it is a better option to reach to a maximum people.
 Engage audience through activities like discounts, game show, Lucky draws, gifts and
free sampling of Knorr.
 The reasoning of making this stall is that children attracts by its cover and cartoon
characters.
 Normally it gets time in shopping and purchasing and people love to eat outside during
shopping.

2- Eat Festivals:
 Karachi eat is a better option because there is rush on these days from 13 th to 15th
January 2023 people gathered with their children’s to enjoy the different food items and
enjoy games and different concerts.
 We will make stall for the children’s in eat festival because there are less items for the
children to eat so they will have engaged to our stall for food and we will engage them
with different activities like gameshow and free sampling of new flavors of Knorr.

3- School Activities:

 We will make stalls for the school activity in which we have oven to cooked the new
flavor of noodles.
 A campaign should be launched about the benefits of health, when children take Knorr
noodles (It has sufficient fiber and other minerals which are necessary for child health).
 Prepare a documentary for addressing the children’s for instance Play act, cartons etc.
 Organized a game activities and competitions in school premises and will provide gift
(Knorr noodles) who’s winning the game.
 Pasted a Panaflex at school entrance and exit door, you can attract children’s through
your doors.
 Junior packet should be given to the children

4- Apartment activity
 Travelling bus will travel to different areas of Pakistan for the apartment activities.
 We will do this activity on every Sunday to different location throughout the year coz
Sunday is holiday and children’s will at home and will engage more through this activity.
 The travelling bus have the oven to cook the noodles for the sampling.
  We will Collect the details through the registration form, and after doing this a sample
will be provided.
 Through deals offers buy one get one free we will offer discounts.
 For engagement of children’s we will do the lucky draws and will prepare a cartoon
characters to engage children.
 For Lucky draw winners we will give gift to them and cooked Knorr noodles will be
provided to every participant.

5- Mall Activity.

 Engage audience through activities like game show, Lucky draws, gifts and free sampling
of Knorr.

 Use promotions, deals, and online advertising to make customers an offer they
can’t refuse.
 Collect the contact details and target the customers with more personalized
communication.
 Highlight Knorr brands benefits in front of audience while taking it with the
minimum cooking time.
 Use deals and online campaigns to revive consumer interest.