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ch02 Management
ch02 Management
ﺜﺎﻧ ﻲ
اﻟﻔﺼﻞ اﻟ
ﺒﻴﺌ ﺔ و
اﻟ
ﺛﻘﺎﻓ ﺔ اﻟﻤﻨﻈﻤﺎ ت
ﺘﻌﻠﻢ
أ ﻫﺪاف اﻟ
ﺒﻴﺌ ﺔ
ﺒﻴﻌ ﺔ اﻟ
ﺑﻌﺪ دراﺳ ﺔ ﻫﺬا اﻟﻔﺼﻞ ،ﻳﺠ ﺐ أنﺗﻜﻮن ﻗﺎد ًرا ﻋﲆ1. :ﻣﻨﺎﻗﺸ ﺔ ﻃ
ﺘﻨﻈﻴﻤﻴ ﺔ و
اﻟ
ﺘ ﻲﺗﻬﻢ ﻣﻌﻈﻢ اﻟﻤﻨﻈﻤﺎ ت.
ﺒﻴﺌﺎ ت اﻟ
ﺗﺤﺪﻳﺪ اﻟ
ﺘﻬﺎ.
ﺑﻴﺌﺘﻜﻴﻒ اﻟﻤﻨﻈﻤﺎ ت ﻣﻊ
ﺒﻴﺌ ﺔ ﻋﲆ اﻟﻤﻨﻈﻤﺎ ت وﻛﻴﻒﺗ
ﺛﻴﺮ اﻟ
ﺗﺤﺪﻳﺪ ووﺻﻒ ﻛﻴﻔﻴ ﺔﺗﺄ
5.
3-2
Machine Translated by Google
ﺑﻴﺌ ﺔ اﻟﻤﻨﻈﻤ ﺔ
ﺒﻴﺌ ﺔ اﻟﻌﺎﻣ ﺔ :ﻛﻞ ﺷ ﻲء ﺧﺎرج ﺣﺪود اﻟﻤﻨﻈﻤ ﺔ
ﺒﻴﺌ ﺔ اﻟﺨﺎرﺟﻴ ﺔ -اﻟ
•اﻟ
ﺜﻘﺎﻓﻴ ﺔ واﻟﻘﻮى
ﺘﻤﺎﻋﻴ ﺔ واﻟ
ﺘﺼﺎدﻳ ﺔ واﻟﻘﺎﻧﻮﻧﻴ ﺔ واﻟ ﺴﻴﺎﺳﻴ ﺔ واﻻﺟ -اﻻﻗ
ﺘﻘﻨﻴ ﺔ.اﻟﺪوﻟﻴ ﺔ واﻟ
3–3
ﺗﻬﺎ
ﺑﻴﺌﺎ
اﻟﻤﻨﻈﻤ ﺔ و3.1: اﻟﺸﻜﻞ
Machine Translated by Google
3-4
Machine Translated by Google
ﺒﻴﺌ ﺔ اﻟﺨﺎرﺟﻴ ﺔ
اﻟ
ﺒﻴﺌ ﺔ اﻟﻌﺎﻣ ﺔ
•اﻟ
ﺘ ﻲﺗﺨﻠﻖ
ﺑﻌﺎد واﻟﻘﻮى اﻟﻌﺮﻳﻀ ﺔ ﻓ ﻲ ﻣﺤﻴﻂ اﻟﻤﻨﻈﻤ ﺔ اﻟ
-ﻣﺠﻤﻮﻋ ﺔ اﻷ
ﺳﻴﺎﻗﻬﺎ اﻟﻌﺎم.
• ﺘﺼﺎدي
ﺒﻌﺪ اﻻﻗ
اﻟ
•
ﺘﻜﻨﻮﻟﻮﺟ ﻲ
ﺒﻌﺪ اﻟ
اﻟ
• ﺜﻘﺎﻓ ﻲ
ﺘﻤﺎﻋ ﻲ واﻟ
ﺒﻌﺪ اﻻﺟ
اﻟ
3-5
ﺒﻴﺌ ﺔ اﻟﻌﺎﻣ ﺔ
اﻟﺸﻜﻞ 3.2:اﻟ
Machine Translated by Google
ﻟﻤﺎﻛﺪوﻧﺎﻟﺪز
3-6
ﺑﻴﺌ ﺔ ﻣﻬﺎم ﻣﺎﻛﺪوﻧﺎﻟﺪز
3.3: اﻟﺸﻜﻞ
Machine Translated by Google
3-7
Machine Translated by Google
ﺒﻴﺌ ﺔ اﻟﺪاﺧﻠﻴ ﺔ
اﻟ
-ﻣﺠﻤﻮﻋ ﺔ ﻣﺨﺮﺟﻴﻦ
-اﻟﻤﻮﻇﻔﻴﻦ
ﺑﻴﺌ ﺔ اﻟﻌﻤﻞ اﻟﻤﺎدﻳ ﺔ
-
3-8
Machine Translated by Google
ﺒﻴﺌﺎ ت
ﺛﺮ اﻟ
ﻛﻴﻒﺗﺆ
ﺘﻌﻘﻴﺪ
ﺘﻐﻴﻴﺮ واﻟ
اﻟﻤﻨﻈﻤﺎ ت •اﻟ
ﺒﻴﺌ ﺔ
اﻟ
ﺘﻨﻈﻴﻤﻴ ﺔ.
ﺛﺮ ﻋﲆ اﻟﻘﺮارا ت اﻟ
-ﻋﺪم اﻟﻴﻘﻴﻦ •ﻗﻮة داﻓﻌ ﺔﺗﺆ
3-9
Machine Translated by Google
ﺒﻴﺌﺎ ت
ﺛﺮ اﻟ
ﻛﻴﻒﺗﺆ
ﺑﻊ(
ﺗﺎ
اﻟﻤﻨﻈﻤﺎ ت )
ﺘﻨﺎﻓ ﺴﻴ ﺔ
•اﻟﻘﻮى اﻟ
ﺗﺮ
ﺒﻮر
ﺘﻨﺎﻓ ﺴﻴ ﺔ اﻟﺨﻤ ﺲ ﻟ
-اﻟﻘﻮى اﻟ
ﺗﻬﺪﻳﺪ اﻟﺪاﺧﻠﻴﻦ اﻟﺠﺪد إﱃ اﻟ ﺴﻮق
•
ﺒﺪﻳﻠ ﺔ
ﺘﺠﺎ ت اﻟ
ﺗﻬﺪﻳﺪ اﻟﻤﻨ
ﺑﻴﻦ اﻟﻤﻨﺎﻓ ﺴﻴﻦ اﻟﺤﺎﻟﻴﻴﻦ •ﺘﻨﺎﻓ ﺴ ﻲ
ﺘﻨﺎﻓ ﺲ اﻟ
•اﻟ
ﺘﺮﻳﻦ •ﻗﻮة اﻟﻤﻮردﻳﻦ
•ﻗﻮة اﻟﻤﺸ
ﺒﻴﺌﻴ ﺔ
ﺑﺎ ت اﻟ
•اﻻﺿﻄﺮا
ﺑﻴﺌ ﺔ اﻟﻤﻨﻈﻤ ﺔ.ﺘﻮﻗﻌ ﺔ ﻓ ﻲ
ﺑﺎ ت ﻏﻴﺮ اﻟﻤ
ﺘﻐﻴﺮا ت واﻻﺿﻄﺮا
-اﻟ
3-10
Machine Translated by Google
3-11
Machine Translated by Google
ﺗﺮ
ﺒﻮر
ﺘﻨﺎﻓ ﺴﻴ ﺔ اﻟﺨﻤ ﺲ ﻟ
اﻟﻘﻮى اﻟ
ﺗﻬﺪﻳﺪ اﻟﺪاﺧﻠﻴﻦ اﻟﺠﺪد -ﻣﺪىﺳﻬﻮﻟ ﺔ دﺧﻮل اﻟﻤﻨﺎﻓ ﺴﻴﻦ إﱃ
•
ﺘﻨﺎﻓ ﺴ ﻲ
ﺘﻨﺎﻓ ﺲ اﻟ
ﺑﻬﺎ ذﻟﻚ• .اﻟﺘ ﻲﻳﻤﻜﻨﻬﻢ
اﻟ ﺴﻮق واﻟ ﺴﻬﻮﻟ ﺔ اﻟ
ﺒﺪﻳﻠ ﺔ -
ﺘﺠﺎ ت اﻟ
ﺗﻬﺪﻳﺪ اﻟﻤﻨ
ﺑﻴﻦ اﻟﺸﺮﻛﺎ ت ﻓ ﻲ اﻟﺼﻨﺎﻋ ﺔ• .ﺘﻨﺎﻓ ﺴ ﻲ
ﺘﻨﺎﻓ ﺲ اﻟ
-اﻟ
ﺘﺠﺎ ت /
ﺒﺪﻳﻠ ﺔ ﻣﺤﻞ اﻟﺤﺎﺟ ﺔ إﱃ اﻟﻤﻨ
ﺘﺠﺎ ت /اﻟﺨﺪﻣﺎ ت اﻟ
إﱃ أي ﻣﺪى ﻗﺪﺗﺤﻞ اﻟﻤﻨ
ﺘﺮﻳﻦ ﻋﲆ ﻣﻨﺎﻓ ﺴﻴﻬﻢ ﻓ ﻲ
ﺛﻴﺮ اﻟﻤﺸ
ﺘﺮﻳﻦ -ﻣﺪىﺗﺄ
اﻟﺨﺪﻣﺎ ت اﻟﺤﺎﻟﻴ ﺔ• .ﻗﻮة اﻟﻤﺸ
اﻟ ﺴﻮق.
•ﻗﻮة اﻟﻤﻮردﻳﻦ
ﺛﻴﺮ اﻟﻤﻮردﻳﻦ ﻋﲆ ﻣﻨﺎﻓ ﺴﻴﻬﻢ ﻓ ﻲ اﻟ ﺴﻮق.
-ﻣﺪىﺗﺄ
3-12
Machine Translated by Google
ﺗﻬﺎ
ﺑﻴﺌﺎﺘﻜﻴﻒ اﻟﻤﻨﻈﻤﺎ ت ﻣﻊ
اﻟﺸﻜﻞ 3.5:ﻛﻴﻒﺗ
3-13
Machine Translated by Google
3-14
Machine Translated by Google
ﺘﻨﻈﻴﻤ ﻲ واﻟﻤﺮوﻧ ﺔ
ﺘﺼﻤﻴﻢ اﻟ
•اﻟ
ﺒﻴﺌﻴ ﺔ ﻋﻦ ﻃﺮﻳﻖ
ﺘﻜﻴﻒ ﻣﻊ اﻟﻈﺮوف اﻟ
-اﻟ
ﺑﺸﻜﻞ أﻓﻀﻞ ﻓ ﻲﺗﻌﻤﻞ اﻟﺸﺮﻛﺎ ت اﻵﻟﻴ ﺔ
دﻣﺞ اﻟﻤﺮوﻧ ﺔ ﻓ ﻲﺗﺼﻤﻴﻤﻬﺎ اﻟﻬﻴﻜﻠ ﻲ• .
ﺘﻘﺮار
اﻻﺳ
ﺒﻴﺌﺎ ت.
اﻟ
•اﻟﺸﺮﻛﺎ ت اﻟﻌﻀﻮﻳ ﺔ ﻫ ﻲ اﻷﻧ ﺴ ﺐ ﻟﻠﺪﻳﻨﺎﻣﻴﻜﻴ ﺔ
ﺒﻴﺌﺎ ت.
اﻟ
ﺒﻴﺌ ﺔ
ﺒﺎﺷﺮ ﻋﲆ اﻟ
ﺛﻴﺮ اﻟﻤ
ﺘﺄ
•اﻟ
ﺒﻴﻌ ﺔ
-ﻣﺤﺎوﻟ ﺔﺗﻐﻴﻴﺮ ﻃ
ﺗﻬﺎ.
ﺘﻴﺎﺟﺎ
ﺘﻨﺎﺳ ﺐ ﻣﻊ اﺣ
ﺑﻤﺎﻳﺘﻬﺎ
ﺑﻴﺌﺘﻨﺎﻓ ﺴﻴ ﺔ ﻓ ﻲ
اﻟﻈﺮوف اﻟ
3-15
Machine Translated by Google
ﺘﻨﻈﻴﻤﻴ ﺔ
اﻟﺸﻜﻞ 3.6:ﻧﻤﻮذج ﻟﻠﻔﻌﺎﻟﻴ ﺔ اﻟ
3-16
Machine Translated by Google
3-17
Machine Translated by Google
اﻟﺸﺮوط اﻻﺳﺎﺳﻴ ﺔ
ﺒﻴﺌ ﺔ اﻟﺨﺎرﺟﻴ ﺔ
ﺒﻴﺌ ﺔ اﻟﺪاﺧﻠﻴ ﺔ •اﻟ
•اﻟ
•ﻣﺠﻤﻮﻋ ﺔ اﻟﻤﺼﺎﻟﺢ •
ﺗﻴﺠﻴﻮنﺘﺮا
اﻟﺸﺮﻛﺎء اﻻﺳ
ﺑﻴﺌ ﺔ اﻟﻌﻤﻞ
•
ﺗﻴﺠﻴﻮن(
ﺘﺮا)اﻟﺤﻠﻔﺎء اﻻﺳ
ﺘﺼﺎدي
ﺒﻌﺪ اﻻﻗ
•اﻟ
• ﺻﺎﺣ ﺐ
ﺘﻤﺎﻋ ﻲ
ﺒﻌﺪ اﻻﺟ
ﺘﻜﻨﻮﻟﻮﺟ ﻲ •اﻟ
ﺒﻌﺪ اﻟ
•اﻟ
•ﻣﺠﻤﻮﻋ ﺔ ﻣﺨﺮﺟﻴﻦ
ﺜﻘﺎﻓ ﻲواﻟ
ﺒﻌﺪ اﻟﺪوﻟ ﻲ •
ﺒﻌﺪ اﻟ ﺴﻴﺎﺳ ﻲ اﻟﻘﺎﻧﻮﻧ ﻲ •اﻟ
•اﻟ
ﺛﻘﺎﻓ ﺔ اﻟﻤﻨﻈﻤ ﺔ •ﻋﺪم اﻟﻴﻘﻴﻦ
•
ﺑﻮن
اﻟﻤﻨﺎﻓ ﺲ •اﻟﺰ •ﺧﻤ ﺲ ﻗﻮىﺗﻨﺎﻓ ﺴﻴ ﺔ
•اﻟﻤﻮرد
3-18