TEACHER: JHON MICHAEL A.

CARIAGA
DATE OF SUBMISSION: JUNE 11, 2021

MODULAR DISTANCE TEACHING-LEARNING PLAN

Subject: Principles of Marketing Quarter: 4 No. of Teaching Hours: 3

Grade Level: 11 Week: 5 - 6 Topic/Lesson:
 Market Analysis, Planning,
Implementation and Control
MELC/s: Code:
- Explain the relationship between market analysis, planning, implementation, and
control
- Analyze the company's situation, markets, and environment (the marketing audit and
SWOT analysis)

I. PRELIMINARIES
 Define and understand relationship between marketing analysis, planning, implementation and control
 Analyze and create marketing SWOT analysis for a certain business establishment
 Discuss the importance of marketing management functions in analyzing different company situations in the community

II. MODULAR INSTRUCTION

*Parts of the Module Contents Time Allotment Instructional Strategies Expected Learners’
to Facilitate Learning Output
What I Know Identification of basic 15 minutes Google Meet/Facebook Answer sheets
definition of terms and Messenger
multiple choice
assessment
 What’s In Identification of basic 15 minutes Google Meet/Facebook Answer sheets
definition of terms Messenger
through True or False
Assessment
What’s New Related Activity about 15 minutes Google Meet/Facebook Answer sheets
SWOT Analysis Messenger
What Is It Discussion on Market 35 minutes Google Meet/Facebook
Analysis, Planning, Messenger
Implementation and
Control
What Is It Discussion on SWOT 25 minutes Google Meet/Facebook
Analysis Messenger
What’s More Activity on SWOT 15 minutes Google Meet/Facebook Answer sheets
Analysis Messenger
What I Have Learned Activity on Marketing 20 Minutes Google Meet/Facebook Answer sheets
Analysis, Planning, Messenger
Implementation and
Control
What I Can Do Activity on Marketing 10 minutes Google Meet/Facebook Answer sheets
Analysis, Planning, Messenger
Implementation and
Control
Assessment Post Test 10 minutes Google Meet/Facebook Answer sheets
Messenger
*Change the parts when you are using LAS. Use the parts of the LAS instead of the SLM

III. REMEDIATION STRATEGIES

In anticipation of the learners’ difficulties of answering the modules and based from my personal assessment on the contents of the
module, ways of remediating the lesson are direct and guided instruction, reteaching, alternative instructional strategies, task analysis,
additional practice and One-on-One Tutoring via online.

Prepared by: Checked by:

JHON MICHAEL A. CARIAGA FERDINAND V. CUARESMA, PhD

Teacher I Principal III