The Final Group Project

Choose one product or service then write a report explaining the marketing channels on your
chosen product or service. You should address these questions in your report: What are the
available segments for you chosen product/ service, what is the structure of channel your
chosen product or service currently using? Does the firm operate through a multi-channel
strategy? How the firms allocate channel functions? and how well does this channel system
could to meet target customer segments' demands for channel benefits? What is the
advantage/disadvantages of the channel? Is it possible to improve the marketing channel? If
yes, how and why?

Your assignment should be not over 3000 words and the deadline is 21h December

o Formatting and Writing Style :

• Double spaced

• Correct Font (Arial or similar)

• Text size 11 or 12

• Headings size 14 or 16 and bold Writing Style

• Edited spelling and grammar

•Written in third person (avoid “I” and “you”)

o Structure of this assignment:

1. Introduction

2. Marketing Channel Analysis

3. Suggested Improvements

4. Conclusion

Group work peer evaluation form

Course: .....................................

Group:...........................................
 Full Team KPI Total
Name Role Score
Contributions Cooperati Focus, Team Ability to Accurac
& Attitude on with Commitmen Role Communica y
Others ts Fulfillme te
nt

2 Progressing -
4 Advanced - 1 Beginning - does
3 Competent - meets does not fully
Skills exceeds not meet
expectations meet
expectations expectations
expectations

Always
Sometimes
cooperative.
Usually cooperative. Usually cooperative. Seldom
Routinely offers
Contributions offers useful Sometimes offers cooperative. Rarely
useful ideas.
& Attitude ideas. Generally displays useful ideas. offers useful ideas.
Always displays
positive attitude. Rarely displays Is disruptive.
positive
positive attitude.
attitude.

Did more than

Did not do any
others. Highly Could have
Did own part of workload. work. Does not
Cooperation productive. shared more of
Cooperative. Works well contribute. Does
with Others Works the workload. Has
with others. not work well with
extremely well difficulty. Requires others.
with others. structure,
directions, and
 2 Progressing -
4 Advanced - 1 Beginning - does
3 Competent - meets does not fully
Skills exceeds not meet
expectations meet
expectations expectations
expectations

leadership.

Sometimes
Tries to keep
focuses on the Often is not a good
people working
Does not cause problems in task. Not always a team member.
together.
Focus, the group. Focuses on the good team Does not focus on
Almost always
Commitments task most of the time. Can member. Must be the
focused on the
count on this person. prodded and task. Lets others do
task. Is very self-
reminded to keep the work.
directed.
on task.

Participates in Participates in
Participates in few
all group some group
Participates in most group or no group
meetings. meetings.
meetings. Provides meetings. Provides
Team Role Assumes Provides some
leadership when asked. no leadership. Does
Fulfillment leadership role. leadership. Does
Does most of the work little or no work
Does the work some of the work
assigned by the group. assigned by the
that is assigned assigned by the
group.
by the group. group.
 2 Progressing -
4 Advanced - 1 Beginning - does
3 Competent - meets does not fully
Skills exceeds not meet
expectations meet
expectations expectations
expectations

Often listens to,

shares with, and Rarely listens to,
Always listens
supports the shares with, or
to, shares with, Usually listens to, shares
efforts of others. supports the efforts
and supports with, and supports the
Usually does most of others. Is always
the efforts of efforts of others.
of the talking. talking and
Ability to others. Provides Sometimes talks too
Rarely listens to never listens to
Communicate effective much. Provides some
others. Provides others. Provides no
feedback. effective feedback. Relays
little feedback. feedback. Does not
Relays a lot of some basic information that
Relays very little relay any
relevant relates to the topic.
information that information to
information.
relates to the teammates.
topic.

Work is Work is generally

Work tends to be
complete, well- Work is generally complete, sloppy and
disorderly,
organized, meets the requirements of incomplete,
Accuracy incomplete,
error-free, and the task, and is mostly done contains excessive
inaccurate, and is
done on time or on time. errors, and is
usually late.
early. mostly late.