COURSE FINAL OUTPUT

BUSINESS MARKETING
1 Semester, AY 2022 - 2023
st

NAME: LACERNA, Abigail A. – Part 1

NAME: FABROS, Maricris Dianne Y. – Part 2
NAME: MARTIN, Ma. Shugar Kiecess G. – Part 3
SECTION: BSHM – 2B

FINAL OUTPUT CONTENT:

 PART 1: Make your own business choose between a Coffee Shop or Travel
Agency (Inclusions: Business Name (with logo), Mission and Vision Statement,
Main Products/Services with Price, and Location).

 PART 2: Based on the company background you have created, make a

Customer's Background/Description [Target Market] and explain your
decision/choice of customers as owner/s. Why do you think your customer
background fits the business you have created?

 PART 3: Describe the segmentation base on Needs and Wants, Psychographic,

and Consumer Behavior [Reference on Lecture 3].

FINAL OUTPUT RUBRICS:

 Completeness of the content [25pts]
 Clearness of the company background [25pts]
 Promptness of submission [25pts]
 Appropriateness of the Target Market choice in relation to the Product and
Company's background [25pts].

SUBMISSION INSTRUCTIONS:
1. Only the leader of the group will submit the FINAL OUTPUT.
2. Group leader should also send the final output on this email:
[michaelryan.estrella@bulsu.edu.ph] with an email subject: BUSINESS
MARKETING FINAL OUTPUT [Section]
3. Convert the MS Word file into PDF format.
4. Strictly follow the format/template.
PART 1: Make your own business choose between a Coffee Shop or Travel Agency
(Inclusions: Business Name (with logo), Mission and Vision Statement, Main
Products/Services with price, Location).

Note 1:
Vision: What do you want to achieve as a business?
Mission: How do you intend to achieve your vision as a business?

Note 2:
Explain why you chose your location. [include Google Map picture]
As much as possible vacant place of real target location.
COFFEE SHOP

Business Name: Caffeina Locale

Logo:

Vision: To deliver excellent service and quality products that provide clarity of thought, energy,
stimulation, and creativity; to meet wonderful people who share the same passion and values.

Mission: Produce and nurture consistent flavory coffee and provide atmospheric ambiance.

Main Products with Price:

Menu Price
(Beverage)
HOT COFFEE
Espresso Tall - ₱95.00
Grande - ₱105.00
Venti - ₱120.00
Double Espresso Tall - ₱100.00
Grande - ₱110.00
Venti - ₱125.00
Americano Tall - ₱85.00
Grande - ₱95.00
Venti - ₱105.00
Frappuccino Tall - ₱100.00
Grande - ₱110.00
Venti - ₱120.00
Cappuccino Tall - ₱95.00
Grande - ₱105.00
Venti - ₱120.00
Macchiato Tall - ₱100.00
Grande - ₱110.00
Venti - ₱120.00
Café Latte Tall - ₱85.00
Grande - ₱95.00
Venti – ₱105.00
COLD COFFEE
 Affogato Tall - ₱120.00
Grande - ₱130.00
Venti - ₱140.00
Macchiato Tall - ₱100.00
Grande - ₱110.00
Venti - ₱120.00
Frappuccino Tall - ₱100.00
Grande - ₱110.00
Venti - ₱120.00
Cappuccino Tall - ₱95.00
Grande - ₱105.00
Venti - ₱115.00
(Pastries)
Waffle ₱ 55.00
 Chocolate
 Strawberry
Cakes ₱65.00 per slice
 Chocolate
 Mocha
 Red velvet
 Tiramisu
 Black forest
Pancakes ₱50.00
Brownies ₱35.00

Location: 10 MacArthur Highway, Malolos, Bulacan (Before Malolos Sports & Convention
Center)
PART 2: Based on the company background you have created, make a Customer's
Background/Description [Target Market] and explain your decision/choice of customers
as owner/s. Why do you think your customer background fits the business you have
created? [Socio- Demographics]

Company Background
Caffeina Locale Coffee shop aims to be a neighborhood establishment located in
Luzon particularly in Malolos, Bulacan. Our coffee shop intended to sell different kinds
of pastries and beverages from hot up to cold drinks that can be seen on our menu.
Serving students from local universities, professionals and retirees who value a warm
and welcoming environment. Caffeina Locale sees value in pouring up a good cup of
coffee while giving exceptional customer service and quality products.
Demographic’s Segmentation Variables
Variables Examples

1. Age Teenager (students)

Work beginner
Yuppies
Middle age
Matured
Retirees

2. Gender Male
Female
“in between”

3. Civil Status Single

Married
Separated
Divorced
Widow/widower
Single Parent

4. Income High income

Upper Middle income
Middle Class
Lower Middle Class
Low income

5. Education High School

Vocational
College
Masters/Doctoral

6. Profession Students
 Teachers/Professors
Professionals
White Collar workers
Blue Collar workers
Unemployed

7. Location
Geographic - Luzon
Density - urban and sub-urban

8. Family size Bachelor

Small Family
Big Family
Husband and Wife

9. Religion Catholic
Iglesia ni Kristo
Muslims

10. Nationality Filipino (half/pure)

11. Climate tropical and rainy

Customers Background

The target market of coffee shops is anyone who likes to drink coffee, but our
main target customer are the students and teachers around Malolos Bulacan. As an
owner we conduct some research that the younger coffee drinkers, according to
research from the National Coffee Association (NCA) are interested in iced coffee
options, cold brews, and other niche coffee items and the more mature coffee drinkers
will be interested in more standard cappuccinos, lattes, and plain coffee. Our customer’s
background fits the business that we created because rather than grabbing a coffee at
home on the morning commute, consumers tend to treat themselves a cold coffee
beverage nor pastries on the go with unique flavors that they cannot make at home. The
climate in the Philippines is very hot sometimes rainy. Many Filipinos loves to drink their
coffee at any time of the day and coffee shop is the best business that we can think of.
As an owner we want to provide customer’s needs and wants by that this coffee shop
intends to introduce various hot and cold drinks at a reasonable price including pastries
with a nice atmospheric ambiance. Since our business is in urban and sub-urban, we
expect that our customers are coming from community within the city of Malolos who
working/non-working and a student from local universities are.
PART 3: Describe the segmentation base on Needs and Wants, Psychographic, and
Consumer Behavior [Reference on Lecture 3].