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PSYCHOLOGY research, collect data,

publish results.
● Science of behavior
● Scientific approach to understand Commonsense
human behavior
● Knowledge about psychological
Psychology
processes is based on scientific
evidence accumulated through ● Non-scientific data gathering
research shaping our expectations &
● Scientific method beliefs, directing our behavior
- Specify conditions under toward others.
w/c we make our ● Works well enough most of the
observations (Antecedent) time but still can leave us up in
- Observe in a systematic / the air.
orderly way (Not
subjective) COMMONSENSE BELIEFS
- Accept / reject alternative
explanations of behaviors ● Derived from data collected from
on the basis of what we own experience & learned from
observe others
● Data collected everyday have
EXPERIMENTAL been generated from a small
PSYCHOLOGY sample of behaviors & the
conclusions drawn = inherent
tendencies, biases, limit accuracy
● Use of empirical research
& usefulness.
methods to explore & understand
● Can be unreliable + explanations
behavior
and predictions are likely to be
- Often through hypothesis
imperfect.
then set out to prove /
disprove through
experimentation
CONFIRMATION BIAS
- Aims to understand w/c
factors influence human ● Non-scientific data may come
behavior, experience, and from seemingly credible sources
thought processes using (friends, relatives, idols, media)
scientific tools &
techniques to perform
● Psychological info is typically Modern Science
accepted w/o question (rarely
tested) Characteristics
● Once we believe we know
something, we tend to overlook SCIENTIFIC MENTALITY
instances that might disconfirm
our beliefs = we seek ● Goal of prediction: “Behavior
confirmatory instances of must follow a natural order,
behavior. therefore, it can be predicted.”
● Alfred North Whitehead:
POWER OF NEGATIVE “scientific mentality”; faith in an
THINKING organized universe is essential to
Science.
● Friday the 13th = unlucky ● Determinism: belief that there are
- Considered unlucky according to specifiable (though not obvious)
researchers = higher accident rate causes for the way people behave.
for that date caused by increased
trepidation / fear ABOUT the GATHERING EMPIRICAL DATA
date.
- Anxiety causes reduced attention ● Aristotle assumed order exists in
to driving = more accidents occur. the universe, and he described that
order in a systematic way by
NONSCIENTIFIC collecting empirical data
(observable / experienced).
INTERFERENCE
● Advocated systematic observation
& careful classification of
● Stereotyping naturally occurring events
● Problems in prediction occur = ● Empirical data = can be verified
people are not very good at using & disproved via investigation
data to estimate true probabilities.
● Gambler’s fallacy: continuing to SEEKING GENERAL PRINCIPLES
gamble after several losses
because people tend to believe ● Laws: Established & proven.
that soon, they can finally win. Principles have the generality to
apply to all situations.
● Theories: Devised explanation.
Unify diverse sets of scientific
facts = can be used to predict new more confidence we have
examples of behavior. that theory is correct.
● Important feature in psychological - Not asking favors from
science parents because they are in
- Testing predictions a bad mood.
stemming from a theory
(hypothesis). PUBLICIZING RESULTS

GOOD THINKING ● Attending professional


conferences to exchange info
● Principle of Parsimony: Occam’s about current work.
Razor ● Continuous exchange of info is
● William of Occam vital to the scientific process.
cautioned to stick to a basic
premise: Entities should REPLICATION
not be multiplied without
necessity. ● Able to repeat procedures & get
the same results again if we
● Simplicity, precision, clarity of gathered data objectively, and
thought followed good thinking.
● Findings obtainable by only one
● Avoid making unnecessary researcher have very limited
assumptions to support an scientific value (dreams that
argument / explanation. predict future).

SELF-CORRECTION

● Accept uncertainty of own


conclusions
● Content of Science changes as we
acquire new scientific info, and
old ones reevaluated in light of
new facts
● “Weight-of-evidence” approach
- The more evidence that
accumulates to support a
particular explanation, the

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