Angelyn M.

Abajenza BSME 3A January 09, 2020

Case 10: PRETTY DOVE DEVELOPMENT CORPORATION: I'll follow the Boys

It was December when Engineer Milagros Abrera founded her own company, the Pretty
Dove Development Corporation (PDDC). The company was able to by a 51- hectare farmland along the
diversion road in Baliwag Bulacan. The land was developed in a residential subdivision with lot sizes
ranging from 300 to 500 square meters. Selling began as early as June.

Before founding PDDC, Engineer Abrera accumulated many years of experience working with
companies from construction to real estate development. The exposure helped her in managing the
activities of the company. As a general manager of PDDC, Engineer Abrera expanded its operations.
Rawlands were acquired in Cabanatuan City and San Jose City in Nueva Ecija, in Bataan and in Tarlac.
The marketing department of the company was able to sell the developed residential lots as quickly as
they should.

Engineer Abrera feels contented as the company's performance was beyond her expectations.
As she was reminiscing her graduation day at the University of the East in March, she remembers the
word of her close friend:

"Mila we have already finished our B.S. in Civil Engineering course. Someday, you and I may be
successful, but remember nothing lasts forever. However, there is something you can do to delay
the inevitable."

Engineer Abrera suddenly thought that what her company is reaping now may not last forever.
They demand for residential lots may decline or there may be an oversupply of lots offered for sale.

In a recent meeting of the key officers of the company, the marketing manager hinted that
the company's sales growth may have already reached its peak and recommended that maybe it is
time to consider designing a new product.

After the meeting, Engineer Abrera sank in deep thought thinking of the relevance of a new
product design. After all, when she considered developing residential lots, it was as if she had a natural
feeling that households will require them. Years of observing keenly in the market gave her with
sufficient insights on demand and product specifications. Now, she feels so lost in deciding what moves
she should make.

Statement of the Problem

The company’s sales growth may have already reached its peak and recommended that maybe
it is time to consider designing a new product. Engr. Abrera sank in deep thoughts on what moves she
should make?
Objectives:

 To come up with new marketing strategy

 To develop an action plan on how production and service operation must be done to
achieve the best strategy to control the productivity and stability of the company

Solutions:

 Come up with a new marketing strategy and design new product to attract customers
this will increase the sales of the company. This will guarantee that somehow the
stability and productivity of the company will be conserved.
 Enhance the work – layout. This will help the company to make production organized
and controlled efficiently. It also helps minimize overall production time and use existing
space most effectively.
 She should seek a new location where the demand survey requires it. This will ensure
that the business will hit the market share.

Conclusion

Business is like a war that is why you must always have a backup plan. Success nothing lasts
forever however there is something that you can do to delay inevitable. In business, be innovative to
attract more customers. You will need to provide different production or services to consumers. When
you already at the top, never forget to look down to remember your hardship that made you climb.
There’s always room for improvement keep fighting, be strong and keep climbing and always have a
plan to sustain to avoid failures.