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User Persona

DESCRIPTION PERSONAL CHARACTERISTICS


Name: Layla

Age: 28 Layla is a young, ambitious interior designer. who hard-


is passionte about fashion Everyone around her creative
Occupation: interior designer working,
loves her style, so she's always wanted to start honest,
Location: Zayed reliable,
her fashiob blog, and also she likes to encourage practical
Income range: 50,000 thoughtful
Egyptian fancy brands.

HOBBIES AND INTERESTS GOALS SOURCES OF INFO

Travel Art
Blogging Reading start her fashion blog social media personal
Yoga Achieve more success in her
Music reputation experiences
attend fashion
shows
shopping interior design career

BUYER'S JOURNEY BUYING ROLES ROLE MODELS

awareness Influncer Azza Fahmy Mona Zaky

PAIN POINTS NEEDS

Poor Quality Lack of


Products and
Elegance Quality status Prestige
Communication
Services

Arwa Mohsen Arwa Mohsen

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