PRODATHON

MATRIX

Ashish Verma Parikshit Mishra

Ruth Selena Roshni
 PROBLEM DEFINITION
Ordering food for parties or large gatherings is a painful experience for the hosts especially for bulk orders that involves multiple preferences. Customers wish to have a hassle free
experience while deciding and ordering food online. The objective is to craft a digital solution that allows multiple people to add food in a single order. The solution has to be
designed with an easy to use interface to create a seamless group ordering experience for the food delivery service

USER PERSONAS

Sanjana Yash House Party

Age: 26 Age: 23 Ages: 21-27
Location: Bengaluru Location: New Delhi Location: Mumbai
Occupation: College Student-Guest
Occupation: Software Engineer-Host Personality Occupation: Different professions

Personality
Personality
A group of young professionals have regular city meet-ups and conduct
Yash is a college student and is a party animal. Be it birthday parties or
Sanjana is a working professional from Bengaluru who loves to party various events together like a book or a music meetup. Every time they
celebrating placements, he celebrates it with friends either in a meetup at
and she hosts house parties almost every weekend. meet up, they enjoy a meal/snacks together
someone's home or in a virtual celebration online
Being a core member of her office "Friday socials" she has to arrange
Goals Goals
snacks every Friday in office.
Finding a restaurant with minimum delivery time
Goals One-stop ordering platform for the parties involved
Total amount within the budget & ease of making payment calculations
Choosing food from the menu with the add-ons and details
She wants to host a good party without any hassle with her friends. Debate on veg/non-veg options for food and payment split issues
Confirming the right location for the delivery
She wants to makes sure the needs and tastes of all the attendees in Rating the food and restaurant independently
her office "Friday socials" are met Frustation
Frustation
It gets very challenging to keep track of veg/non-veg/drinks bill and pay
He is very choosy with his food choices and doesn't like other people
Frustation for the order either through split it equally/do dutch/one person's treat
ordering food for him
through manual payment
He is very concerned with the type of restaurant and is unhappy with
She doesn't like to collect information about the food preferences from Have to keep bothering the host who orders all food items to check on the
the manual process of determining which restaurant or food
her friends manually every time she orders delivery status
She finds it a hassle when people wish to order from different restaurants
Must have Must have
Must have Ease of informing the host about the food order and bill Building payment habits
Show bill of every order on the same page which can be linked with Dynamic addition of food items
There should be a way to let everyone choose their own food orders
splitwise Sharing of discount coupons and codes
 Solution and User Journey Map
We propose a new app to be developed which Go Dutch Party is on the Host
will have the following features Host lists the Event and pays for the
Host lists the Event for a Dutch Event 1 party

List the event and location

The host will be able to create their account and integrate it with Splitwise Guests scan the QR Code and copy the Guests scan the URL shared by the host
and other food delivery partner apps (the ones that allow). address shared by the hosts 2 and copy the address
The app will let the host to create a new event and enter details like the
place time and date of the event.

Guests order the food from their Guests add the food to cart which they
Scanning the User Bills/Carts 3 want on any app
preferred restaurant and preferred app
The app will have the feature to parse the cart and order a summary of
the various apps.

Apps like Swiggy and Zomato have a standard way of generating order
summaries or rendering cart products. We will employ technologies like Guests pay for the order, and upload Guests upload the screenshot of cart
Computer Vision and OCR to capture and read the products from the the order summary to the host's app 4 onto our app through QR Code/URL
screenshots and use the data to find out what the user wants to order, or through the same QR Code/URL
has already ordered.

The app calculates the total everyone Host gets the consolidated list of all the
Integration with Splitwise owes based on their order and food 5 orders and the apps they have to order
preferences (Veg/Non Veg/Alcohol) from
Then the app will be able to call the Splitwise APIs and automatically
create a new group with friends.
The app will will be able to post the expenses paid by everyone and the
shares owed by everyone The app creates the group and allocates Host places the order and the food
the amount they paid and owe through 6 arrives
Splitwise dev APIs
 SUCCESS METRICS
Goals Signals Metrics

Happiness Customer satisfaction where they find the

application catering to their needs
User reviews and ratings, word-of-mouth
Net Promoter Score(NPS), 5-star ratings in App
stores, Reviews

Engagement Users enjoy the app services and keep engaging with it
by exploring all features
New users perceive the value of the new app and
Adoption make it a part of their food ordering habit
Retention Users sticking to the app, customer loyalty
Total time spent on the app, user bill scans, events
hosted
Average duration time per user, MAU, DAU,
# events created, avg # of orders in a group
Downloading the app, new sign ups, WoW growth in Increase in signup rate, # of downloads, #
unique customers integrations with splitwise
Repeat ordering using the app, constant activity
wrt bill scan and payment split
# of weekly active user(WAU), monthly retention
rate, CLV

Task Success Regular usage of the app for online ordering Easy exploration of all features of the app Search rate, # of complaints, Time taken to close
and event hosted

GTM STRATEGY

1 2 3 4 5
Feature Collaborate with Pre Launch and Beta Launch and Release
Development Splitwise/online A/B testing feedback Rolling out the final
We will start with delivery services Release demo version We will launch it for the version of the app
creating an app with Check what all food of the app and people who make bulk with additional
the features proposed delivery apps offer conduct various A/B orders frequently followed features
API services to testing by interviewing the users
populate cart and making chnages
 APPENDIX

The user
can link it
to splitwise

Profile

STEP 3: SETTING UP
STEP 1: HOME PAGE STEP 2: SIGN UP PROFILE
 Event HOST's screen GUEST's screen
Name

Event
Room

STEP 5: ADD IN PARTY STEP 6: INVITE FRIENDS INVITE RECEIVED BY

STEP 4: HOST A PARTY
User can either host an event or join an
event in the party room
DETAILS The host can send invite links or a QR GUEST
The host can add in their party location, date code to invite their friends to the planned The guests invited can join the event by
event called Texan Roasters
and timings clicking on the event invite link
 The bill
automatically
shows the name,
the amount and
the cuisine
ordered by
Bill scanning it from
the bill

Bill
Upload
Wallet

STEP 7: GROUP DETAILS
Everyone added to the event group can see
the details and food preferences of
everyone else and can also avail group chat
feature to discuss the menu to order. They
can also add other friends
STEP 8: UPLOAD THE BILL
Every friend can order their own food from
any app of their choice after discussing
with their friends and directly upload the
screenshot of the food bill on the app using
the upload option
STEP 9: FOOD BILL SPLIT
Once everyone at the party uploads their food
bill on the app, it automatically shows the
amount spent by each person along with the
cuisines bill split by person. This data can then
be exported directly to splitwise by the host
 Alerts

ALERTS
Both hosts and guests can receive their notifications wrt event invitations, bill split and payment mode either as paid entirely by the
host/dutch/split equally among all friends present at the party
THANK
YOU