Cornell Notes

TOPIC: Berlo’s Model Of Communication

KEY POINT DETAILS

Who Is David K. In 1960 David k. Berlo published a book

Berlo? about the process of communication and
the model focuses on the purposes and
objectives of communication. It considers
also verbal and nonverbal aspects of
communication.

Main Components Source channel

Of Berlo's Model Message receiver

Discussion Of The Source- it sends a message based on his

SMCR Or Berlo or her communication skills, attitude,
Model Of knowledge of the subject matter, the
social system, and culture.
Communication
Message- the content is structured in a
form and conveyed in a particular way

Channel- it is the sense of hearing, seeing,

touching, etc. used to observe the
message.

Receiver- it decodes the message on their

own personality or communication
situation.

The Berlo communication model is

considered a linear model.
 Cornell Notes
TOPIC: Berlo’s Model Of Communication

SUMMARY

David k. Berlo published a book in 1960 it is

all about the process of communication and
it focuses on the purposes and objectives of
communication. Berlo’s model of
communication also considers the verbal
and nonverbal aspects of communication.
This model has four main components
which are the source that sends a message
based on his or her skills in communication.
The message is the contact conveyed in a
particular way. Channel is the senses used
to observe the message. Lastly, the receiver
decodes the message on its own.