SECTION II

MARKETING ASPECT

Market Analysis is a quantitative and qualitative assessment of the market

in the point of view of a business. It helps a business determine whether they are

capable of satisfying the needs of their target market and whether they can

establish their market share in their chosen industry. An effective market analysis

also helps a business gain valuable information which will help in the formulation

of the strategies they will use to deal with their competitors, economic shifts,

current market trends, and spending traits of the customers.

Market Segmentation

Market segmentation is the division of a large market into subsets of

prospective customers. It is inevitable that people’s preferences always differ.

This is the reason why every enterprise identifies certain market segments to

address to. The discovery of the factors affecting a certain market segment helps

an enterprise become more efficient and effective. These are used to improve

the marketing strategy they will use to sustain their status quo in the market and

maximize their profitability.

The Securezza Enterprise has chosen to use the geographical,

demographical, behavioral, and psychological segmentations to be the basis of

their target market. The information they would acquire from these is necessary

because it gives the enterprise a full perspective of the factors they should
 34

consider for the improvement of their product, especially about its capability in

addressing the needs of their chosen segment.

Target Market

Everything exists for a purpose. Like any other enterprise, the Securezza

Enterprise’s product solely exists for certain groups of people. A firm can quantify

how vendible their product will be if they identify the market segment to prioritize.

This purpose gives significance in the development of a marketing plan in every

enterprise.

The primary target market is the segment of the market which gives the

highest viability of sales in a certain enterprise. As to Securezza Enterprise, the

high school students are their primary target market. According to the survey

they conducted, they are prone victims of theft. This fact makes them more apt

priority of the enterprise’s product.

The secondary target market refers to the segment of the market which

secondarily gives the highest viability of sales in a certain enterprise. The

Securezza Enterprise’s secondary target markets are college students, workers,

teens, and adults. These people are most likely to be found on the streets where

most thieves find their victims. Through Salviesa, these segments can secure

their personal belongings while they are in public. Thus, it makes them more apt

to be also a priority of the enterprise’s product.

 35

Market Research

Market research is the scientific process of analyzing and interpreting

quantitative and qualitative information about a certain market segment. This

helps an enterprise bridge the gap about the factors the past and present factors

affecting the products or services they offer in order to anticipate its viability in

the future. The sensitivity of this procedure gives relevance to its integral part in

the planning of the business. The Securezza Enterprise adopted the traditional

process of conducting market research to will help them determine the feasibility

of their proposal before committing substantial resources to the venture.

Research Subject

The subjects of this research are the male and female students from the

high school department of University of San Jose-Recoletos Basak Campus. The

total population of the subjects as of the school year 2015- 2016 is one thousand

five hundred sixteen (1,516).

Table 2

Specified Population of High School Students from USJ-R Basak Campus

High School Students Total

USJ-R Basak Campus Population
Grade 7 387
Grade 8 350
Grade 9 376
Grade 10 403
TOTAL 1,516
 36

Table 2 shows the breakdown of the total population of the high school

department of University of San Jose- Recoletos Basak Campus.

Total Population and Respondents

This subsection shows how the proponents have come up with sample

size. It also shows how many respondents per grade level will be involved in the

researchers’ survey.

Table 3

Total Population and Respondents

n= 316

High School Students Total Percentage Sample Size

USJ-R Basak Campus Population (%) (n)

(Table 3)

Grade 7 387 26% 82

Grade 8 350 23% 73

Grade 9 376 24% 76

Grade 10 403 27% 85

TOTAL 1,516 100% 316

Table 3 shows total population and the equivalent sample size for each

level. The total sample size is three hundred sixteen (316). This was attained

through the use of Sloven formula.

 37

Survey Results and Interpretation of the High School Students of

University of San Jose- Recoletos Basak Campus Respondents

Whether or Not the Respondents Bring a Hand Towel and Cell Phone Most

of the Time

In order for the proponents to know whether or not the respondents bring

a hand towel and cell phone most of the time, they let the respondents answer a

yes or no question.

Table 4

Whether or Not the Respondents Bring a Hand Towel and Cell Phone Most

of the Time

n=316

High School Students

TOTAL
Responses Grade 7 Grade 8 Grade 9 Grade 10

F % F % F % F % F %

Yes 67 82 65 89 62 82 73 86 267 84

No 15 18 8 11 14 18 12 14 49 16

TOTAL 82 100 73 100 76 100 85 100 316 100

Table 4 shows that majority of the respondents bring hand towels and

cell phones with them most of the time.

 38

Whether or Not the Respondents are Fond of Hiding their Personal Stuff to

Secure them

For the proponents, it is necessary to know the ways that the target

market does to secure themselves. In order for the proponents to determine how

many of the respondents’ fond or not of hiding their personal stuff to secure

them, the respondents were asked to answer the yes or no question.

Table 5

Whether or Not the Respondents are Fond of Hiding their Personal Stuff to

Secure them

n= 316

High School Students

TOTAL
Responses Grade 7 Grade 8 Grade 9 Grade 10

F % F % F % F % F %

Yes 78 95 67 92 70 92 82 96 297 94

No 4 5 6 8 6 8 3 4 19 6

TOTAL 82 100 73 100 76 100 85 100 316 100

Table 5 shows that the majority of the respondents are fond of hiding

their personal stuff to secure it.

 39

Whether or Not the Respondents Have Been Victim of Theft

In order for the proponents to determine how many of the respondents

have been a victim of theft, the respondents were asked to answer the yes or no

question.

Table 6

Whether or Not the Respondents Have Been a Victim of Theft

n= 316

High School Students

TOTAL
Responses Grade 7 Grade 8 Grade 9 Grade 10

F % F % F % F % F %

Yes 55 67 48 66 45 59 51 60 199 63

No 27 33 25 34 31 41 34 40 117 37

TOTAL 82 100 73 100 76 100 85 100 316 100

Table 6 shows that majority of the high school students have been

victims of theft.
 40

Whether or Not the Respondents are Willing to Buy the Product, Salviesa

In order to know whether the respondents are going or not to buy the

product Salviesa they were asked to answer a yes or no question.

Table 7

Whether or Not the Respondents are Willing to Buy the Product, Salviesa

n= 316

High School Students

TOTAL
Responses Grade 7 Grade 8 Grade 9 Grade 10

F % F % F % F % F %

Yes 72 88 60 82 42 55 62 73 236 75

No 10 12 13 18 34 45 23 27 80 25

TOTAL 82 100 73 100 76 100 85 100 316 100

Table 7 shows that majority of the respondents are willing to buy the

product, Salviesa
 41

Respondents’ Response as to the Number of the Product, Salviesa, they

are Willing to Buy

In order for the proponents to determine how many products the

enterprise can sell per customer, the respondents were asked to answer how

many products they are willing to buy. The data from this table will be used in the

computation of average demand per respondent in the key projections.

Table 8

Respondents’ Response as to the Number of the Product, Salviesa, they

are Willing to Buy

n= 316

High School Students

TOTAL
Responses Grade 7 Grade 8 Grade 9 Grade 10

F % F % F % F % F %

1 54 75 48 80 36 86 52 84 190 81

2 11 15 6 10 3 7 7 11 27 11

3 6 8 4 7 2 5 2 3 14 6

4 1 2 2 3 1 2 1 2 5 2

TOTAL 72 100 60 100 42 100 62 100 236 100

Table 8 shows that majority of the respondents are only willing to

purchase one (1) of their proposed product, Salviesa.

 42

Whether or Not the Respondents are Willing to Recommend the Product,

Salviesa, to their Friends, Family, and Relatives.

In order for the proponents to determine if the respondents are willing to

recommend the product, Salviesa, to their friends, family, and relatives, they

were asked to answer a yes or no question.

Table 9

Whether or Not the Respondents are Willing to Recommend the Product,

Salviesa, to their Friends, Family, and Relatives.

n= 316

High School Students

TOTAL
Responses Grade 7 Grade 8 Grade 9 Grade 10

F % F % F % F % F %

Yes 77 94 70 96 57 75 80 94 284 90

No 5 6 3 4 19 25 5 6 32 10

TOTAL 82 100 73 100 76 100 85 100 316 100

Table 9 shows that majority of the respondents are willing to recommend

the Salviesa to their family, friends, and relatives.

 43

Respondents’ Assessment as to the Features of the Product, Salviesa

In order for the proponents to be knowledgeable about what people think

about their product, Salviesa they made their respondents answer a question

about how the respondents find the product, Salviesa.

Table 10

Respondents’ Assessment as to the Features of the Product, Salviesa

n= 316

High School Students

TOTAL
Responses Grade 7 Grade 8 Grade 9 Grade 10

F % F % F % F % F %

USEFUL 69 84 60 82 39 51 57 67 225 71

CONVENIENT 7 9 8 11 19 25 22 26 56 18

DURABLE 1 1 1 1 12 16 0 0 14 4

OTHERS 5 6 4 6 6 8 6 7 21 7

TOTAL 82 100 73 100 76 100 85 100 316 100

Table 10 shows that majority of the respondents think that the proposed

product, Salviesa, is useful.

 44

Respondents’ Preference as to the Color of the Product, Salviesa

In order to know the respondent’s preferred color of the product Salviesa

the proponents asked the respondents to answer the given question. The results

of this table will help the proponents determine the colors of the product that they

must produce.

Table 11

Respondents’ Preference as to the Color of the Product, Salviesa

n= 316

High School Students

TOTAL
Responses Grade 7 Grade 8 Grade 9 Grade 10

F % F % F % F % F %

RED 5 6 9 12 22 29 18 21 54 17

BLUE 19 23 20 28 23 30 33 39 95 30

PINK 12 15 16 22 7 9 10 12 45 14

OTHERS 46 56 28 38 24 32 24 28 122 39

TOTAL 82 100 73 100 76 100 85 100 316 100

Table 11 shows that majority of the respondents prefer to buy the

product, Salviesa, according to their suggested color preference. Due to the

unavailability of the other colors suggested by the respondents, the enterprise

will only produce six (6) specified colors: Orange, Violet, Green, Blue, Yellow,

Pink, and Violet.

 45

Respondents’ Preferred Place to Purchase Salviesa

The respondents were asked to choose among the enumerated places.

The result of this table will help the proponents determine where they will sell

their proposed product, Salviesa.

Table 12

Respondents’ Preferred Place to Purchase the Salviesa

n= 316

High School Students

TOTAL
Responses Grade 7 Grade 8 Grade 9 Grade 10

F % F % F % F % F %

SHOPPING
2 2 1 1 6 8 8 10 17 5
MALLS

BAZAARS 2 2 3 4 5 7 7 8 17 5

ONLINE
67 82 62 85 57 75 65 76 251 80
SITES

OTHERS 11 14 7 10 8 10 5 6 31 10

TOTAL 82 100 73 100 76 100 85 100 316 100

Table 12 shows that most of the respondents preferred to buy the

proponents’ proposed product, Salviesa at Online Sites.

 46

Key Projections

Key Projection is a foreseen approximation of certain aspects of an

enterprise based on the past and present data, observations, evidence, and

trends that an enterprise have in hand. It is also used in the formulation of

contingency plans of an enterprise in response to different predicted situations it

may encounter in the future.

Demand Analysis

Demand Analysis is the study of sales generated by a good or service to

determine the reasons for its success or failure, and how its sales performance

can be improved. Thus, this is one of the fundamentals of Key Projections that a

business must not take for granted.

Demand

Demand is an economic principle that describes a consumer’s desire and

willingness to pay a price for a specific good or service. The price of a good or

service increases as its demand increases and vice versa, considering all factors

are constant. In Marketing, this refers to the willingness of a person to purchase

a specific good or service at a given price.

Past Demand

Past demand refers to the previous data of people’s desire or willingness

to purchase a certain product. This enables the enterprise review the feedbacks

of their chosen market segment to address the present concerns. It is hard for
 47

the proponents to determine the past demand considering that the design of their

product is new in the market.

Present Demand

Present demand refers to the existing statistical data of the people’s

willingness to purchase a product or service of a certain enterprise to fulfill their

various necessities and desires. The helps the enterprise focus in the

improvement of their status quo. This will not only enhance the enterprise’s

strategic responses to current trends but will also help in the formulation of future

trends that they may encounter in the market.

 48

Average Present Demand per Respondent

It is necessary for the enterprise to know the average present demand per

respondent of their product to create estimations of the volume that they need to

produce.

Table 13

Average Present Demand per Respondent

n= 316

Number of Number of Willing Products

Purchase Respondents (in units)
(Table 9)

1 190 190

2 27 54

3 14 42

4 5 20

TOTAL 236 306

Average
Demand per (306/236) 1 piece
Respondent

Table 13 shows that the average present demand per respondent for the

proposed product, Salviesa, is one (1).

 49

Projected Average Annual Percentage of Increase (Decrease) in Population

In order for the proponents to forecast the growth of the population of each

school year, the rate of increase (decrease) must be obtained. The value that will

be obtained in this table will enable the proponents’ to compute for the projected

annual population of the respondents which will be used for the further

forecasting of their proposed product, Salviesa.

Table 14

Projected Average Annual Percentage Increase in Population

School Year Students’ Increase Percentage of

Population (Decrease) Increase
(Decrease)
2009-2010 1,350 - -
2010-2011 1,420 70 5.19%
2011-2012 1,485 65 4.58%
2012-2013 1,442 (43) (2.90%)
2013-2014 1,492 50 3.47%
2014-2015 1,505 13 0.87%
2015-2016 1,516 11 0.73%
Projected Average Annual 11.94%/6 =
Percentage Increase In
Population 2%

Table 14 shows that the value of the projected average population is

positive in nature which implies an increase in the population for the next years to

come.
 50

This conclusion was attained through the computation done by the

proponents. To compute the projected average annual rate of increase in

population, the formula below were used.

Formula:

RoI/D= Pop. Y2-Pop. Y1 x 100

Pop. Y1

Where: RoI/D= Rate of Increase/Decrease (per year)

Pop. Y2= Current year’s population

Pop. Y1= Previous year’s population

PAAI/DiP= T%oI/D

#oPY

Where: PAAI/DiP= Projected Average Annual

Increase/Decrease in Population

T%oI/D= Total Percentage of Increase/ Decrease

#oPY= Number of Projected Years

 51

Projected Annual Population

The values of the projected annual population for the next six (6) years will

help the proponents in the computation of the projected annual demand of

Salviesa.

Table 15

Projected Annual Population

Average Annual
Students’ Projected
Increase (Decrease)
School Year Population Annual
in Population
(a) Population
(-0.31%)
(c)
(b)
[a+b]
[a*2%]
2016-2017 1,546 31 1,577
2017-2018 1,577 32 1,609
2018-2019 1,609 32 1,641
2019-2020 1,641 33 1,674
2020-2021 1,674 33 1,707

Table 15 shows the projected annual population shows an increase in the

number of the population of the high school students at the University of San

Jose- Recoletos, Basak Campus. One considerable factor of this increase is the

newly implemented “K to 12” which adds two (2) years to the secondary

education in the Philippines.

 52

Projected Annual Demand

Projected Annual Demand refers to the expected desire of the market with

a product or service offering of a business in specified series of annual time

spans. As to Salviesa, the enterprise hopes to establish positive growth in its

demand expectancy. To validate this, a schedule is presented in the section by

deriving the values stated through a certain formula. Using the values from Table

17, the proponents have computed the projections of the annual demand of

Salviesa for the years to come.

Table 16

Projected Annual Demand of Salviesa

Projected
Projected Willingness Average
Annual
Annual to Buy (%) Demand per
School Demand
Population (b) Respondent
Year (Units)
(a) (c)
(d)
(Table 15) (Table 7) (Table 13)
[a*b*c=d]

2016-2017 1,577 75% 1 1,183

2017-2018 1,609 75% 1 1,207

2018-2019 1,641 75% 1 1,231

2019-2020 1,674 75% 1 1,251

2020-2021 1,707 75% 1 1,280

Table 16 shows that the projected annual demand of the product is

increasing for the next years. These values are obtained by multiplying the
 53

values in columns a, b, and c. Since the projected annual population varies per

year, it is expected that the product of the computation for the projected annual

demand in units varies.

The formula stated below was used to get the value of the projected

annual demand.

Formula:

PAD= PAP x % x ADpR

Where: PAD= Projected Annual Demand

PAP= Projected Annual Population

%= Willingness to buy in Percentage

ADpR= Average Demand per Respondent

Supply Analysis

Supply Analysis is the detailed review of the inputs and outputs of a

process that is employed to assess how the available quantity of a product is

affected by changes in demand, input factors and production techniques. Supply

analysis is often used to make key policy decisions by manufacturing business

managers since it gives them insight into how shifts in production are likely to

influence market supply.

 54

Supply

Supply provides the total amount of a goods or services that must be

made available for the satisfaction sentiency of the consumers. This information

enables the enterprise estimate the production volume needed in the market.

Past Supply

Past Supply is a data that specifies the certain volume of products that

were produced and made available in the market years ago. Since the

Securezza Enterprise is a novice in the market, this signifies zero accounts of

data about its previous production and distribution of their product.

Present Supply

Present supply refers to the production volume that needs to be produced

and made available to the market to address the present demand. Its value is

important in the projection of the volume of supply to be provided in the market

for the succeeding years.

 55

Projected Annual Supply

Projected annual supply refers to the estimation of the production volume

that a certain enterprise needs to achieve and distribute in the market as a

counterpart response of their projected annual demand.

Table 17

Projected Annual Supply of Salviesa

Projected Annual Competitors’ Projected

Demand Assumed Market Annual Supply

School Year
(a) Share (%) (c)

(Table 17) (b) [a*b=c]

2016-2017 1,183 80% 946

2017-2018 1,207 78% 941

2018-2019 1,231 76% 936

2019-2020 1,251 74% 926

2020-2021 1,280 72% 922

Table 17 shows that in the succeeding years, there is a decrease in the

projected annual supply.

 56

Demand- Supply Gap Analysis

Demand- Supply Gap analysis refers to the precise and distinguished

difference of the current market’s projected annual demand and supply.

Table 18

Demand- Supply Gap

Projected Annual Projected Annual Demand-

Demand Supply Supply Gap

School Year
(a) (b) (c)

(Table 17) (Table 18) [a-b=c]

2016-2017 1,183 946 237

2017-2018 1,207 941 266

2018-2019 1,231 936 295

2019-2020 1,251 926 325

2020-2021 1,280 922 358

Table 18 shows that the disparity between the projected annual demand

and projected annual supply increases every succeeding year. To determine the

values provided in the table above, the proponents used the formula provided

below.
 57

Formula:

DSG = PAD-PAS

Where: DSG = Demand-Supply Gap

PAD = Projected Annual Demand

PAS = Projected Annual Supply

Production Capacity

Production capacity refers to the maximum volume of products that a firm

can manufacture in a given period of time, in consideration of all the factors

affecting its production process.

Table 19

Production Capacity

Monthly Yearly Percentage Yearly Production

School Year
Output Output Increase Capacity (Units)

2016-2017 80 960 - 960

2017-2018 80 960 2% 1,008

2018-2019 84 1,008 2% 1,058

2019-2020 87/88 1,058 2% 1,111

2020-2021 92/93 1,111 2% 1,167

 58

Table 19 presents the increase in the yearly production capacity in units

as the years succeed. To get the values in the table provided, the following

formulas were used:

Formula:

MO = 4 x 20 days

Where: MO= Monthly Output

4= Number of Daily Output

20 days= Working days in a month

Note: Some monthly outputs are not constant.

YO = MO x #oMiaY

Where: MO= Monthly Output

#oMiaY= Number of months in a Year

Note: For the first year, the number of months is equal to twelve (12)

because the operations starts on January.

YPC = PYPC + (PYPC x 5%)

Where: YPC = Yearly Production Capacity

PYPC = Previous Yearly Production Capacity

5% = Percentage Increase
 59

Market Share

Market share is a percentage of the market that is occupied by a particular

enterprise over a specified time period. It serves as a relative measurement

against external benchmarks and a key indicator of the enterprise’s market

competitiveness.

Table 20

Market Share Analysis of Salviesa

School Projected Demand- Yearly Market Share

Year Annual Supply Gap Production

Demand (b) Capacity

Units Percentage
(a) (c)

(Table 17) (Table 19) (Table 20)

2016-2017 1,183 237 960 237 20%

2017-2018 1,207 266 1,008 266 22%

2018-2019 1,231 295 1,058 295 24%

2019-2020 1,251 325 1,111 325 26%

2020-2021 1,280 358 1,167 358 28%

Table 20 shows that there is an increase in the market share of the

product in the succeeding years. The values in Table 20 were calculated using

the following formulas:

 60

Formulas:

PMS%= DSG or YPC (whichever is lower) x 100

PAD

Where: PMS%= Projected Market Share Percentage

DSG= Demand – Supply Gap

YPC= Yearly Production Capacity

PAD= Projected Annual Demand

PMSiU= PAD x PMS%

Where: PMSiU= Projected Market Share in Units

PAD= Projected Annual Demand

PMS%= Projected Market Share Percentage

Channel of Distribution

The channel of distribution refers to a set of interdependent channels

which must be taken by the product to become available for consumption.

Through distribution channels, products are delivered to the consumers properly

which help ensure the profitability of the enterprise.

The Securezza Enterprise’s first channel starts at the subcontractor’s

production area located at 5-1 El Filibusterismo Street, Cebu City. After the

production, the products will be picked up and delivered to the enterprise’s

display area. The display area is located along the Natalio Bacalso Avenue,

Basak- Pardo, Cebu City, where the products are stored and purchased by
 61

individual and business-to-business clients. The last distribution channel is with

the end users. This signifies the end of the distribution process.

Figure 4 shows Securezza Enterprise’s channel of distribution.

Subcontractor's Production Area

Securezza Enterprise's
Display Area

Store Retailers/ Wholesalers

End Users

Figure 4

The Securezza Enterprise’s Channels of Distribution.

 62

Mode of Transportation

In order to transfer the product from one site to another, a mode of

transportation must be set by the enterprise. From their display area located at

Natalio Bacalso Avenue, Basak- Pardo, Cebu City, the proponents will travel

going to Colon. This is where they will purchase the raw materials. This is also

where their subcontractor’s production area located. They will reach there by

riding a public utility jeepney (PUJ) with the route from Colon going to Basak and

vice versa.

The total cost per person from the production site going to the display area

and vice versa is fourteen pesos (Php 14.00). The schedule of the delivery will

rely on the availability of the product. They have chosen this mode of

transportation because it is cheaper. This minimizes the enterprise’s

transportation cost because renting a vehicle is expensive. As agreed by the

proponents, the fare that the employees will use is charged to the Enterprise’s

expense.
 63

Business Location

The Securezza Enterprise’s display area location is located along the

Natalio Bacalso Avenue, Basak, Cebu City. The proponents have chosen this

location as their display area because it is accessible to their survey

respondents- the University of San Jose- Recoletos Basak Campus high school

students.

Figure 5 shows Securezza Enterprise’s display area location.

Legend: Business Location

Figure 5

Business Location
 64

Production Location

The subcontractor’s production area is located at 5-1 El Filibusterismo

Street, Cebu City. One of the reason why the enterprise has chosen LMAC Bags

Tailoring to be there subcontractor because of their production area’s location

which is near to the enterprise’s suppliers.

Figure 6 shows Securezza Enterprise’s production area location.

Legend: Production Area Location

Figure 6

Production Area Location

 65

Display Layout

A well-designed display layout enables a business to enhance the

marketability of their product. The proponents will rent a place. They made sure

that there’s enough space allocated for displays, seats, comfort room, office, and

products’ storage to offer convenient and comfortable daily transactions.

Figure 7 shows Securezza Enterprise’s display layout.

Figure 7

Display Layout
 66

Promotion

All the activities undertaken by an enterprise to introduce or improve the

marketability of their products or services are collectively called as a promotion.

This is their means of communicating to the customers about the edge of their

products from the existing ones in the market.

In order to attract customers, the Securezza Enterprise ensures a list of

promotional tools to be used for entering and maintaining a status quo in the

market. Here are the promotional tools to be used by the proponents for their

proposed product.
 67

Tarpaulin

The use of tarpaulin was agreed by the proponents so that it can be used

during their displays on fairs or trade events. Through this, people can have a

bigger view of the product which can help in captivating their interest. The

company’s tarpaulin costs Php 60.00.

Figure 8 shows Securezza Enterprise’s tarpaulin

Figure 8

Tarpaulin
 68

Leaflet

This is a form of the promotional tool where details about the product and

the firm are stated. As newbies in the market, the proponents agreed to produce

leaflets as a means of their product’s introduction to its primary target market- the

students. The company’s leaflet quantity is 100 pieces at Php 1.00 each with the

total costs of Php 100.00.

Figure 9 shows Securezza Enterprise’s leaflet.

Figure 9

Leaflet
 69

Jingle

(Tune: Build Me Up Buttercup by The Foundations)

Chorus 1 I’ll be out- in the stores right looking for you

Come on, and buy it now (buy it now)
Salviesa, baby
It’ll protect your phone (protect your phone)
And your money too
And the best of all (best of all)
It’s simple, handy and good quality
Yet affordable
We need you (we need you) more than
anything, darling
You know that we have from the start
So buy it now (buy it now)
Salviesa by Securezza
Refrain
It’s the combination of the words salvietta
and borsa,
That’s why its Salviesa
(bah-dah-dah)
It will give you comfort and security in
disguise
It’s undeniable
Hey! Hey! Hey! Baby, baby try to find
Hey! Hey! Hey! A little time and it’ll make
you fine
Ooo-ooo-ooo-ooo-ooo-ooo
(Repeat Chorus 1)
Chorus 2
So come on buy it now (buy it now)
Salviesa, baby
It’s a hand towel and a cellphone pouch
And best of all (best of all)
It’s something that you won’t regret
And that’s for sure
We need you (we need you) more than
anything, darling
You know that we have from the start
So I’ll buy you now (buy you now)
Salviesa protect me right now.
 70

Business Card

A business card is an invitation to prospective customers to avail their

products. The proponents want to hand out business cards to their customers so

that they would not lose any chance of making profits. Like any other business

cards, the proponents’ business card contains their address, contact number of

their salesperson, Facebook page, and Instagram account. The company’s

leaflet quantity is 100 pieces at Php 2.00 each with the total costs of Php 200.00

Figure 10 shows Securezza Enterprise’s business card.

Figure 10

Business Card
 71

Pricing

Pricing is the most important marketing mix that an enterprise must

identify before starting its operations. Pricing is the process of giving monetary

value to the enterprise’s product or service. A strategic pricing of an enterprise

will help in the maximization of their profits.

The Securezza Enterprise used the cost- plus pricing method where they

agreed to set a mark-up of twenty percent (20%). This will be added to the cost

of production of the product to get the selling price. The following are the

computation of the unit cost and the selling price.

Unit Cost = Variable Cost (Year) + Fixed Cost (Year)

Yearly Production Capacity (Units)
= P 118, 078.56 + P 365, 464.60
960
= P 483, 543.16
960
= P 503.69
Selling Price= Unit Cost
1- 0.20

= P 503.69
1- 0.20
= P 568.77
0.80
= P 604.43 or P 604.00
 72

The unit cost is five hundred three pesos and sixty-nine centavos (Php

503.69). On the other hand, the selling price with the markup percentage of

twenty percent (20%) is six hundred four pesos and forty-three centavos (Php

604.43). The proponents decided to round off the price to six hundred four pesos

(Php 604.00) which will be used as the selling price of their product, Salviesa.