Service Description

Strengths:
- In terms of format, MB hi collection card has a unique and beautiful design and it is
suitable for young customers' preferences. Customers can choose the card shape
individually.
- In terms of usability, the card is integrated between two types of cards, ATM and
credit cards, which helps customers easily change the purpose of using.
- According to the card issuance process, MB has simplified the identification process
right on the app, customers can receive the card very quickly comparing to the
traditional method.
- Regarding the preferential policy, in the first time of using, customers will be
refunded 55,000 VND when accumulating spending. In addition, the MB hi collection
card also has unlimited cashback features when shopping online on the MBBank app.
- In terms of flexibility, MBBank allows an automatic credit limit after 3 months when
customers meet MB's conditions, customers can use this credit limit to serve large
consumption needs.
- In terms of security, the information is encapsulated in a chip, there is no
information printed on the card like ordinary cards. This keeps the customer's bank
card safe and secure.

Weaknesses:
- This product is not really attractive to customers with high spending needs because
it’s started from ATM cards, only when they use large spending and over 3 months to
qualify the credit limit.
- The MB Hi Collection card has an issuance fee of 50,000 VND and an annual fee of
60,000 VND per year, this is not a high cost, but this target customer prioritizes using
the product for free, and many young customers are still afraid.

Opportunities:
- MB hi collection card helps MBBank reach and expand target customers. That is the
young generation, with an average age of 20-30, a group of people who are
experiencing strong growth in spending recently.

- - The integration between ATMs and credit cards helps the bank to select potential
customers with high spending levels and stable finances thereby minimizing credit
risks
- Credit cards play an important role in the growth of MBBank's consumer credit,
helping the bank to increase profits from issuance fees, annual fees, cash withdrawal
fees, interest expenses, and some other fees.
- Besides, the bank can also increase the balance of CASA - this is the amount of
demand deposit that customers keep on the card every day.
- In addition, from the customer files exploited from the above product, MBBank can
take advantage of this file to advise cross-selling other products such as life
insurance, loans, buying and selling foreign currency when traveling, ...
Threats:
- The Bank faces a high risk of bad debt because customers cannot control their
spending, inability to pay credit cards
- It is easy to be exploited by bad people when making false transactions to withdraw
money from credit cards.
- Card service that integrates ATM and credit cards is still new in the market, banks
will face some risks in terms of information security management and product
operation.
- MB hi collection card is very easy to be copied by competitors. With better
management resources, the bank may lose market share.

Similar service to a card, a competitor that also provides this card

line is VIB

The difference here is that VIB allows opening with 1 additional

card to choose from two sources. International Bank (VIB)
launches Online Plus 2in1 card line that integrates two credit
cards and pays on the same card.
VIB will grant a credit limit to the Card Account. Subject to
reasonable assessment of credit risks related to Card Account or
Cardholder and information obtained by VIB

Prices

Free issue fee

Main card annual fee 599.000vnd /năm

Matters needing attention for Online Plus 2in1 card

  Although being integrated 2 in 1 also has many advantages,
it also causes inconvenience to customers. Specifically, the
following troubles are easy to encounter when using VIB
Online Plus 2in1 credit cards:
 Card number

Because this card is integrated with 2 cards, how is the card

number printed on the card? Actually, this card doesn't print any
card number at all, if you want to get your credit card number or
ATM card number, you can get it on MyVIB app..
Interest
Quick and flexible cash exchange You can actively convert your
accumulated cashback into cash, annual fees, gift certificates
through MyVIB in less than 30 seconds.
Promotion of the card

Offers VIB Online Plus 2in1 Debit Card: Super offer completely
free for the first year.