Capstone Project
Contents
Industry Name
Industry Major Player
Market Size and growth
MARKETING & SALES STRATEGIES
FINANCIAL ASPECTS
Technology & Innovation
RECENT DEVELOPMENTS
Key learning
Hindustan Unilever Limited
(HUL)
Nestle India
Industry ITC Limited
Major Player Procter & Gamble Hygiene
and Health Care Limited
(P&G)
Britannia Industries
Limited
Dabur India Limited
Market Size and growth
Percentage
HUL
ITC
Nestle
Britaninnia
Dabur
Other
0% 10% 20% 30% 40%
MARKETING & SALES STRATEGIES
Marketing Strategies
HUL ITC
Brand building Diversified product portfolio
Customer engagement Rural marketing
Digital marketing Sustainability
Product innovation
Marketing Mix
HUL ITC
Product : Wide range of products Product : diverse range of products
under various brands across various categories
Price : Competitive pricing Price : Competitive pricing strategy
strategy Place : covers both urban and rural
Place : Direct and indirect areas
distribution channels. Promotion : uses advertising, sales
Promotion : uses advertising, promotion, public relations, and
sales promotion, public relations, personal selling to reach out to its
and personal selling to reach out customers
to its customers
FINANCIAL ASPECTS of HUL
15,000
60,000
10,000
40,000
20,000 5,000
0 0
2018 2019 2020 2021 2022 2018 2019 2020 2021 2022
Revenues of HUL for Profit of HUL for
last 5 years last 5 years
FINANCIAL ASPECTS of ITC
25,000
60,000
20,000
40,000 15,000
10,000
20,000
5,000
0 0
2018 2019 2020 2021 2022 2018 2019 2020 2021 2022
Revenues of ITC for Profit of ITC for
last 5 years last 5 years
Technology & Innovation
Digital marketing
Big data and analytics
Supply Chain
Automation
Product innovation
RECENT DEVELOPMENTS
Trends in the Industry
E-commerce
Health and wellness
Sustainability
Personalization
Innovation
Digital Marketing
Strategic Alliances in the Industry
Co-branding partnerships
Distribution partnerships
Joint ventures
Technology collaborations
Key learning
Importance of consumer research
Innovation
Effective supply chain management
Strong branding and marketing
Partnerships with retailers
Price wars in the Indian
FMCG industry
Introduction
businesses sell their wares for less
than their rivals
companies use price cuts as a tactic to
increase market share
FMCG business are a trend that has
been fueled by the rise of online
shopping platforms like Amazon and
Flipkart
Reasons for Price Wars
Intense competition
Price-sensitive consumers
Retailer dominance
Cost-cutting measures
New entrants
Consequences of Price Wars
Lower profit margins
Decreased brand value
Negative impact on suppliers
Consumer behavior
Conclusion
it can lead to increased competition,
lower prices for consumers
companies are unable to differentiate
themselves based on quality or
innovation and are forced to compete
solely on price.
negatively impact profit margins,
innovation, and research and
development
