Capstone Project

Contents

Industry Name
Industry Major Player
Market Size and growth
MARKETING & SALES STRATEGIES
FINANCIAL ASPECTS
Technology & Innovation
RECENT DEVELOPMENTS
Key learning
 Hindustan Unilever Limited
(HUL)

Nestle India

Industry ITC Limited

Major Player Procter & Gamble Hygiene

and Health Care Limited
(P&G)

Britannia Industries
Limited

Dabur India Limited

 Market Size and growth

Percentage

HUL

ITC

Nestle

Britaninnia

Dabur

Other

0% 10% 20% 30% 40%

 MARKETING & SALES STRATEGIES
Marketing Strategies

HUL ITC

Brand building Diversified product portfolio

Customer engagement Rural marketing
Digital marketing Sustainability
Product innovation
 Marketing Mix
HUL
Product : Wide range of products
under various brands
Price : Competitive pricing
strategy
Place : Direct and indirect
distribution channels.
Promotion : uses advertising,
sales promotion, public relations,
and personal selling to reach out
to its customers
ITC
Product : diverse range of products
across various categories
Price : Competitive pricing strategy
Place : covers both urban and rural
areas
Promotion : uses advertising, sales
promotion, public relations, and
personal selling to reach out to its
customers
 FINANCIAL ASPECTS of HUL
15,000
60,000

10,000
40,000

20,000 5,000

0 0
2018 2019 2020 2021 2022 2018 2019 2020 2021 2022

Revenues of HUL for Profit of HUL for

last 5 years last 5 years
 FINANCIAL ASPECTS of ITC
25,000
60,000
20,000

40,000 15,000

10,000
20,000
5,000

0 0
2018 2019 2020 2021 2022 2018 2019 2020 2021 2022

Revenues of ITC for Profit of ITC for

last 5 years last 5 years
 Technology & Innovation

Digital marketing
Big data and analytics
Supply Chain
Automation
Product innovation
RECENT DEVELOPMENTS
Trends in the Industry

E-commerce
Health and wellness
Sustainability
Personalization
Innovation
Digital Marketing
 Strategic Alliances in the Industry

Co-branding partnerships
Distribution partnerships
Joint ventures
Technology collaborations
Key learning

Importance of consumer research

Innovation
Effective supply chain management
Strong branding and marketing
Partnerships with retailers
Price wars in the Indian
FMCG industry
 Introduction

businesses sell their wares for less

than their rivals
companies use price cuts as a tactic to
increase market share
FMCG business are a trend that has
been fueled by the rise of online
shopping platforms like Amazon and
Flipkart
 Reasons for Price Wars

Intense competition
Price-sensitive consumers
Retailer dominance
Cost-cutting measures
New entrants
Consequences of Price Wars

Lower profit margins

Decreased brand value
Negative impact on suppliers
Consumer behavior
 Conclusion
it can lead to increased competition,
lower prices for consumers
companies are unable to differentiate
themselves based on quality or
innovation and are forced to compete
solely on price.
negatively impact profit margins,
innovation, and research and
development