ARELLANO UNIVERSITY

Andres Bonifacio Campus- Pasig

SENIOR HIGH SCHOOL DEPARTMENT

ABM Strand

LEARNING PLAN IN ENTREPRENEURSHIP

Tuesday Wednesday Thursday Friday

Date: August 22, 2023 Date: August 23, 2023 Date: Date:

Gr Level/Section & Time Gr Level/Section & Time Gr Level/Section & Time Gr Level/Section & Time
Gr12 -STEM 21 (6:30AM- 7:30PM) Gr12 -STEM 21 (6:30AM- 7:30PM) Gr12 -ABM 9 (10:00AM- 11:00PM) Gr12 -ABM 9 (10:00AM- 11:00PM)
Gr12 -STEM 3 (8:30PM- 9:30PM) Gr12 -STEM 3 (8:30PM- 9:30PM)
Gr12 -ABM 6 (10:00PM- 11:00PM) Gr12 -ABM 6 (10:00PM- 11:00PM)

I. OBJECTIVES I. OBJECTIVES

At the end of the lesson,

At the end of the lesson, students are expected
to
students are expected to:
SET B SET B
1. describe the unique selling
proposition and value proposition
1. Explain what market research is that differentiate one’s product/
service from existing
2. Understand the meaning of data gathering products/service;
2. determine who the customers
3. Identify the different data gathering techniques are in terms of:
a. Target market
4. Appreciate the importance of market research b. Customer requirement
c. Market size
II. CONTENT/ TOPIC II. CONTENT/ TOPIC
MARKET RESEARCH RECOGNIZE AND UNDERSTAND
THE MARKET
III. LEARNING RESOURCES
A. REFERENCES III . LEARNING RESOURCES
K to 12 Learning Module in A. REFERENCES
Entrepreneurship(Senior High School)Quarter 1 K TO 12 Learning Module in
Module 4 Entrepreneurship ( Senior High
School) Quarter 1 Module 4
B. LEARNING MATERIALS
Board and Pen, Visual Aids, and Laptop B. LEARNING MATERIALS
 Board and Pen, Visual Aids
IV. TEACHING PROCEDURE
A. Daily Routine IV.TEACHING PROCEDURE
B. Review (If Any) A. Daily Routine
C. Lesson Proper B. Review (if any)
C. Lesson Proper
1. Activity
1. Activity
1. Analysis “JUMBLED LETTERS”
A. Have you ever dream of becoming the Guess the given jumbled words.
next 1. RTOCEUMS- CUSTOMER
multi-millionaire? 2. ERPSLUPIS - SUPPLIERS
B. In our activity, what do those terms mean? 3. TRAETG KREMTA - TARGET
C. How to recognize a potential market? MARTKET
4. CPOMTTEROSI -
2. Abstraction COMPETITORS
Market Research or Marketing Research Process- 5. SNPETREIR - ENTERPRISE
can be defined as the process of gathering, analyzing
and interpreting the information about the products or 2. Analysis
A. What do you observe in our
the services to be offered for sale to the potential
activity?
consumers in the Market. B. How can this be helpful in
Recognizing and Understanding the
DATA COLLECTION is the most valuable tool in any Market.
type of research study.
3. Abstraction
TIPS in COLLECTING DATA
Value Proposition (VP)
 Organize collected data as soon as it is available
- Target Customer
 Know what message you want to get across and - Needs/ Opportunity
then collect data that is - Name of the product
relevant to the message - Name of the enterprise/
 Collect more data company
 Create more data
 Take note of interesting or significant data Unique Selling Proposition (USP)
- Identify and rant the
THREE DIFFERENT DATA COLLECTION uniqueness of the product or
TECHNIQUES services character
- Be very specific
1. SURVEYS are the most common way to gather - Keep it short and simple
primary research with the use of questionnaires or
interview schedule. Three factors that will determine
your customers.
When designing or constructing your own research A. Target Market
questionnaire,remember the following guidelines. 1. Geographic segmentation
 Keep it as simple as possible Variables to consider
 Make sure it is clearly appealing and easy to read a. Climate
b. Dominant ethnic group
 Cluster or block related questions c. Culture
d. Density (either rural or urban)
 Move from complex questions to more specific
questions 2. Demographic Segmentation
 Make sure questions are concise and easily Variables to consider
a. Gender
understood
b. Age
 Avoid questions that are difficult to answer c. Income
 Make sure response scales used are consistent d. Occupation
with categories that are exclusive e. Education
2.INTERVIEW is one of the most reliable and credible f. Religion
ways of getting relevant information from target g. Ethnic group
customers. h. Family size
1.Personal interviews
3. Psychological Segmentation
2.Telephone interviews a Variables to consider
3.FOCUS GROUP DISCUSSION - is an excellent a. Needs and wants
method for generating and screening ideas and b. Attitudes
concepts. c. Social class
The following are considerations in the use of d. Personality traits
focus group discussions in market research: e. Knowledge and awareness
 The length of the session is between 90 and 120 f. Brand concept
minutes. g. Lifestyle
 Conduct focus groups discussion with 8 to 10
participants per group. 4. Behavioral Segmentation
Variables to consider
 Assign an expert moderator / facilitator who can a. Perceptions
manage group dynamics. b. Knowledge
 Use a semi-structured or open-format discussion c. Reaction
 Strive for consistency in the group’s composition d. Benefits
e. Loyalty
f. Responses
4.Application/Assessment
COMPLETE ME
B. Customer Requirements
Complete the table below by supplying it with
Two types of Customer
product that you consider similar.Write the product
requirements
and not the brand in their respective columns.Then
1. Service requirements
describe and differentiate it characteristics and uses.
2. Output requirements
No. Primary Product Substitute Product
C. Market Size
The entrepreneur’s most critical
Ex. Butter-expensive Margarine-lesser task is to calculate the market
product used as bread price also used as size, and the potential value that
spread. bread spread. market has for their start-up
business. Market research will
determine the entrepreneurs’
1 possible customers in one locality.
 2
3
4 4.Application/Assessment
Determine what method of market
5
segmentation (Geographic,
Demographic, Psychological and
I.ASSIGNMENT Behavioral) will be used for the
following items.
Conduct a short interview of any successful 1. We have the climate change
entrepreneur in your locality. Ask the following 2. Over 60 years old
questions: 3. Branded (US Levi’s)
4. This product is good for my
1.What is the nature of your business? health
2.Who are your customers? 5. Most people in the community
3.What industry are you operating? are Roman Catholic.
4.How much was your starting capital?
5.How many years has your business been in
operation?
6.How much manpower was involved from the start of V.Assignment
operation until now?
As an entrepreneur, you are
planning to have a business. Using
the following guide questions,
answer them so you can now start
drafting your business plan.
1. What product do you want to
sell?
2. How will you apply the concept of
value proposition and unique selling
proposition?
3. What is the best tagline of your
chosen product?
4. Who is your target market?

PREPARED BY: CHECKED BY:

JENNILYN B. PAJARET, LPT FE MARIA ARCIAGA, LPT

Subject Teacher Academic Coordinator – ABM Strand