ARELLANO UNIVERSITY

Andres Bonifacio Campus- Pasig

SENIOR HIGH SCHOOL DEPARTMENT

ABM Strand

LEARNING PLAN IN ENTREPRENEURSHIP

Monday Tuesday Wednesday Thursday Friday
Date: Date: Date: Date: August 31. 2023 Date: September 1, 2023

Gr Level/Section & Time Gr Level/Section & Time Gr Level/Section & Time Gr Level/Section & Time Gr Level/ Section & Time
Gr12 -Cookery 4 (6:30AM-7:30AM)
Gr12 -Cookery 1 (8:30AM- 9;30PM)
Gr12 -Cookery 2(10:00AM-11:00AM)
I. OBJECTIVES I. OBJECTIVES

At the end of the lesson, students are At the end of the lesson, students
expected to: are expected to:
1. Define the meaning of planning; 4. describe the unique selling
2. Describe the nature of planning; proposition and value proposition
3. Examine the steps in the planning that differentiate one’s product/
process. service from existing
products/service;
5. determine who the customers
II. Subject Matter are in terms of:
A. Topic: Chapter 3
Lesson 1: Decision Making
SET A a. Target market
b. Customer requirement
III . LEARNING RESOURCES c. Market size
A. REFERENCES
K TO 12 Learning Module in II. CONTENT/ TOPIC
Entrepreneurship ( Senior High School) RECOGNIZE AND UNDERSTAND
Quarter 1 Module 3 THE MARKET

A. LEARNING MATERIALS III . LEARNING RESOURCES

Board and Pen, Visual Aids A. REFERENCES
K TO 12 Learning Module in
IV.TEACHING PROCEDURE Entrepreneurship ( Senior High School)
A. Daily Routine Quarter 1 Module 3
B. Review (if any)
 C. Lesson Proper B. LEARNING MATERIALS
Board and Pen, Visual Aids
1.Activity
2. Analysis IV.TEACHING PROCEDURE
3. Abstraction A. Daily Routine
B. Review (if any)
V. Assinment C. Lesson Proper

1. Activity
“JUMBLED LETTERS”
Arrange the given jumbled words.
1. RTOCEUMS- CUSTOMER
2. ERPSLUPIS - SUPPLIERS
3. TRAETG KREMTA - TARGET
MARTKET
4. CPOMTTEROSI - COMPETITORS
5. SNPETREIR - ENTERPRISE

2. Analysis
A. What do you observe in our
activity?
B. How can this be helpful in
Recognizing and Understanding the
Market.

3. Abstraction
Value Proposition (VP)
- Target Customer
- Needs/ Opportunity
- Name of the product
- Name of the enterprise/ company

Unique Selling Proposition (USP)

- Identify and rant the uniqueness of
the product or services character
- Be very specific
- Keep it short and simple

Three factors that will determine your

customers.
A. Target Market
1. Geographic segmentation
Variables to consider
a. Climate
b. Dominant ethnic group
c. Culture
d. Density (either rural or urban)
2. Demographic Segmentation
Variables to consider
a. Gender
b. Age
c. Income
d. Occupation
e. Education
f. Religion
g. Ethnic group
h. Family size

3. Psychological Segmentation
Variables to consider
a. Needs and wants
b. Attitudes
c. Social class
d. Personality traits
e. Knowledge and awareness
f. Brand concept
g. Lifestyle

4. Behavioral Segmentation
Variables to consider
a. Perceptions
b. Knowledge
c. Reaction
d. Benefits
e. Loyalty
f. Responses

B. Customer Requirements
Two types of Customer requirements
1. Service requirements
2. Output requirements

C. Market Size
The entrepreneur’s most critical task is
to calculate the market size, and the
potential value that market has for their
start-up business. Market research will
determine the entrepreneurs’ possible
customers in one locality.

segmentation (Geographic,
Demographic, Psychological and
 Behavioral) will be used for the
following items.
1. We have the climate change
2. Over 60 years old
3. Branded (US Levi’s)
4. This product is good for my health
5. Most people in the community are
Roman Catholic.

V.Assignment

As an entrepreneur, you are

planning to have a business. Using the
following guide questions, answer them
so you can now start drafting your
business plan.
1. What product do you want to sell?
2. How will you apply the concept of
value proposition and unique selling
proposition?
3. What is the best tagline of your
chosen product?
4. Who is your target market?

PREPARED BY: CHECKED BY:

VALERIE M. DOMINGUITO,LPT FE MARIA ARCIAGA, LPT

Subject Teacher Academic Coordinator – ABM Strand