Republic of the Philippines

Department of Education
Region VII, Central Visayas
DIVISION OF BOHOL

Enhanced Learning Activity Shee

Grade 10

QUARTER : 1 WEEK : 5 ACTIVITY NO. 5

Competency : Compare and contrast the contents of the materials viewed with outside sources
of information in terms of accessibility and effectiveness.
Objective : Compare and contrast the contents of DOT’s (Department of Tourism)
promotional video and travel brochure entitled “It’s More Fun in the
Philippines”
Topic : Accessibility and Effectiveness of Materials Viewed

Materials : English Book, laptop, cellphone

Reference : English LM, Celebrating Multiculturism Through World Literature pp. 408
Copyrights : For Academic Use

Concept Notes:

What is promotional video?

Promotional video is a marketing video intended to promote your
products, services, events, and sales to consumers. Most video content
is on some level of promotional video since you are trying to engage
your target audience and get them to commit to you. It is more
important to connect with your target audience on a deeper, personal
level. Promo videos are effective primarily because consumers are
humans and humans are largely driven by emotion.
What is travel brochure?
Travel brochure is a promotional document that advertises specific
destinations, hotels, tours, vacation packages, or exotic locales.
Who makes them?
Basically anyone who provides travel and tourism- related services to
the public, including companies, agents, hoteliers, and tour guides.
Activity 1

Directions: Complete the concept map by supplying it with information that can be taken
from the promotional video “It’s More Fun in the Philippines.” Write the key concepts about
the topic on the circles and the details about these key concepts on the rectangles. It is very
important to closely watch the video.
https://www.youtube.com/watch?v=ADNgEHFDYzo

Activity 2

Directions: Complete the concept map by supplying it with information that can be taken
from the travel brochure. Write the key concepts about the topic on the circles and the details
about these key concepts on the rectangles. It is very important to closely read the travel
brochure.
 https://www.philippinetourismusa.com

Activity 3

Directions: Answer the following questions:

1. Using a Venn diagram, compare and contrast a promotional video and a travel brochure
in terms of accessibility and effectiveness based on the purpose of the Department of
Tourism.
2. Which is more effective in conveying information about the topic - the promotional
video or the travel brochure? Support your answer.

Enhanced by:
Victor Tumanda
Zenona Calimpusan
Rochelle Impang
Jovi Marie Becera
Vilma Palma