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Tài Liệu Môn Wdu202c
Tài Liệu Môn Wdu202c
Function analysis
1. Psychographic & Demographic
● Demographic:Since the hotel’s location is in Ho Chi Minh city, the target customer
plans to stay in HCMC for a business trip or vacation. Income has to be medium or
high, their occupation can be business man, office worker, singer,...Their age can be
from 18 to 40 or even higher.
● Psychographic: Like to stay in a luxury hotel, fancy decoration, convenience, near the
center of the city.
Front Exterior - aim for the most attractive angle(s), and get a mix of daytime,
sunset/dusk, and night
Hotel Lobby - with and without front desk colleagues
Rooms - shoot every room category, if possible. Get a “hero” shot showing the full
space, as well as details like the view, work area, bathrooms, and bedside
Meetings - aim to showcase the flexibility of your meeting rooms by setting up
different configurations
Weddings & Events - if weddings and social events are part of your business
strategy, you need a selection of supporting images. In this category, styled shots
work best. You may want to hire models and dedicate time/budget for a separate
photoshoot. Another option is to engage a past client (and their photographer),
and ask if you can use the professional photos from a real wedding at your
property.
Dining - at minimum, aim for a few wide “hero” shots of your F&B outlets and some
attractive shots of your standard menu offerings. You may want to also get an
appealing photo of your in-room dining offering.
Spa - if you have a spa, grab some “hero” shots and some detail photos of specific
offerings like the massage area, beauty treatments, or sauna.
Pool - resort amenities like a pool or beach access are particularly great to shoot
from above with a drone!
Other Amenities - this list could go on! The important thing is to capture what makes
your property unique and attractive to potential guests.