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Act

ivi
ty05-
IBT

Name:
Shar
mai
neCami
gla

1.Discussthestr
ategi
cdeci
sionani
nter
nat
ional
busi
nessmakeswhi
l
e
enteringfor
eignmarket
s.

Whenanor gani sationhasmadeadeci siont oent eranov erseasmar ket,


therear eav ar i
etyofopt i
onsopent oi t.Theseopt ionsv arywi thcost ,ri
sk
andt hedegr eeofcont rol whichcanbeexer cisedov erthem.Thesi mpl est
form ofent ryst rategyi sexpor ti
ngusi ngeitheradi rectori ndirectmet hod
suchasanagent ,i
nt hecaseoft hef ormer ,orcount ert
rade, i
nt hecaseof
thelatter.Mor ecompl exf or
msi ncludet rulygl obal operationswhi chmay
i
nv olvejointv entures, orexpor tpr ocessingzones.Hav i
ngdeci dedont he
form ofexpor tst r
ategy ,decisionshav etobemadeont hespeci fic
channel s.Manyagr iculturalproduct sofar aworcommodi tynat ur
euse
agent s,dist
ributor sori nvolveGov ernment , wher easpr ocessedmat eri
als,
whilstnotexcl udingt hese, r
elymor eheav i
lyonmor esophi st
icatedf orms
ofaccess.Thesewi llbeexpandedonl ater
.

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