Name: CASTILLO, Krissia Pauline C.

BS Architecture 2

Module 4:
REFLECTION PAPER

After personal value discovery, entrepreneurship discovery about

socio-economic development, and assessment of our personal
entrepreneurial competencies, we now move on to module 4 which
talks about the discovery of new ideas and opportunities by assessing
and exploring the problems that we face in our society. This module
shows us the importance of environmental and societal scanning in
terms of business in order for entrepreneurs to understand the larger
situation in their surroundings. By doing so, we can identify consumer
demands, events, gaps, and trends that will influence the business. With
these information, we can have a great foundation and new
opportunities in the business as we know where to start our business and
what we want our business to become. We can successfully evaluate
the internal and external environment of the business by using the
strategic planning tool called SWOT analysis, which stands for Strength,
Weakness, Opportunity, and Threat. This planning tool is used to
evaluate and understand our strengths and weaknesses, and for
identifying the opened opportunities and threats that we might face in
the business. By doing so, it can help us in aligning our strategic decision
making with market dynamics for long-term success.