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In the dynamic landscape of healthcare and wellness, Daky’s Wound Care emerges as a beacon
of natural healing, offering a revolutionary approach to skincare. This venture is driven by a
commitment to redefine wound care, leveraging the power of nature’s bounty. Inline of
traditional remedies and a vision for modern Success, Daky’s Wound Care is a healing oil
crafted from natural ingredients such as coconut oil, guava leaves, lemon basil, aloe vera, and
malunggay. Our venture into the wound care industry stems from a commitment to provide
effective and natural solutions for skin healing. In an era of rapid scientific and technological
advancements, modern medicines have significantly contributed to disease treatment and human
well-being. However, among these developments, natural remedies continue to hold a crucial
place within society. Natural remedies, especially those derived from plants, have occupied a
unique position in the history of human medicine and health. In this context, the Aloe vera plant
has garnered particular attention as a natural ingredient with potential health benefits (Shakib et
al., 2019; Rajeswari et al., 2012).
According to Harrison (2009) most people know about the health benefits of malunggay plant,
but they are unaware of the fact that even this plant have several medical properties and offer an
array of health benefits that being packed with anti-oxidants, anti-bacterial and anti-
inflammatory agents, malunggay leaves are considered as a natural pain reliever. The genesis of
Daky’s Wound Care is inspired by the growing demand for holistic and natural solutions in the
skincare industry. As consumers increasingly seek alternatives aligned with wellness and
sustainability, this product steps into the spotlight as an embodiment of those aspirations. The
synergy of its natural ingredients has been meticulously curated to not only heal but also nurture
the skin, promoting a holistic approach to wound recovery.
STATEMENT OF THE PROBLEM
This study aims to determine how wound healing oil product name: daky’s wound care
ingredients: coconut oil guava leaves lemon basil aloe vera malunggay affects individual.
Specifically, this study answer the questions:
As this study deals with wound healing, the results of this study are expected to benefit the
followings:
Groups benefiting from the study:
1. Individuals seeking natural wound healing, holistic and natural remedies for skin-related
issues. With an ever-expanding array of synthetic skincare products dominating the market,
Daky’s Wound Care provides a compelling alternative grounded in traditional healing practices.
By addressing common skin wounds through a natural and potent blend of ingredients, this study
aims to cater to a demographic increasingly interested in harnessing the therapeutic benefits of
nature in their skincare routines.
2. Healthcare providers looking for alternative therapies. Healthcare providers and practitioners
form another crucial beneficiary group of this study. Daky’s Wound Care, with its emphasis on
natural healing, can be a valuable addition to their arsenal of treatment options. The exploration
of the effectiveness of this healing oil opens avenues for healthcare professionals to recommend
alternative and complementary therapies, aligning with the broader trend towards integrative
medicine.
3. Eco-conscious consumers supporting sustainable products. Daky’s Wound Care, by
incorporating sustainably sourced ingredients and eco-friendly packaging, resonates with a
growing segment of the market concerned about the ecological footprint of personal care items.
The study seeks to elucidate how choosing Daky’s Wound Care not only promotes personal
well-being but also contributes to the larger goal of fostering sustainable and environmentally
friendly consumer choices.
The significance of Daky’s Wound Care extends beyond the realm of skincare, embodying a
pivotal contribution to the broader landscape of health and wellness. In a world increasingly
conscious of the environmental impact of personal care products, Daky’s Wound Care stands as
a testament to sustainability. The utilization of natural ingredients like coconut oil, guava leaves,
lemon basil, aloe vera, and malunggay not only positions the product as a beacon of effective
wound healing but also aligns with the growing consumer preference for eco-friendly
alternatives in the skincare industry.
The scope of this study centers on evaluating the effectiveness and market viability of Daky’s
Wound Care. The primary focus is on its application for common skin wounds, seeking to delve
into the product’s ability to promote natural wound healing and emphasizing its unique blend of
ingredients. While the study emphasizes the positive attributes of Daky’s Wound Care, it is
essential to clarify certain limitations. The research will not extend to addressing medical
conditions that necessitate professional medical attention, as Daky’s Wound Care is positioned
as a complementary solution for minor skin wounds. Additionally, the study does not encompass
an in-depth analysis of competitors in the wound care market. The primary goal is to assess the
unique selling propositions of Daky’s Wound Care rather than providing an exhaustive
comparison with existing Products. Furthermore, the study’s geographical focus will primarily
be on regions where there is a growing demand for natural and alternative healthcare products.
The goal is to establish the initial market presence and receptiveness of Daky’s Wound Care in
these areas. While the research strives to provide valuable insights into the efficacy and market
potential of Daky’s Wound Care, it is essential to acknowledge the study’s limitations in
addressing all possible variables and market dynamics comprehensively.
DEFINITION OF TERMS
Coconut Oil. Coconut oil refers to a versatile and natural oil extracted from the kernel of
coconuts. Known for its moisturizing properties and antimicrobial benefits, it serves as a
foundational ingredient in Daky’s Wound Care.
Guava Leaves. Guava leaves pertain to the foliage of the guava plant. In the context of Daky’s
Wound Care, these leaves are recognized for their potential antimicrobial and anti-inflammatory
properties, contributing to the product’s healing attributes.
Lemon Basil. Lemon basil is designated as an herb with distinctive citrus undertones. Within
Daky’s Wound Care, it is incorporated for its potential antibacterial and antioxidant
characteristics, augmenting the overall efficacy of the healing oil.
Aloe Vera. Aloe vera denotes the gel extracted from the leaves of the aloe vera plant.
Acknowledged for its soothing and healing qualities, it constitutes a significant component of
Daky’s Wound Care, contributing to its skin-nurturing capabilities.
Malunggay. Malunggay refers to the leaves derived from the moringa tree. Rich in nutrients, it
is included in Daky’s Wound Care for its potential health benefits, adding a nutritional
dimension to the product’s healing properties.
REVIEW OF RELATED LITERATURE
In a study by the antimicrobial efficacy of various natural oils, including coconut oil, was
investigated for their potential application in wound care. Results indicated that coconut oil
exhibited notable antimicrobial activity against common wound pathogens, supporting its
inclusion in wound healing formulations such as Daky’s Wound Care conducted a
comprehensive review of herbal remedies for skin healing, including guava leaves, lemon basil,
and aloe vera. Their findings highlighted the anti-inflammatory and antimicrobial properties of
guava leaves, the antioxidant benefits of lemon basil, and the soothing effects of aloe vera, all of
which are key components of Daky’s Wound Care. The efficacy of various plant extracts,
including malunggay, in promoting wound healing was investigated. The study demonstrated the
potential of malunggay extract to accelerate the healing process and enhance tissue regeneration,
supporting its inclusion in natural wound care formulations like Daky’s Wound Care. These
studies collectively underscore the therapeutic potential of natural ingredients found in Daky’s
Wound Care, providing empirical evidence for their efficacy in wound healing applications.
“Innovative Approaches to Sustainable Skincare Products” This thesis explores innovative
approaches to sustainable skincare products, focusing on the development and market reception
of Daky’s Wound Care. Drawing on market trends and consumer preferences, this thesis aims to
analyze the effectiveness of Daky’s Wound Care in meeting the dual demands of efficacy and
sustainability. By scrutinizing consumer attitudes towards eco-friendly skincare products, the
research seeks to provide insights into the potential success of Daky’s Wound Care in a market
increasingly driven by environmentally conscious choices. Furthermore, the thesis explores the
manufacturing processes and sourcing strategies employed by Daky’s Wound Care to minimize
its ecological footprint. Through an in-depth examination of the product’s life cycle, this
research seeks to evaluate how Daky’s Wound Care contributes to sustainable practices within
the skincare industry. Ultimately, this thesis endeavors to contribute valuable insights into the
intersection of skincare, sustainability, and consumer behavior, providing a holistic perspective
on Daky’s Wound Care as a case study for innovative and eco-friendly approaches to personal
care products.
MARKETING ASPECT
MARKETING ANALYSIS
Daky’s Wound Care, a revolutionary healing oil, embraces a strategic marketing approach across
the 8P’s to ensure a compelling market presence. In terms of Price, a meticulous balance is
struck between competitiveness and profitability, with dynamic pricing and limited-time
promotions enticing initial interest. The Product stands out for its unique blend of coconut oil,
guava leaves, lemon basil, aloe vera, and malunggay, presented in premium, eco-friendly
packaging, and a commitment to continuous innovation. Strategic Place positioning involves a
multi-channel distribution strategy, placing Daky’s Wound Care in online platforms, pharmacies,
and health stores for widespread accessibility. The focus is on regions with a demonstrated
affinity for natural healthcare products, backed by agile inventory management. The dedication
to providing exceptional customer experiences is seen through investing.
In the marketing analysis of the wound healing oil, various aspects have been evaluated. The
product offers competitive pricing and the potential for premium positioning due to its unique
formulation with natural ingredients and proven efficacy in wound healing. However, challenges
include potential price perceptions and regulatory hurdles. Strategic distribution partnerships and
an online presence enhance accessibility, but distribution challenges and limited shelf space pose
threats. Qualified sales teams and endorsements from healthcare professionals are strengths,
while limited awareness and initial staffing issues present weaknesses. Opportunities lie in
discounts, international expansion, collaborations, and training programs. Promotional strengths
include engaging materials and a social media presence, but budget constraints and positioning
challenges are weaknesses. Rigorous quality control and continuous improvement processes are
strengths, but potential bottlenecks and consistency challenges are weaknesses. Overall, the
analysis emphasizes the need for a comprehensive marketing strategy considering the identified
strengths, weaknesses, opportunities, and threats across the 8P’s.
DEMAND ANALYSIS
Customers are poised to embrace Daky’s Wound Care, drawn to its unique blend of natural
ingredients – coconut oil, guava leaves, lemon basil, aloe vera, and malunggay. The product
aligns with the growing consumer trend towards holistic and sustainable skincare solutions.
Market surveys will gauge customer willingness and capability to pay, ensuring alignment with
target demographics. Over the last few years, consumer preferences have shifted towards
products that align with holistic wellness, emphasizing the importance of natural ingredients in
personal care. This trend is evident in market reports, which indicate an increasing demand for
eco-conscious and effective skincare options. Daky’s Wound Care anticipates capitalizing on this
demand by offering a unique healing oil crafted from coconut oil, guava leaves, lemon basil, aloe
vera, and malunggay. Extensive market surveys will be conducted to delve into consumer
preferences, purchasing behaviors, and their willingness to pay for a premium product that aligns
with their evolving skincare ideals.
SUPPLY ANALYSIS
A meticulous supply chain management strategy will secure high-quality ingredients. Strategic
partnerships with eco-conscious suppliers will be established to ensure sustainability. Alternate
suppliers will be identified to mitigate potential disruptions. The production facility will be
equipped to meet demand, ensuring a seamless and reliable supply chain. Ensuring a robust and
sustainable supply chain is crucial for the success of Daky’s Wound Care. In recent years, global
supply chains have faced disruptions, emphasizing the need for resilience and adaptability.
Daky’s Wound Care will establish strategic partnerships with suppliers known for their
commitment to eco-friendly and sustainable practices. The identification of alternate suppliers
will serve as a contingency plan to mitigate potential disruptions. The production facility will be
equipped with state-of-the-art technology to efficiently handle increased demand while
maintaining the highest standards of quality. Rigorous supply chain management protocols will
be implemented to track and manage inventory effectively, ensuring a consistent supply of raw
materials.
MANAGEMENT ASPECT
Kim Iriese Millares, as the Head Manager, will be responsible for overseeing the overall strategy
and direction of the wound healing oil project. She will play a crucial role in decision-making,
ensuring alignment with the company's broader goals. Kim will likely focus on creating a
cohesive and efficient team, coordinating efforts across departments, and managing any high-
level challenges that may arise during the development and launch of the product.
Angela Mesolania, the Production Manager, will be tasked with translating the unique
formulation of the wound healing oil into a scalable and efficient production process. Angela
will oversee the manufacturing operations, ensuring the quality control measures are
implemented, and production bottlenecks are addressed. Her role will involve coordinating with
suppliers, managing resources, and ensuring that the manufacturing processes align with the
product's quality standards and regulatory requirements.
Denzel Almoquera, as the Marketing Manager, will lead the efforts to promote the wound
healing oil. Denzel will work on developing and implementing marketing strategies to build
brand awareness, attract customers, and differentiate the product in the market. This may involve
collaborating with influencers, executing promotional campaigns, and leveraging the product's
unique selling propositions to establish a strong market presence.
Yna Marie Ostonal, the Finance Manager, will be responsible for overseeing the financial
aspects of the wound healing oil project. Yna will likely manage budgeting, financial forecasting,
and cost analysis to ensure that the project remains financially viable. She will also work closely
with other managers to allocate resources effectively, monitor expenditures, and provide
financial insights to support strategic decision-making throughout the project lifecycle. Yna's
role will be crucial in maintaining financial sustainability and optimizing the project's return on
investment.
The organizational structure will include key officers and personnel aligned with the business’s
objectives. Clear ownership structures and a well-defined payment schedule will be established.
A comprehensive job analysis will identify roles and
responsibilities, fostering an efficient and motivated team. The form of ownership will be clearly
defined, outlining the roles and responsibilities of each key stakeholder. This clarity in
ownership structure ensures transparency in decision-making processes and establishes a
foundation for accountability. A comprehensive job analysis will be conducted to delineate the
roles, qualifications, and responsibilities of each position within the organization. By having
clearly defined job descriptions, Daky’s Wound Care aims to ensure that each team member
understands their role in contributing to the overall success of the business. A well-defined
payment schedule will be established to ensure fair compensation for the team members.
Recognizing the importance of employee motivation and job satisfaction, it aims to create a
positive and inclusive work environment. Regular performance evaluations and opportunities for
professional development will be implemented to nurture the skills and growth of the team
members. Overall, the management aspect is designed to foster a collaborative and motivated
team, laying the groundwork for the sustained success of Daky’s Wound Care in the competitive
skincare industry.
TECHNICAL ASPECT
Daky’s Wound Care is built on a technically sound foundation, offering a healing oil crafted
from natural ingredients. The production process emphasizes sustainability, sourcing raw
materials from reputable suppliers. The business will operate in a purpose designed facility,
strategically chosen for efficiency and adherence to eco-friendly practices. The unique blend of
coconut oil, guava leaves, lemon basil, aloe vera, and malunggay has been meticulously
formulated to maximize their individual benefits. Sourcing of raw materials will be undertaken
through established and reputable suppliers, ensuring the consistency and sustainability of
ingredients. The production process will adhere to eco-friendly practices, minimizing the
environmental impact. The business will operate in a purpose-designed facility, leveraging
technology and innovation to optimize production efficiency and uphold the technical soundness
of the entire operation.
Ingredients:
• coconut oil
• Lemon Basil
• Malunggay Leaves
• Guava Leaves
• Aloe Vera
Materials:
Measuring cup
Knife
Empty bottles
Strainer
Pan
Gas and stove
Procedure:
1. Wash the lemon basil, malunggay, aloe vera, and guava leaves and cut them into small pieces.
2. Add 1 cup of coconut oil to the pan together with guava leaves, malunggay, aloe vera and
lemon basil. Boil in low to medium heat for 15 minutes.
3. When it's done, drain the oil, and let it cool.
4. Transfer the oil into bottles. Add label for packaging.
In a typical workplace chart within a culinary setting, such as a restaurant or a food production
facility, distinct areas are designated to ensure a smooth and organized workflow. The cooking
area, packing area, and preparation of ingredients are essential components in this arrangement.
The cooking area is where the actual culinary magic happens. This space is equipped with
stoves, ovens, grills, and other cooking appliances. Skilled chefs and cooks work diligently here
to transform raw ingredients into delicious dishes. The cooking area is often the heart of the
operation, requiring coordination and efficiency to handle various orders simultaneously.
Adjacent to the cooking area is the preparation of ingredients zone. In this section, culinary
professionals focus on washing, cutting, and measuring ingredients to ensure they are ready for
the cooking process. Proper organization and attention to detail in the preparation area contribute
significantly to the overall efficiency of the kitchen, enabling a seamless transition from raw
components to the cooking stage. Once the dishes are expertly prepared in the cooking area, they
move on to the packing area. This section is dedicated to assembling and packaging the final
products for delivery or service. Here, culinary staff carefully plate the dishes, ensuring they
meet presentation standards, and then pack them appropriately for delivery to customers or for
further distribution. The packing area is crucial for maintaining the quality and integrity of the
prepared food as it moves from the kitchen to its destination.
An initial capital investment will be required for Daky’s Wound Care. Detailed income
projections, recovery periods, and cash flow analyses will provide a clear understanding of the
business’s financial standing. Capital, expenses, and projected income will be systematically
analyzed to ensure financial viability in the market. Daky’s Wound Care aims to establish a
sustainable and profitable financial model, ensuring the long-term viability of the business in the
competitive skincare market. The financial aspect will be continuously monitored and adjusted,
providing a dynamic roadmap for the company’s financial health and growth. In summary,
Daky’s Wound Care demonstrates a clear and comprehensive feasibility plan, addressing key
aspects of demand, supply, management, technical soundness, and financial viability. The
strategic integration of natural ingredients, eco conscious practices, and efficient operations
positions Daky’s Wound Care for success in the dynamic skincare market.
Logo 40 1 40
Gasul 50 1 50
Labor 50 4 200
SOCIO-ECONOMIC ASPECT
Daky’s Wound Care is committed to contributing positively to the socio-economic fabric of the
community. In terms of government relations, the business will diligently fulfill its tax
obligations, ensuring a responsible and ethical contribution to public finances. This financial
support aids in the provision of essential services and community development initiatives led by
local government agencies. The company envisions actively participating in community projects,
by investing in local projects, this product aims to strengthen community bonds and contribute to
the overall improvement of living standards. The socio-economic implication of our product is to
extend income generation within the community. Through the creation of employment
opportunities, business becomes an economic catalyst, benefiting families and individuals. By
fostering a healthy work environment and providing job opportunities, as a responsible corporate
citizen, Daky’s Wound Care acknowledges and respects local traditions and events. It aims to
integrate seamlessly into the social fabric of the community, fostering mutual respect and
understanding. In conclusion, Daky’s Wound Care embraces a socio-economic commitment that
extends beyond its business operations. By engaging with the community, contributing to local
projects, creating job opportunities, and respecting local traditions, the business aims to be a
positive force in the community, fostering mutual growth, and prosperity.
References:
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● https://www.sciencedirect.com/science/article/pii/S2210803323000751
● https://natrue.org/sustainability-in-natural-cosmetics-the-key-for-innovation/
● (Smith et al., 2023), https://pubs.giss.nasa.gov/abs/sm04200y.html
● Brown and Smith (2023).
https://pubs.rsc.org/en/content/articlehtml/2023/ra/d2ra07673j
● Aloe vera gel in food, health products, and cosmetics industry. Studies in Natural
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● https://www.sciencedirect.com/science/article/abs/pii/B978044463294400009
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%2C+35(4)%2C+699-704.&oq=Virgin+Coconut+Oil+(VCO)