Speaking - Topic: Advertisement

Get to know the vocabulary

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Types of • Commercial (n) - /kəˈmɜː.ʃəl/: loại quảng cáo được
advertisements chiếu trên TV hoặc đài radio
- adverts = ads • Pop-up (n) - /ˈpɑpˌʌp/: loại quảng cáo xuất hiện
bất chợt khi bạn đang làm việc trên máy tính hoặc
điện thoại
• Billboard (n) - /ˈbɪlˌbɔrd/: biển quảng cáo, thường
xuất hiện bên vệ đường
• Flyer (n) - /flaɪəʳ/: tờ rơi quảng cáo = leaflet
• Pay-per-click ads (n) - /peɪ pər klɪk æds/: quảng
cáo mà người quảng cáo phải trả tiền cho chủ
website mỗi khi có người dùng bấm vào quảng
cáo.
• Product Placement (n) - /prɒdʌkt pleɪsmənt/: còn
được gọi là Embedded Advertising (quảng cáo
nhúng). Với loại hình quảng cáo này, sản phẩm của
1 công ty sẽ được xuất hiện ở 1 chỗ dễ thấy trong
1 bộ phim hay 1 chương trình TV.
• Celebrity Endorsement (n) - /sɪlebrɪti
ɪndɔːʳsmənt/: loại quảng cáo mà 1 ngôi sao nào đó
quảng cáo cho sản phẩm nào đó bằng cách sử
dụng nó.

Purposes of adverts • Promote temporary sales - /prəˈməʊt

ˈtem.pər.ər.i seɪlz/: tăng doanh số bán tạm thời
• Bring new and returning customers - /brɪŋ njuː
ænd rɪˈtɜːnɪŋ ˈkʌs.tə.mɚz/: mang lại khách hàng
mới và cũ
• Increase the brand awareness - /ɪnˈkriːs ðiː
brænd əˈweə.nəs/: tăng độ nhận diện thương
hiệu
• Get traffic to a web page - /ɡet ˈtræf.ɪk tuː ə
web peɪdʒ/: có được lưu lượng truy cập vào
trang web
 • Help a large number of people stay updated
with newly-launched products: các sản phẩm
mới ra mắt
• inform past customers of promotions: thông
báo cho khách hàng trước đây về các chương
trình khuyến mãi

Activities related to • To publish great content - /tuː ˈpʌb.lɪʃ ɡreɪt

adverts kənˈtent/: sản xuất/tạo ra nội dung hay
• Grow word of mouth referrals - /ɡrəʊ wɜːd əv
maʊθ rɪˈfɜː.rəls/: phát triển các mạng lưới giới
thiệu truyền miệng
• To be targeted at the right customer - /tuː biː
ˈtɑːɡɪtɪd æt ðiː raɪt ˈkʌs.tə.mər/: nhắm đúng
khách hàng
• Design eye-catching adverts - /dɪˈzaɪn
ˈaɪˌkætʃ.ɪŋ ˈæd.vɜːts/: thiết kế những quảng cáo
bắt mắt
• Be placed at the side of the screen - /tuː biː
pleɪst æt ðiː saɪd əv ðiː skriːn/: được đặt ở góc
màn hình
• be carefully researched and planned: được
nghiên cứu và lên kế hoạch kỹ lưỡng

Factors related to • Creativity - to capture the audience's attention

advertisement more effectively. Memorable and engaging
content can leave a lasting impression.
• Relevance: be relevant to their interests, needs,
and demographics.
• Clarity of message: A clear and concise message
à effective communication. Viewers should
easily understand the product or service being
promoted and the value it offers.
• Visual appeal: high-quality graphics, videos, and
design elements, can enhance the overall
impression and attractiveness of the ad.
 • Timing and placement: Delivering an
advertisement at the right time and in the right
context & platforms is essential.

Reasons why some • Advertisements can interrupt the viewing

people don’t like experience
watching adverts = Be constantly bombarded with advertisements
in various forms and across multiple platforms
à disrupt their watching enjoyment
• A same advertisement is shown repeatedly à
become annoying
• Lack of relevance - not targeted audience à
Time-consuming à sitting through
advertisements can be seen as a waste of time.
• advertisements :visually unappealing à find
their creative content lacking.
• Trigger negative emotions, such as fear, sadness,
or anger, which can create a resistance to
watching them.
Practice Part 1:

1. What kind of advertisements do you watch?

- Actually I have seen advertisements on various platforms. However, I’m often
online so I usually see pop-ups or pay-per-click adverts on websites. I find them
annoying because they are shown repeatedly and disrupt my watching experience.
- ...... platforms. But my favorite adverts are always product placement or
embedded advertising. I could see a product being advertised during the movie,
which is quite pleasant and does not disrupt my watching experience like other
advert types.
- The type of advertisement I often see is pop-ups. They often appear on the my
device’s screen when I surf the Net or watch movies online.
2. Why do you think there are so many advertisements now?
- In my opinion, there are two main reasons why advertisements appear at higher
level frequency = more and more adverts publicly appear = why this happens.
First, many businesses/ companies consider advertising as an effective tool to raise
sales and brand awareness. Second, the development of technology offers more
channels - platforms for people to advertise their product so that they can reach
more customers.
3. Do you often remember advertisements/commercials that you’ve seen?
(Why/Why not?)
- Honestly, it really depends on what kinds of advertisements. For example, if the
advert has high-quality graphics and creative/great content, it will leave a lasting
impression on me and this is easy for me to recall. However, when it is boring and
visually unappealing, it immediately slips my mind.
- Actually I’m an absent-minded à hard for me to recall things especially about
advertisements which have no relevance to me.