Course Code

and Title: Journ 11: Journalism Principles and Practices

BICOL UNIVERSITY Term Second semester, SY 2023-2024 Class Schedule Wednesday 9:00-12:00
Legazpi City
(Block A)
1:00-4:00 (Block B)
Revision Date January 20, 2024 Co-Requisite/s None
Credit 3 units Pre-Requisite/s None
Course Placement Second semester, 1st year Type of course Lecture
College: College of Arts and Letters Faculty Gladys G. Serafica Consultation Hours Thursday: 1:00-4:00
Department: Journalism Department Contact Details ggserafica@bicol-u.edu.ph Dr. Adrian B. Aguilar
Dean/Director
Program: Bachelor of Arts in Broadcasting Department Chair Prof. Anacito E. Dematera
A University for Humanity characterized by
productive scholarship, transformative Core Values
Vision Scholarship, Leadership, Character, Service
leadership, collaborative service, and
distinctive character for sustainable societies.
Give professional and technical training, and Bicol University commits to continually strive for excellence in instruction, research and
provide advanced and specialized instruction in extension by meeting the highest level of clientele satisfaction and adhering to quality
literature, philosophy, the sciences, and arts Quality Policy standards and applicable statutory and regulatory requirements
Mission
besides providing for the promotion of scientific
and technological researches (RA5521,
Section 3.0)

Institutional Learning Outcomes:

Every BU graduate should:
1. Demonstrate critical thinking and integrative skills to solve problems and to support lifelong learning;
2. Communicate effectively and appropriately orally and in writing for various purposes with the responsible use ICT tools;
3. Collaborate with diverse people ethically and with mastery of knowledge and skills in given disciplines; and
4. Create knowledge and innovation to promote inclusive development as well as globalization.

Program Learning Outcomes:

1. Identify newsworthy stories in a complex field of facts and opinions, focusing on those of particular importance to the community they serve (community is interpreted
broadly as geographic, virtual, or shared interest or philosophy);
2. Conduct journalistic research;
3. Write, illustrate, edit, produce, and disseminate information for various formats and platforms;

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 4. Uphold journalism ethics and professional standards in keeping with the role of journalism in a democracy; and
5. Produce scholarly work that would add to the body of knowledge on journalism.

Course Description:
The scope and responsibilities of journalistic work in a multi-media world, including an introduction to the basic skills, citing ASEAN challenges and global challenges.

Course Learning Outcomes:

Course Learning Outcomes P1 P2 P3 P4 P5

Relate the vision, mission, goals, and objectives (VMGO) of the university in relation to the course, and be able to apply the attributes of a Bicol
University (BU) graduate in the production of journalism outputs

Develop a thorough understanding of the nature, principles and practices of journalism. I I

Trace the historical underpinnings of the Philippine press and examine the role of the press in society I I

Discuss the ethical and legal issues concerning today’s journalists I

Explain the organizational structure of a newspaper I I I

Apply the needed skills of a journalist by finding news worthy stories, writing them and creating a compelling and ethical journalism portfolio. P P P P

Legend: I - Introduced concepts/principles; P - Practice with supervision; D - Demonstrated across different settings with minimal supervision

Course Outline:
Specific Learning Outcomes Learning Content Instructional Instructional Performance Assessment Time
Delivery Resources Standard Tasks/Outputs Allotment

Be able to discuss the quality policy VMGO of the university, college, Lecture/Discussion Copy of the Recite the VMGO and Quiz Week 1
and the VMGO of the university and the and the department Group Activity VMGO identify the attributes
College of Arts and Letters (CAL) in inherent to a BU
relation to their degree program (BA Attributes of a BU graduate CAL profile graduate
Journalism) and student Assignment: Critical
Student introductions
handbook Analysis
Relate the attributes of a BU graduate Leveling of expectations
to one’s self pursuant to the aim of Graded Recitation

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 becoming a university for humanity. Performance-Based
Exam
Describe the nature and scope of Introduction to Journalism Lecture/Discussion Modules and Relate the principles Quiz Weeks 2-
Journalism and the qualities that a  Journalism Defined Group Activity open and concepts of 3
journalist must possess.  Journalism Core Values educational Journalism to the Assignment: Critical
 Essential Principles and resources Philippine newspaper Analysis
Enumerate the different Dos and Don’ts
Practices of Journalism publishing context
in Journalism.
 Responsibilities of a Graded Recitation
Explain the importance of Journalism in Performance-Based
Journalist
the society Exam
 The Role of the Press in
the Society
Explain the organizational structure of a
newspaper
Identify key personalities instrumental Lecture/Discussion Modules and Recall significant Quiz Week 4
in the evolution of the global and Group Activity open events and recognize
Historical Origins and Evolution of educational luminaries in the Assignment: Critical
Philippine press
the Press resources history and evolution of Analysis
Explain the nature of the press in a the Philippine Press
given historical period  Global Context Graded Recitation
 National Context Performance-Based
Exam
Lecture/Discussion Modules and Apply the concepts on Quiz Weeks 5-
Problems and Prospects in Group Activity open press freedom given 6
Philippine Journalism: The Legal educational the present Philippine Assignment: Critical
and Ethical Context resources Analysis
Identify key personalities instrumental context by writing a
 Constitutional guarantee critical essay, which
in the evolution of the global and Graded Recitation
 Limitations of press will be assessed with Performance-Based
Philippine press
freedom the use of rubrics. Exam
Explain the nature of the press in a
given historical period  Critical Issues Affecting
the Philippine Press (FOI,
The Maguindanao
Massacre)
 Journalism Ethics

Discuss the nature of the newsroom Organizational Structure of a Lecture/Discussion Modules and Apply the theory and Quiz Weeks 7-

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 and the beat system Newspaper Group Activity open methodology of the Assignment: Critical 8
 The Newsroom educational effects tradition to the Analysis
 The Beat System resources to the analyses of the
 The Role of the Publisher effect of media content Graded Recitation
and the Editor Performance-Based
on audiences/users of
Exam
broadcasting,
interactive and
emerging media

Midterm Examination Week 9

The Art of Interviewing Lecture/Discussion Modules and Apply interviewing Quiz Week 10-
 Interviews Defined Group Activity open techniques in a 11
Demonstrate competency on the Assignment: Critical
 Types of Interviews educational simulated interview
rudimentary interviewing skills, and resources Analysis
 Preparing the Interview presentation
contacting sources in preparation for a  Tips on Conducting
series of news and feature stories Effective Interviews Graded Recitation
 Types of Attribution Performance-Based
Exam
The Use of Quotes
News Writing Lecture/Discussion Modules and Write succinct, Quiz Weeks
 News Defined Group Activity open engaging and 12-13
 News Values educational newsworthy news Assignment: Critical
Define News and identify the types of  The Structure of News resources Analysis
stories based on the
news stories  Types of News Leads and principles and
News Stories Graded Recitation
practices of news Performance-Based
Enumerate the sources of news  Sources of News
writing Exam
 News Writing Principles
Generate timely and innovative ideas and Techniques
for news stories based on the news  Lead Writing
values
Writing the News Story
Define Feature Stories and describe the Lecture/Discussion Modules and Generate timely and Quiz Weeks
types of feature stories Feature Writing Group Activity open innovative ideas for 14-15
 Feature Writing Defined educational feature stories and be Assignment: Critical
Enumerate the sources of feature  Characteristics of Feature resources able to write succinct,

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 Article engaging and Analysis
 Kinds of Feature Articles newsworthy feature
stories articles Graded Recitation
 Sources of Feature article
Ideas Performance-Based
 Writing the Feature Story Exam

Lecture/Discussion Modules and Demonstrate mastery Quiz Weeks16-

 Opinion and Group Activity open by writing opinion 17
Commentary educational articles and Assignment: Critical
 Opinion Writing Defined resources commentaries Analysis
Differentiate between Opinion and  Commentary Defined
Commentary  Characteristics of Opinion Graded Recitation
Articles and Commentary Performance-Based
Enumerate the sources of Articles Exam
 Kinds of Opinion Articles
and Commentary Articles
Writing the Opinion and
Commentary
Summing Up Week 18
Final Examination Week 19

Course Requirements:
Type of Requirements Specific Requirements Modality of Submission Due Date
Tests and Examinations TBA
TBA
Midterm Examination TBA TBA
Final Examination TBA TBA
Class Participation Participation in Discussion Forum TBA TBA
Paper Critique Paper TBA TBA

*Adapted from The Study of Media Audiences Handbook. Retrieved from https://www.le.ac.uk/oerresources/media/ms1001/handbook/page_10.htm
Course Assessment:
System of Computing Grades:
Midterm Grade = Class Standing (50%) + Midterm Exam (40%) + Class Participation (10%)
Tentative Grade = Class Standing (50%) + Final Exam (40%) + Class Participation (10%)
Final Grade = Midterm Grade (33.33%) + Tentative Grade (66.67%)
*Class Standing is comprised of Individual/Group Projects/Quiz/Critique Papers). Refer to the rubrics attached to understand the grading system.

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References:

1. Abercrombie, N. and Longhurst, B. (1998) Audiences, chapters 1 and 2, pp. 3-76.

2. Abercrombie, N. and Longhurst, B. (1998) 'Fans and Enthusiasts' in Audiences, pp. 121-158.
3. Alasuutari, P. (1999) Rethinking the Media Audience, London: Sage
4. Ang I (1990) Desperately Seeking the Audience, London: Routledge.
5. Ang, I. and Hermes, J. (1991) 'Gender and/in Media Consumption in J. Curran and M. Gurevitch (eds.) Mass Media and Society, 2cnd edition, London: Arnold.
6. Blumler, J. (1995) 'Mass communication research in Europe: some origins and prospects' in Boyd-Barrett, O. and Newbold, C. (eds.) Approaches to Media, pp. 33-42.
Halloran, J.D. (1995) 'The context of mass communication research' in Boyd-Barrett, O. and Newbold, C. (eds.) Approaches to Media, pp. 43-53.
7. Boyd-Barret, O. & Newbold, C. (eds.) (1995) Approaches to Media, London: Arnold
8. Brooker, W. & Jermyn, D. (eds.) (2003) The Audience Studies Reader, London: Routledge.
9. Brooker, W. (2001) 'Living on Dawson's Creek: Teen viewers, cultural convergence and television overflow' in International Journal of Cultural Studies vol 4(4) pp 456-472
10. Buckingham, D. (1998) 'Children and television: a critical overview of the research' in Dickinson, R. et al. (eds) Approaches to Audiences', pp 131-145.
11. Carey, J.W. (1995) 'Mass communication and cultural studies' in Boyd-Barrett, O. and Newbold, C. (eds.) Approaches to Media, pp. 365-373.
12. Cubitt, S. (1985) 'The politics of the living room' in Masterman, L. (ed.) TV Mythologies.
13. Fiske, J. (1998) 'Television: polysemy and popularity' in Dickinson, R. et al. Approaches to Audiences, pp. 194-204.
14. Gerbner, G. 'Towards "Cultural Indicators": The Analysis of Mass Mediated Message Systems' in in Boyd-Barrett, O. and Newcomb, C. (eds) Approaches to Media, pp.
144-152.
15. Gunter, B. (1999) Media Research Methods: measuring audiences, reactions and impacts, London: Sage.
16. Hagen, I. (1999) 'Slaves of the Ratings Tyranny? Media Images of the Audience' in Alasuutari, P (ed.) Rethinking the Media Audience, London: Sage, pp. 130-150.
17. Hall, S. (1974) 'Encoding, Decoding' in During, S. (ed.) The Cultural Studies Reader, 368-381. Also available in Hall, S. et al. (eds.) Culture, Media, Language, pp. 128-38.
18. Harindranath, R. (1998) 'Documentary meanings and interpretive contexts: observations on Indian "repertoires"', in Dickinson, R., Harindranath, R. & Linné, O. (eds.)
Approaches to Audiences: A Reader, London: Arnold, pp. 283-297.
19. Hine, C. (2001) 'Web pages, authors and audiences: the meaning of a mouse click' in Information, Communication and Society vol 4(2) pp 192-198
20. Liebes, T. (1998) 'Cultural difference in the retelling of television fiction' in Dickenson, R., Harindranath, R. & Linné, O. (eds.) Approaches to Audiences: A Reader,
London: Arnold, pp. 272-282
21. Linne, O. and Wartella, E. (1998) 'Research about violence in the media: different traditions and changing paradigms' in Dickinson, R. et al. (eds.) Approaches to
Audiences, pp. 104-119.
22. Livingston, S. 'The challenge of changing audiences - Or, what is the audience researcher to do in the age of the Internet?' European Journal of Communication 19(1): 75-
86.
23. Moores, S. (1993) Interpreting Audiences, London: Sage
24. Murdock, G. (1997) 'Reservoirs of Dogma' in Barker, M. and Petley, J. (eds.) Ill Effects. The Media and Violence Debate, pp. 67-124.
25. Potter, W. J. (2003) The 11 Myths of Media Violence. Thousands Oaks, CA: Sage
26. Roscoe, T. (1999) 'The construction of the World Wide Web audience.' Media, Culture & Society 21: 673-684.
27. Ruddock, A. (2001) Cultivation analysis. In Ruddock, A. Understanding audiences. Theory and method London: Sage Publications, pp97 – 115
28. Ruddock, A. (2001) Understanding Audiences: Theory and Method, London: Sage.

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 29. Schulz, W. (2000) 'Television Audiences' in Wieten, J. (et al.) (eds) Television Across Europe, pp. 112-134.
30. Smythe, D. (1995) 'On the audience commodity and its work' in Boyd-Barrett, O. & Newbold, C. Approaches to Media: A Reader, London: Arnold, pp. 222-228.
31. Stacey, J. (1994) Star Gazing: Hollywood cinema and female spectatorship, London: Routledge, 'Introduction'.
32. Tewksbury, D. (2005) The seeds of audience fragmentation: specialization in the use of online news sites. Journal of Broadcasting & Electronic Media 49 (3) p332 (17).
33. Tulloch, J. (2000) Watching Television Audiences: Cultural Theories and Methods, London: Arnold
34. Turner, G. (2004) 'consuming celebrity (chapter 6' in Understanding Celebrity, London: Sage, pp. 109-127.
35. Wober, J.M. (1998) 'Cultural Indicators: European reflections on a research paradigm' in Dickinson, R. et al. (eds) Approaches to audiences London: Arnold pp 61-73

Online Sources:
1. Media Audiences: Originally published as Media audiences, interpreters, users, in:Gillespie, M, Media Audiences,2. Maidenhead, UK : Open University Press, 2005, pp.
9-50. Retrieved from: http://eprints.lse.ac.uk/9082/1/Media_audiences.pdf
2. Media Studies. Retrieved from https://opentextbc.ca/mediastudies101/
3. http://journals.upd.edu.ph
4. Carlson, Matt. (2017). Facebook in the news: Social media, journalism, and public responsibility following the 2916 trending topics controversy. Digital Journalism, 6(1), 4–
29. http://dx.doi.org/10.1080/21670811.2017.1298044.
5. Pagulong, Charmie & Serafica, Gladys. (2016). Philippine Media's Coverage of International Maritime Conflict as Seen Through the Scarborough Shoal Standoff: Media
Reviews. Asian Politics & Policy. 8. 635-641. 10.1111/aspp.12280.
6. Serafica, Gladys. (2018). Putting a Face on the Philippines' Drug War: Media Reviews. Asian Politics & Policy. 10. 154-159. 10.1111/aspp.12371.

Course Policies:
The policies listed below may change throughout the semester. Students are responsible for learning about these changes. Announcements shall be made face to face and
posted in the course site.

Ethical Policies:
Students are expected to act with decorum in communicating with the teacher and classmates either one-on-one or in the discussion boards.

Academic Integrity Policy:

Plagiarism shall not be tolerated. Students caught submitting papers copied from others and presenting them as their own shall be given a failing grade. For more information,
see: https://www.plagiarism.org/article/what-is-plagiarism

Policies on Absences and Tardiness:

There shall be point deductions for tardy submissions of requirements. Attendance will be observed accordingly.

Language of Instruction:
Given the nature of our course, the language of instruction is English. Filipino may be used with the permission of the teacher from time to time. Bikol is discouraged because
students come from various provinces with different dialects..

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Use of Mobile Phones and Gadgets:
Mobile phones and gadgets may be used depending on the requirements for the class.

Special/Make-Up Quiz/Examinations/Work:
Special examinations will be given on a case-to-case basis. Students shall inform the teacher if they cannot submit the requirements on time.

Accommodations:
Students should contact the teacher for specific concerns that may affect their academic performance.

Statement on Student Wellness:

Student wellness shall be our utmost priority. If in any case a course requirement will impact the health of a student, he or she must inform the teacher immediately.

Advising and Support:

Students may contact the teacher anytime for advising and support. The use of e-mail is recommended, but students without internet connection may send text
messages. The teacher will strive to reply to concerns promptly, but there may be instances when replies may take some time. This can happen when queries are sent in the
middle of the night or during weekends.

Prepared by: Reviewed by: Approved:

GLADYS G. SERAFICA PROF. ANACITO E. DEMATERA DR. ADRIAN B. AGUILAR

Faculty Member Department Chair Dean

Date: January 20, 2024

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