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Research Approaches and Designs
Research Approaches and Designs
Introduction
Research design is a broad plan to conduct a study, and research approach is an important
element of the research design, which governs it.
A research design is a framework or guide used for the planning, implementation, and analysis of
a study. It is a systematic plan of what is to be done, how it will be done, & how the data will be
analysed.
Research design basically provides an outline of how the research will be carried out & the
methods that will be used. It includes the descriptions of the research approaches, dependent &
independent variables, sampling design, and a planned format for data collection, analysis and
presentation.
Definition
Research design can be defined as a blue print to conduct a research study, which involves the
description of research approach, study setting, sampling size, sampling technique, tools and method
of data collection and analysis to answer a specific research questions or for testing research
hypothesis.
Elements
Research design is also known as a blueprint that researchers select to carry out their research
study; sometimes research design is used interchangeably with the term methodology.
Qualitative
With/without a
conceptual
The approach + Quantitative
framework
Or both
The approach
It involves the description of the plan to investigate the phenomenon under study in a structured
(quantitative), unstructured (qualitative) or a combination of the two methods. The approach helps to
decide about the presence or absence as well as manipulation and control over variables. It also
helps to identify the presence or absence of and comparision between groups.