WINTER 2024

MGT 625 TALENT MANAGEMENT

KRA/ KPI – COMPETENCY MAPPING OF MANAGEMENT

TRAINEE PROFILE

SUBMITTED TO:
PROF. EKTA SHARMA

SUBMITTED BY:
GROUP 1
Name Enrollment No.
Aayushi Shah AU2214001
Pooja Otwani AU2214006
Mohit Tirthani AU2214031
Feny Shah AU2214027
Preya Jatakia AU2214048
Samad Balluwala AU2214051
Dhruv Barad AU2214015
Key Result Areas (KRAs) and how they can be mapped to Key Performance Indicators
(KPIs) and Competencies:

Key Result Areas (KRAs) are the high-level outcomes or results expected from a role. They
describe the major responsibilities that contribute to achieving the overall objectives.

The KRAs outlined cover core aspects like market/customer focus, business strategy,
financials, people/talent, and operations.

1. Market Analysis KRA involves deeply understanding industry dynamics, competition, market
trends, and customer needs. This enables strategic business decisions.

2. Business Strategy KRA focuses on formulating strategies aligned to market opportunities and
organizational capabilities. This allows leveraging strengths to capitalize on opportunities.

3. Financial Performance KRA entails achieving revenue, profitability, and other financial goals.
Meeting shareholder expectations is critical.

4. Talent Management KRA involves recruiting, developing and retaining top talent. Building a
high-performing team is key to execution.

5. Operational Excellence KRA requires optimizing processes for efficiency, quality and
customer satisfaction. This enables consistent and cost-effective operations.

For each KRA, relevant Key Performance Indicators (KPIs) can be defined to track
progress. For example:

1. Market Analysis KRA: - KPI’s are: Market share, growth rate, customer satisfaction
metrics
 2 . Business Strategy KRA: - KPI’s are new market/segment penetration, product launches,
partnerships

3. Financial Performance KRA: - KPIs are revenue, profit, financial metric goals

4. Talent Management KRA :- KPIs are recruiting metrics, retention rate, employee satisfaction

5. Operational Excellence KRA: KPI’s are process cycle times, quality metrics, customer
satisfaction

Additionally, underlying competencies required to deliver on the KRAs can be mapped:

KRAs COMPETENCY MAPPING KPIs

Market share, growth rate, customer

Market Analysis Market Knowledge, Analytical Skills, MS Office satisfaction metrics
Strategic Thinking, Critical Thinking, Creativity, New market/segment penetration,
Business Strategy MS Office product launches, partnerships
Financial Acumen, Analytical Skills, Attention
Financial Performance to Detail, MS Office Revenue, profit, financial metric goals
Communication, Leadership, Collaboration, Recruiting metrics, retention rate,
Talent Management Learning Agility, MS Office employee satisfaction
Process Optimization, Project Management, Process cycle times, quality metrics,
Operational Excellence Continuous Improvement Mindset, MS Office and customer satisfaction.

1. Market Knowledge, Analytical Skills, Critical Thinking

2. Strategic Thinking, Critical Thinking, Creativity

3. Financial Acumen, Analytical Skills, Attention to Detail

4. Communication, Leadership, Collaboration, Learning Agility

5. Process Optimization, Project Management, Continuous Improvement Mindset

Mapping KRAs to KPIs and competencies provides alignment between expected results,
performance metrics, and required capabilities. This facilitates effective performance
management.