Professional Documents
Culture Documents
Series Editors
Shafquat Towheed
Faculty of Arts
Open University
Milton Keynes, UK
Jonathan Rose
Department of History
Drew University
Madison, NJ, USA
As a vital field of scholarship, book history has now reached a stage of
maturity where its early work can be reassessed and built upon. That is the
goal of New Directions in Book History. This series will publish
monographs in English that employ advanced methods and open up new
frontiers in research, written by younger, mid-career, and senior scholars.
Its scope is global, extending to the Western and non-Western worlds and
to all historical periods from antiquity to the twenty-first century, including
studies of script, print, and post-print cultures. New Directions in Book
History, then, will be broadly inclusive but always in the vanguard. It will
experiment with inventive methodologies, explore unexplored archives,
debate overlooked issues, challenge prevailing theories, study neglected
subjects, and demonstrate the relevance of book history to other academic
fields. Every title in this series will address the evolution of the historiography
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New Directions in Book History will be published in three formats: single-
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Editorial board
Marcia Abreu, University of Campinas, Brazil
Cynthia Brokaw, Brown University, USA
Matt Cohen, University of Texas at Austin, USA
Archie Dick, University of Pretoria, South Africa
Martyn Lyons, University of New South Wales, Australia.
Corinna Norrick-Rühl • Shafquat Towheed
Editors
Bookshelves in the
Age of the COVID-19
Pandemic
Editors
Corinna Norrick-Rühl Shafquat Towheed
English Department / Book Studies Faculty of Arts and Social
University of Münster Sciences (FASS)
Münster, Germany The Open University
Milton Keynes, UK
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer
Nature Switzerland AG 2022
Chapters 1, 2 and 10 are licensed under the terms of the Creative Commons Attribution 4.0
International License (http://creativecommons.org/licenses/by/4.0/). For further details
see licence information in the chapters.
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Cover illustration: Shelf Isolation 2 by Phil Shaw. Courtesy of the Rebecca Hossack Gallery
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Dedicated to the memory of
Rosemary C. Norrick (1922–2015)
and
Syed S. Towheed (1966–2018)
Foreword: The Bookshelf Endures
There isn’t a single aspect of life that the COVID-19 pandemic hasn’t
touched.
To date, over 5 million people around the world have died. Countries
have locked down for quarantines again and again to try and stop the
spread of the disease. Back in March 2020, we wondered whether or not
to wipe down our groceries. Over the ensuing and months, we started
compulsively baking. We joined TikTok. We obsessed over COVID-
tracking dashboards. And people read books.
Specifically, while we were so very much stuck at home and trying to
make sense of the world on fire around us, people read books like Albert
Camus’s The Plague, José Saramago’s Blindness, and Octavia Butler’s The
Parable of the Sower in droves—myself included. Leah Henrickson’s chap-
ter explores what, exactly, people read with their #PandemicReading—or
at what they were tweeting about reading, finishing with the iconic
“Ummm, guys? Don’t microwave your books” tweet that I remember
working its way through my own Twitter timeline. After people finished
reading their pandemic-inspired books, then what? Where did the
books go?
Presumably, the books went to a bookshelf. A physical IKEA shelf, a
digital shelf on a Kindle, but a bookshelf, nevertheless. Interestingly, our
relationship with bookshelves has bifurcated depending, in no small part,
on whether the bookshelf was in public or personal space. Some purged
their shelves of uncomfortable or unfortunate titles in the wake of social
justice movements that rocked the world partway through the pandemic,
a theme picked up by Chiara Bullen in “Your Bookshelf Is Problematic.”
vii
viii FOREWORD: THE BOOKSHELF ENDURES
Just as we are not the same readers that we were prior to COVID-19,
bookshelves are not the same as they were pre-pandemic.
On a cursory level, it’s easy to see how our personal bookshelves quickly
became a prop de rigueur in our Zoom-life of the pandemic. For millen-
nia, personal bookshelves—personal libraries, really—have often been
understood to be a bit of cultural shorthand for how a person projects
their education, socioeconomic status, and taste. Bookshelves and, of
course, the books on them are what twentieth-century philosopher Pierre
Bourdieu might call the stuff of habitus. Fast forward to the COVID-19
pandemic and personal bookshelves became profoundly performative
backdrops for virtual meetings and streamed interviews and, as Claire
Battershill notes in her chapter, helped facilitate a then-emerging pan-
demic aesthetic. Be honest. Who among us hasn’t paused a video clip of
someone famous talking in front of a bookshelf to have themselves a good
gander at what titles are lined up on the shelves behind them? Many of the
volume’s authors—Amanda Lastoria, Paizha Stoothoff, Emily Baulch, and
Jennifer Burek Pierce—found a plethora of ways to engage with the com-
plicated question of presentation, performance, and self of the private-
turned-public bookshelves in our virtual backgrounds, reminding us that
bookshelves constantly navigate a complicated sociocultural space. When
we sat ourselves in front of our bookshelves, we invited those watching to
judge us by our books and our bookshelves.
But what about the bookshelves that we can’t see? The bookshelves
that aren’t on display behind us in Zoom or in our own personal spaces?
What has happened to public bookshelves—the shelves in libraries, schools,
universities, and a plethora of places that were inaccessible during the
COVID-19 pandemic? What will the future of bookshelves in public
spaces look like as we begin to think about bookshelves in a post-
pandemic world?
In short, it depends on the shelf and the space, a point that Kenna
MacTavish picks up with the analysis of how bookstores in Melbourne
connected with readers during the pandemic. Libraries are typically cham-
pioned as necessary civic spaces, as institutions that are bastions to their
patrons in a world disinformation. Closures of libraries—or at least a lack
of access to public shelves—disproportionately affect those who do not
have the resources and funds to recreate public spaces in a private. During
the pandemic, the loss of public bookshelves was the loss of public life in
a microcosm for many people.
FOREWORD: THE BOOKSHELF ENDURES ix
References
Mattern, Sharon. 2019. Fugitive Libraries. In Places Journal (October).
Accessed October 25, 2021. https://doi.org/10.22269/191022.
Acknowledgments
xi
xii ACKNOWLEDGMENTS
Bookshelves in the Age of the COVID-19 Pandemic provides the first detailed
scholarly investigation of the cultural phenomenon of bookshelves (and
the social practices around them) since the start of the pandemic in March
2020. With a foreword by Lydia Pyne, author of Bookshelf (Bloomsbury
2016), the volume brings together 17 scholars from 6 countries (Australia,
Canada, Germany, the Netherlands, the UK, the USA) with expertise in
literary studies, book history, publishing, visual arts, and pedagogy to crit-
ically examine the role of bookshelves during the current pandemic. This
volume interrogates the complex relationship between the material book
and its digital manifestation via online platforms, a relationship brought to
widespread public and scholarly attention by the global shift to working
from home and the rise of online pedagogy. It also goes beyond the (digi-
tal) bookshelf to consider bookselling, book accessibility, and pandemic
reading habits.
xiii
Praise for Bookshelves in the Age of the COVID-19
Pandemic
“This timely collection turns our attention to something we feel in our bones to
be important but have not critically considered: the role of bookshelves in our
contemporary, Covid-inflected lives. Approaching this topic from multiple angles
and methods—data on book sales, the blurring of private and public spheres,
screen aesthetics for viewing zoom backgrounds, analysis of Twitter handles and
hashtags, and more—this book provides a snapshot and critical examination of our
unique cultural moment, even as we continue (sigh!) to live through it.”
—Jessica Pressman, Professor of English and Comparative Literature, San Diego
State University, USA. Author of Bookishness: Loving Books in a Digital
Age (2020)
“The Covid pandemic has changed book culture in profound ways. This rich,
interdisciplinary edited collection covers the social, cultural, political and digital
lives of our bookshelves during Covid times. Extremely readable chapters will
make it valuable for researchers of book culture, and general readers interested in
the capacity of books for personal and social transformation during time of crisis.”
—Anamik Saha, Senior Lecturer in Media and Communication, Goldsmiths,
University of London, UK
“This delightful collection of essays is not quite about physical bookshelves them-
selves, but the people who displayed and/or admired books on bookshelves
through digital means during the pandemic. It highlights innovations, inequalities,
and ironies observed by their authors using non-traditional methods during an
extraordinary period when bookshelves were ‘constructed’ or ‘read’ as a reflection
of their owners’ personalities.”
—Vernon R. Totanes, Director, Rizal Library, Ateneo de Manila University,
Philippines
“Bookshelves in the Age of the COVID-19 Pandemic collects responsive and continu-
ing research at an historical moment. With ‘bookshelves’ as its focal point, we learn
about lived experiences during the ongoing pandemic from a variety of academic—
but widely accessible—viewpoints. Through online ethnographies to surveys, and
various other methods, the contributors use bookshelves to examine how authors,
publishers, libraries, booksellers and readers interact and influence one another in
private spaces that have become public. The many established and emerging schol-
ars in this timely collection attend to individual, institutional and cultural issues
during a period of profound upheaval. The array of essays delve into what our
bookshelves tell us about ourselves, each other, contemporary print and digital
culture, and some everyday ordinary lives lived at an extraordinary time.”
—DeNel Rehberg Sedo, Professor of Communication Studies, Mount Saint
Vincent University, Halifax, Nova Scotia, Canada
Contents
1 Introduction 1
Corinna Norrick-Rühl and Shafquat Towheed
2 An
Examination of Bookshelves in the Age of the
COVID-19 Pandemic as a “Liminal Space” 31
Shafquat Towheed
3 Crisis
Book Browsing: Restructuring the Retail Shelf Life
of Books 49
Kenna MacTavish
4 “Your
Bookshelf Is Problematic”: Progressive and
Problematic Publishing in the Age of COVID-19 69
Chiara Bullen
5 Old
Books and New Media: Reader Response to The
Thorn Birds and Late Night with Seth Meyers 93
Jennifer Burek Pierce
xvii
xviii CONTENTS
6 Videoconferencing
as a Digital Medium: Bookshelves in
Backgrounds Throughout History115
Paizha Stoothoff
7 Digital
Masks of Printed Books: On-Screen
Representations of the Materiality of the Codex133
Amanda Lastoria
8 Bookish
Objects on the Bookshelf155
Emily Baulch
9 Writing
with Spines: Bookshelf Art, Found Poetry, and
the Practice of Assemblage175
Claire Battershill
11 A
Bookshelf of the World: Bringing Students’ Books
Inside the Classroom—A Means for Epistemic Equality?215
Nelleke Moser
12 Online
Learning, Library Access, and Bookcase
Insecurity: A German Case Study237
Chandni Ananth, Ellen Barth, Laura Ntoumanis,
and Natalia Tolstopyat
CONTENTS xix
13 “Ummmmm,
guys? Don’t microwave your books”:
Readers, Authors, and Institutions in #PandemicReading
Tweets259
Leah Henrickson
Index281
Notes on Contributors
xxi
xxii NOTES ON CONTRIBUTORS
Fig. 6.1 The Great Picture, attributed to Jan van Belcamp, 1646. Lady
Clifford’s family prior to her birth (center); Lady Clifford at
age 15 in 1605 (left); Lady Clifford at age 56 in 1646 (right) 118
Fig. 6.2 Philip Herbert, 4th Earl of Pembroke with His Family 121
Fig. 6.3 “Cartomania” collection. Aberdeen Archives, Galleries, and
Museums (Cartomania 2020). https://emuseum.
aberdeencity.gov.uk/exhibitions/247/cartomania/objects123
Fig. 6.4 Image from Daily Mail125
Fig. 6.5 Penguin Random House Canada digital bookshelf 127
Fig. 6.6 A study space in front of the stacks at the Cal State LA Library
(Brown 2021) 128
Fig. 6.7 Digitized image from the Mesoamerica and Colonial Mexico
Rare Book Collection 128
Fig. 7.1 Cycle of online consumption of printed books through stages
of discovering, acquiring and sharing 137
Fig. 7.2 Scholastic flyer, front page (May/June 2021) 139
Fig. 7.3 Scholastic flyer, interior (May/June 2021) 140
Fig. 8.1 Photograph of home bookshelf with Harry Potter funko pops.
Baulch 2021, participant 145 157
Fig. 8.2 Harry Potter home bookshelf photo, featuring multiple copies
of the books, funko pops, mugs, and other toys. Baulch 2021,
participant 133 161
Fig. 9.1 “What Did I Do?” (2014) from the series “Kansas Cut-Up”
(the Sorted Books project, 1993 and ongoing). Image courtesy
of the artist, Catharine Clark Gallery, and Pace Gallery 185
Fig. 11.1 The students’ selection of books to study for the course “The
Material Book” 227
xxv
xxvi LIST OF FIGURES
Introduction
C. Norrick-Rühl (*)
English Department / Book Studies, University of Münster, Münster, Germany
e-mail: cnorrick@uni-muenster.de
S. Towheed
Faculty of Arts and Social Sciences (FASS), The Open University, Milton Keynes, UK
e-mail: shafquat.towheed@open.ac.uk
• What do our bookshelves (and books) on display say about our cul-
tural capital, or material wealth?
• As our domestic spaces have been repurposed, where do we draw the
lines between the public and private spheres? Do our bookshelves
blur this distinction, or attempt to reinforce it? Can the books on our
shelves cause public embarrassment or ridicule?
• Do our bookshelves on display represent individual talent or collec-
tive effort?
1 INTRODUCTION 3
• How can we interpret the aesthetics and logistics of the virtual book-
shelf background, including default and bespoke settings on Skype,
Zoom, Teams, etc.?
• Does the physical or virtual display of books on a shelf or in a case
display cultural adaptation or cultural appropriation?
• Is the physical bookshelf at its apogee (peak IKEA Billy bookshelf)—
might it be eclipsed by a digital equivalent, such as the bespoke or
fake digital bookish background?
• What does having a bookshelf to display in this age of the pandemic
actually mean, who is invited in, and who is kept out?
• What assumptions of reading based on possession are we casually
making, and what might this cultural interference in a private act
constitute?
the latter is out of copyright and free online. In April 2020, sales of The
Plague by Albert Camus had already tripled in comparison to 2019 in
France as well as in Italy (Self 2020). Both books have been virtual book
club and reading group favorites since the outbreak, with Camus being
promoted by the French Embassy’s Albertine Club (2020), Seattle’s The
Stranger (which runs a “silent reading party” quarantine club, Frizzelle
2020), and the YouTube Vlogger “Better than Food” (over 49,000 views
since April 17, 2020). Defoe’s factual-fictional “novel” was picked by The
Guardian (it was their reading group choice for May 2020 [Jordison
2020]), the Silent Book Club (Achilles 2020), and even by the futurist,
Bryan Alexander (2020). What this clearly demonstrates is our inherent
need (as humans and readers) for shared, collective experiences, mediated
via text, to make sense of extreme upheaval. We look to books that have
narrated or fictionalized the experience of past pandemics, to make sense
of this current one. Online book clubs such as #TolstoyTogether, founded
by author Yiyun Li, generated widespread interest and motivated readers
to fulfill their lofty reading goals: “What may have begun as a highbrow
way to munch through an expanse of time swiftly turned into something
far more meaningful, and less perfunctory” (Vincent 2020). In short,
reading is a worthwhile pastime, and its impact was and has been profound
in the pandemic as well.
Reading a book in a time of upheaval can contribute to our mental
wellbeing through positive emotional affect; many of us have habitually
turned to our favorite books at times of illness, solitude, or mental upset,
because reading can provide both a means to temporarily escape our cur-
rent circumstances, and also a way of understanding them—and our-
selves—better. While bibliotherapy, or the practice of reading books to
promote mental wellbeing, was well-established before the pandemic, the
intervention of a global traumatic event has propelled it into the spotlight.
Since March 2020, there has been an explosion in bibliotherapy provision,
both formally in the health and social care sector, and informally, through
social media, self-help groups and book clubs. Bibliotherapist Bijal Shah
who runs Book Therapy, offers a personalized book prescription service,
with an initial seven to ten books recommended after a detailed question-
naire; the books are designed to start filling a bibliotherapy bookshelf,
with a regular subscription in the form of a “personalised book prescrip-
tion” tailor-made to your individual needs: this is effectively structured
reading leading to structured bookshelf curation (Shah 2021). The oppo-
site approach is taken by the “Birštono viešoji bibolioteka” in Birštonas,
1 INTRODUCTION 7
1979, and it is still selling at the rate of one every five seconds; in the UK
alone, around 530,000 Billy bookcases are sold annually, which is cumula-
tive theoretical shelf space for over 100 million standard format paperback
books (Brzezinski 2019). Bookshelves are of course also used to store and
display things other than books, as research by Jessica Pressman, Nicola
Rodger and Emily Baulch (in Chap. 8 of this volume) has demonstrated
(Pressman 2020; Rodger 2019; Baulch 2022). Indeed, IKEA deepened
the shelves of its iconic product in 2011, specifically so it could store non-
book items (ornaments, trinkets, etc.) with as much ease as books. But
while IKEA readily adjusted to the changing nature of consumer culture
and bookshelf display in its key markets of Europe, North America and
East Asia, it has been far less successful at making bookshelves available to
citizens of the Global South in general, and Africa in particular. Despite
the Swedish firm’s seeming global ubiquity, which the BBC’s Tim Harford
glibly described as the process by which “IKEA’s Billy bookshelf took over
the world” (Harford 2017), it is worth remembering that IKEA’s bestsell-
ing product is only available for sale in two African countries, Egypt and
Morocco, out of a total of 54 countries on the African continent; IKEA
does not serve Africa’s two biggest economies, Nigeria and South Africa.
Africa has a total population of 1.38 billion people, roughly the same as
China, and 67% of the African population over the age of 15 is literate;
with 40% of the continent’s population aged 15 or under, the African
continent has more school age children than either India or China. Africa
has a youthful population pyramid; the median age across the continent as
a whole is 20 years. It has a massive number of children and young people
in formal education who are required to read books, and an emerging
middle class with increasing purchasing power, who may choose to read
and own books for themselves. The fact that the world’s foremost book
furniture brand, IKEA, famous for its ability to deliver high-quality mass-
produced home furnishing at a low cost, has effectively refused to serve
nearly an entire continent, speaks volumes about how bookshelves can
reinforce structural inequality, rather than challenge it. Much has been
made of the rhetoric of book hunger in relation to Africa, with African
publishing studies experts such as Elizabeth Le Roux contesting many of
the received truisms about the perceived lack of books on the continent.
This “narrative of scarcity and famine has become widespread through
frequent repetition, employing emotive language and images of children,
anecdotal evidence rather than broader data and the exclusion of compet-
ing narratives that could complicate the picture” (Le Roux 2020). While
12 C. NORRICK-RÜHL AND S. TOWHEED
the issue of an African book famine has arguably been rhetorically overin-
flated and is based on unreliable and incomplete data, the failure of the
world’s leading producer of bookshelves to adequately serve the world’s
second largest continent by population is incontrovertible. The history of
the African bookshelf and its material and oral cognates, both in the pre-
pandemic period and today, is yet to be written.
Just like the McDonald’s BigMac index, the price of IKEA’s bestselling
product is now used as a comparative economic metric. Bloomberg’s Billy
Bookcase Index compares prices (and therefore real-world exchange rates)
in 38 countries and confirms the structural inequality of access to this
most iconic of bookshelves. The most expensive country in the world to
buy the seemingly standardized Billy bookshelf is an African country,
Egypt, where it sells for US$100, which is two and a half times as expen-
sive as it is in the cheapest country, Slovakia, where it costs just US$40
(O’Brien and Siedenburg 2015). When purchasing power parity is fac-
tored in, the price difference is even more pronounced, with the Billy
bookcase nearly 13 times more expensive in Egypt than in Slovakia. Just
to put this in context, the monthly minimum wage in Egypt is currently
set at US$125, while in Slovakia, it is US$665. This corporate complicit
inequality is all the more jarring when Egypt has given the booklovers of
the world both the ancient Library of Alexandria (the Mouseion), and the
Christian monastic tradition which led indirectly to the development of
both chained books and the evolution of library bookshelves in most
of Europe.
The stark inequality made visible by bookshelves is not just global,
between the rich north and the poor Global South, but is just as clearly
evident within nation states. Research undertaken by the National Literacy
Trust in the UK before the pandemic (January to March 2019) shows that
book poverty is a real and persistent problem. Based on their survey sam-
ple, they estimated that some 383,000 children aged 9 to 18 in the UK—
the world’s fifth biggest economy at the time of the survey—did not own
a single book, representing 9.3% of children from economically deprived
backgrounds (National Literacy Trust 2019). People living in temporary
accommodation, those on short-term tenancies, and itinerant workers and
communities are less likely to buy and accrue books, for the very reasons
of their materiality: books and bookshelves are heavy and not easily por-
table. At the same time, it is worth considering the fact that book poverty
is more than just a matter of economic or material deprivation; paucity of
aspiration, insufficient literacy skills and deep-rooted familial resistance to
1 INTRODUCTION 13
French
Czecho-Slovakian
Hungarian
Julius Major (1859)
Emanuel Moor (1862)
Ottokar Novacek (1866–1900)
Ernst von Dohnanyi (1877)
Béla Bártok (1881)
Zoltan Kodaly (1882)
Leo Weiner (1885)
French
Belgian
Dutch
Swiss
Roumanian
Russian
Polish
Scandinavian
Italian
Spanish
English
Brazilian
Villa-Lobos (1892)
American
Czecho-Slovakia
Hungarian
French
Belgium
Dutch
Swiss
Russian
Polish
Finnish
Scandinavian
Italian
Spanish
Brazil
Villa-Lobos (1892)
English
American