Professional Documents
Culture Documents
A Palgrave/IAMCR Series
IAMCR
AIECS
AIE
E RI
Global Transformations in Media
and Communication Research – A Palgrave
and IAMCR Series
Series Editors
Marjan de Bruin
HARP, Mona Campus
The University of the West Indies
Mona, Jamaica
Claudia Padovani
SPGI, University of Padova
Padova, Italy
The International Association for Media and Communications Research
(IAMCR) has been, for over 50 years, a focal point and unique plat-
form for academic debate and discussion on a variety of topics and
issues generated by its many thematic Sections and Working groups (see
http://iamcr.org/) This new series specifically links to the intellectual
capital of the IAMCR and offers more systematic and comprehensive
opportunities for the publication of key research and debates. It will pro-
vide a forum for collective knowledge production and exchange through
trans-disciplinary contributions. In the current phase of globalizing
processes and increasing interactions, the series will provide a space to
rethink those very categories of space and place, time and geography
through which communication studies has evolved, thus contributing to
identifying and refining concepts, theories and methods with which to
explore the diverse realities of communication in a changing world. Its
central aim is to provide a platform for knowledge exchange from dif-
ferent geo-cultural contexts. Books in the series will contribute diverse
and plural perspectives on communication developments including from
outside the Anglo-speaking world which is much needed in today’s glo-
balized world in order to make sense of the complexities and intercul-
tural challenges communication studies are facing.
Networks, Movements
and Technopolitics
in Latin America
Critical Analysis and Current Challenges
Editors
Francisco Sierra Caballero Tommaso Gravante
University of Seville Universidad Nacional Autónoma de
Seville, Spain México
Mexico City, Mexico
v
vi Foreword—The Era of the Both
This also has theoretical consequences for our thinking about par-
ticipation, because it raises questions about the instrumentalization
of participation and the hijacking of participatory techniques by non-
participatory forces. How to handle situations where authoritarian and
intrinsically undemocratic leaders use participatory tools to manufacture
consent—a concept I borrow from Herman and Chomsky (1988)—
or to mobilize populations for undemocratic purposes? What to think
about radical right-wing groups (Caiani and Parenti 2013) that use the
online to live out their nationalist and racist fantasies in ways that make
use of participatory techniques, at least accessible to the members of
these groups, and to those who are ideologically aligned with them? As
argued elsewhere (Carpentier 2017: 96), this brings us to the distinc-
tion between procedural and substantive participation, which is inspired
by the difference between procedural and substantive democracy, or
between “rule-centered and outcome-centered conceptions of democ-
racy” (Shapiro 1996: 123). In parallel with these concepts, we can
distinguish between procedural and substantive participation, where pro-
cedural participation refers to the mere use of participatory techniques,
while substantive participation refers to the necessary embedding of
these participatory techniques in the core values of democracy, especially
those of human rights and (respect for) societal diversity.
If we return to the role of communication technologies in the era of
the both, we have to acknowledge that they are an integrative part of the
two constitutive components of this era of the both. This book, with its
ambition to move beyond the online/offline divide and to avoid the trap
of digital utopianism, which artificially separates the “virtual” from the
“real,” allows us to reflect better about how communication technolo-
gies, more than before, span the both. Surveillance technologies coexist
with sousveillance technologies, black propaganda with dialogical com-
munication, media legitimations of war and violence with pacifist mes-
sages, celebrations of bigotry with respect for diversity, sealed-off media
empires with maximalist participatory media platforms, spirals of silence
with practices of voice, symbolic annihilations with the politics of pres-
ence, media-induced amnesia with deep-rooted historical awareness, the
defense of the status-quo with the loud propagation that another world
is possible.
This leaves us with two final questions: What is the role of the criti-
cal intellectual in the era of the both, and can we avoid the scale being
(further) tipped into (what I consider to be the) wrong direction? The
x Foreword—The Era of the Both
Nico Carpentier
Foreword—The Era of the Both xi
References
Agamben, Giorgio. (2003). State of Exception. Chicago: University of Chicago
Press.
Bey, Hakim. (1985). T.A.Z.: The Temporary Autonomous Zone, Ontological
Anarchy, Poetic Terrorism. Brooklyn: Autonomedia.
Binns, Vivienne (Ed.). (1991). Community and the Arts. History, Theory,
Practice. Australian Perspectives. Leichhardt: Pluto Press Australia.
Boal, Augusto. (1979). The Theatre of the Oppressed. London: Pluto.
Braudel, Fernand. (1969). Écrits sur l’Histoire. Paris: Flammarion.
Caiani, Manuela, Parenti, Linda. (2013). European and American Extreme Right
Groups and the Internet. Farnham: Ashgate.
Carpentier, Nico. (2014). A call to arms. An essay on the role of the intellec-
tual and the need for producing new imaginaries, Javnost–The Public, 21(3),
77–92.
Carpentier, Nico. (2016). Beyond the ladder of participation: An analytical
toolkit for the critical analysis of participatory media processes, Javnost–The
Public, 23(1), 70–88.
Carpentier, Nico. (2017). The discursive-material knot: Cyprus in conflict and
community media participation. New York: Peter Lang.
Carpentier, Nico & Dahlgren, Peter (Eds.). (2014). Histories of media(ted) par-
ticipation, CM, Communication Management Quarterly, 30.
De Bruyne, Paul & Gielen, Pascal (Eds.). (2011). Community art: The politics of
trespassing. Amsterdam: Valiz.
Ekström, Anders, Jülich, Solveig, Lundgren, Frans, Wisselgren, Per (eds.) (2011)
History of participatory media. Politics and publics. New York: Routledge.
Enwezor, Okwui, Basualdo, Carlos, Bauer, Ute Meta, Ghez, Susanne, Maharaj,
Sarat, Nash, Mark, Zaya, Octavio (Eds.). (2002). Democracy unrealized:
Documenta 11_Platform 1. Ostfildern-Ruit: Hatje Cantz.
Giddens, Anthony (1994) Beyond left and right: The future of radical politics.
Cambridge: Polity Press.
Herman, Edward S., Chomsky, Noam. (1988). Manufacturing consent: The polit-
ical economy of the mass media. New York: Pantheon Books.
Jenkins, Henry, Ito, Mizuko, boyd, danah. (2015). Participatory culture in
a networked era: A conversation on youth, learning, commerce, and politics.
Chichester: John Wiley and Sons.
Mouffe, Chantal. (1988). Radical democracy: Modern or postmodern, Andrew
Ross (Ed.). Universal Abandon? The Politics of Postmodernism. Minneapolis:
University of Minnesota Press, pp. 31–45.
Mouffe, Chantal. (2000). The democratic paradox. London: Verso.
Pateman, Carole. (1970). Participation and democratic theory. Cambridge:
Cambridge University Press.
xii Foreword—The Era of the Both
1 Introduction 1
Francisco Sierra Caballero and Tommaso Gravante
xiii
xiv Contents
Index 221
Editors and Contributors
xv
xvi Editors and Contributors
Contributors
xxi
xxii List of Figures
xxiii
CHAPTER 1
Introduction
F. Sierra Caballero
Departament of Journalism I, Universidad de Sevilla, Office D7, Americo
Vespucio s/n Isla de la Cartuja, 41092 Seville, Andalusia, Spain
e-mail: fcompoliticas@gmail.com
T. Gravante (*)
Center for Interdisciplinary Research in the Sciences and Humanities
(CEIICH), National Autonomous University of Mexico, Torre II de
Humanidades, 6º piso, Circuito Interior, Ciudad Universitaria, Delegación
Coyoacan, 4510 Ciudad de México, Ciudad de México, Mexico
e-mail: t.gravante@gmail.com
set a research agenda that is paradoxically unproductive or, at the very least,
lacking in sociological imagination. This is especially the case when rethink-
ing the mediations that those using the digital ecosystem experience nowa-
days, at a moment when, as in the case of Latin America, many political
experiences and processes are taking place.
However, there is a memory of the practices and a theory and
research responsive to those experiences of cultural subversion and
resistance which, in due course, would fuel the paradigm of the phi-
losophy of liberation. To give just one example from a critical his-
torical approach, it is worth recalling the dialogue and innovation
that Latin America experienced throughout the 1960s and 1970s
with alternative communication, which recognizes the diversity of
voices and actors, gives voice to the normally voiceless and, thanks
to its praxeological vision, respects mediation as a constituted and
constituent process of popular cultures. The inspiration of new per-
spectives and productive knowhow on the leading edge of knowledge
regarding the appropriation and use of new technologies for local
development, fostered by the pioneers in Latin American communi-
cation research, articulated—in line with the demands of subaltern
collectives and ancestral wisdom in the development of communitar-
ian and democratic forms of inserting cultural representation systems
and devices—transformation processes that nowadays, of course, have
persisted in the contemporary forms of intervention and social revi-
talization of the so-called “technopolitics”. Although the aim of this
introduction is not to offer a history of participatory communication
that illustrates and gives meaning to modern-day cyberactivism, it is
nonetheless worth noting the importance that heterodox and creative
interpretations, which endeavored to follow other paths and courses
denied, by omission or will to power, by communication as domina-
tion, have had in Latin America.
From this viewpoint, community communication is the autonomous
field of production that articulates voices for an emancipatory purpose
as a counter-hegemonic opportunity for social change, in resistance to
the antagonistic critique based on group or collective organization, unity
and empowerment. By the same token, technopolitics should be under-
stood—in the logical framework of this book—as a transformative and
decentralizing mediation grounded in the democracy of the code as a
pooled construction of possible reality on the basis of digital culture and
collective co-creation.
1 INTRODUCTION 3
with the struggles and cultural fronts of resistance that exist, persist and
offer democratic alternatives to the instrumental rationality of the technop-
olitics of our time.
Notwithstanding the predominance of a sedentary reasoning in com-
municology incapable of suggesting other possible forms of social pro-
duction in mediations with old and new technologies, experiences of
social appropriation and self-management are still being understood, due
to the cognitive gaps, as chinks in the armor of liberal and state capi-
talism. The practical experiences of self-management promoted by activ-
ists, militants or specific political groups have frequently been observed
and analyzed, above all by scholars, forgetting, omitting, the small cracks
that each day break pre-established cultural codes and traditional power
relations that are often difficult to define from a revolutionary orthodox
perspective, when they have not been directly considered as irrelevant
objects of study in social communication.
From the point of view of the rationales inherent to digital culture,
now more than ever we are aware that it is necessary to define new
matrixes and our own way of thinking on the basis of a productive
approach capable of breaking with the binary and externalized rational-
ity of media activism as a mere process of appropriation, resistance and
political opportunity. In Latin America and the Caribbean, as with the
15-M movement in Spain, we have noted that there are different politi-
cal practices all but ignored by traditional leftwing parties and even more
so by scholarship, despite the knowledge that these types of practices
point to the emergence of another narrative and organizational model of
the common weal.
So, under the aegis of the COMPOLITICAS research group (www.
compoliticas.org), we have created the “Technopolitics, digital culture and
citizenship” working group (CLACSO) and the TECNOPOLITICAS
network of social thought and activism (http://www.tecnopoliticas.org/).
It is satisfying to see how these efforts are no longer isolated initiatives.
Political and social movements, such as some of the research groups and
authors included here, have become fully aware of this shift in the way
that part of a new generation of social activists talk about and do politics.
In other works, that mastery of technique (soundness) for emancipatory
purposes is possible, that there cannot be social change without coherence
(rigor) in the ways of informing and debating. And that any alternative
politics depends, in Gramscian terms, on a bit of democratic pedagogy.
10 F. SIERRA CABALLERO AND T. GRAVANTE
supporting the Zapatista cause paved the way for media activism in a
context of social conflict, only 10 years later the massive dissemination
of low-cost technology and the Internet made it possible to use social
media as a component of social protest. Examples include the webpages
that were launched during the people’s protests in Argentina in 2001,
with the aim of breaking the mainstream media siege; the Oaxaca insur-
gency in 2006; the use of Facebook and other social media platforms in
the “Penguins’ Revolution” student protests in Chile; the #YoSoy123
movement in Mexico; and the protests in Brazil and Venezuela in 2014.
The emergence of new appropriation processes and the use of new tech-
nologies by indigenous peoples on the continent to defend their territo-
ries and natural resources can also be observed. Cases in point include
the digital media used by the Mapuche people in Chile; the Wiwa indig-
enous communities in Colombia; the communities of the Peruvian
rainforest, the Chaco Boliviano, North Cauca in Colombia, and the
Neuquen Province of Argentina, etc. Mention should also be made of a
recently created Cuban blogosphere which is using the digital network
in an attempt to reproduce and build new autonomy processes based on
the values of the 1959 Revolution.
These experiences, like many others, have not only strengthened
forms of urban and rural community integration and social mobiliza-
tion on the continent, but have also helped to radically transform forms
of collective action. Gradually, step-by-step, they have begun to weaken
the institutional bases of the centralized, hierarchical model of the
Latin American political representation system, and in recent years have
inspired new transformations in the continent’s public policy landscape,
with particular focus on technological sovereignty, free culture and citi-
zen participation. These processes have intensified above all over the past
few decades, due to a great extent to the fact that in the context of glo-
balization the raison d´être and actions of social movements take on a
whole new meaning and decisively gain in structural importance, thanks
in no small measure to the Internet galaxy.
The aim of the first section of this book is to understand the differ-
ent scenarios and challenges regarding the power relations deriving from
new digital technologies and the social processes of which they form
part. To this end, the authors propose a theoretical framework developed
by researchers from different countries that conceptualizes the different
mediation processes emerging between cyberdemocracy and the emanci-
pation practices of new social movements. In the first chapter, Francisco
12 F. SIERRA CABALLERO AND T. GRAVANTE
References
Negt, O. (2007). L’espace public oppositionnel. Paris: Payot.
Redondo, E. G. (1999). Educación y comunicación. Barcelona: Ariel.
Ramírez, J. M. (1996). Las teorías sociológicas y la acción colectiva. Ciudades,
29, 28–40.
PART I
Introduction
Citizen participation in Latin America using digital media is the result
of a long, continuous process of social appropriation of communication
technologies from the culture of subordinated groups. One of the classic
examples is the network of miners’ radio stations in Bolivia since 1949,
which represent one of the most outstanding examples of grassroots,
participatory communication in the world (O’Connor 2004). However,
this process of social appropriation of communication technologies has
marked the difficult and contradictory fights for democracy in the region
in light of the lack of visibility channels in an exclusive system that is at
times virtually monopolised by the dominant mainstream media, both
analogue and digital (Sierra 2006). Regarding digital media, the upris-
ing of the indigenous communities in Chiapas in 1994 was one of the
first times in the world that the internet was used as a means of protest,
to support a social struggle, which was original in its rhetoric and global
in its expression of opposition. The Zapatista uprising of the Zapatista
Army of National Liberation (Ejército Zapatista de Liberación Nacional,
EZLN) was a symbolic and media-focused breaking point in Mexico
and Latin America. This was firstly because it coincided with the entry
into force of the North American Free Trade Agreement and secondly
because it gave the situation of the indigenous population visibility in the
media, as it was a group that had historically been excluded from tel-
evision (Sierra 1997, 1999). Later, the massive spread of low-cost tech-
nologies and the broad experience built up since the 1970s in the region
in community-based, grassroots communication aided the empower-
ment processes of the new media and digital culture for protests and in
all aspects of social life. This could be seen in student movements such
as #YoSoy132 in Mexico and the “Penguins’ Revolution” in Chile, and
the convergence between analogue and digital citizens’ media projects
operating in contexts of armed conflict such as in Colombia (Rodriguez
2008, 2011).
Starting with the alternative digital media experiences that have taken
place in the last two decades in Latin America, this chapter proposes a
theoretical and methodological framework inspired by the critical tradi-
tion of participatory communication for social change as it developed in
Latin America (McAnany and Atwood 1986; Beltrán 1974, 1993) and
the contributions made by the scientific community of the so-called
Latin American School of Communication—ELACOM1—(Sierra 2010;
León 2007, 2008, 2010). ELACOM, from the last decade to the pre-
sent, is the work programme which best symbolises and represents
the search for identity in Latin American thought on communication
(Marques and Gobbi 2000, 2004; Fuentes 1999). We also propose an
analysis focused on an approach from below that helps to better under-
stand media practices (Couldry 2004, 2012; Cammaerts et al. 2013)
2 A fundamental episode that marked the end of citizen participation was the repression
at the G8 protests in Geneva in 2001, with the murder of a young activist, Carlo Giuliani,
by Italian police.
3 This co-option also involved a group of hackers who had helped create dozens of pro-
jects and virtual networks, which were then absorbed by defence and military intelligence
departments through different companies for creating and managing espionage, surveil-
lance, and remote arms control software.
2 DIGITAL MEDIA PRACTICES AND SOCIAL MOVEMENTS. A THEORETICAL … 21
4 Villeros are people who live in suburbs of large Latin American cities like Buenos Aires
or Santiago del Chile. These working-class barrios and neighborhoods are excluded from
all sorts of facilities in terms of education, culture, health, etc. Chavos banda are very young
people, generally from rural, poor villages, who live like beggars in urban areas such as
Oaxaca, Mexico City, Guadalajara. Cartoneros are people who make their living collecting
and selling salvaged materials to recycling plants. This movement began in Argentina in
2003 and has since spread to countries throughout Latin America. Most of these people
live under the shadow of the informal economy; they do not exist for nor are they repre-
sented by the ruling class.
22 F. Sierra Caballero and T. Gravante
5 “We, the ordinary, working people” was and still is the way in which the people of the
Water and Life Defence Coordination Group in Cochabamba, Bolivia, describe themselves.
2 DIGITAL MEDIA PRACTICES AND SOCIAL MOVEMENTS. A THEORETICAL … 23
Now that the new cycle of struggles that has characterised Latin
America has been put into context, and what we understand to be the
focus of analysis from below in our approach has been explained, the
following section will break down the first aspect of our theoretical and
methodological approach, focusing on tools to better understand why
ordinary people decide to appropriate a form of digital media, and how
that type of media is modified, adapted and given meaning.
Appropriation Processes
and Creative Resilience Practices
Analysing net activism practices from below means moving away from a
technology-focused perspective and concentrating on the processes that
occur between the form of digital media and its users, always bearing in
mind that the appropriation process is vitally linked to the social and cul-
tural fabric in which the form of media is developed, in terms of the eve-
ryday culture and the life experience of the subjects. In other words, it is
necessary to consider the appropriation and uses of technology as pro-
cesses of sociocultural mediation that go beyond establishing the video
technology (Orozco 1996, 2007) and the processes of sublimating and
creating myths linked to the birth of each “new” technology (Trerè and
Barranquero 2013).
This son was an infant, when his family removed to Norriton and
engaged in the business of farming; and his father appears, early, to
have designed him for this most useful and very respectable
employment. Accordingly, as soon as the boy arrived at a sufficient
age to assist in conducting the affairs of the farm, he was occupied
as an husbandman. This kind of occupation seems to have
commenced at a very early period of his life; for it is ascertained,
that, about the fourteenth year of his age, he was actually employed
in ploughing his father’s fields.[71]
Two years afterwards (in 1753), the personal attractions and fine
understanding of the sister rendered her the wife of Mr. Barton; who,
for some time before, had officiated as one of the tutors in the then
recently-established Academy, afterwards College, of Philadelphia;
now the University of Pennsylvania. In this station, he continued until
the autumn of 1754; when he embarked for England, for the purpose
of receiving episcopal ordination in the church, and returned to
Pennsylvania in the early part of the following year.
The very intimate connexion thus formed between Mr. Barton and
a sister of Mr. Rittenhouse (who was two years elder than this
brother), strengthened the bands of friendship which had so early
united these young men: a friendship affectionate and sincere, and
one which never ceased until Mr. Barton’s death, nearly thirty years
afterwards; notwithstanding some difference of political opinions had
arisen between these brothers-in-law, in the latter part of that period,
in consequence of the declaration of the American independence.
Finally, when Mr. Barton returned from England, in the year 1755
—at which time Mr. Rittenhouse was yet but twenty-three years of
age, he brought with him a valuable addition to his friend’s little
library; consisting, in part, of books which he himself had
commissioned Mr. Barton to purchase for him.[74]
The general use of the common clock ought not to derogate from
the ingenuity of an invention of such universal importance in the
affairs of human life. The pendulum-clock now in use was brought to
some degree of perfection, if not invented, by Huygens,[93] who was
one of the first mathematicians and astronomers of the age in which
he lived: and the date of this invention is about the middle of the
seventeenth century; although Galileo disputed with him the
discovery, a few years earlier. Clocks of some kind date their
antiquity much higher; some writers pretending to carry their
invention back as far as the year 510 of the Christian era. However,
on the authority of Conrad Gesner,[94] the honour of inventing the
clock, before the application of the pendulum to these machines was
made by Huygens, belongs to England: He says, that “Richard
Wallingford, an English abbot of St. Albans, who flourished in the
year 1326, made a wonderful clock by a most excellent art; the like
of which could not be produced in all Europe.”[95] This was forty-six
years before Henry de Vic, a German, made his clock for Charles V.
king of France; and fifty-six years before the duke of Burgundy
ordered one, which sounded the hour, to be carried away from the
city of Courtray, in Flanders.
Within our own day and a short period of time preceding it, great
improvements have been made in the construction of the pendulum-
clock,[96] as well as in other descriptions of Chronometers.[97] Mr.
Rittenhouse’s early zeal in his practical researches into astronomy,
prompted him to desire the greatest possible accuracy in the
construction of time-pieces adapted to astronomical purposes; and
uniting, as he did, operative skill with a thorough knowledge of the
principles upon which their construction depends, he was enabled—
impelled by so powerful a motive—to display to the world, by his own
manual ingenuity, the near approach to perfection to which the
pendulum-chronometer may be brought. Besides his astronomical
pursuits, his early employment in ascertaining the limits and fixing
the territorial boundaries of Pennsylvania, and of some of the
neighbouring states, obliged him to supply himself with
chronometers of the greatest possible accuracy: and these were
either made by his own hands, or under his immediate inspection by
his brother, who, with the aid of his instruction, became an excellent
mechanician. One of these fine instruments, bearing on its face the
name of Benjamin Rittenhouse as the maker, and the date of the
year 1786, is now in the possession of Mr. Norton Prior,[98] of
Philadelphia: but that admirable one, the workmanship of which was
executed by our Philosopher himself, and which was part of the
apparatus of his Philadelphia Observatory, is now placed in the hall
of the American Philosophical Society.[99] This is constructed on a
greatly improved plan of his own, which improvement was afterwards
applied to that now belonging to Mr. Prior; and the latter is the same
chronometer, it is believed, that was used by Mr. D. Rittenhouse, in
fixing the northern line which divides Pennsylvania from New York,
and in establishing the boundary line between the last mentioned
state, and Pennsylvania and Massachusetts, respectively, in the
years 1786 and 1787.—A description of the principles of his
observatory-chronometer here mentioned, together with some
account of its mechanism, will be found in the Appendix: the former
having been communicated to the writer of these memoirs by the
ingenious Robert Patterson, Esq. director of the Mint; and the latter
by that able mechanician, Mr. Henry Voight, chief coiner in that
institution,—a person who, by reason of his well-known skill as a
clock and watch-maker, was employed by Mr. Rittenhouse more than
forty years since, in the fabrication of some of his philosophical
instruments.
There does not appear to have been, for a long time, any
occurrence that could have much disturbed the placid composure of
our philosopher’s mind,—until 1762; in which year his sister Anne
died, in the twenty-sixth year of her age. She was the wife of Mr.
George Shoemaker, a respectable citizen of Philadelphia, and a