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A streamlined ApproAch
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A STREAMLINED APPROACH
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THIRD EDITION
Principles of
ECONOMICS
A STREAMLINED APPROACH
ROBERT H. FRANK
Cornell University
BEN S. BERNANKE
Brookings Institution [affiliated]
Former Chairman, Board of Governors of the Federal Reserve System
KATE ANTONOVICS
University of California, San Diego
ORI HEFFETZ
Cornell University
PRINCIPLES OF ECONOMICS, A STREAMLINED APPROACH, THIRD EDITION
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D E D I C AT I O N
For Ellen
R. H. F.
For Anna
B. S. B.
vi
PR EFAC E
KATE ANTONOVICS Although many millions of dollars are spent each year on
introductory economics instruction in American colleges
rofessor Antonovics received
P and universities, the return on this investment has been dis-
her B.A. from Brown Univer-
turbingly low. Studies have shown, for example, that several
sity in 1993 and her Ph.D. in
economics from the University months after having taken a principles of economics course,
of Wisconsin in 2000. Shortly former students are no better able to answer simple eco-
thereafter, she joined the fac- nomics questions than others who never even took the
ulty in the Economics Depart- course. Most students, it seems, leave our introductory
ment at the University of courses without having learned even the most important ba-
California, San Diego, where sic economic principles.
she has been ever since. The problem, in our view, is that these courses almost
Professor Antonovics is known for her superb teaching and always try to teach students far too much. In the process,
her innovative use of technology in the classroom. Her highly really important ideas get little more coverage than minor
popular introductory-level microeconomics course regularly ones, and everything ends up going by in a blur. The human
enrolls over 450 students each fall. She also teaches labor eco-
brain tends to ignore new information unless it comes up
nomics at both the undergraduate and graduate level. In 2012,
she received the UCSD Department of Economics award for repeatedly. That’s hardly surprising, since only a tiny frac-
best undergraduate teaching. tion of the terabytes of information that bombard us each
Professor Antonovics’s research has focused on racial discrim- day is likely to be relevant for anything we care about. Only
ination, gender discrimination, affirmative action, intergenerational when something comes up a third or fourth time does the
income mobility, learning, and wage dynamics. Her papers have brain start laying down new circuits for dealing with it.
appeared in the American Economic Review, the Review of Eco- Yet when planning their lectures, many instructors ask
nomics and Statistics, the Journal of Labor Economics, and the themselves, “How much can I cover today?” And because mod-
Journal of Human Resources. She is a member of both the Ameri- ern electronic media enable them to click through upwards of
can Economic Association and the Society of Labor Economists. 100 PowerPoint slides in an hour, they feel they’ve better served
their students the more information they’ve put before them.
ORI HEFFETZ But that’s not the way learning works. Professors should instead
Professor Heffetz received his be asking, “How much can my students absorb?”
B.A. in physics and philosophy Our approach to this text was inspired by our conviction
from Tel Aviv University in that students will learn far more if we attempt to cover much
1999 and his Ph.D. in econom- less. Our basic premise is that a small number of basic prin-
ics from Princeton University ciples do most of the heavy lifting in economics, and that if
in 2005. He is an Associate we focus narrowly and repeatedly on those principles, stu-
Professor of Economics at the dents can actually master them in just a single semester.
Samuel Curtis Johnson Gradu- The enthusiastic reactions of users of previous editions
ate School of Management at
of our textbook affirm the validity of this premise. Avoid-
Cornell University, where he
has taught since 2005.
ing excessive reliance on formal mathematical derivations,
Bringing the real world into the classroom, Professor we present concepts intuitively through examples drawn
Heffetz has created a unique macroeconomics course that intro- from familiar contexts.
duces basic concepts and tools from economic theory and ap-
plies them to current news and global events. His popular
classes are taken by hundreds of students every year, on the ADAPTING TO CLASSROOM TRENDS
Cornell Ithaca campus and, via live videoconferencing, in doz- Baumol’s cost disease refers to the tendency for costs to rise
ens of cities across the U.S., Canada, and beyond. more rapidly for goods and services for which growth in
Professor Heffetz’s research studies the social and cultural labor productivity is either slow or nonexistent. For exam-
aspects of economic behavior, focusing on the mechanisms that ple, it still takes four musicians to perform Beethoven’s
drive consumers’ choices and on the links between economic
String Quartet Number 14 in C-sharp Minor today, just as
choices, individual well-being, and policymaking. He has pub-
lished scholarly work on household consumption patterns, indi-
when the piece debuted in 1826, even though labor produc-
vidual economic decision making, and survey methodology and tivity has risen hundreds-fold for many other goods during
measurement. He was a visiting researcher at the Bank of Israel the same period. It is thus no surprise that the cost of stag-
during 2011, is currently a Faculty Research Fellow at the Na- ing live music performances has been rising so much faster
tional Bureau of Economic Research (NBER), and serves on than the cost of producing many manufactured goods.
the editorial board of Social Choice and Welfare. vii
viii PREFACE
To date, Baumol’s cost disease has applied with con- material that are administered and graded electronically.
siderable force in the case of classroom instruction, where Some professors have used purpose-built clickers (inexpen-
tuition increases have far exceeded even the rapid growth in sive handheld devices that enable students to transmit infor-
the cost of health care. This is what we would expect if the mation to a server that tabulates it), while others use
dominant teaching model remains as it was a century ago, smartphone apps for this purpose.
in which a learned instructor stands in front of a class recit- Perhaps the biggest hurdle to effective implementation
ing truths cataloged in the assigned text. of the flipped-classroom approach has been a dearth of
But as the late Herb Stein once remarked, “If something effective pre-class concept-delivery materials. To help fill
cannot go on forever, it will stop.” And so it is with rising this gap, we have created a library of short videos that focus
tuitions. Universities are already facing strong pressure to on basic economic concepts. Many students have found
moderate their rates of tuition growth. An inevitable result these videos and animations engaging enough to watch
of this pressure will be that much of the content that profes- even if they’re not going to be tested on them, but we’ve
sors have traditionally delivered in live lecture will instead also provided easily administered in-class questions that
be delivered electronically. Indeed, technological advances can boost compliance still further.
have given today’s students an unparalleled ability to access The big payoff from the flipped-classroom approach
information via the Internet, YouTube, and social media. comes from being able to use limited class time to actually
If early experience is any indication, the “flipped- apply and discuss the concepts that students have studied
classroom” model is one of the most promising adaptations before coming to class. One approach begins by asking stu-
to this new environment. In this approach, students are ex- dents to answer a multiple-choice question requiring appli-
pected to study basic concepts before coming to class and cation of a concept, and then reporting the frequencies with
then deepen their understanding of them through structured which students selected the various multiple-choice op-
classroom exercises and discussion. The logic of the flipped tions. Students are then given a few moments to discuss the
classroom is compelling because under this approach, stu- question with their neighbors before having an opportunity
dents have access to instructors precisely when students are to change the answers they originally submitted. Professors
engaged in those activities that students find the most chal- then call on students who’ve offered both correct and incor-
lenging (for example, problem solving and policy evalua- rect answers to the question to defend their answers to the
tion). Indeed, numerous studies have found that the class and lead the ensuing discussion. We’ve spent consid-
flipped-classroom approach increases both student satisfac- erable effort drafting the kinds of questions that reliably
tion and student learning. provoke animated discussions of this sort.
The streamlined approach of this text is aligned with In summary, here are the resources we have developed
the goals of the flipped classroom. Rather than trying to to support the flipped-classroom experience, all available
bombard students with information they can easily access within McGraw-Hill Connect® specific to the third edition:
online, our book seeks to promote a deeper understanding
of economics by focusing on core concepts. In addition, one Before Class (Exposure)
of our central goals has been to create resources to help ∙ SmartBook® Adaptive Reading Assignments: Smart-
instructors adopt the flipped-classroom approach, which Book® contains the same content as the print book, but
enables instructors to spend class time engaging, actively tailors that content to the needs of the individ-
facilitating, and answering questions related to higher-level ual through adaptive probing and integrated learning
content and critical thinking. Some instructors may find resources. Instructors can assign SmartBook reading
these resources useful in completely overhauling the way assignments for points to create incentives for students
they teach, while others may be interested in using them to to come to class prepared.
make a few minor changes to their current courses. In other
words, this edition is intended to support a variety of teach- ∙ Learning Glass Lecture Videos: A series of 3-5 minute
ing styles (and, indeed, our team of authors varies consider- lecture videos featuring the authors and utilizing excit-
ably in our pedagogical approach). ing learning glass technology provide students with an
The traditional approach has, of course, been to ask overview of important concepts before coming to class.
students to read the relevant sections from the textbook be- These videos can be accessed as resources within
fore coming to class. But instructors report that today’s stu- SmartBook or are available for stand-alone assignments.
dents are far less likely than their predecessors to complete
such assignments. To ensure compliance, stronger incentives In Class (Engagement)
are needed. One effective approach has employed brief tests ∙ Clicker Questions: Classroom-tested by the authors,
administered at the start of class. These might involve two these multiple-choice questions are designed to facili-
or three simple multiple-choice questions on the assigned tate discussion and group work in class.
PREFACE ix
∙ Economic Naturalist Application-Focused Videos: A and benefits. Students talk about these examples with their
known hallmark of this franchise, the Economic Natu- friends and families. Learning economics is like learning a
ralist examples are now available as short, engaging language. In each case, there is no substitute for actually
video vignettes within Connect and SmartBook. speaking. By inducing students to speak economics, the
Economic Naturalist examples serve this purpose. (For
After Class (Reinforcement) those who would like to learn more about the role of exam-
∙ Connect Exercises: All end-of-chapter homework ex- ples in learning economics, Bob Frank’s lecture on this
ercises are available to be assigned within Connect. topic is posted on YouTube’s “Authors @ Google” series:
Many of these exercises include algorithmic variations www.youtube.com/watch?v=QalNVxeIKEE; or search
and require students to interact with the graphing tool “Authors @ Google Robert Frank.”)
within the platform. The economic naturalist sees mundane details of ordinary
∙ Test Bank Assessment: Hundreds of multiple-choice existence in a new light and becomes actively engaged in the
attempt to understand them. Some representative examples:
questions are available for summative assessments of
the chapter content. In Micro:
All of the above assets can be implemented by instruc- ∙ Why do movie theaters offer discount tickets to students?
tors as preferred in order to satisfy as much or as little of the
∙ Why do we often see convenience stores located on ad-
flipped-classroom approach as is desired.
jacent street corners?
AN EXPANDED TEAM OF AUTHORS ∙ Why do supermarket checkout lines all tend to be
We are pleased to announce that we have expanded the list roughly the same length?
of authors. In addition to Robert Frank and Ben Bernanke, In Macro:
Kate Antonovics, University of California, San Diego, and
Ori Heffetz, Cornell University, have joined the team. These ∙ Why has investment in computers increased so much in
two younger-generation authors bring with them a fresh recent decades?
touch, side by side with many years of classroom experience ∙ Why does news of inflation hurt the stock market?
using previous editions of Principles of Economics and Con-
nect in their microeconomics (Kate) and macroeconomics ∙ Why do almost all countries provide free public education?
(Ori) classes. Our expanded team of authors has enabled us We are very excited to offer for the first time an entire
to increase the quality and range of digital materials that video series based on Economic Naturalist examples not
accompany the textbook, keeping us at the forefront of the found in this edition. A series of videos covering some of our
latest developments in educational technology. favorite micro- and macro-focused examples can be used as
part of classroom presentations, or assigned for homework
KEY THEMES AND FEATURES within Connect. All of these videos can be shared on social
Economic Naturalism media to encourage students to share these fascinating and
thought-provoking applications of economics in everyday life.
In launching this new edition of a streamlined version of
our original text, we’ve doubled down on our efforts to
present concepts in narrative form. Relying on examples Active Learning Stressed
drawn from familiar contexts, we encourage students to be- The only way to learn to hit an overhead smash in tennis is
come “economic naturalists,” people who employ basic through repeated practice. The same is true for learning eco-
economic principles to understand and explain what they nomics. Accordingly, we consistently introduce new ideas in
observe in the world around them. An economic naturalist the context of simple examples and then follow them with
understands, for example, that infant safety seats are re- applications showing how they work in familiar settings. At
quired in cars but not in airplanes because the marginal cost frequent intervals, we pose concept checks that both test and
of space to accommodate these seats is typically zero in reinforce the understanding of these ideas. The end-of-
cars but often hundreds of dollars in airplanes. Scores of chapter questions and problems are carefully crafted to help
such examples are sprinkled throughout the text. Each one, students internalize and extend basic concepts, and are avail-
we believe, poses a question that should make any curious able within Connect as assignable content so that instructors
person eager to learn the answer. can require students to engage with this material. Experience
These examples stimulate interest while encouraging with earlier editions confirms that this approach really does
students to see each feature of their economic landscape as prepare students to apply basic economic principles to solve
the reflection of an explicit or implicit weighing of costs economic puzzles drawn from the real world.
x PREFACE
∙ Thorough discussion of labor markets: Trends in not continue to take this course. It provides context
employment, wages, and unemployment are covered around economics concepts that are widely discussed
together in Chapter 15 to help students understand and in the media.
distinguish between long-term trends and short-term
∙ Chapters 4–10: Content and data updates have been
fluctuations in the labor market.
added as needed.
∙ Strong connection drawn between financial markets
∙ Chapter 11: International trade material previously in
and money: Chapter 17 brings together information on
Chapter 10 has been moved here along with the oppor-
financial intermediaries, bond and stock markets, and
tunity cost discussion that appeared in the former
money so that students can make the connections
Chapter 2 on comparative advantage. Production pos-
among stock markets, bond markets, commercial
sibilities curve material has been eliminated.
banks, and money.
∙ Chapter 12: New to this edition, this chapter serves to
∙ Modular presentation of money and monetary policy:
provide a preview to the upcoming macroeconomic
Chapter 17 introduces students to the concepts of money
material that is to follow.
and financial intermediaries, which can be covered sepa-
rately or in direct conjunction with the discussion of ∙ Chapter 13: Combining material from previous Chap-
monetary policy in Chapter 19. ters 11, 12, and 13 this new chapter is entitled “Mea-
suring Economic Activity: GDP, Unemployment, and
∙ The presentation of aggregate demand and aggregate
Inflation.” Women’s labor participation data have been
supply: Chapter 20 has been completely rewritten. The
added in the GDP section. Economic well-being mate-
AD-AS model is developed systematically (based on con-
rial has been moved to Chapter 14. The “Unemployment
cepts introduced in Chapters 18 and 19) using a graphical/
and the Unemployment Rate” section from the previous
verbal approach, allowing students to better understand
Chapter 13 has been retained here. “The True Costs of
the link among economic theory, real-world macroeco-
Inflation” section has been streamlined. Hyperinflation
nomic behavior, and macroeconomic policymaking.
and the inflation and interest rates sections of the pre-
∙ Flexible coverage of international economics: Chap- vious Chapter 12 have been moved to Chapter 20.
ter 21 is a self-contained discussion of exchange rates
∙ Chapter 14: Economic well-being material from
that can be used whenever an instructor thinks it best to
the previous Chapter 11 has been moved here. The
introduce this important subject.
“Promoting Economic Growth” and “Costs of Eco-
nomic Growth” sections have been switched.
CHANGES IN THE THIRD EDITION ∙ Chapter 15: This chapter is now entitled “Workers,
Wages, and Unemployment in the Modern Economy”
Changes Common to All Chapters and features content primarily from the previous Chap-
In all chapters, the narrative has been tightened and shortened ter 13. A fifth labor market trend and discussion of Eu-
slightly. Many of the examples have been updated, with a fo- ropean unemployment has been added back into this
cus on examples that connect to current events such as the fi- chapter. The “Unemployment and the Unemployment
nancial crisis of 2008 and the Great Recession of 2007–2009. Rate” section has been moved to Chapter 13. Material
The examples and exercises from the previous edition have on minimum wage laws and unions has been deleted.
been redesigned to provide more clarity and ease of use. A
∙ Chapter 16: Previously Chapter 15, the financial mar-
majority of the appendixes have been removed. Several num-
kets discussion has been moved to Chapter 17. The
bered examples in the macro portion of the book have been
“Why Do People Save” and “National Saving and Its
turned back into Economic Naturalist examples as they were
Components” sections have been switched. A new
originally intended. Data have been updated throughout.
Economic Naturalist on why Chinese households save
so much has been added. A portion of the “Inflation
Chapter-by-Chapter Changes and Interest Rate” section from the previous Chapter
∙ Chapter 2: This is Chapter 3 from the previous edi- 12 has been included here to highlight real interest
tion. The comparative advantage material that was in rates and nominal interest rates.
the former Chapter 2 now appears in Chapter 11.
∙ Chapter 17: Combining material from previous Chap-
∙ Chapter 3: New to this edition, this chapter serves as ters 16, 19, and 21, this new chapter is entitled “Money,
an introduction to macroeconomics for those who will the Federal Reserve, and Global Financial Markets.”
xii PREFACE
We start with a discussion of money and its uses, fol- e xchange rate determination in the long run has been
lowed by commercial banks and the creation of money moved toward the beginning of the chapter, with the
from the previous Chapter 16. We then turn to previous real exchange rate material now appearing as part of
Chapter 19 and the discussion of the Fed, controlling the first section on exchange rates. We then move to a
the money supply through open-market operations, but discussion of exchange rate determination in the short
we delay the mention of discount window lending and run, followed by monetary policy and the exchange
changing reserve requirements to Chapter 19. Then we rate. A new section on fixed exchange rates has been
return to previous Chapter 16 and discuss the financial added. Again, trade balance and international capital
system and the allocation of saving. We finish the flow material has been moved to Chapter 17.
chapter with a discussion of trade balance and interna-
tional capital flows from the previous Chapter 21. Im-
provements to Economic Naturalist examples include a ORGANIZED LEARNING IN THE
discussion of Bitcoins and a new Economic Naturalist
THIRD EDITION
that details what happens to national economies during
banking crises. Velocity material has been deleted. Chapter Learning Objectives
∙ Chapter 18: Combining material from previous Chap- Students and professors can be confident that the organiza-
ters 17 and 18, this new chapter is entitled “Short-Term tion of each chapter surrounds common themes outlined by
Economic Fluctuations and Fiscal Policy.” A new Eco- four to seven learning objectives listed on the first page of
nomic Naturalist examines the effect of economic fluc- each chapter. These objectives, along with AACSB and
tuations on presidential elections. Okun’s law coverage Bloom’s Taxonomy Learning Categories, are connected to
has been removed. The Economic Naturalist on menu all test bank questions and end-of-chapter material to offer
costs has been revised to include Uber and Lyft. a comprehensive, thorough teaching and learning experi-
Planned aggregate expenditure material has been ence. Reports available within Connect allow instructors to
removed and replaced with a new section on aggregate easily output data related to student performance across
output and spending to help simplify the math. Con- chapter learning objectives, AACSB criteria, and Bloom’s
sumption function coverage has also been streamlined Taxonomy Learning Categories.
and shortened.
Assurance of Learning Ready
∙ Chapter 19: This chapter has been renamed “Stabiliz-
ing the Economy: The Role of the Fed.” We start with Many educational institutions today are focused on the notion
a discussion of the Federal Reserve and interest rates of assurance of learning, an important element of some accred-
which features new Examples 19.1 and 19.2. An ex- itation standards. Principles of Economics, A Streamlined Ap-
ample of the effects of high inflation in Zimbabwe was proach, 3/e, is designed specifically to support your assurance
added to an Economic Naturalist example. The section of learning initiatives with a simple, yet powerful, solution.
on how the Fed controls the money supply has been Instructors can use Connect to easily query for learning
substantially revised. A new subsection answers the objectives that directly relate to the objectives of the course
question “Do interest rates always move together?” and then use the reporting features of Connect to aggregate
helps students understand what the Fed has been doing student results in a similar fashion, making the collection and
“unconventionally” since 2008. Material on the zero presentation of assurance of learning data simple and easy.
lower bound, quantitative easing, forward guidance,
and interest on reserves and monetary-policy normal- AACSB Statement
ization has been added. Planned aggregate expenditure The McGraw-Hill Companies is a proud corporate member
material has been revised to appear as aggregate ex- of AACSB International. Recognizing the importance and
penditure. A discussion of the Fed’s policy reaction value of AACSB accreditation, the authors of Principles of
function and the Taylor rule has been added. Economics, A Streamlined Approach, 3/e, have sought to
recognize the curricula guidelines detailed in AACSB stan-
∙ Chapter 20: This chapter has been largely rewritten
dards for business accreditation by connecting questions in
and is now entitled “Inflation and Aggregate Supply.”
the test bank and end-of-chapter material to the general
We have reverted back to the way this material was pre-
knowledge and skill guidelines found in AACSB standards.
sented in the second edition of Principles of Economics.
It is important to note that the statements contained in
∙ Chapter 21: This chapter is now entitled “Exchange Principles of Economics, A Streamlined Approach, 3/e are
Rates and the Open Economy.” The section on provided only as a guide for the users of this text.
PREFACE xiii
only as options. But as incomes continue to grow, new cars without navigation
Scarcity and the trade-offs that result systems
also applywill
to eventually
resources other than money. Bill
disappear.
Gates is one of the richest men on Earth. His wealth was once estimated at over $100 bil-
lion. That’s more than the combined wealth of the poorest 40 percent of Americans.
Gates could buy more houses, cars, vacations, and other consumer goods than he could
The insights afforded by The Economic Naturalist 1.2 suggest an answer to the
possibly use. Yet he, like the rest of us, has only 24 hours each day and a limited amount of
following strange question:
energy. So even he confronts trade-offs. Any activity he pursues—whether it be building
Economic Naturalist
his business empire or redecorating his mansion or tending to his charitable foundation—
uses up time and energy that he could otherwise spend on other things. Indeed, someone The Economic Naturalist 1.3
Examples
once calculated that the value of Gates’s time is so great that pausing to pick up a $100 bill
Ian Langsdon/Epa/Landov
from the sidewalk simply wouldn’t be worth his while.
Each Economic Naturalist ex- Why do the keypad buttons on drive-up automated teller machines
have Braille dots?
ample starts withTHE
APPLYING a question
COST-BENEFIT PRINCIPLE
Braille dots on elevator buttons and on the keypads of walk-up automated teller
to spark interest in learning an
In studying choice under scarcity, we’ll usually beginenable
with theblind
premise that people are
machines people to participate more fully in the normal flow
answer. These
rational, whichexamples fuelwell-defined
means they have goals
of daily and tryBut
activity. to fulfill them as best
even though blindthey
people can do many remarkable things,
interest while
can. The teaching
Cost-Benefit stu-
Principle is a fundamental tool for drive
they cannot the study of how rational
automobiles on people If Bill Gates
public roads. Why,saw a $100
then, dobillthe
lying
on the sidewalk, would it be worth
manufac-
make choices. turers of automated teller machines install his Braille dots on the machines at
dents toAssee economics in the
in the class-size example, often drive-up
the only real difficulty in applying the cost-
time to pick it up?
locations?
world around
benefit rule isthem.
to come Videos
up with ofreasonable measures of the relevant benefits and costs. rationalmoldspersonhave
someone
The answer to this riddle is thatBut
oncethethe keypad been manufac-
select
OnlyEconomic
in rare instancesNaturalist
will exact dollar measures
tured, the
be conveniently
cost of producing
available.
buttons with with
Braille dots well-defined
is no goals
higher thanwho the cost of
cost-benefit framework can lend structure to your thinking even when no relevant
examples can be found
market data are available.
within producing smooth buttons. Making both would tries to fulfill
require
PrEDiCtiNg
those sets
separate
ANDcan
goalsof asmolds and
ExPLAiNiNg ChANgES iN PriCES AND qUANtitiES 51
best he or she
Connect. To illustrate how we proceed in such cases, the following example asks you to decide
whether to perform an action whose cost is described only in vague, qualitative terms.
S S9 Numbered
S Examples
FIGURE 2.18
EX A MPLE 1.1 Comparing Costs and Benefits S9 The Effects of Simultaneous
fra21820_ch01_001-028.indd 15 Throughout the text,
Shifts numbered
in Supply and Demand.
11/26/15 9:16 AM
P P
and titled examples are refer-
Price ($/bag)
Price ($/bag)
Should you walk downtown to save $10 on a $25 computer game? When demand shifts left and
Imagine you are about to buy a $25 computer game at the nearby campus store enced and called
supplyout to right,
shifts further
equilibrium
price falls, but equilibrium
when a friend tells you that the same gameP9 is on sale at a downtown store for only P9 illustrate concepts. With our
quantity may either rise (b) or
$15. If the downtown store is a 30-minute walk away, where should you buyDthe game? use Dof engaging questions and
fall (a).
D9
The Cost-Benefit Principle tells us that you should buy it downtown if the ben- examples from everyday life to
efit of doing so exceeds the cost. The benefit of taking any actionDis9 the dollar value
of everything you gain by taking it. Here, the0benefit of buying
apply economic concepts, the
Q9 Q downtown is exactly 0 Q Q9
$10, since that’s the amount you’ll save on the price of(millions
Quantity the game.ofThe cost of taking
bags/month)
ultimate goal is to see that
Quantity (millions of bags/month)
any action is the dollar value of everything you give up by taking (a) it. Here, the cost of (b) each human action is a result
buying downtown is the dollar value you assign to the time and trouble it takes to
make the trip. But how do we estimate that value?
of an implicit or explicit cost-
One way is to perform the following hypothetical auction. Imagine that a benefit calculation.
stranger has offered to pay you to do an errand The following concept
that involves thecheck
same askswalkyou
down-to consider a simple variation on the problem
town (perhaps to drop off a letter for her posed in the
at the postprevious
office). Ifexample.
she offered you a pay-
Concept Checks
ment of, say, $1,000, would you accept? If so, we know that your cost of walking
downtown and back must be less than $1,000. Now imagine her offer being re-
These self-test questions CONCEPT CHECK 2.6
duced in small increments untilin you finally refuse the last offer. For example, if you’d
the body
agree of the chapter
to walk and back for $9.00will
downtownenable What buthappen to the then
not for $8.99, equilibrium
your cost price
of and quantity in the corn tortilla chip
making the trip is $9.00. In this case, you market
should if buy
boththe
of game
the following
downtown events
becauseoccur: (1) researchers discover that a vita-
students to determine whether
the $10 you’ll save (your benefit) is greater min than
found in corn
your $9.00helpscost protect
of making against cancer and heart disease and (2) a swarm
the trip.
42 the preceding
CHAPTER
But2 suppose
SUPPLYmaterial
your cost has
AND DEMAND
of making of thelocusts
trip had destroys part of than
been greater the corn
$10. crop?
In that
beencase,
understood
your best and reinforce
bet would have been to buy the game from the nearby campus
store. Confronted with this choice, different people may choose differently, depend-
understanding before reading
Theit is
very idea ofthenottripbeing able toBut buyalthough
a pizza seems
there isabsurd,
no The yet precisely such
ing on how costly they think to make downtown. Economic Naturalist 2.3
further. Detailed
uniquely Answers
things
correct choice, most to routinely
happen
people who areinasked markets in which
what pricesdo
they would areinheld below the equilibrium lev-
this situ-
els. For example, prior to the collapse of communist governments, it was considered
Concept
ation sayChecks are buy
they would found at downtown.
the game
Why dofor
normal in those countries the prices
people of some
to stand in linegoods,
for hourslike airline
to buy breadtickets
and otherto Europe, go up
the end of each chapter. basic goods, while during the months
the politically connected of had
heaviest consumption,
first choice of those goodswhile others, like sweet
that were
available. corn, go down?
Seasonal price movements for airline tickets are primarily the result of seasonal varia-
tions in demand. Thus, ticket prices to Europe are highest
Recap
R E C Aduring
P the summer months
fra21820_ch01_001-028.indd 3
because the demand for tickets is highest during those months, as shown
MARKET EQUILIBRIUM Sprinkled
in Figure throughout each
11/26/15 9:16 AM
2.19(a), where the w and s subscripts denote winter and summer values,chapter
respectively.are Recap boxes that
Market equilibrium, the situation in which all buyers and sellers are satisfied
with their respective quantities at the market price, occurs at the intersection underscore and summarize the
of the supply and demand curves. The corresponding price and quantity are SW
called the equilibrium price and the equilibrium quantity.
importance of the preceding
Unless prevented by regulation, prices and quantities are driven toward material
S S and key concept
S P
Price ($/bushel)
Price ($/ticket)
their equilibrium values by the actions of buyers and sellers.W If the price is takeaways.
initially too high, so that there is excess supply, frustrated sellers will cut their
P PS
price in order to sellSmore. If the price is initially too low, so that there is
excess demand, competition among buyers drives the price upward. This
PW D
process continues until equilibrium is reached. S
DW D
xiv
PREDICTING AND
0 EXPLAININGQ W QS CHANGES
0 QW Q S
Quantity (1,000s of tickets) Quantity (millions of bushels)
IN PRICES AND QUANTITIES (a) (b)
If we know how the factors that govern supply and demand curves are changing, we can
SUP P LE M E N TS
xv
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BR I EF C ONTE N TS
PART 1 Introduction
1 Thinking Like an Economist 1
2 Supply and Demand 29
3 A Brief Look at Macroeconomics 61
xix
xx CONTENTS
Chapter 8 Games and Strategic Behavior 181 Explaining Rising Health Care Costs 232
Using Game Theory to Analyze Strategic Decisions 182 Designing a Solution 234
The Three Elements of a Game 182 The HMO Revolution 235
Nash Equilibrium 183 THE ECONOMIC NATURALIST 10.1 235
The Prisoner’s Dilemma 185 The Problem with Health Care Provision through
The Original Prisoner’s Dilemma 186 Private Insurance 236
The Economics of Cartels 187 The Affordable Care Act of 2010 237
Using Price Incentives in Environmental Regulation 238
THE ECONOMIC NATURALIST 8.1 187
Tit-for-Tat and the Repeated Prisoner’s Dilemma 190 Taxing Pollution 238
Auctioning Pollution Permits 240
THE ECONOMIC NATURALIST 8.2 191
Climate Change and Carbon Taxes 241
THE ECONOMIC NATURALIST 8.3 192
Methods of Income Redistribution 243
Games in Which Timing Matters 193
Welfare Payments and In-Kind Transfers 243
Credible Threats and Promises 195
Means-Tested Benefit Programs 243
Monopolistic Competition When Location Matters 196
The Negative Income Tax 244
THE ECONOMIC NATURALIST 8.4 197
Minimum Wages 244
Commitment Problems 198
The Earned-Income Tax Credit 245
Solving Commitment Problems with Psychological
Public Employment for the Poor 245
Incentives 200
A Combination of Methods 245
Summary 202 ∙ Key Terms 203 ∙ Review Questions 203 ∙
Summary 246 ∙ Key Terms 247 ∙ Review Questions 247 ∙
Problems 203 ∙ Answers to Concept Checks 206
Problems 247 ∙ Answers to Concept Checks 248
Chapter 16 Saving and Capital Formation 381 Saving, Investment, and Capital Inflows 438
The Saving Rate and the Trade Deficit 440
Saving and Wealth 382
THE ECONOMIC NATURALIST 17.5 441
Stocks and Flows 383
Summary 443 ∙ Key Terms 444 ∙ Review Questions 444 ∙
Capital Gains and Losses 384
Problems 445 ∙ Answers to Concept Checks 446
THE ECONOMIC NATURALIST 16.1 385
Why Do People Save? 386
PART 8 The Economy in the Short Run
THE ECONOMIC NATURALIST 16.2 387
Saving and the Real Interest Rate 388 Chapter 18 Short-Term Economic Fluctuations
Saving, Self-Control, and Demonstration Effects 391 and Fiscal Policy 449
THE ECONOMIC NATURALIST 16.3 392 THE ECONOMIC NATURALIST 18.1 450
National Saving and Its Components 393 Recessions and Expansions 451
The Measurement of National Saving 394 THE ECONOMIC NATURALIST 18.2 454
Private and Public Components of National Saving 395 Some Facts about Short-Term Economic Fluctuations 455
Public Saving and the Government Budget 396 Output Gaps and Cyclical Unemployment 457
Is Low Household Saving a Problem? 398
Potential Output and the Output Gap 457
Investment and Capital Formation 399
The Natural Rate of Unemployment and Cyclical
THE ECONOMIC NATURALIST 16.4 402 Unemployment 458
Saving, Investment, and Financial Markets 403 THE ECONOMIC NATURALIST 18.3 459
Summary 406 ∙ Key Terms 407 ∙ Review Questions 407 ∙ Why Do Short-Term Fluctuations Occur?
Problems 408 ∙ Answers to Concept Checks 409
A Preview and a Tale 461
Al’s Ice Cream Store: A Tale about Short-Run
Chapter 17 Money, the Federal Reserve, and
Fluctuations 461
Global Financial Markets 411
Recessions and Proposed Solutions: Keynes’s Analysis 463
Money and Its Uses 412
Keynes’s Crucial Assumption: Firms Meet Demand at
THE ECONOMIC NATURALIST 17.1 413 Preset Prices 464
Measuring Money 414 THE ECONOMIC NATURALIST 18.4 464
Commercial Banks and the Creation of Money 415 Aggregate Output and Spending 465
The Money Supply with Both Currency and Deposits 418 Hey Big Spender! Consumer Spending and the
The Federal Reserve System 420 Economy 466
The History and Structure of the Federal Reserve The Multiplier 467
System 420 Stabilizing Spending: The Role of Fiscal Policy 468
Controlling the Money Supply: Open-Market Government Purchases and Spending 469
Operations 421 THE ECONOMIC NATURALIST 18.5 470
The Fed’s Role in Stabilizing Financial Markets: Taxes, Transfers, and Aggregate Spending 471
Banking Panics 422
THE ECONOMIC NATURALIST 18.6 472
THE ECONOMIC NATURALIST 17.2 423 Fiscal Policy as a Stabilization Tool:
The Financial System and the Allocation of Saving to Three Qualifications 473
Productive Uses 425
Fiscal Policy and the Supply Side 473
The Banking System 425 The Problem of Deficits 474
THE ECONOMIC NATURALIST 17.3 426 The Relative Inflexibility of Fiscal Policy 474
Bonds and Stocks 427 Summary 475 ∙ Key Terms 476 ∙ Review Questions 476 ∙
Bond Markets, Stock Markets, and the Problems 477 ∙ Answers to Concept Checks 478
Allocation of Savings 432
The Informational Role of Bond and Chapter 19 Stabilizing the Economy: The Role
Stock Markets 432 of the Fed 479
Risk Sharing and Diversification 432 The Federal Reserve and Interest Rates: The Basic Model 480
THE ECONOMIC NATURALIST 17.4 433 The Demand for Money 480
International Capital Flows 434 Macroeconomic Factors That Affect the Demand for
Capital Flows and the Balance of Trade 435 Money 484
The Determinants of International Capital Flows 437 The Money Demand Curve 485
xxiv CONTENTS
THE ECONOMIC NATURALIST 19.1 486 THE ECONOMIC NATURALIST 20.2 533
The Supply of Money and Money Market Equilibrium 487 Shocks to Potential Output 536
How the Fed Controls the Nominal Interest Rate 489 THE ECONOMIC NATURALIST 20.3 537
The Role of the Federal Funds Rate in Monetary Controlling Inflation 538
Policy 491 THE ECONOMIC NATURALIST 20.4 541
Can the Fed Control the Real Interest Rate? 491 THE ECONOMIC NATURALIST 20.5 542
The Federal Reserve and Interest Rates: A Closer Summary 544 ∙ Key Terms 545 ∙ Review Questions 545 ∙
Look 493 Problems 545 ∙ Answers to Concept Checks 546
Can the Fed Fully Control the Money Supply? 493
Do Interest Rates Always Move Together? 496 PART 9 The International Economy
The Effects of Federal Reserve Actions on the
Economy 499 Chapter 21 Exchange Rates and the Open
Aggregate Expenditure and the Real Interest Rate 500
Economy 549
The Fed Fights a Recession 502 Exchange Rates 550
THE ECONOMIC NATURALIST 19.2 503 Nominal Exchange Rates 550
The Fed Fights Inflation 504 Flexible versus Fixed Exchange Rates 552
THE ECONOMIC NATURALIST 19.3 505 The Real Exchange Rate 553
THE ECONOMIC NATURALIST 19.4 506 THE ECONOMIC NATURALIST 21.1 555
THE ECONOMIC NATURALIST 19.5 506 The Determination of the Exchange Rate in the
The Fed’s Policy Reaction Function 508 Long Run 556
THE ECONOMIC NATURALIST 19.6 508 A Simple Theory of Exchange Rates: Purchasing Power
Monetary Policymaking: Art or Science? 510 Parity (PPP) 556
Shortcomings of the PPP Theory 559
Summary 511 ∙ Key Terms 512 ∙ Review Questions 512 ∙
Problems 512 ∙ Answers to Concept Checks 514 The Determination of the Exchange Rate in the
Short Run 560
Chapter 20 Inflation and Aggregate The Foreign Exchange Market: A Supply and Demand
Supply 515 Analysis 560
Inflation, Spending, and Output: The Aggregate Changes in the Supply of Dollars 562
Demand Curve 516 Changes in the Demand for Dollars 563
Monetary Policy and the Exchange Rate 564
Inflation, the Fed, and Why the AD Curve Slopes
Downward 516 THE ECONOMIC NATURALIST 21.2 565
Other Reasons for the Downward Slope of the AD The Exchange Rate as a Tool of Monetary Policy 565
Curve 517 Fixed Exchange Rates 566
Factors That Shift the Aggregate Demand Curve 518 How to Fix an Exchange Rate 566
Shifts of the AD Curve versus Movements Speculative Attacks 570
along the AD Curve 520 Monetary Policy and the Fixed Exchange Rate 571
Inflation and Aggregate Supply 522 THE ECONOMIC NATURALIST 21.3 573
Inflation Inertia 522 THE ECONOMIC NATURALIST 21.4 573
The Output Gap and Inflation 524 THE ECONOMIC NATURALIST 21.5 574
The Aggregate Demand–Aggregate Supply Diagram 526 Should Exchange Rates Be Fixed or Flexible? 576
The Self-Correcting Economy 529 THE ECONOMIC NATURALIST 21.6 576
Sources of Inflation 530 Summary 577 ∙ Key Terms 578 ∙ Review Questions 579 ∙
Excessive Aggregate Spending 530 Problems 579 ∙ Answers to Concept Checks 581
THE ECONOMIC NATURALIST 20.1 531
Inflation Shocks 533 Glossary G-1
Index I-1
ECON OM I C N ATUR A LI ST
EX A M P LE S
1.1 Why do many hardware manufacturers include more 8.2 How did Congress unwittingly solve the television
than $1,000 of “free” software with a computer advertising dilemma confronting cigarette
selling for only slightly more than that? producers?
1.2 Why don’t auto manufacturers make cars without 8.3 Why do people shout at parties?
heaters? 8.4 Why do we often see convenience stores located on
1.3 Why do the keypad buttons on drive-up automatic adjacent street corners?
teller machines have Braille dots? 9.1 What is the purpose of free speech laws?
2.1 When the federal government implements a large 9.2 Why does the government subsidize private property
pay increase for its employees, why do rents for owners to plant trees on their hillsides?
apartments located near Washington Metro stations 9.3 Why do blackberries in public parks get picked too
go up relative to rents for apartments located far soon?
away from Metro stations? 9.4 Why are shared milkshakes consumed too quickly?
2.2 Why do major term papers go through so many more 9.5 Why do football players take anabolic steroids?
revisions today than in the 1970s? 10.1 Why is a patient with a sore knee more likely to
2.3 Why do the prices of some goods, like airline tickets receive an MRI exam if he has conventional health
to Europe, go up during the months of heaviest con- insurance than if he belongs to a health maintenance
sumption, while others, like sweet corn, go down? organization?
3.1 Is the low unemployment rate in Germany, whose 11.1 Who benefited from and who was hurt by voluntary
government advocates austerity, evidence against export restraints on Japanese automobiles in the
Keynes’s argument? 1980s?
4.1 Why does California experience chronic water 11.2 What is fast track authority?
shortages? 13.1 Every few years there is a well-publicized battle in
4.2 Why do the wealthy in Manhattan live in smaller Congress over whether the minimum wage should be
houses than the wealthy in Seattle? raised. Why do these heated legislative debates recur
4.3 Why did people turn to four-cylinder cars in the so regularly?
1970s, only to shift back to six- and eight-cylinder 13.2 Why is inflation in the health care sector apparently
cars in the 1990s? high?
4.4 Why are automobile engines smaller in England than 14.1 Why did West Germany and Japan recover so suc-
in the United States? cessfully from the devastation of World War II?
4.5 Why are waiting lines longer in poorer neighborhoods? 14.2 Why did U.S. labor productivity grow so rapidly in
4.6 Will a higher tax on cigarettes curb teenage the late 1990s?
smoking? 14.3 Why did medieval China stagnate economically?
4.7 Why was the luxury tax on yachts such a disaster? 14.4 Why do people work fewer hours today than their
5.1 When recycling is left to private market forces, why great-grandparents did?
are many more aluminum beverage containers 14.5 Why do far fewer children complete high school in
recycled than glass ones? poor countries than in rich countries?
5.2 Why are gasoline prices so much more volatile than 14.6 Why do almost all countries provide free public
car prices? education?
6.1 Why do supermarket checkout lines all tend to be 16.1 How did American households increase their wealth
roughly the same length? in the 1990s and 2000s while saving very little?
6.2 Are there “too many” smart people working as 16.2 Why do Chinese households save so much?
corporate earnings forecasters? 16.3 Why do U.S. households save so little?
7.1 Why does Intel sell the overwhelming majority of all 16.4 Why has investment in computers increased so much
microprocessors used in personal computers? in recent decades?
7.2 Why do many movie theaters offer discount tickets 17.1 Is there such a thing as private, or communally
to students? created, money?
7.3 Why might an appliance retailer instruct its clerks 17.2 Why did the banking panics of 1930–1933 reduce
to hammer dents into the sides of its stoves and the national money supply?
refrigerators? 17.3 What happens to national economies during banking
8.1 Why are cartel agreements notoriously unstable? crises?
xxv
xxvi ECONOMIC NATURALIST EXAMPLES
17.4 Why did the U.S. stock market rise sharply and fall 20.1 How did inflation get started in the United States in
sharply in the 1990s and again in the 2000s? the 1960s?
17.5 Why is the U.S. Trade deficit so large? 20.2 Why did oil price increases cause U.S. inflation to
18.1 Do economic fluctuations affect presidential elections? escalate in the 1970s but not in the 2000s?
18.2 How was the 2007 recession called? 20.3 Why was the United States able to experience rapid
18.3 Why has the natural rate of unemployment in the growth and low inflation in the latter part of the
United States declined? 1990s?
18.4 Will new technologies eliminate menu costs? 20.4 How was inflation conquered in the 1980s?
18.5 Does military spending stimulate the economy? 20.5 Can inflation be too low?
18.6 Why did the federal government temporarily cut 21.1 Does a strong currency imply a strong economy?
taxes in 2001 and in 2009? 21.2 Why did the dollar appreciate nearly 50 percent in
19.1 Why does the average Argentine hold more U.S. the first half of the 1980s and nearly 40 percent in
dollars than the average U.S. citizen? the second half of the 1990s?
19.2 How did the Fed respond to recession and the terror 21.3 What were the causes and consequences of the East
attacks in 2001? Asian crisis of 1997–1998?
19.3 Why did the Fed raise interest rates 17 times in a row 21.4 What is the IMF and how has its mission evolved
between 2004 and 2006? over the years?
19.4 Why does news of inflation hurt the stock market? 21.5 How did policy mistakes contribute to the Great
19.5 Should the Federal Reserve respond to changes in Depression?
asset prices? 21.6 Why have 19 European countries adopted a common
19.6 What is the Taylor rule? currency?
1
LEARNING OBJECTIVES
Thinking Like an
After reading this chapter, you
should be able to:
Economist
more of any good thing
almost always requires
making do with less of
something else.
A HIVATÁSOS TÖRVÉNYHOZÓ.
TÖRVÉNYEK A DEMOKRÁCIÁBAN.